AB-CHAIN
AB-CHAIN
Token: RTB


Blockchain and AI for enhanced campaigns.

ICO dates
Start date: 2018-02-19
End date: 2018-03-31

Registrated in: Russia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://tokensale.ab-chain.com/en Screenshot
AB-CHAIN categories
Platform Internet Cryptocurrency Business services
Video
AB-CHAIN token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 1,500,000 USD
Hard cap 20,000,000 USD
Tokens for sale 70,000,000
Token distribution in ICO
70%
70%
Price 1 RTB = 0.35 USD
Minimal investment 50 USD
Acceppting BTC, ETH, Various
Bonus in ICO

Available (30%-10% at Crowdfunding)

AB-CHAIN news, social
AB-CHAIN search trends in Google
Random whitepaper excerpts

Terms and definitions
4
Mission and Vision
5
Business overview
5
The problem we are solving
6
Our solution
6
Our value proposition
6
Benefit to publishers: the Publishers Wallet
7
Benefit to Advertisers
8
Benefit to ad Network
8
Market analysis
9
Cryptocurrency market value & growth
9
Payments using cryptocurrencies
10
Cryptocurrencies advertising platforms
10
Outlook and future value of the market
11
Why now is a perfect investment momentum
11
2017 is proving that Blockchain is a long term story
11
A regulated environment
11
Low competition
11
Absence of Major players
12
SWOT analysis
12
Competition
13
Competitive analysis of AB-CHAIN vs existing ad platforms
13
that accept bitcoin
Our Strategy
14
Short-term targets
14
Long-term goals ...

Token usage
18
AB-CHAIN coin turnover
18
Traditional companies / post ICO companies buying AB-CHAIN coin
19
50% Commission discount
19
AB-CHAIN Coin Burning mechanism
20
What will happens if all of AB-CHAIN tokens
20
get burnt someday?
ICO companies buying AB-CHAIN
20
Roadmap
21
Crowdfunding Structure
23
Structure of financing
25
Crowdfunding Timeline
26
Pre Sale
26
Crowdfunding
26
Bounty Program
26
Team
27
Advisors
29
Sports
30
...

Terms and definitions
Publisher

a website or blog owner that makes money for publishing
an advertisement.
Advertiser

a person or company that pay a publisher to advertise
on its online space.
Ad network (or an online advertising network)

a company that connects advertisers to
web sites that want to host advertisements. The key function
of an ad network is aggregation of ad space supply from publishers and matching it with
advertiser demand.
ICO (Initial Coin Offering)

an unregulated means by which funds are raised for a new
cryptocurrency venture. An Initial Coin Offering is used
by startups to bypass the rigorous and regulated capital-raising process required by venture
capitalists or banks.
Fiat

This is a legal tender that is backed by a government (ex: USD, Euro, Yen, Pound,
Rubble, Renminbi).
AB-CHAIN Token

the token that will be used to purchase advertise...

Mission and Vision
The AB-CHAIN mission is to provide companies that have budgets in cryptocurrency a quick
and simple way to publish ads online without the need to convert to fiat
1
.
The AB-CHAIN vision is to become a company proposing a complete product line that caters
to companies with cryptocurrency budgets.
Business overview
AB-CHAIN is a new generation advertising network
2
that allows advertisers
3
to buy ad
space from publishers
4
using cryptocurrencies.
2017 is the year of ICO. Most companies that raised funds through ICO are actively
developing their products. More than half have promised to make it available to the public by
2018. Once their products are on the market, these companies will need to advertise them.
Startups usually spend 20 to 30% of their budgets on marketing and advertising. For
example, the following ICO companies have allocated different percentages of their budgets
for marketing and advertising follow...

The problem we are solving
Today, most publishers do not accept cryptocurrencies, primarily because the general
demand from traditional companies is not significant enough to justify the adoption of a new
type of payment. However, by 2018 the ad market will be facing an influx of companies
raising through ICO, and therefore most of them will have their budgets in cryptocurrencies.
These funds will need to be used and will create a few issues for companies who decide to
convert it to fiat:

Low liquidity in crypto market causing the value to fall when converted.

