2. Market Research
The pace of e-commerce development
3. Presentation AlphaMarket
Operational concept of the platform
Peculiarities of setting prices
Commercial importance of the project
Reasons to use AlphaMarket
4. Advantages for market participants
Advantages for platform sellers
Advantages for platform buyers
Advantages for investors
5. Platform currency
AMC token and its advantages
Issue and distribution of tokens
Token Sale Period
6. Token Sale Terms and Conditions
Distribution of tokens
Distribution of funds collected during ICO
Participation in Token Sale
7. Road map
8. Project team
The crypto currency market is constantly growing, more and more people
realize the advantages of Blockchain technology over traditional means of
payment. It is obvious that the new market needs a new infrastructure that
allows performing the usual operations in a progressive format.
AlphaMarket is a crypto-trading platform, enabling buyers and sellers from
around the world to find each other and make safe transactions in the Blockchain
environment. Free placement of goods, the possibility of multi-cryptocurrency
transactions, promotions, bonuses, cashback and many other useful options
will be available to the platform users. The fast-growing market and the rapidly
rising demand from buyers and sellers make Alpha-Market an extremely popular
product in the market of cryptocurrencies.
We are living in an amazing time - the time of information technology. One
of the main discoveries of our time is, of course, the Blockchain technology
and the cryptocurrencies created on its basis. There is much speculation that
the Blockchain is as important as the discovery of the Internet. More and more
people want to be a participant of this market, which will not be regulated by the
government or the Central Bank. We are all used to the fact that there are three
parties involved in sales transactions: seller-bank-buyer. Such a scheme was
necessary until recently for various reasons, but society is changing: people are
becoming more developed and self-sufficient, and therefore need less control
and mediation on the part of monetary monopolies. Many of us have long been
ready to take responsibility for our own payment decisions, and this has caused
the need for creating a free self-regulatory economic space.
The Blockchain technology allows to make the market truly self-regulatory.
Prior to the cryptocurrency advent, payment systems were exclusively centralized,
and banks could block any account or transaction that, in their opinion, looked
suspicious. All this could lead to total control of mankind, and this does not
correspond to the principles of a free democratic society and the development
of an individual. But a miracle happened! We have unclosed a technology that,
without exaggeration, is designed to significantly change the approach to many
things in our life for the better.
Nevertheless, despite all the advantages of the blockchain technology over
the usual payment systems, let’s ask ourselves a question:
And what can we get for cryptocurrency? Another cryptocurrency.
And so on. In fact, at this stage, the cryptocurrency performs a speculative
function, it is profitable for financiers and traders, but it is absolutely useless for
most people around the world. Even in spite of the fact that the number of retail
outlets accepting cryptocurrency is increasing every day, the opportunities for
providing the usual financial operations in Bitcoins and other cryptocurrencies
are still not enough.
Great many people have already got used to making their purchases remotely
in online stores and trading platform, but at the moment, there are very few
opportunities to pay cryptocurrency for such operations. It is becoming clear
that for this new market it is vital to have the developed infrastructure with
a convenient and functional interface, even more advanced and safe, as the
We offer our solution.
We, the young progressive team, set ourselves the task of creating a free
multicurrency crypto trading platform - AlphaMarket - so that millions of people
around the world can exchange goods using popular cryptocurrencies (BTC, ETH,
LTC, etc.) without restrictions and commissions. The main idea of the Alpha-
Market is to create a decentralized self-sufficient community where users can
make their own decisions without involving traditional centralized institutions.
The mission of the platform is that each user can independently cope with
the purchase and sale of goods for cryptocurrency. There is no solution on the
market that lets decentralized commerce be fully developed.
AlphaMarket is a trading platform that allows you to pay for goods with
Our goal is to create a unique exchange channel of cryptocurrencies for goods
and vice versa. The global market without financial boundaries, intermediaries
and bureaucratic difficulties. We will unite buyers and sellers of goods from
around the world to create a system that will bring e-commerce to a new level.
We believe that in the near future we can witness the transition of the world
economy to cryptocurrencies regulated by the Blockchain.
The pace of e-commerce development
Information system development of the society and its components from
individuals to organizations and states leads to an accelerated decision-making
process, and therefore, to an accelerated process of movement of goods and
services, which, for the most part, are now carried out via the Internet. There
is no doubt that electronic commerce will become in the foreseeable future
one of the dominant types of trade and one of the promising components of the
E-commerce popularity is growing rapidly under the influence of various
factors and the modern world can not be imagined without online stores, mobile
applications that help us quickly make purchases at all levels.
