ALAX
ALAX
Token: ALX


The Blockchain App Store Designed for Gamers

ICO dates
Start date: 2018-04-17
End date: 2018-04-23

Registrated in: Cayman Islands

Platform: Ethereum
Type: ERC20

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https://alax.io/ Screenshot
ALAX categories
Entertainment Platform
ALAX whitepaper
ALAX token sale
KYC passing required Yes | Whitelist No | Restriction for countries No
Hard cap 30,000 ETH
Tokens for sale 50,000,000
Token distribution in ICO
50%
50%
Price 1 ETH = 10000 ALX
Acceppting ETH, BTC, LTC
ALAX news, social
ALAX search trends in Google
Random whitepaper excerpts

Abstract
ALAX is a Mobile Game Distribution Platform based on blockchain technology with the intention
of bringing fresh air to the gaming industry around the world. DECENT and Dragonfly join forces
to bring games to everyone including people that are unbanked (over 2 billion according to
Findex
1
) but have access to cash and 3G/LTE smartphones. Their aim is to provide a platform for
content creators and gamers alike.
Customers will be able to
access the ALAX Store using an application built using DECENT’s
library that will provide blockchain functionality. While content providers will have access to the
ALAX Android SDK allowing them to include a range of features such as in-app purchases,
rewards and more. Hence, consistency is secured across all the applications utilizing ALAX.
During the TGE ALAX will generate ALX tokens. These tokens can be then exchanged for ALA
tokens, which can be used in the ALAX store. They will be offered to end users via internal
exchange or usi...

Table of Contents
Abstract ............................................................................................................................... 2
Introduction......................................................................................................................... 4
Market and Industry ............................................................................................................ 5
ALAX Blockchain Game Platform for Emerging Markets .............................................. 11
Utility Tokens ................................................................................................................... 12
Use Cases .......................................................................................................................... 13
Architecture....................................................................................................................... 15
Token Structure...................................................................................................

Introduction
Emerging Markets have a substantial amount of unbanked people. According to the
World Bank’s
Global Findex 2014
2
, 2 billion adults were unbanked. Hence, most of them do not have access to
credit and debit cards. However, they have an easy access to cash and 3G/LTE smartphones.
Thus, the market constituted of mobile game developers and emerging markets residents faces the
following challenges:
As some people do not have access to credit cards or other means of payment via banks, but resort
to paying only by cash, their access to some services can be severely limited. This creates a set of
problems that although they are solvable tend to be exploited. If an unbanked end-user wants to
purchase a game from a developer, a payment intermediary can set a high processing fee. Since
there is no alternative for both sides, they have to accept the terms which can amount to up to 70%
of the price of the game. This means that developer will make a lower profit and hence raises th...

Market and Industry
2016

2020 Global games market - forecast per segment toward 2020
Source:

Newzoo | Q2 2017 Update | Global Market Report
newzoo.com/globalgamesreport
The global mobile games market is going to reach $64.9 billion by 2020. This represents almost
a double compared to 2016.
5
...

2017 Global games market

per device & segment with year-on-year growth rates
Source:

Newzoo | Q2 2017 Update | Global Market Report
newzoo.com/globalgamesreport
In 2017, mobile games generated $46.1B, which constitutes 42% of the global market.
6
...

Mobile games revenue in Southeast Asia from 2015 to 2021 (in million U.S. dollars)
Source:

Statista 2018 | Media & Advertising | Video Games & Gaming | Southeast Asia mobile games revenue 2015-2021
https://www.statista.com/statistics/631514/southeast-asia-mobile-games-revenue
Mobile games revenue in South East Asia was $586.9 millions in 2015 and is expected to grow to
$2.4 billion in 2021. Emerging markets consist of countries such as Thailand, Indonesia, India,
Vietnam, the Philippines and some African, Latin American and Eastern European states.
7
...

Top 10 Android app stores in China

November 2017
Source:

Newzoo | Insights | Rankings | Top 10 Android App Stores in China
https://newzoo.com/insights/rankings/top-10-android-app-stores-china
Google Play is not available in most of the Android phones bought in China. This includes mobile
phones from non-Chinese brands, such as Samsung, Sony or HTC. The 4 main players in the
mobile game and app store ecosystem cover 65.6% of the market. The total cost for the game
developer can easily get over 70% of the fee charged when publishing mobile games in China and
emerging markets
3
. This is well over the 30% charged by Google Play
4
.
3
http://wnmag.com/2016/06/15/publish-mobile-game-china
4
https://support.google.com/googleplay/android-developer/answer/112622?hl=en
8
...

Vendors' market share of smartphone shipments in China in 1Q'14 to 3Q'17
Source:

Statista 2018 | Technology & Telecommunications |China smartphone vendor market share shipments
https://www.statista.com/statistics/430749/china-smartphone-shipments-vendor-market-share
79% of the China smartphone market is dominated by 5 companies: Huawei, Xiaomi, Apple, Vivo
and Oppo
5
. In Q1 of 2017, Vivo had a global market share of 5.2% in the smartphone market
6
.
Oppo had an 8.2% global market share in Q3 of 2017
7
.
5
https://www.theverge.com/2017/12/6/16741142/china-smartphone-market-stats-android-oem-2017
6
https://www.statista.com/statistics/628558/global-market-share-held-by-vivo-smartphones/
7
https://www.statista.com/statistics/628545/global-market-share-held-by-oppo-smartphones/
9
...

ALAX Roadmap

1
2018 January
ALAX PoC
2
2018 February
ALAX Whitepaper
3
2018 March
ALAX MVP
4
2018 April
ALAX TGE
5
2018 July
ALAX Testnet Launch
6
2018 September
ALAX Mainnent & Store Beta Launch
7
2019 Q1
ALAX Store launch in Emerging Markets
Matej Michalko
Matej Michalko Co-founder

Kalvin Feng
Kalvin Feng Co-founder

Tomas Koprusak
Tomas Koprusak Project Lead

David Martinec
David Martinec Operations Manager

Zuzana Gonova
Zuzana Gonova PR Manager

Matej Nemcek
Matej Nemcek Blockchain and Backend Engineer

Peter Student
Peter Student Solution Architect

Marian Vanderka
Marian Vanderka Android Developer

Michal Grman
Michal Grman Software Developer

Gabriel Malicky
Gabriel Malicky QA Analyst

Ronald Filo
Ronald Filo Technical Evangelist

Patrik Csokas
Patrik Csokas IT Manager

Juraj Jurik
Juraj Jurik Graphic Designer

Amer Owaida
Amer Owaida Copywriter

Martin Hassler
Martin Hassler Community Manager

Veronika Pilzova
Veronika Pilzova Community Manager

Dong Seob Choi
Dong Seob Choi Community Manager

Karen Ohara
Karen Ohara Community Manager

Marian Podmajersky
Marian Podmajersky Blockchain Consultant/Engineer

Xiaomin Wang
Advisors Xiaomin Wang Advisor

Tomas Varga
Advisors Tomas Varga Advisor

Peter Pongracz
Advisors Peter Pongracz Advisor

Marian Podmajersky
Marian Podmajersky
Blockchain Consultant/Engineer
Matej Michalko
Matej Michalko
Co-founder
FOUNDER, PRESIDENT AT DECENT
Xiaomin Wang
Xiaomin Wang
Advisor
FOUNDER, GENERAL MANAGER, DECENT CHINA