KYC passing required No | Whitelist No | Restriction for countries No
AdEx search trends in Google
The AdEx team is building the next generation online ad exchange that is based on
blockchain technology. Our goal is to provide a more efficient, intuitive and transparent
Our aim is to disrupt the existing online advertising landscape and address the significant
problems it faces such as advertising fraud, privacy and consent to receiving sponsored
messages, and the rise of ad blockers. With digital surpassing all other advertising mediums
and accounting for close to 40% of global marketing and ad spend in 2017, we see the need
of innovation in this area.
We believe we can empower advertisers and publishers with a platform that is secure,
transparent and beneficial for all the parties involved in the process including consumers
who have been left out by existing advertising networks.
Our expertise in the fields of software development, blockchain & cryptography, video
streaming and online advertising give us the confidence in creating an ad exchange that w...
Table of contents
Table of contents
Problem #1: Lack of consumer consent
Problem #2: Privacy concerns and data misuse
Problem #3: Lack of bidding transparency
Problem #4: Unclear and/or misleading reporting
Problem #5: Ad fraud
Problem #6: Ad blockers & ad blindness
Problem #7: Central regulation
Problem #8: Payment methods limitations
Problem #9: Lack of focus
Traditional ad networks
Decentralized ad solutions
The architecture of the AdEx Core
AdEx Core versioning scheme
The publisher portal
Full process walk-through
Stage 1: Research: Completed
Stage 2: Token Crowdsale
Stage 3 - Prototype
Stage 4 - Adoption and Improvement
Stage 5 - AdEx V2
ADX token allocation
Extended use cases
AdEx is a decentralized ad exchange built on Ethereum blockchain and smart contracts. The
AdEx platform is designed to disrupt and replace the traditional digital advertising models by
providing a transparent, focused solution for advertisers to collaborate with ad publishers
and reach the best potential clients.
The core feature of AdEx will be the so-called
dEx User Profile -
a personalized page that
allows every end user to understand and control the ads delivered to them. Giving more
control to the user is highly beneficial for advertisers since users voluntarily provide more
information about their preferences and consumer behavior, about their shopping habits and
purchase preferences. This means that with the help of the user’s AdEx Profile advertisers
achieve surgical precision for ad targeting and ensure a high Return On Ad Spending
The technology of AdEx leverages blockchain and smart contracts, thus eliminating the
AdEx is being developed by a team that has worked together on Stremio, a video
entertainment hub that grew from 0 to 4+ million installs in just under 2 years.
Lead by Ivo Georgiev and Dimo Stoyanov, the team brings extensive experience in the
areas of software development, cryptography and blockchain, video streaming, as well as in
marketing and online advertising to the table. These combined knowledge, experience and
the professional backgrounds of the founders are essential ingredients for the success of
Co-Founder & CEO
Co-Founder & COO
Ivo has extensive experience as a
software engineer with a particular
interest in the video-on-demand industry.
Since 2012, he has been heading
Stremio, a video entertainment startup.
Well-versed in cryptography and crypto
Dimo comes from a background in UX
and UI design, and front-end
Sebastian is an entrepreneur, visionary
and a husband. He’s a big believer in
crypto and blockchain technology, in
which he has been involved since 2013.
Sebastian has vast experience in
information systems and product
Guy has a versatile professional
experience - he has worked for major
companies like Intel, Boxee and
Voltaire. Along with that, he has
background in funding startups,
Dominik has been involved in the
cryptocurrency scene since 2012. His
background includes top sales rep for
Oracle Corp., cofounder of State Software
known for discovering JSON, and Head of
Communication and business development
at Mastercoin (Omni) Foundation. He leads
PR and marcom at WINGS Foundation.
Why are we building the AdEx Network? We are creating a token of
influence that solves the current problems of online advertising
Global advertising and marketing investments continue to grow exponentially around the
world, and since last year we see a significant shift in the importance carried by different
advertising mediums: while TV has always until now been king for advertisers, it is slowly
being outrun by online & digital channels.
In 2017, global online advertising will outspend the ad king - television for the first time.
Advertising Expenditure Forecasts
report (September 2016) predicts an average
growth of 14% for internet advertising in the period 2015-2018.
The report stipulates that by 2018, the internet would account for 38.6% of all global
advertising investment. In 2018 alone, advertisers are expected to spend more than $220
billion, up 11.7% from the 2017 projection of $198.8 billion.
Despite its huge growt...
Lack of consumer consent
While popular advertising networks like the ones of Google and Facebook allow for some
extent of consent and control over what ads users see, this functionality is very limited, and a
lot of options are simply hidden from the end user (Facebook, for example, collects data
from the so-called “data brokers” but it took us purposeful research to find
of these) . Furthermore, it is directly bound with the targeting parameters of each
campaign, launched by an advertiser - if an advertiser makes a mistake when defining these,
the ad will be broadcast to people who may not be interested in it and may not want to see it.
The AdEx Profile
As we mentioned earlier in this paper, each and every user, to whom AdEx serves ads, will
have their own profile where they can be as precise as they want outlining their interests and
preferences. This profile will ensu...
AdEx first announced
ADX creation event starts
ADX creation event ends
Jan 30 2018