Ubex
Ubex
Token: UBEX


Artificial Intelligence in Advertising

ICO dates
Start date: 2018-05-21
End date: 2018-09-30

Registrated in: Switzerland

Platform: Ethereum

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Ubex categories
Payments/Wallets Finance Business services Platform
Ubex whitepaper
Video
Ubex token sale
KYC passing required No | Whitelist No | Restriction for countries Iran,USA
Soft cap 4000 ETH
Hard cap 24000 ETH
Tokens for sale 2880000000
Token distribution in ICO
Distributed to Community - 2,880,000,000 (72%) Team & Advisors (1 Year Lock Up) - 600,000,000 (15%) Reserve - 400,000,000 (10%) Bounty (1 Month Lock Up) - 120,000,000 (3%)
Distributed to Community - 2,880,000,000 (72%) Team & Advisors (1 Year Lock Up) - 600,000,000 (15%) Reserve - 400,000,000 (10%) Bounty (1 Month Lock Up) - 120,000,000 (3%)
Price 1 UBEX = 0.00001 ETH
Acceppting BTC,ETH,LTC
Bonus in ICO Week 1 - 20% . Week 2 - 18% , Week 3 - 16% , Week 4 - 14% , Week 5 - 12% , Week 6 - 10% , Week 7 - 8% , Week 8 - 6% , Week 9 - 4% , Week 10 - 2%
Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. 
By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, 
the most fair and interesting model for advertisers.
Ubex news, social
Ubex search trends in Google
Random whitepaper excerpts

Table of Contents
Disclaimer
3
Executive Summary
5
The market
7
Market structure
13
Advertisers: problem and solution
16
Publishers: problem and solution
23
The Product
28
Ubex: Service for Advertisers
28
Ubex: Service for Publishers
29
The Ubex Platform
30
The Ubex Wallet
31
The Technology
31
The Model of the Neural Network
35
Neural Network Model
38
Roadmap
42
Team & Advisors
43
Risks
48
Legal Considerations (L)
49
References
53
...

Disclaimer
The given White Paper document has been formulated to present the Ubex project to potential
participants of the platform and those interested in contributing to its development. The information
set out below may not be exhaustive and does not imply any contractual relationship. Its sole purpose
is to provide information to potential Token holders, so they may determine whether they are willing to
analyze the company with the intent of acquiring UBEX Tokens.
No part of the given White Paper shall be deemed to constitute a prospectus or a solicitation for
contribution, nor does it in any way pertain to an offering or a solicitation of an offer to buy any
securities in any jurisdiction.
The given document is not composed in accordance with, nor subject to, any laws or regulations of
any jurisdiction aimed at protecting contributors.
Certain statements, estimates, and financial information contained in the given White Paper
constitutes forward-looking statements. Such forward-looking stateme...

Before purchasing any UBEX Tokens, please ensure you are capable of offering official representation
and warranties, specified in the respective sections of the Terms.
Any distribution, public or otherwise, of the given document and the offer and/or sale of UBEX Tokens
may be restricted by law in some jurisdictions. Failure to comply with any restrictions could result in
a violation of the law. At the moment, UBEX Tokens have not been registered under the U.S. Securities
Act of 1933 (hereinafter the “Securities Act”), or with any regulatory authority of securities of any
state or other jurisdiction in the territory of the United States. UBEX Tokens shall not and cannot be
offered to, purchased by or sold to, on the account of or for the benefit of, any green card holder of the
United States or any US citizen or permanent resident of the United States (tax or otherwise), or to
an individual having a primary residence or domicile in the United States (tax or otherwise), including
Puerto Rico, the U.S. Virgin I...

Executive Summary
The digital advertising market has been actively growing for the last 4 years; its size has exceeded
the size of the television segment in 2017. This is a historic event for the advertising market. One of
the most promising segments of digital advertising is programmatic advertisement, which shows
an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic
segments. According to the forecasts of Magna Global, the market size of advertising software will
reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems,
including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud.
As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers
receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic ...

2.
Blockchain-based smart contracts minimize participants’ risks.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising.
Smart contracts allow for making the relationship of advertisers and publishers (owners of
ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all
parties. By applying such an approach, Ubex allows passage from the traditional pay per
click scheme to the model of payment for targeted actions, the most fair and interesting
model for advertisers.
Our team consists of high-level professionals with extensive experience in areas of
marketing, neural networks and blockchain. We perfectly know and understand all the
advantages of these technologies, which we are able to apply effectively in order to achieve
the maximum result. The infrastructure developed by us will allow us to take the process of
buying advertising and its economic efficiency to a new level.
6
...