Local governments charges taxes over conversion of cryptocurrencies to fiat.

Loss of trust of community and reputation of the investors of a post ICO company
that converts cryptocurrency to fiat
Our solution
AB-CHAIN wants to provide companies that have raised money through ICO with an ad
network where they can buy online advertising using multiple types of cryptocurrencies and
without the nee...

With that goal in mind, we decided to create a wallet to offer publishers to enable them to
sell ad spaces with greater efficiency and profit.
Wallet attributes:
1. Offers the ability to withdraw in the cryptocurrency of choice that fits the best
publisher strategy.
2. Allows publishers to withdraw their earnings in fiat currency if they wish.
Additional benefits for all publishers:
1. Publishers do not need to switch different widgets from several networks, just need
to use AB-CHAIN widget that will fulfill all media volume.
2. Universal AB-CHAIN widget with best market practices.
3. Automatic payment to
publishers’
crypto wallets.
7
...

Benefit to Advertisers
AB-CHAIN wants to provide optimal value to advertisers by:
1. Providing the widest choice of publishers that can offer effective consumption of
advertising budget.
2. Offering them the possibility to pay 100% in cryptocurrency even if the amount is
superior to millions of USD.
3. Giving access to publishers that would traditionally not accept cryptocurrency
payment.
4. Taking out their need to convert cryptocurrency to fiat.
Benefit to ad Network
AB-CHAIN wants to provide a complete solution for existing ad networks by:
1. Increasing the sale potential for each network with new post ICO advertisers

this
will be done using an API to import AB-CHAIN
advertisers’
banners into a network so
that it places them on
publishers’
websites.
2. Providing a payment system that accept both cryptocurrency and fiat (automatically
converted from cryptocurrency)
8
...

Market analysis
Cryptocurrency market value & growth
ICO funding has grown exponentially
this year.
In August 2017 ICO-funding reached
$1.9b
adding $300m since the SEC issued its report.
Since the
SEC’s
announcement,
46 new coin offerings had been announced with another 204
planning to make an announcement before 2018.
Invested with ICO, mln USD
1266
222
14
2015
2016
This is a so called
“Low
base
effect”.
We expect that before 2022 the market of ICO will grow
up to $200b annually. This means 100 times compared to 2017Q1.
Fact, mln USD
Forecast, mln USD
150000
160000
100000
50000
14
2015
222
2016
1266
3000
2017
10000
2018
2019
2020
2021
2022
9
...

AB-CHAIN Roadmap

1
2017 Q4 – AB-CHAIN for ICO projects first release 2018
AB-CHAIN launched its advertising network and began with connecting publishers which will provide impressions for the first advertising campaigns. The functional allows publishers to install widgets to their websites. It allows advertisers to set personal accounts. Advertising campaign reporting and moderation are set. AB-CHAIN network is able to provide 500 000 impressions daily and successfully launched first advertising campaigns.
2
2018 Q1 – RTB token establishment and token burning mechanism
Our token is already issued. It is a smart-contract in Ethereum network which realizes the interface according to ERC20 standard. In addition, RTB token maintains the function of burning as well as the mechanism of token migration into a different smart contract in case of a failure or in case if there is too little tokens left.
3
2018 Q2 – Smart-contract for advertising deals
The smart contract will allow transactions between traffic sources (publishers and advertising networks) and advertisers. The commission of 10% for the advertising network AB-CHAIN along with 50% burning due to contribution to the community of advertisers, publishers and investors will turn AB-CHAINs proposal to advantage among rival proposals.
4
2018 Q3 – AI development
Creating an artificial neural network will allow analysing the development of advertising campaign online and will establish correlation between the results and the conditions of placement.
5
2018 Q4 – Grasp the market of ads paid with crypto
AB-CHAIN will be scalable through connecting new traffic sources as well as marketing and PR campaigns aiming at attracting new advertisers. Along with it will come constant enhancement of users interface (advertisers office) for a convenient creating, evaluating and managing advertising campaigns.
6
2019 – Grasp traditional digital advertising market
The number of those companies implementing blockchain and cryptocurrency is obviously growing and affecting the traditional market. This trend will be increasing in the future. AI and ML technology will allow us develop privilege which will lead to constant growth at the traditional digital market as well.
Vladimir Dyakov
Vladimir Dyakov Founder, CEO

