East2 EDOS
East2 EDOS
Token: EDOS


East2 aims to disrupt and change the long-standing, airline frequent flyer loyalty model using blockchain and digital loyalty tokens (EDOS).

PreICO dates
Start date: 2019-02-01
End date: 2019-03-31

ICO dates
Start date: 2019-04-01
End date: 2019-05-31

Registrated in: Hong Kong

Platform: Ethereum

PREMIUM ICO

East2 EDOS categories
Tourism Transportation
East2 EDOS whitepaper
Video
East2 EDOS token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Soft cap 2000000
Hard cap 16000000
Tokens for sale 4000000000
Token distribution in ICO
60%
60%
Price 0.0000238 ETH
Minimal investment 0.1 ETH
Acceppting ETH,FIAT
East2 aims to disrupt and change the long-standing airline frequent flyer loyalty model. With teams based in Europe and Asia, it is building a new travel ecosystem using blockchain and digital loyalty tokens (EDOS). East2 is the first blockchain provider to disrupt the global airline loyalty model for both airlines and travellers alike. It's Air Loyalty Plus program can stand-alone, replace, enhance, or be integrated on a modular basis with current airline loyalty points/miles programs. 
East2 EDOS news, social
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Random whitepaper excerpts

East2 is disrupting the global airline loyalty model:
unlocking valuable traveller intent,
and empowering airlines and suppliers to better serve their loyal
travellers.
East2’s Air Loyalty Plus blockchain program can stand-alone,
replace, enhance, or be integrated on a modular basis with current
airline loyalty points/miles programs.
East2 Limited – Hong Kong, Singapore & Barcelona
Page 2 of 1
...

Table of Contents
Table of Contents
IMPORTANT NOTICE:
1. KEY ISSUES
2. MARKET OVERVIEW
2.1. Airlines and Technology
2.2.
Airline Loyalty Programs
2.3. Changes in Traveller Loyalty
3. THE OPPORTUNITY
3.1. New Generation - Air Loyalty Plus Program
3.2. Decentralised Distribution Systems
3.4. Improved Loyal Flyer Experience
4. LOYALTY SOLUTION
5. BENEFITS BENCHMARKING
6. PRODUCT SUITE
6.1. E2App (Traveller App)
6.2. E2Wallet
6.3. E2DX (- Digital Token Exchange)
6.4. E2Ancillary
7. TEAM
7.1. Achievements
7.2. Team
7.3. Advisors
8. AIR LOYALTY PLUS - EDOS TOKEN SALE
8.1. Sale Structure
8.2. Function of EDOS Tokens
8.3. ALT Token Commercial Use
9. FINANCIAL MODEL
10.
ROADMAP
11. BUSINESS DEVELOPMENT
12. COMPETITION
13.
SABRE HOLDINGS ACQUIRES EB2
14.
GLOSSARY
15.
REFERENCES
16.
COMPLIANCE AND IMPORTANT Not...

IMPORTANT NOTICE:
PLEASE READ THIS SECTION AND THE FOLLOWING SECTIONS ENTITLED
'DISCLAIMER OF LIABILITY', 'NO REPRESENTATIONS AND WARRANTIES',
'REPRESENTATIONS AND WARRANTIES BY YOU', 'CAUTIONARY NOTE ON
FORWARD-LOOKING STATEMENTS', 'MARKET AND INDUSTRY INFORMATION AND
NO CONSENT OF OTHER PERSONS', 'NO ADVICE', 'NO FURTHER INFORMATION OR
UPDATE', 'RESTRICTIONS ON DISTRIBUTION AND DISSEMINATION', 'NO OFFER OF
SECURITIES OR REGISTRATION' AND 'RISKS AND UNCERTAINTIES' CAREFULLY.
IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, YOU SHOULD
CONSULT YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S).
All tokens issued by East2 (including EDOS and/or EDOS self-brand tokens) (the '
East2
Tokens
') are not intended to constitute securities in any jurisdiction. This Whitepaper does not
constitute a prospectus or offer document of any sort and is not intended to constitute an offer
of securities or a solicitation for investment in securities in any jurisdiction.
Th...