The market
What is programmatic advertising? In plain English, it is buying real-time advertising on the basis of
an auction. The concept of the software is definitely broader and includes limited auctions and direct
sales of advertising as well.
In general, programmatic advertising is a set of methods for purchasing advertisements on the
internet using automated systems and algorithms to make decisions about a transaction without
human participation based on socio-demographic and behavioral data about users available to both
the platform and the advertiser.
It works as follows: when a user visits a web page, that user is shown ads. For those fractions of a
second, while the website is loading, the system analyzes the composition of the audience of the
website, correlates this data with client targeting and selects the appropriate advertising format. After
that, an auction is conducted among advertisers whose target audience corresponds to this particular
visitor of the website and who want to show...

If we analyze the segmentation of the entire advertising market in more detail, two key competing
segments can be distinguished: the digital segment and the television segment. As part of the overall
market trend, the cost of television advertising exceeded the costs of internet advertising until 2017.
In 2017, there was a historical event for the advertising market – the volume of the world market of
internet advertising exceeded the volume of traditional television advertising for the first time and
reached a size of $192 billion.
8
...

According to the forecasts of Dentsu Aegis, the share of internet advertising can exceed 50% of the
total advertising market in 2018 in countries such as Australia, New Zealand, China, Norway, Denmark,
Sweden, the Netherlands and the United Kingdom.
The target market for Ubex (programmatic advertising market) is part of the digital advertising market.
Basically, it is advertising demonstrated through online video and banners. The chart below shows the
dynamics of the advertising software market from 2015:
10
...

Ubex Roadmap

1
Q4 2016
Creation of an advertising platform for promoting Payday Loans
2
Q1 2017
Development of integration tools to link marketing campaigns with publishers’ websites
3
Q3 2017
Introduction of an API interface for use by publishers to register advertising space
4
Q4 2017
Addition of new types of advertising tools and customization of widgets
5
Q1 2018
Introduction of advertiser auctions
6
April 2018
Development of the exchange smart contract prototype for the storage of basic information
7
May 2018
Launch of the desktop and mobile Alpha versions of the Advertiser application
8
August 2018
Launch of the desktop and mobile Alpha versions of the Publisher application
9
October 2018
Development of the system’s neural core prototype and initial training of the neural networks
10
November 2018
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
11
December 2018
Introduction of an API prototype for sharing training data in exchange for rewards (data mining)
12
January 2019
Launch of the Beta versions of Advertiser and Publisher applications
13
March 2019
Release of the initial versions of operational applications and smart contracts
Artem Chestnov
Team member Artem Chestnov Ubex CEO and Co-founder

Daniel Biesuz
Team member Daniel Biesuz Ubex Head of Legal and Co-founder

Dan Gartman
Team member Dan Gartman Ubex CTO

Andrew Rippon
Team member Andrew Rippon Ubex COO

Ismail Malik
Advisor Ismail Malik Advisor

Arie Orlovsky
Advisor Arie Orlovsky Advisor

Michael Gord
Advisor Michael Gord Advisor

Michael Gord
Michael Gord
Advisor
MLG Blockchain Consulting
Head of Strategy
Flight Engineer
Founder and CEO of MLG Blockchain
Technical Advisor
Andrew Rippon
Andrew Rippon
Ubex COO
Blockchain Advisor
Independent Blockchain Consultant
COO
Co-Founder
Ismail Malik
Ismail Malik
Advisor
Britain Co-founder
BlockchainLab Founder
Blockchain R&D and ICO Advisor
Blockchain R&D + ICO Strategist
Advisor
Blockchain R&D, ICO Strategist BlockchainLab
Editor In Chief ICO Crowd
ICO Marketing Advisor
Marketing & PR Adviser
Advisor
Marketing Advisor
Blockchain and media advisor
Blockchain Advisor
CEO of Blockchain
Crypto media: ICO Crowd London, United Kingdom
Arie Orlovsky
Arie Orlovsky
Advisor
Advisor Israel
Daniel Biesuz
Daniel Biesuz
Ubex Head of Legal and Co-founder
Legal advisor
Ubex Head of Legal and Co-founder
Dan Gartman
Dan Gartman
Ubex CTO
CTO
Artem Chestnov
Artem Chestnov
Ubex CEO and Co-founder
CEO and Co-founder