Adbank
Adbank
Token: ADB


Advertising is broken. Let’s fix it.

ICO dates
Start date: 2017-12-15
End date: 2018-01-14

Registrated in: Canada

Platform: Ethereum

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https://adbank.network/ Screenshot
Adbank categories
Business services Platform Software
Adbank whitepaper
Video
Adbank token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 10,000 ETH
Tokens for sale 560,000,000
Token distribution in ICO
56%
56%
Price 1 ETH = 30,000 ADB
Acceppting ETH
Adbank news, social
Adbank search trends in Google
Random whitepaper excerpts

TABLE OF
CONTENTS
Front Page
• Masthead…………………………………………………………………………………………………………………………………………..2
• Table of Contents……………………………………………………………………………………………………………………………3
• Disclosure………………………………………………………………………………………………………………………………………….4
• Abstract……………………………………………………………………………………………………………………………………………..5
• Technical Overview…………………………………………………………………………………………………………………………6-7
The Opportunity
• The Ad Fraud Problem ……………………………………………………………………………………………………...

THIS IS
NOT
A PROSPECTUS OF ANY
SORT.
This document does not constitute a prospectus of any kind. It is not a
solicitation for investment and does not in any way pertain to an offering of
securities in either Canada or the United States. Canadian and United States
residents are excluded from purchasing Adbank tokens. This document
constitutes a description of the Adbank platform and the functionality of
Adbank tokens.
4
...

Abstract
“Advertising
is broken.
Let’s fix it.”
T
his document outlines technical innovations both in the
blockchain and patent pending-pending AI anti-fraud. The
white paper and patent pendings describe artificial
intelligence (AI) advancements that the Adbank platform’s
owners will leverage to disrupt middlemen in the digital
advertising space. In addition to Adbank’s technical
innovations, this document will outline how Adbank business
plan is different from existing strategies and will show how
the company plans to disrupt the digital advertising
ecosystem, through a strategy of acquiring existing ad
networks.
Experts agree that Blockchain technology has the potential
to address many of the major problems currently plaguing
the digital advertising industry.
In 2017, an estimated $223.74 billion will be spent worldwide
on digital advertising, with middlemen taking up to 75% of
the investment, and advertisers losing another ...


Technical Overview
A
dbank’s application of blockchain technology, the patent pending-pending
AI anti-fraud technology, and the Adbank token will create a transparent
ecosystem, which will allow payments from advertisers to publishers to be
traced.
Adbank has created and submitted patent pendings on new forms of fraud
detection based on artificial intelligence and the blockchain. Whereas traditional
fraud detection systems are constructed to run within whatever advertising
network they were designed for, Adbank’s anti-fraud system will have full
access to the entire platform, which includes blockchain. These additional
sources of information allow the AI to find connections between information in
the advertising system and on the blockchain that other systems can’t leverage.
This means that Adbank’s anti-fraud AI can succeed where others fail by being
built into the very fabric of the Adbank platform.
Adbank’s patent pendings cover a wide range of anti-fraud t...

Leveraging blockchain technology to disrupt digital advertising is a clear
opportunity that others have identified as well. What makes Adbank’s technical
approach unique is an appropriate application of blockchain technology to
introduce transparency into payments, with anti-fraud AIs monitoring the entire
process both on-chain and off-chain.
Business Model Innovation:
Adbank is unique in its’ business plan, where its path to disruption includes a
roll-up strategy to acquire existing ad-networks and convert them to the use of
Adbank tokens. This acquisition and conversion of an existing networks strategy
is unique to both Adbanks core services platform and Adbanks business plan.
Adbank’s plans to deploy $10 million USD in acquisitions may result in the ADB
token having a token-transactional volume of $20 million USD a month. This
figure does not include the growth expected and the advanced AI technology
and improved economics to generate by lowering advertisers’ costs.
Adbank ...

The Ad
Fraud
Problem
D
igital advertising has become one of the fastest-
growing and most lucrative industries in the world
today. However, online advertising is a broken industry
with a
highly-inefficient business model that is prone
to
fraud and abuse
.
The revenues that can be made from advertising are
absolutely incredible
.
Marketers spent $19.6 billion on digital ads in first
quarter 2017 alone, The Interactive Advertising Bureau
(IAB) reported.
Digital ad spending is also growing dramatically
increasing by 23% or $3.7 billion between third quarter
2016 and the first three months of 2017.
9
...

