AdSigma
AdSigma
Token: ADSi


Decentralized Ad Network

ICO dates
Start date: 2018-04-05
End date: 2018-04-20

Registrated in: India

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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AdSigma categories
Internet Media Platform
AdSigma whitepaper
Video
AdSigma token sale
KYC passing required No | Whitelist No | Restriction for countries USA
Soft cap 2,850 ETH
Hard cap 19,000 ETH
Tokens for sale 60,000,000
Token distribution in ICO
60%
60%
Price 1 ADSi = 0.0003 ETH
Price in PreICO 1 ETH = 3,750 ADSi
Acceppting ETH
Bonus in ICO 25% Bonus on Pre-Sale.
AdSigma news, social
AdSigma search trends in Google
Random whitepaper excerpts

Table of Contents
Abstract
3
Introduction
4
Growth of the Internet
4
Why Is There A Need for Online Marketing?
5
Overview of Existing Online Market
6
What Is The Current Online Market Structure?
6
What Is The Reason for Popularity of Ad Networks?
6
What Are The Issues With The Existing Market Structure?
7
Why Should Businesses Change Their Revenue Model From Time To Time?
8
Our Vision
9
How Will The Use Of Blockchain Technology Be Beneficial?
9
Business Cases
11
Problem 1: Unjustifiable Rate of Commission
11
Problem 2: Lack of Freedom of Negotiation
11
Problem 3: Irrelevant Advertisements
12
Statistics and Analysis
13
Time Spent Watching Television VS Using Internet
13
Advertising Revenue Share (in percentage)
13
Global Advertising Spending (in billion $)
14
Advertising Revenue of Ad Networks
15
Sha...

AdSigma SDK
24
Ad Serving
24
Ad Rendering
24
Payment
24
Blockchain = Transparency
24
Token Distribution
26
Technical Aspects
26
Conditions and steps of the ICO campaign:
27
Application of funds
27
The Team of AdSigma
28
Terms of Use and Risk Factors
30
An ADSi Token Is Not A Share of The Company
30
Technological Limitations
30
Price Volatility
30
Laws and Regulations
31
Disclosure of Personal Data
31
Mismatch of Expectations
31
References
32
https://adsigma.io
...

Please read the information contained in this Whitepaper carefully and pay special attention
to the “Terms of Use and Risk Factors” section. If you have any doubts as to what actions you
should take, we recommend you to consult your financial, legal, tax or other professional
advisor(s).
This Whitepaper is intended for informational purposes only and does not imply any elements
of contractual or legally binding relationship. The primary purpose of the Whitepaper is to
pres
ent our company’s project and to provide important information to potential holders of
ADSi tokens. This will facilitate the decision-making process regarding further association with
AdSigma and the ADSi tokens offering with the aim of their possible acquisition.
Abstract
AdSigma is the next generation Digital Display Advertising platform that is carefully driving
blockchain technology to revolutionize the digital display advertising space.
We aim to disrupt the existing digital advertising space and address the sig...

Introduction
Post introduction of the internet, digitization has affected almost everything and everyone in a
manner that has revolutionized the market structure. The traditional market structure is no
more an option to lead any business.
The traditional markets are:

Restricted in terms of their duration in work and also place

Catering to a limited clientele

Offering an insufficient variety

Failing to create a stronger brand image.
Overcoming the above concerns, the internet has let everyone to cross the traditional barriers
and to step forward towards globalization.
Growth of the Internet
There were over 3.2 billion users who had access to the internet in 2015, which is very high as
compared to 738 million users in 2000, as per ITU. In 104 countries, more than 80% of the
youth population is online. In developed countries, 94% of young people aged 15-24 use the
Internet
[2]
. Owing to the online presence of the peopl...

Why Is There A Need for Online Marketing?
People are rapidly adopting an online ad revenue based model to run their businesses. Having
merely an online presence isn't enough for a business to leverage the advantages of internet. In
order to reach a mass audience and to achieve the business goals, it is essential to take
adequate marketing decisions which best suits the organization and is further based on
accurate statistical criteria. Selection of the most suitable marketing channel is a multi-
dimensional aspect.
There are various influencers to the decision, some of the most effective are:

Demographic factors,

Geographical factors,

Cost of advertisement,

Turnover rate,

Bounce rate.
As per SmartInsights.com, E-commerce is growing by 23% percent each year; 53% of marketers
say blog content creation is their top inbound marketing priority.
As per emarketer.com, internet advertising revenues surpassed TV ad revenues in ...

Overview of Existing Online Market
What is the Current Online Market Structure?
The most popular structure of the online marketing involves three parties:

Publisher

Advertiser

Ad network
A publisher integrates advertisements into his online content. He gets paid for selling ad space
or for showcasing the content of the advertiser on his own website/app along with his own
content.
An advertiser is the one who provides the advertisements to be displayed alongside the
publisher's content via an ad network.
An advertising network helps generate and place the ad copy, delivers the ad and tracks the
statistics.
However, the involvement of a third party, i.e., an ad network is optional, and the publisher can
opt to manage to publish the advertisement, which is to be displayed along with his content
himself.
What Is The Reason for Popularity of Ad Networks?
The popularity of ad networks in digital display advertising platforms is becaus...

What are the Issues With The Existing Market Structure?

Commission
: The advertising network charges a very handsome commission to the
publishers for providing these middlemen services. Did you know? The most popular
advertising network, Google, charges a commission of 32% for online content
marketing, whereas Facebook charges whooping 45% commission. Along with the high
commission, the ad networks place some pricing restrictions.

Direct Communication
: Due to the presence of a middleman, there is no direct
communication between a publisher and an advertiser, and hence they cannot
negotiate with each other for the desired price.

