AdHive
AdHive
Token: ADH


AI-controlled influencer marketing platform

ICO dates
Start date: 2018-02-28
End date: 2018-03-14

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

https://adhive.tv/ Screenshot
AdHive categories
Artificial Intelligence Business services Communication Entertainment Internet Media Other Platform
Video
AdHive token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China
Soft cap 2,000,000 USD for sale
Hard cap 3,000,000 USD (pre-sale), 12,000,000 USD (sale)
Token distribution in ICO
60%
60%
Price 1 ADH = 0.0002 ETH
Price in PreICO 1 ADH = 0.0002 ETH
Minimal investment 0.05 ETH, 0.005 BTC
Acceppting ETH, BTC, Fiat
Bonus in ICO Pre-sale: 15%-30% Bonus Token Sale Phase #1: 0%-15% Bonus
AdHive news, social
AdHive search trends in Google
Random whitepaper excerpts

TABLE OF CONTENT
Disclaimer
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Abstract
������������������������������������������������������������������������������������������������������������� 6
1. Market overview
����������������������������������������������������������������������������������������� 7
2. About the project
��������������...

6. AdHive Token and financial model
������������������������������������������������������ 39
Advantages of Blockchain technology implementation
������������� 40
Incentives to use ADH Token
������������������������������������������������������������ 40
Benefits for Token holders
����������������������������������������������������������������� 41
7. Accounts, Money and Token transfer
������������������������������������������������� 42
8. Token Sale
�������������������������...

10. Competitors
�������������������������������������������������������������������������������������������� 56
11. List of references
����������������������������������������������������������������������������������� 61
12. APPENDIX #1. Technological solutions
������������������������������������������� 61
1) Scorch.ai solutions
�������������������������������������������������������������������������� 61
2) WebVane Framework
����...

DISCLAIMER
THIS DOCUMENT DOES NOT GIVE PERSONAL, LEGAL, OR FINANCIAL ADVICE. YOU ARE
STRONGLY ENCOURAGED TO SEEK YOUR OWN PROFESSIONAL, LEGAL, AND FINANCIAL
ADVICE.
1.
The purpose of this White Paper is to present AdHive and ADH Token to potential Token holders in con
-
nection with the proposed Token sale.
2.
The information set forth below may not be exhaustive and does not imply any elements of a contractual
relationship. Its sole purpose is to provide relevant and reasonable information to potential Token hold
-
ers in order for them to determine whether to undertake a thorough analysis of the company with the
intent of purchasing ADH Tokens.
3.
Nothing in this White Paper shall be deemed to constitute a prospectus of any sort or a solicitation
for investment, nor does it in any way pertain to an offer or a solicitation of an offer to buy any securities
in any jurisdiction.
4.
This document is not composed in accordance with, and is not subje...

11.
The White Paper may be updated or altered, with the latest version of the Document prevailing over
previous versions. AdHive is not obliged to give notice of and changes. The latest version of the White
Paper in English is available at the website
https://adhive.tv/.
While we make every effort to ensure that
all data submitted in the White Paper is accurate and up to date at the point in time that the relevant
version has been disseminated, the proposed document is no alternative to consulting an independent
3rd party opinion.
ABSTRACT
AdHive
will be the first AI-controlled Influencer Marketing platform with Blockchain technological solutions.
The AdHive platform fully automates all steps of interaction with influencers in order to save a huge amount of time
and effort for advertisers. The platform will offer brands the opportunity to place a native video ad on an unlimited
number of influencer channels without having to worry about proper execution. Native video advertising w...

1
MARKET OVERVIEW
GLOBAL ADVERTISING MARKET
Total Media AD Spending Worldwide
2016–2021
757,66
$
722,64
682,83
630,43
584,00
544,41
7.0
7.3
7.9
8.3
5.8
4.8
%
2016 2017 2018 2019 2020 2021
bn
Total Media AD Spending
%
Change
Digital AD Spending Worldwide
2016–2021
37
5
,80
$
341,81
306,59
266,04
228,44
191,87
35.2
20.1
39.1
19.1
42.2
16.5
44.9
15.2
47.3
11.5
49.6
%
9.9
%
2016 2017 2018 2019 2020 2021
bn
Digital AD Spending
% %
Change
The global advertising industry is evolving quickly due to increased use of digital media and a shift in advertising
formats. According to eMarketer’s latest forecast
[1]
, the global advertising market is set to reach $584bn this year
an...

Growth in ad spending is primarily driven by the continued rise of Digital media, which is on track to sustain its dou
-
ble-digit growth annually through to 2020.
Digital advertising
reached two symbolic milestones in 2017:
1)
Digital ad spending surpassed TV ad spending in 2017, and became the
number 1 category globally
;
2)
Digital ad spending passed the $200bn mark to reach
$228.4 billion this year
[2]
.
By the end of 2017 digital ad market
will have grown 19.1%
and contributed a $36.6 billion increase in advertising
spending, representing more than 90% of total incremental media spend offset by declines in Print
[3]
.
Incremental spending by media in 2017
Digital
TV
22,40%
Cinema / Media
7,30%
-20,60%
Print/Other
90,90%
-25% -5% 15% 35% 55% 75% 95% 115%
Digital AD Market share
29%
28%
24%
24%
33%
35%
40%
41%...