At the present stage of development, e-commerce allows organizations to
significantly reduce financial and time resources, increase competitiveness,
enter new markets, obtain additional information about the needs of consumers,
and respond quickly to changes in demand. Many companies use e-commerce
capabilities to provide additional pre- and post-sales services.
Information technologies expansion contributes to the creation of a new
economic infrastructure that ensures sustainable economic development, both
for states and business entities, by improving the quality of information exchange.
Constantly expanding, the world’s Internet commerce has reached an
enormous volume, and by early 2018 its turnover exceeded $ 2 trillion.
E-commerce Turnover in trillion $
2013 2014 2015 2016 2017 2018 2019 2020
More and more people are starting to buy goods and services through the
Internet. There are about 1,8 billion buyers of online marketplaces, and their
number is constantly growing. According to marketing research by Nielsen, which
specializes in marketing measurements in fast moving consumer goods industry
«Global E-commerce Report», the number of people who buy via the Internet
annually increases by an average of 16%.
The number of buyers of online hypermarkets, billion
2014 2015 2016 2017 2018 2019 2020 2021
More and more people come to the conclusion that when they pay for goods
or services from their smartphone, they save a lot of time, and while transactions
become convenient and safe, the advantages of using e-commerce become
Taking into account the growing need for such services, the role of the global
online marketplaces has significantly increased.
The volume of the world’s Internet trade is calculated in trillions of dollars. The
top ten e-commerce countries are the USA, China, Great Britain, Japan, France,
Germany, South Korea, Canada, Russia
In these countries, there is also an increased activity of using blockchain
technology, and, accordingly, the need for online marketplaces that accept
cryptocurrencies for payment.
That is why AlphMarket сteam sets itself the task of creating an online
crypto-hypermarket that allows users from all over the world to use the crypto
currency in their usual financial transactions.
Presentation of AlphaMarket
When registering in AlphaMarket, buyers and sellers get access to the
platform’s personal account. Sellers can be both online stores, and standard
users who perform one-time sales. Also, sellers have the opportunity to brand
their page to make it more recognizable. A rating system will be developed that
will help both the buyers and the administration of the platform to ascertain the
reliability and quality of the products of the sellers. All posted goods are subject
to mandatory moderation.
Buyers will also have the opportunity to create a personal account and place
requests for any goods they need, so that sellers themselves make an offer to
the buyer on this request. This will help to synchronize interested in each other
Users of the system communicate in the platform chat, the chat is anonymous
- for the platform administration as well. Exceptions are cases of the reference
of chat participants for consideration of disputable situations. If the seller and
the buyer are satisfied with the transaction, then no one will ever open their
After the buyer chooses the goods and agrees with the seller the transaction
terms, the form and the time of delivery, the buyer makes an advance payment
to a special transit account. When the seller sees that the funds have arrived in
the transit account, he sends the goods in the format of an agreed arrangement.
If the paid goods are not sent by the seller within four working days, the money
is automatically transferred back to the buyer. The expected delivery time of the
goods is displayed in the personal accounts of the buyer and the seller. At the
end of this time plus seven additional days, in the absence of a dispute (and
claims) between the buyer and the seller, the funds from the transit account
are transferred to the seller’s account. The buyer has the opportunity to leave a
feedback about the received product and the service provided.
In case the buyer is dissatisfied with the goods, he has seven calendar days to
report the violation of the agreement on the part of the seller and contact the
site administration with a claim to the seller. In this case, the management of the
transit account passes to the administration of AlphaMarket and the site buyers’
protection team, taking into account all factors, makes a weighted decision, either
to send money to the seller for the goods specified in the stipulated conditions,
or to return the money to the buyer, after making sure that the goods are sent
back to the seller.
Both sellers and buyers will have a reliability rating. Sellers need a rating to
increase customer loyalty, and, accordingly, sales. Customers’ rating will influence
the amount of cashback when paying with AMC tokens. The rating system is
designed to ensure that every user values his or her reputation on the site, and
in the event of a rating increase, he or she receives all sorts of bonuses from
Platform workflow scheme
Order has been
Service’s LTH Order has been processed
LTC transaction (depends on seller’s trust rate)
Buyer’s Protection & Service
1. The seller indicates the value in a currency convenient for him. After the
order is fully processed the seller gets 100% the declared value.