Size of the Digital Advertising Market
T
he value of all digital advertising revenues for 2017 was projected to
reach $223.7 billion according to the research firm eMarketer.
The largest segment of digital marketing, mobile ads, is projected to
undergo dramatic growth in the next two years. Alphabet is expected to
generate $49.72 billion revenue from mobile ads in 2017. That figure is
expected to grow to $61.26 billion in 2018 and $73.30 billion in 2019, Recode
reported.
Buys are currently divided into more traditional style media buys directly
with the publisher’s sales team, or run using a programmatic system (ie.
Google adwords, Facebook, etc.).
10
...

Who Profits from Digital Advertising?
D
espite the vast profits, digital advertising is a deeply flawed industry because
the people who actually create the content and sites—the advertisers and
publishers- may be getting less than half of the revenue.
Middlemen are taking between 20% and 50% of the $223.7 billion spent on digital
advertising annually, data compiled for Adbank indicated. Other estimates have the
percentage taken by middlemen as high as 75%. Those middlemen take many forms
including search engines, ad networks, ad agencies, brokerages, affiliate programs,
and media conglomerates.
This layer of middlemen exists because the advertising market is severely
fragmented. Even in today’s world, publishers often have no direct method of
connecting with advertisers. That means participants turn to an ad network or other
middleman who requires them to pay for the privilege of placing ads on networks.
The flaws in this system are numerous, but the greatest problem is that publi...

Adbank Roadmap

1
April 2017
Opportunity To Solve Online Advertising Problem With BlockChain Identified
2
May 2017
Technical and Go To Market Strategy Developing
3
June 2017
Development Training Starts
4
October 2017
Whitepaper Released
5
November 2017
Alpha Preview Released
6
December 2017
ICO
7
January 2018
Tokens Released for Use on Alpha Preview
8
March 2018
Adbank Network Ad Platform Launched
9
May 2018
Acquire and Convert Existing Ad Network and Drive 0% Net Profit to Increase Token Liquidity
Jon Gillham
Jon Gillham CEO / FOUNDER

Chiron Bramberger
Chiron Bramberger CTO / CO-FOUNDER

Angelo Dodaro
Angelo Dodaro CMO / CO-FOUNDER

Leon Pereira
Leon Pereira CCO / CO-FOUNDER

Kelsey Cole
Kelsey Cole CBO / CO-FOUNDER

Robert Lendvai
Advisors Robert Lendvai CMO @ FLIXEL INC.

Trevor Koverko
Advisors Trevor Koverko CEO OF POLYMATH SECURITIES TOKEN

Giovanni Lesna Maranetto
Advisors Giovanni Lesna Maranetto CCO @ HEDGE TOKEN

Nicholas Kusmich
Advisors Nicholas Kusmich WORLD'S #1 FACEBOOK ADS EXPERT

Rosalyn Foltz
Advisors Rosalyn Foltz SECURITY EXPERT

Richard Baker
Advisors Richard Baker INTELLECTUAL PROPERTY / PATENT LAWYER

Daniel Shapiro
Advisors Daniel Shapiro PHD - ARTIFICIAL INTELLIGENCE EXPERT

Kent Koren
Advisors Kent Koren CREATIVE DIRECTOR @ VAYNERMEDIA

Daniel Shapiro
Daniel Shapiro
PHD - ARTIFICIAL INTELLIGENCE EXPERT
AI Advisor
Artificial Intelligence (PhD)
Giovanni Lesna Maranetto
Giovanni Lesna Maranetto
CCO @ HEDGE TOKEN
BLOCKCHAIN INVESTOR & ADVISOR—AFRICA
Product development
CHIEF COMMERCIAL OFFICER, HEDGE TOKEN
Advisor
Advisor
Trevor Koverko
Trevor Koverko
CEO OF POLYMATH SECURITIES TOKEN
Chiron Bramberger
Chiron Bramberger
CTO / CO-FOUNDER
Jon Gillham
Jon Gillham
CEO / FOUNDER
Blockchain Strategy Advisor
Blockchain Strategy Advisor