AllPublicArt
AllPublicArt
Token: APA


Making History In The Global Art Market

ICO dates
Start date:
End date:

Registrated in: USA

Platform: Ethereum
Type: ERC20

PREMIUM ICO

AllPublicArt categories
Art Platform Software
Video
AllPublicArt token sale
KYC passing required No | Whitelist No | Restriction for countries None
Price 1 APA = 0.075 USD
Acceppting ETH
AllPublicArt news, social
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Random whitepaper excerpts

2
All Public Art
White Paper
Table
of Contents
Executive Summary
3
Introduction
4
All Public Art is Dedicated to 6 Goals
5
The Public Art App
6
Opportunity
7
The Counterfeit and Fraud Problem
8
The Vision
9
Simple Communication
9
Transparent System
9
Security and Stability
9
Empowering Artist and Art Collectors
9
Community of Supporters
9
Working of the Market Place
10
Trading Proces
S
10
Registration
10
Unique IDs
10
Trading
12
Shipping
12
Art Appraisal Affiliate Services
14
Controling Network Abuse
14
Consumers
15
Artists and Art Traders
15
Art Collectors and Art Enthusiasts
15
Patrons and Supporters
15
AllPublicArt (APA) Token Sale
16
Token Pre-Sale Phase
16
Token Sale Ph...

3
All Public Art
White Paper
Executive
Summary
Creativity is
intelligence
having fun.
Albert Einstein
ALL PUBLIC ART disrupts the art market with a
robust, peer-to-peer trading platform utilizing
blockchain technology to eliminate counterfeiting and
intermediary price manipulation.
Having been in development since 2015, this platform
is perfectly poised to capture the flourishing online art
market. According to a report by insurer Hiscox Ltd, the
online art market is growing at an annual rate of 24%
and is expected to reach $9.58 billion by 2020.
At present, a large-scale problem in the art market
is counterfeit art and fraud. All Public Art’s platform
solves this problem by utilizing blockchain technology
to validate the authenticity of the artwork in question
as well as transparently track the sales history of the
artworks.
All Public Art’s vision is to contribute to the growth
and sustainability of the...

4
All Public Art
White Paper
Introduction
All Public Art serves as a connection between three
areas with incredible potential: art, blockchain
technology and the people who create, sell or buy
art. The art market’s growth and development
continues to thrive through the unique merging of the
aforementioned areas. By combining each area into
a new, disruptive model of art trading, All Public Art
ensures that there is an art market that is beneficial and
fair to artists and collectors alike. Supporting All Public
Art means supporting a healthy future for the arts as it
brings together artists and consumers, from all walks
of life, who share the same common interest: to make
acquiring art, enjoyable, efficient and fair for all.
Acquiring art is a privilege that contributes to the quality
of life in modern society. Households, businesses,
institutions, and public spaces are all transformed
when art is introduced to the environment. Over the
<...

5
All Public Art
White Paper
Introduction
Blockchain technology offers great potential and is suited to the art
market as it enables direct (peer-to-peer) services for the artists, sellers,
collectors and consumers, while offering transparency of the sales.
This will minimize the number of counterfeit artworks as well as intermediary
price manipulation in the market. In the past, a buyer and seller would have
to trust the intermediary (auction house, art consultant or art gallery) to
coordinate the trade. In addition, there would be a commission paid to
the intermediary. With All Public Art’s platform, there is no need to pay a
commission fee and blockchain technology offers complete transparency
for both parties involved in the transaction. The team at All Public Art are
proud to offer you the opportunity to be a part of All Public Art. Utilizing the
advantages of blockchain technology to disrupt services in the art market is
an innovative and exciting prospect.
<...

6
All Public Art
White Paper
Introduction
The Public Art App
All Public Art’s mobile app and website has been a success since its launch in
2015. Thanks to our ever-growing community of active users, great art has
never been easier to find and share anywhere in the world. Great reviews
from artists and art fans have continued to come in as we have continued to
develop the app over the years. Follow people whose artistic taste you like,
browse artworks, catch up on art news and find art events you can attend.
Artists and art enthusiasts from all around the globe can be a part of our
community by registering on the app or the website,
AllPublicArt.com
.
The momentum we have gathered from all our members and the positive
feedback has kept us striving to improve on our previous successes. There
could not be a more perfect time for us to capitalize on this momentum and
user base to implement our blockchain enabled, transparent, peer-to-peer
marketplace...

7
All Public Art
White Paper
Opportunity
[3] Kazakina, Katya. “Art Market Trends Poised to
Captivate Investors Next Year.” Bloomberg.com,
Bloomberg, 23 Dec. 2016
www.bloomberg.com/news/articles/2016-12-23/these-art-
market-trends-are-poise d-to-captivate-investors-in-17
For a number of years, the All Public Art team has been involved in the art
market and the Internet Technology field. Our team is therefore equipped
with the relevant knowledge and experience which will contribute to the
service that we will execute on our platform with blockchain technology.
Since 2015, All Public Art’s team has been working towards building a robust
platform that is equipped to grow with the thriving online art market. In
December last year Bloomberg reported on the rapid growth of the art
market, stating: “The online art market is growing at an annual rate of 24
percent and expected to reach $9.58 billion by 2020, according to a report
by insurer Hiscox Ltd. At So...