Choose Advertiser
: Some of the ad networks give the option to select the type or
category of the advertisement that a publisher wants to be displayed on his website.
However, one cannot choose the advertiser he desires. An advertising network is solely
responsible for the selection of an appropriate advertiser and ad...

Hence, to attain the maximum benefits of the online marketing and to avoid the loss of revenue
in the hands of the ad networks, in the form of commission, the publisher must have an option
to sell the ad space directly to the advertiser.
Why Should Businesses Change Their Revenue Model From Time To Time?
For any business to survive, there is a need for continuous and comprehensive evaluation of the
model, activities, and results; and over time it needs to grow more and more favorable towards
both - the consumers and the organization. Therefore, the revenue model may need to change
on a timely basis to benefit them to the most. With the development of technology, we at
times see some drastic transformation in the way a business runs and there takes place some
major shifts from the traditional methodologies.
Due to the unjustifiable higher commission rates, the absence of flexibility in price quotation,
lack of ability of negotiation between the publisher and the advertiser, delay in receipts due to
...

AdSigma Roadmap

1
Q4 2017

Concept Development of Adsigma.
2
Q1 and Q2 2018

Release of AdSigma White paper. Launch of AdSigma Token Pre-Sale and Crowd-Sale.
3
Q3 2018

Releasing the protocol for relayers to build Real time Bidding Exchange.


Deploying the settlement smart contract for AdSigma advertiser publisher network.
4
Q4 2018

Alpha launch - Testing the prototype, pilot installation of Adsigma SDK.
5
Q1 2019


Beta launch - Advertisers will be able to setup ad campaigns and publishers will be able to monetize their apps/websites.
6
Q2 2019

Engaging in close collaboration with major media publications and advertisers. Agreement signing.
Vladimir Nikitin
Advisors Vladimir Nikitin ICO Advisor | Legal Consulting

Amarpreet Singh
Advisors Amarpreet Singh Blockchain & ICO Advisor | Fintech | Innovation | Machine Learning | AI

Nathan Christian
Advisors Nathan Christian Blockchain Technology Consultant | End to End ICO Solutions |ICO Advisor

Nikolay Shkilev
Advisors Nikolay Shkilev Crypto enthusiast | Blockchain expert | Public speaker

Wannipha (Jen) Buakaew
Advisors Wannipha (Jen) Buakaew Crypto/Blockchain Influencer

Mohit Tater
Advisors Mohit Tater Investor and Blockchain Advisor

Kumar Aakash
Advisors Kumar Aakash International Scaling and Business Advisor

Suumit Shah
Team Suumit Shah Project Development, Operations, Co-founder

Kapil Bhosale
Team Kapil Bhosale Blockchain & Cloud Engineering, Co-founder

Akshay Mohite
Team Akshay Mohite Blockchain & Web Development, Co-founder

Ravi Tamda
Team Ravi Tamda Android Developer & Big Data Engineering, Co-founder

Ashutosh Bhatt
Team Ashutosh Bhatt Community Manager

Vivek Sancheti
Team Vivek Sancheti Strategic Investor Relations

Amarpreet Singh
Amarpreet Singh
Blockchain & ICO Advisor | Fintech | Innovation | Machine Learning | AI
INTERNATIONAL RELATIONS ADVISOR
Ex-Microsoft, The World Bank, NUS, MBA
(Blockchain & Strategy Advisor)
Blockchain & ICO Advisor
Advisor
Advisor
Advisor
Blockchain Consultant
ASEAN Advisor of Global Blockchain Foundation
Top 10 Global ICO Advisor
Board Advisor
Advisor-Business
Advisor
Top 10 Global ICO Advisor
Blockchain Advisor
Senior Blockchain Engineer
Chief Partnership Officer
AMARPREET SINGH
AMARPREET SINGH
TECHNOLOGY & ICO ADVISOR
Nathan Christian
Nathan Christian
Blockchain Technology Consultant | End to End ICO Solutions |ICO Advisor
Advisor
ICO Advisor
Technical experts in blockchain-based accounting and financial applications
Blockchain & ICO Advisor
Advisor
Blockchain Expert
Senior ICO-Advisor
Advisor
Advisor
Advisor
Director of Marketing
Business Development & Strategy Adviser
Strategic Advisor
Strategic Advisor
Advisor, Technology consultant San Diego, California
Senior ICO-Advisor
Nikolay Shkilev
Nikolay Shkilev
Crypto enthusiast | Blockchain expert | Public speaker
Blockchain Expert & ICObench Expert
Advisor
Strategic Business/ICO Advisor
(Special Board Advisor)
Advisor
Advisor
Business and ICO strategy
Crypto Enthusiast and Mentor
Co-Founder, Top ICO Advisors
Top ICO Advisor
Strategic business advisor
Advisor-Strategy
Advisor
TOP 5 ICObench Expert
TOP ICO Advisor
Crypto enthusiast and mentor. Rated Top 5 in People of Blockchain
Advisor
Vladimir Nikitin
Vladimir Nikitin
ICO Advisor | Legal Consulting
KYC DIRECTOR
Legal Advisor - Russia
Vice-president of Blockchain startup CryptoPromo
Head of Advisory Board
ICO/Compliance Advisor
Legal Advisor
Advisor
Blockchain & ICO Expert, Political Advisor, Coalichain Ambassador - Russia
Advisor
Legal & Promotion
Master of Law, Master of Economics (Finance and Credit)
Strategic ICO Advisor
Co-Founder, Top ICO Advisors
Board Advisor
TOP-2 WORLDWIDE ICOBENCH CERTIFIED EXPERT
Advisor
CRYPTO Enthusiast
TOP ICO Advisor
Advisor