2. The buyer sees the final price for him, the system automatically calculates
all the necessary percentages and commissions.
3. The payment is always made through the transit wallet, at the time of
transfer of funds the seller is charged the commission (5%). These funds go
to support the system, the program of customer protection, cashback (in the
amount of 1 to 3%) and further development of the project.
4. If the buyer is not satisfied with the seller’s goods or services, he has the
opportunity to open a dispute.
5. If the buyer and seller cannot resolve the dispute, the buyer draws up a
claim. The platform administration decides the dispute, taking into account the
facts provided by both parties.
6. Sellers have two types of rating: feedback rating and trust rating.
a. Feedback rating is calculated as the average for the feedback.
b. The trust rating consists of the number of successful orders and the length
of service of the store.
7. A valid trust rating is 1 claim for 300 orders, for an amount not exceeding
2*the average amount for orders.
8. Novice sellers receive transfers after Estimated Delivery Day + 7 (~ 10 to
40 days depending on delivery), if there is no dispute or claim. In the event that
the dispute is opened, the transfer of funds occurs after the dispute has been
9. Sellers with six months’ service record (condition 1) and who successfully
processed more than 100 orders (condition 2) receive the payment immediately
after confirming the dispatch in the form of a track number.
10. If only condition 1 (six months of service) is fulfilled, but the second one is
not - the seller can deposit a security equal to the average monthly turnover and
receive money immediately after sending. The security deposit will be returned
upon reaching 100 processed orders or at the request of the seller. In case of
claims from customers, a security deposit will be used to recover the funds.
Accordingly, in this case, the deposit will not be returned in full, or will not be
returned at all; with the loss of 50% of the deposit for the reimbursement of
buyers, the seller gets banned.
11. It is allowed to ship the goods only by services that provide online tracking.
Peculiarities of setting prices for goods
The rate of cryptocurrencies is constantly changing, and a fair question arises:
how to specify prices for goods with high rate volatility?
Trading on the AlphaMarket platform is conducted solely for the cryptocurrency.
But when placing goods for sale, the seller can initially specify the price in both
the cryptocurrency and in USD. At the same time, the seller specifies in which
exactly cryptocurrencies he or she is ready to receive payments and has the
opportunity to set the price in several cryptocurrencies at once. By default, the
payment acceptance is in AMC. But other currencies can also be chosen: BTC,
ETH, LTC (the list of currencies will expand as the platform develops). The more
payment options, the more convenient it is for the buyer. The number of payment
options is not limited, i.е. you can set all the possible options. Alternatively, if
the seller wants to receive payment only in AMC and ETH, then he chooses only
The buyer also sees the price for goods in the cryptocurrency and can choose
in which currency he will pay for the goods (but only among those currencies
that the seller specified in his personal account).
There are two options for setting the price:
1.Price in cryptocurrency.
The seller sets a fixed price in a certain cryptocurrency. At any time the price
can be updated in the settings if the rate changes significantly.
2.Price in USD.
The seller initially sets the price in dollars, specifies in what currency he wants
to receive payments. In this case, the system automatically recalculates the price
in the selected cryptocurrencies.
Commercial importance of the project
The creators of the platform have 2 main sources of income:
• Advertising. The sellers will have a wide functionality to promote their
products: raising ads in the search, highlighting the advertisement with a different
color, fixing the ad over the others in the corresponding section, and others.
• Commission for sale. Placement of ads with goods on the Alpha-Market
platform is absolutely free. But after a successful sale of an item the seller is
charged with the commission.
Features of the AlphaMarket platform
• A convenient platform for all market participants
• Can be used by both companies and individuals
• Free placing of products
• Ability to exchange currency directly on the platform
• Minimum commissions and time for the operation
• International format
• 24/7 Support
• Wide and convenient functionality
• Detailed sales analytics
• Advertising support of business
• Payment with popular cryptocurrencies (BTC, ETH, LTC, etc.)
• Transparent feedback system
• Motivating rating system
• Access to international markets
• Tools for communicating with customers and financial reporting
• Payment for services of the site and goods with AMC tokens at a promo
• Cashback when paying with AMC tokens
Reasons to use Alpha - Market
AlphaMarket allows you to place any number of ads for sale free of charge,
which helps us to stand out from the majority of online marketplaces.
Graph of the cost of opening a store in $
Developing the idea of AlphaMarket creation, we put ourselves in the place
of Internet trading participants and tried to understand the needs and demands
of the market.