+67%
Increase 2015–2017*
$9,4
$6,8
$5,6
2015
2016
2017
TOTAL
*
% Change in Digital/Mo
-
bile Video Dollar Spend
2015–2017
A recent IAB research showed that average annual spend on
Digital Video surpassed $9 million in 2017 — an
increase of 67%
over the last 2 years
[6]
.
Advertisers are now allocating
56% of digital advertising
budgets to digital video.
Further, 61% of advertisers plan to increase their spending
in the next 12 months.
According to HubSpot review
[7]
,
51.9% of marketers
worldwide
consider video to be the content category with the
best ROI
.
Aberdeen Group reports that the revenue of companies using
video advertising is growing 49% faster than those of non-video
using companies
[8]
.
Another significant advertising market trend over the past two years has been the
rapid rise of social...

AdHive Roadmap

1
Q2'2016
MVP for video recognition modules presented.
2
Q3'2016
Scorch.ai launched.
3
Q1'2017
First client for video recognition from media industry.
4
Q2'2017
AdHive idea conceived, customer development conducted.
5
Q3'2017
Negotiations with partners, Token Sale preparation.
6
Q4'2017
Alpha release.
7
Q1'2018
Presale and tokensale phase 1
Beta release
First customers
8
Q2'2018
Activation of Bancor Token Changer
ADH token listing with exchanges
9
Q3'2018
Community assessment functionality rolled out

ADH convertible into several crypto and fiat currencies at the platform
10
Q4'2018
Mobile app for influencers released
11
Q1'2019
AdHive risk manager module mitigates currency risks in expensive campaigns
12
Q2'2019
Education mechanics for influencers and advertisers to increase campaigns efficiency
13
Q3'2019
Ad placement on real-time streaming platforms

Token Sale Phase 3
14
Q4'2019
Release of systems for metadata and background analysis on video channels
15
Q1'2020
Rapid expansion to new markets
16
Q2'2020
Identification of brand/logo/object/phrase on video to analyze the impact of ads on live streams associated with the platform
17
Q4'2020
Identification of the impact of ads on live
Serguei Popov
Advisors Serguei Popov Scientific and token product concept advisor

Ivo Georgiev
Advisors Ivo Georgiev Ad Tech Advisor

Eyal Hertzog
Advisors Eyal Hertzog Blockchain and ad tech advisor

Ariel Israilov
Advisors Ariel Israilov Investment Advisor

Soheil Mirpour
Advisors Soheil Mirpour Business development advisor

Chad Pollitt
Advisors Chad Pollitt Native advertising advisor

Dmitry Malyanov
Team Dmitry Malyanov Project development, operations, co-founder

Vadim Budaev
Team Vadim Budaev HR, technological development, co-founder

Alexandr Kuzmin
Team Alexandr Kuzmin Token model development, investment and financial management, co-founder

Dmitry Romanov
Team Dmitry Romanov Strategy and business development

Ivan Kotov
Team Ivan Kotov Operations, marketing

Kristina Kurapova
Team Kristina Kurapova Legal compliance and structuring

Larry Christopher Bates
Team Larry Christopher Bates USA Community manager

Denis Vorobev
Team Denis Vorobev Software development. Artificial Intelligence expert

Denis Dymont
Team Denis Dymont Frontend and full stack developer

Alena Vinokurova
Team Alena Vinokurova Project Manager

Ariel Israilov
Ariel Israilov
Investment Advisor
INVESTMENT ADVISOR
Eyal Hertzog
Eyal Hertzog
Blockchain and ad tech advisor
Bancor, Founder
Advisor
Produkt advisor
Product Advisor
Foundation Council
CO-FOUNDER OF BANCOR / CRYPTO ADVISOR
Blockchain advisor
Advisor
Ivo Georgiev
Ivo Georgiev
Ad Tech Advisor
Advertising advisor CEO adex.network
CO-FOUNDER
Larry Christopher Bates
Larry Christopher Bates
USA Community manager
Chief ICO Officer onG-Coin
Serguei Popov
Serguei Popov
Scientific and token product concept advisor
Scientific Advisor
Professor of the University of Campinas, Brazil
SCIENTIFIC ADVISER
Soheil Mirpour
Soheil Mirpour
Business development advisor
Senior Vice President - Investments at Rocket Internet SE
Vadim Budaev
Vadim Budaev
HR, technological development, co-founder
MASS MARKETING ADVISOR
Software Developer Engineer