David Pomies
David Pomies Co-founder, Business Development Director

Ivan Pshenitsyn
Ivan Pshenitsyn Co-founder, CTO

Cate Lawrence
Cate Lawrence Head of Communication and PR

Antony Oshkin
Antony Oshkin Chief Marketing Officer

Sergey Kuprianov
Sergey Kuprianov Software developer

Ivan Rogozhev
Ivan Rogozhev Software developer

Vyacheslav Mirgorod
Vyacheslav Mirgorod Software developer

Alex Shalin
Alex Shalin System Administrator

Kirill Remizov
Kirill Remizov QA engineer

Veronique Repeva
Veronique Repeva Account manager

Adrien Henni
Adrien Henni International strategy advisor

Dom Inzerillo
Dom Inzerillo International Marketing and Community manager

Ivan Skladchikov
Ivan Skladchikov Community manager

Leonid Delitsyn
Advisors Leonid Delitsyn Head of Analytics, FINAM Global

Artem Ozerkov
Advisors Artem Ozerkov Head of Publishers, admitad.com advertising network

Kirill Ermakov
Advisors Kirill Ermakov Chief Technology Officer, QIWI Bank

Igor Bulatenko
Advisors Igor Bulatenko Chief Security Officer, QIWI Bank

Ivan Pashintsev
Advisors Ivan Pashintsev UX Lead, QIWI Bank

Dmitry Kozlov
Advisors Dmitry Kozlov Head of Product, Alfa-Bank

Arseniy Strizhenok
Advisors Arseniy Strizhenok ICO advisor LAToken, Co-founder & CMO Blockletter.co, Blockchain & ICO advisor EWDN.com

Alex Savchenkov
Advisors Alex Savchenkov Founder and President, cityads.com International advertising network

Christos Stergiou
Advisors Christos Stergiou Investors Relations in Greece and Canada

Kaimin Hu
Advisors Kaimin Hu AI and ML, AI product manager in Advance.ai, Accenture, Wailian Tech, San Francisco

Victor Ho
Advisors Victor Ho Investors Relations in China

Reuben Godfrey
Advisors Reuben Godfrey

Juan Garay
Advisors Juan Garay

Reuben Godfrey
Reuben Godfrey
Advisor, PR, global scaling
Blockchain Advisor
Blockchain Association of Ireland Business Development, Director, Co-founder
Co-Founder Blockchain Association of Ireland
Community advisor
Business developer in Atlantic Region
co-founder the Blockchain Association of Ireland
Co-founder the Blockchain Association of Ireland, Ireland's Crypto Coast
European Operations Manager
Senior Advisor
Co-Founder, Blockchain Association of Ireland and Irish Chamber of Commerce in Slovakia
Advisor, Ireland
Advisor
Alex Savchenkov
Alex Savchenkov
Founder and President, cityads.com International advertising network
Senior Architect & Security Expert
Arseniy Strizhenok
Arseniy Strizhenok
ICO advisor LAToken, Co-founder & CMO Blockletter.co, Blockchain & ICO advisor EWDN.com
Co-founder and managing partner of Blockchainuniversity.io, Co-founder and CMO of Blockletter.co, ICO advisor of LAToken, Ex-SONM.
Co-founder and managing partner of Blockchainuniversity.io
Vladimir Dyakov
Vladimir Dyakov
Founder, CEO