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4ARTechnologies" – is building a blockchain-powered cataloging and transactions platform to bring greater transparency, security and process efficiency to the art world. At the heart of the platform lies a patented “augmented authentication" technology made available through our unique technical partner Atlantic Zeiser GmbH. By allowing users to log an artwork’s “fingerprint” on the blockchain along with all important information on history/provenance, this technology renders registered artworks essentially unforgeable. Requiring nothing more than a standard smartphone, this first-of-its-kind solution doesn’t just combat the problem of art fraud, but provides highly relevant use cases for all art world players
4ARTechnologies search trends in Google
“For some of us, art is
a passion, a calling.
For others, it’s an investment,
an asset, a coveted good.
Art isn’t either / or.
It is all those things at once –
and yet so much more.
No matter what it means to
each of us individually:
We are united in our desire
to preserve one of our most
important cultural goods for
generations to come.”
Initiator / Founder 4ARTechnologies
4ARTechnologies Group (4ARTechnologies Holding
AGand its subsidiaries) – hereafter referred to as
'4ARTechnologies' – is building a blockchain-powered
cataloguing and transactions platform to bring greater
transparency, security and process efficiency to the
At the heart of the platform lies a patented “aug-
mented authentication' technology made available
through our unique technical partner Atlantic Zeiser
GmbH. By allowing users to log an artwork’s “fin-
gerprint” on the blockchain along with all important
information on history/provenance, this technology
renders registered artworks essentially unforgea-
ble. Requiring nothing more than a standard smart-
phone, this first-of-its-kind solution doesn’t just
combat the problem of art fraud, but provides highly
relevant use cases for all art world players.
3.) Brings novel efficiency to condition and
Condition reports are par...
creased. However, included in these figures are only
those transactions that are carried out by galleries,
auction houses or other commercial sellers. With the
inclusion of private sales, the market is more likely in
the range of $ 100 billion.
With 4ARTechnologies’ solution being of immense
value to logistics providers, let’s take a look at the
TEFAF’s Art Report 2017 details the turnover through
import and export of artworks. At an average price
of $ 5000 per image – according to TEFAF, 80%
of artworks traded in 2017 were in the lower price
segment – this amounts to 13.5 million cross-border
over 50 countries. This makes for approximately
2.1 million transports, all requiring condition repor
ting and insurance. In addition to the larger art fairs,
there are about 100,000 local exhibitions and gallery
openings. If each of these includes 20 images, then
the number of transp...
Introduction & Background
With a sales volume of $ 63.7 billion in 2017 – making
for 12% year-on-year growth – the art market is an
ever more exciting field of opportunities for investors
looking to diversify their portfolios. To the uninitiated,
however, buying into the arts can mean a leap of faith.
The market is notoriously intransparent; making wise
investment decisions requires both considerable ex-
pertise, the right personal network or the guidance
of trusted but costly intermediaries, e.g. brokers or
auction houses. In the absence of a centralized da-
tabase of artworks, investors often run into problems
when trying to verify the history and provenance of
an artwork – information that is central to its valuation.
Museums, Galleries or public collections need to
constantly perform costly and time-consuming work
to verify and track objects, often incompletely due to
a lack of funds.
While the rise of the internet has...
The art market’s upward trend notwithstanding, it
remains rife with problems. Its greatest issue, no
doubt, is the fact that an estimated 30 – 50% of art-
works are likely to be counterfeited or cannot be de-
clared as verified originals due to incomplete prove-
nance information. In light of this, owners and buyers
frequently call on experts to assess an art object´s
veracity. But not only does this command thousands
of dollars in fees, it also renders the result prone to
human error or even ill-intent. If, as a result of an
expert appraisal, an artwork is detected and/or de-
clared fake, the impact goes far beyond rendering
that one particular piece worthless. Indeed, it casts
doubt on that artist’s entire oeuvre. Affected by sub-
sequent losses in value are all those who hold works
by that artist: private collectors, galleries, the artist
themselves or their estate. The combined damages
due to art fraud are hard to quantify; expert...
Current & Proposed Solutions
There is no shortage of projects in the block-
chain space aiming to combat the problem
of intransparency and inaccessibility in the art
market. Most of these solutions aim to create
greater transparency around history and prov-
enance by storing this data on the blockchain
and/or by facilitating sales transactions that cut
out the need for middlemen, such as galleries,
auction houses or brokers. However, common
to all these proposals are two major limitations.
Firstly, being able to verify the authenticity of a
digital certificate is not the same as verifying the
authenticity of the physical artwork itself. And
secondly, excluding some of the most powerful
players in the art market – who hold a consider-
able amount of artwork data – is likely to prove a
major barrier to wider adoption.
In summary, the projects aiming to harness block-
chain for the art market fall short in these ways:
– There is no auth...
The 4ARTechnologies Solution
The 4ARTechnologies solution combines the superior
security of the blockchain with “augmented authenti
cation” technology to tackle the industry’s most press-
ing problems while creating value for all artwork players.
Whereas other cataloguing and transaction platforms
allow only for the authentication of digital certifi-
cates (of history and provenance), 4ARTechnologies
allows for the authentication of the physical image
itself. The “augmented authentication” technology to
be featured in our mobile applications makes verifica-
tion quick and easy. In addition, it helps with the gen-
eration of condition and restoration reports. Thanks to
the exclusive relationship with our technical partner
Atlantic Zeiser GmbH – the leading German provider
of security solutions for banknotes and identity docu-
ments – it is licensed exclusively to 4ARTechnologies
for global use in the art market.
When a user (verified accordin...
Again: all it takes to scan and authenticate an image
is a standard smartphone.
The combination of a blockchain-based cataloguing
and transaction platform with “augmented authenti-
cation” software makes for a wider range of compel-
ling use cases beyond artwork authentication. These
create value for all industry players – including those
excluded by current solutions.
With the introduction of one unified standard, 4ART
brings much greater efficiency, security, and transpar-
ency to all artwork-related transactions:
– All platform users are verified according to regu-
lation-compliant KYC standards
– Artwork owners (private or institutional) benefit
from increased investment security and a convenient
solution for managing their portfolios
– Condition reports (which accompany any trans
action) are easily generated on a smartphone and are
now feasible to add security to any transaction, from
selling artworks to shipping or insurance deals...
25.06. - 08.07.2018
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09.07. - 31.08.2018
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31.08. - 31.10.2018
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31.10. - 30.12.2018
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31st December 2018