You are not eligible and you are not to purchase any East2 Tokens in the East2 Initial Token Sale
(as referred to in this Whitepaper) if you are a citizen, resident (tax or otherwise) or green card
holder of the United States of America.
No regulatory authority has examined or approved of any of the information set out in this
Whitepaper. No such action has been or will be taken under the laws, regulatory requirements or
rules of any jurisdiction. The publication, distribution or dissemination of this Whitepaper does
not imply that the applicable laws, regulatory requirements or rules have been complied with.
There are risks and uncertainties associated with East2 and/or the Distributor and their
respective businesses and operations the East2 Tokens, the East2 Initial Token Sale, the E2App,
the E2Wallet, the E2DX and the E2Ancillary (each as referred to in this Whitepaper).
This Whitepaper, any part thereof and any copy thereof must not be taken or transmitted to any
country where distribution or dissemin...

1. KEY ISSUES
ISSUE: Airlines and their travellers’ inherent conflict.
Airline loyalty programs, dating back to the late 1970s and early 1980s, were designed to
offer high levels of recognition and reward travellers in return for their lasting loyalty.
However their original purpose has become diluted as airlines have had to prioritise
profitability initiatives in an increasingly competitive market.
These initiatives include selling points to associated third-party loyalty programs (such as
credit card programs) for a high financial cost but having a low redemption cost, by
imposing heavily restrictive rules and blackout periods. These third-party affiliate members
end up competing for very limited air travel redemption opportunities against loyal flyers.
Consequently, it remains increasingly difficult for airlines to deliver against their most loyal
flyers expectations, and for loyal flyers to easily redeem their loyalty points for
high-perceived value air travel rewards (such as seats, upgrades...

East2’s SOLUTION:
This paper outlines East2’s Air Loyalty Plus program using blockchain technology and EDOS.
The program is designed to allow travellers to easily manage and redeem their hard-earned
rewards, whilst reducing costs and adding significant ancillary revenue streams for airlines.
East2 Limited – Hong Kong, Singapore & Barcelona
Page 7 of 1
...

Benefits for travellers
If you are an airline Traveller – welcome aboard:
EDOS:

Can be redeemed for any flight.

Don’t expire.

Can be bought and sold without restriction.

Bonus Reward EDOS can be earned through Action Projects.

Retain value and are non-inflationary due to their limited supply.

Offers more relevant travel products and service offerings in the eco-system.

Promotes a better traveller experience.

Are awarded and redeemable almost immediately.
Benefits for airlines
Participating in the East2 Air Loyalty Plus program:

Strengthens the loyalty of travellers.

Generate meaningful traveller engagement and recognition.

Reduces liabilities.

Provide end-to-end traveller visibility and intent.

Give the ability to deliver curated product offerings to travellers.

No ‘black-out’ redempt...

2.
MARKET OVERVIEW
2.1. Airlines and Technology
Despite amassing large amounts of data about their Travellers, airlines remain unable to
tap promptly, seamlessly or meaningfully into their intent and better deliver against their
end-to-end travel needs.
A Travellers booking experience is often time-consuming and frustrating due to the
increasing complexity of rules, conditions and blackout periods for loyalty redemptions.
For airlines, pressure on yields continues to be driven down by price wars, as a result of
over-supply and increased competition in the global market place.
To put this in perspective, 2016 airlinetrends.com notes:
“Airlines make less profit per passenger than Starbucks makes from selling a coffee
and a sandwich.”
Professor Nawal Taneja, Ohio State University.
Being price-driven rather than value-driven means that airlines focus on filling their aircraft
with paying travellers.
This is in direct conflict with making available airline awards

