Token: WineCoin

Followine is the first ecosystem that aims to fight against the counterfeiting of wine, by using the Blockchain Technology.

PreICO dates
Start date: 2018-12-01
End date: 2019-01-31

ICO dates
Start date: 2019-02-01
End date: 2019-03-28

Registrated in: Italy

Platform: Ethereum



Empowering billions by utilizing a global and transparent data exchange.
Ends in 264 days 9 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD


Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 233 days 9 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
Followine categories
Business services
Followine token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 1000000
Hard cap 12000000
Tokens for sale 135000000
Token distribution in ICO
Price € o,10
Minimal investment € 100
Acceppting BTC,ETH

Followine is an innovative Italian start-up founded in June 2017, with the aim of developing a system capable of effectively fight the phenomenon of wine counterfeiting. The Mission is to create a global ecosystem that connects the actors of the wine world and consumers, encouraging the emergence of new international models of communication and business.

The service offered by the Company provides for random and univocal QR codes supply, printed on the rear-labels of each individual bottle of wine produced by the member company. These codes are generated through a proprietary algorithm and registered on a platform (Followine Security System - FSS) based on blockchain technology, which ensures continuity of service, data protection, and scalability.

How does the ecosystem work? Consumers can use tokens to purchase through the Followine platform or e-commerce partner and, alternatively, they can convert them to FIAT (any currency with legal tender: euro, dollar and so on). The e-commerce, through the Tokens, can buy marketing services from Followine, wine from the member producers or can convert the Tokens in FIAT. Producers can use them to purchase all Followine services, instead of cash. Tokens returning to Followine will be distributed to consumers for each scan.


Followine is based on an inclusive B2B business model that involves consumers, making them an active part of the process and guaranteeing them benefits both in the short and in the medium and long term. Unlike many blockchain projects, we at Followine did not limit ourselves to writing a business plan, but we analyzed the conditions that guarantee sustainability in the short and long term and the revenues from the sale of the services we offer.


Wine producers will incur an expense to take advantage of our anti-counterfeiting service, being able to choose to pay, alternatively:

-          for each code provided by Followine, regardless of the number of scans performed;

-          for each scan of the code carried out by a consumer in a univocal way, so that more scans means more revenues for Followine (not having to bear the initial cost in this case, which is a valid incentive for all producers, who are encouraged by the possibility of spreading out their spending). This scenario is very similar to what happens with Google Ads, transposed into the tangible world.

In addition, upselling services are available for both wine producers and other commercial partners, which will have a positive influence on Followine financial statements: we think of our reports on the wine market which, thanks to the data collected by our users, will be the most complete on the market, as well as all the marketing-related services that may derive from it.

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Fabio Guida
Team Member Fabio Guida Founder, CEO

Erika Rosenstein
Advisor Erika Rosenstein Finance and Investor Relations

Raffaele Della Rotonda
Advisor Raffaele Della Rotonda Lawyer

Giuseppe Morra
Team Member Giuseppe Morra Developer

Emiliano Giustarini
Team Member Emiliano Giustarini Sales Manager

Michele Massaro
Team Member Michele Massaro Developer

7.	Ermanno Petrenga
Team Member 7. Ermanno Petrenga Accountant

Armando Ponticelli
Team Member Armando Ponticelli Graphic Designer

8.	Daria Malyutina
Team Member 8. Daria Malyutina Sommelier

Armando Ponticelli
Armando Ponticelli
Graphic Designer
Emiliano Giustarini
Emiliano Giustarini
Sales Manager
Sales Manager
Erika Rosenstein
Erika Rosenstein
Finance and Investor Relations
Fabio Guida
Fabio Guida
Founder, CEO
Raffaele Della Rotonda
Raffaele Della Rotonda