8
All Public Art
White Paper
The
Counterfeit
and Fraud
Problem
In the art market, counterfeiting and fraud has been a problem for
numerous years. All Public Art has a solution: to use the power of
blockchain technology to reduce illegal activities in the art market
by implementing a system in our platform that will validate the
authenticity of artworks by tracking their data. The complexity and
opacity of the art market today, makes it easier for those committing
fraud to avoid detection and prosecution. Activities such as illegal price
manipulation, collusion and kickbacks can be costly to investigate and
extremely difficult to prove.
On All Public Art, each artwork and every artist will have a unique
ID, allowing each transaction to be verified through smart contracts.
The implementation of this verification process will allow anyone to
confirm the authenticity of the IDs, resulting in a safer and more secure
marketplace. As the transactions...

9
All Public Art
White Paper
The Vision
The primary objective and long term goal of All Public Art, is to have the
AllPublicArt
token be the go-to peer-to-peer
trading tool in the art market. For that vision to be achieved in the art market, the
All Public Art’s marketplace
has
been executed. The art market and blockchain technology will merge perfectly due to the combination of these
fundamental features of the program:
Simple Communication
With blockchain technology, the
rules are autonomously proposed
and communicated, therefore, the
use of smart contracts enables
the art buyer and seller to trust
the technology instead of relying
on one another or a third party
to orchestrate the deal. This
eliminates human error, potential
business manipulation and
uncertainty, while improving the
efficiency of the process.
A Transparent System
On the All Public Art blockchain,
all of the transactions...

AllPublicArt Roadmap

1
2015-2016
Website platform and mobile application (Android & iOS) development
2
2017
Legal structure and implementation of marketing strategy, advisory board selection, Smart Contract coding and auditing, token sale website development, and private pre-sale
3
2018 Q1-Q2
Public Pre-sale and Token Sale, Talent recruitment for key positions, All Public Art community development, marketing AllPublicArt token in main stream media and in the global art community
4
2018 Q3-4
Launch AllPublicArt token on the APA platform, deploy international marketing plan, launch of special marketing strategies for international art markets, business growth opportunities in Middle East and Europe, regulatory framework compliance
5
2019
Commercializing on an international level, increase the trading volume of the APA platform with additional functionality and user engagement, launch market specific sales and marketing campaigns , business growth opportunities in mature markets: US, Europe, Asia, Middle East, South America, B2B Expansion Strategy for art galleries and art organizations
6
2020
Increasing market share, acquisitions and expansions, further APA marketplace development, broaden the use of AllPublicArt token in the art market, cultivate strategic partnerships in the art world, strengthened APA Community
Graham Goddard
Graham Goddard Founder | CEO

Gustavo Guimarães
Gustavo Guimarães Blockchain and Smart Contracts Engineer

Sabyasachi Saha
Sabyasachi Saha CTO | Software Engineer

Rishan Bhagowat
Rishan Bhagowat Market Maker | Token Sale Architect

Tineke Zwart
Tineke Zwart Public Relations

Alisha Bhagowat
Alisha Bhagowat Token Sale Operations Manager

Cassandra W. Borchers
Cassandra W. Borchers Legal Counsel

Justin Wu
Justin Wu Growth Marketer

Sommer Sherwood
Sommer Sherwood Brand Ambassador

Michael Slater
Michael Slater Public Relations

Lauren Slade
Lauren Slade Brand Ambassador

Chad Anderson
Advisors Chad Anderson

Gustavo Guimaraes
Gustavo Guimaraes
Full-Stack Engineer
Smart Contract Developer
Solidity Developer / Auditor Consultant
Blockchain/Smart Contract Engineer
Blockchain/Smart Contract Engineer
Gustavo Guimarães
Gustavo Guimarães
Blockchain and Smart Contracts Engineer
Lead Ethereum and Smart Contract Architect
Smart Contract Developer
Rishan Bhagowat
Rishan Bhagowat
Market Maker | Token Sale Architect
ICO Advisor
Business Manager
Sublime Group
Tineke Zwart
Tineke Zwart
Public Relations
Community Manager
Advisor
Justin Wu
Justin Wu
Growth Marketer
Sommer Sherwood
Sommer Sherwood
Brand Ambassador
Corion Ambassador
Lauren Slade
Lauren Slade
Brand Ambassador
City Manager
Sheldon Inwentash
Sheldon Inwentash
Brad Bulent Yasar
Brad Bulent Yasar
Strategic Advisor
Gregory Rocco
Gregory Rocco
Chad Anderson
Chad Anderson
ICO Advisor