East2 EDOS Roadmap

1
June 2016
East2 Business Plan and Market Opportunity confirmed.
2
August 2016
Chinese Airline Strategic Digital Consulting Contract starts.
3
October 2016
East2 Limited established Hong Kong.
4
March 2017
Core Tech Team from EB2 re-engaged.
5
June 2017
Core Platform Architecture designed.
6
August 2017
Successfully Completed Chinese Airline Strategic Consulting Contract.
7
October 2017
Early commercialisation discussions started.
8
December 2017
East2 Barcelona established.
9
January 2018
MoU signed with Cover_More a leading international travel insurance company now owned by Zurich Insurance.
10
March 2018
Development team in Europe established.
11
May 2018
Insurance proof-of-concept (PoC) developed directly linked into British Airways NDC digital innovation data hub and CoverMore’s database.
12
June 2018
East2 Pte Ltd Singapore established.
13
July 2018
Partnership agreement with PI Solution a successful China based airline software company (complimentary solutions). East2’s E2App (Traveller App) demonstrable product design.
14
August - September 2018
EDOS Private Sale. Roadshow Hong Kong and Singapore. East2 Traveller App architecture & UX design.
15
September - October 2018
EDOS Pre-Sale. Asia Roadshow - Hong Kong, Singapore, Korea. E2App proof-of-concept build starts. Expand Blockchain development and business development teams in Europe. E2Ancillary build ongoing.
16
November - December 2018
EDOS Token Sale. E2App, E2Wallet, E2DX design and architecture commences. E2Ancillary build ongoing.
17
Q1 2019
Products Advertising and Marketing commences. EDOS token listed on exchange(s). E2App beta release (closed user group) Production activation of launch partners in high priority segments: airline, transport, accommodation and insurance.
18
Q2 2019
Public launch of integrated EDOS platform: E2Apps, E2Wallet, E2Ancillary and E2DX. Expansion of partner activations in high priority segments. Group and Booking Bonus tokens. E2Ancillary enhanced with NDC Aggregator certification.
19
Q3 2019
Community-enabled integration and activations of new partners. Expand segments e.g. retail/duty free, etc. Travel Intent Bonus tokens including personalised offers from partners. Traveller profile synchronisation with partner/loyalty accounts. Traveller self-service of active trips e.g. rebooking and upgrades
20
Q4 2019
Action Projects release 1 (Market research projects) Personalised, assisted trip disruption handling EDOS API - enabling integration of EDOS into Airline own apps, support for 3rd party “Dapps” W2App automated assistant including support for partner chatbots/agents.
Stephen Bartlett-Bragg
Team member Stephen Bartlett-Bragg Co-Founder and Executive Director Commercial

John Edginton
Team member John Edginton Co-Founder and Executive Director Operations

Laurence Leung
Team member Laurence Leung General Manager Asia

David Leek
Team member David Leek Senior Director Airline Consulting

David Turton
Team member David Turton CTO and Technology Lead

Tomasz Korwin-Gajkowski
Team member Tomasz Korwin-Gajkowski Chief Blockchain Lead

Steve Puckett
Advisory Board Steve Puckett Director Singapore & Board Advisor

Ray Grainger
Advisory Board Ray Grainger Board and Airline Advisor

Jenny Lourey
Advisory Board Jenny Lourey Board and Airline Advisor

Angela Wright MBE
Advisor Angela Wright MBE Strategic Advisor

Dr. Alexander Ressos
Advisor Dr. Alexander Ressos Chief Legal Advisor

Moreen Tai
Advisor Moreen Tai Chief Compliance Advisor

John Underwood
Advisor John Underwood Platform Advisor

Scott Darrow
Advisor Scott Darrow Software Development Advisor

Brett McDougall
Advisor Brett McDougall Airline Advisor

Susan Shing
Advisor Susan Shing Business Advisor

Paul Neilson
Advisor Paul Neilson Blockchain Platform Technical Architect

Nigel Gardener
Advisor Nigel Gardener Smart Contract Solutions Advisor

Brett McDougall
Brett McDougall
Airline Advisor
Airline Advisor
David Leek
David Leek
Senior Director Airline Consulting
Senior Director Airline Consulting
David Turton
David Turton
CTO and Technology Lead
CTO and Technology Lead
Jenny Lourey
Jenny Lourey
Board and Airline Advisor
Board and Airline Advisor
John Edginton
John Edginton
Co-Founder and Executive Director Operations
Co-Founder and Executive Director Operations
John Underwood
John Underwood
Platform Advisor
Platform Advisor
Laurence Leung
Laurence Leung
General Manager Asia
General Manager Asia
Moreen Tai
Moreen Tai
Chief Compliance Advisor
Chief Compliance Advisor
Nigel Gardener
Nigel Gardener
Smart Contract Solutions Advisor
Smart Contract Solutions Advisor
Paul Neilson
Paul Neilson
Blockchain Platform Technical Architect
Blockchain Platform Technical Architect
Ray Grainger
Ray Grainger
Board and Airline Advisor
Board and Airline Advisor
Scott Darrow
Scott Darrow
Software Development Advisor
Software Development Advisor
Stephen Bartlett-Bragg
Stephen Bartlett-Bragg
Co-Founder and Executive Director Commercial
Co-Founder and Executive Director Commercial
Steve Puckett
Steve Puckett
Director Singapore & Board Advisor
Director Singapore & Board Advisor
Susan Shing
Susan Shing
Business Advisor
Business Advisor
Tomasz Korwin-Gajkowski
Tomasz Korwin-Gajkowski
Chief Blockchain Lead
Chief Blockchain Lead