Of course, the existing online hypermarkets are very convenient and functional,
but there is always room for modernization, therefore, when developing the
concept of AlphaMarket we tried to take into account all the advantages and add
missing features in our opinion.
Advantages for market participants
Advantages for platform sellers
1. Access to international markets.
With the popularity of cryptocurrency, many progressive participants of
Internet trading have an interest in making cryptocurrency transactions. By
selling goods for a cryptocurrency, you are at the forefront of progress, which
distinguishes you from competitors and creates an influx of new customers.
2. Free placement of products.
You do not pay anything for placement - it allows you to maximize your range.
This is especially important at the initial stage.
3. Motivating rating system.
We rejoice at seeing your business booming with our help, therefore, we have
prepared pleasant bonuses for you for long-term cooperation.
4. Detailed sales analytics.
AlphaMarket allows you to download statistics of your sales to understand the
optimal picture of your business.
5. Advertising support of business.
If you want to be bright and noticeable among other sellers, Alpha-Market will
give you this opportunity.
Advantages for platform buyers
1. . Payment with popular cryptocurrencies.
For your convenience, we have included the ability to pay with popular
cryptocurrencies (BTC, ETH, LTC, etc.) and their number will expand in
accordance with the requests of the time.
2. Cashback when paying with AMC tokens.
By sending the seller AMC tokens you get up to 3% of the cashback from each
3. Transparent feedback system.
For security reasons, we created the opportunity to leave feedback on sellers
that affect their ratings.
4. 24/7 support.
If you have any situations that require contacting the call center, we will be glad
to help you.
5. Minimum commissions and time for the operation.
Paying your purchases with a cryptocurrency through Alpha-Market , you
do not pay any additional commissions, except for the commission of the
Ethereum payment system.
Advantages for investors
The goal of any investor, first of all, is to get profit from the invested funds.
Capitalization of any project is directly related to its demand in the market.
Analysis of the online commerce market shows how fast is the growth tempo of
purchases through the Internet. A huge part of the top market audience would
like to conduct their operations in the cryptocurrency, using the habitual tools
Growth prospects for AlphaMarket as a trading platform, as well as bonuses
and cashback for the use of AMС token, will lead to increased interest on the part
of AlphaMarket participants, and as a consequence, will ensure the growth of
AMС rate on the cryptocurrency exchange.
Recently, following the principles of humanity, it is also important for many
investors that the project is meaningful and useful for society. AlphaMarket
combines social benefits, profitable investments and a tangible contribution to
the development of the whole crypto industry. All this makes AlphaMarket an
ideal project for a modern investor.
The main cryptocurrencies are used at the cryptocurrency AlphaMarket
platform as a means of payment: BTC , ETH , LTC (later, if necessary, the remaining
top cryptocurrencies will be added) and also AMC token of the platform.
AMC token and its advantage
The key role of the system is assigned to the token. AMC token was created on
the Ethereum platform, ERC20 standard .
The goods you buy for AMC tokens go through a smart contract technology.
The Ethereum blockchain is currently the industry standard for the issuance
of digital assets and smart contracts. The ERC20 token interface allows you to
deploy a standard token that is compatible with the existing infrastructure of the
Ethereum’s ability to deploy smart contracts without an intermediary
guarantor supports the implementation of complex cryptocurrencies emission,
digital financial contracts and automated incentive structures. Ethereum with its
advanced capabilities and an active ecosystem is ideal for AMC.
The use of the AMC token as a means of payment offers a number of advantages.
• By paying for a purchase with the AMC token, the buyer can expect more
• CashBack which is paid in AMC tokens. The tokens are tied to the buyer’s
personal account, in the future the buyer can get a new product for accumulated
tokens, or sell them on the exchange.
• Advertising and additional options for promoting products on the site will
be available to be paid by AMC.
Taking into account the functional interest in using the AMC token, one can
predict its rapid growth, respectively, together with the payment option it can
also be used as an investment project.
Issue and Distribution of Token
AlphaMarket Token Ticket
AMC Standard ERC20
Token Sale Start Date
16 April, 2018
Token Sale End Date
01 October, 2018
Initial token price
1 AMC = 0.000038 ETH
The final cost of the token during the ICO
1 AMC = 0.00008 ETH
Total number of AMC tokens
999 999 999
48 000 ETH or
24 000 000 $*
The minimum payment
*With Ethereum price of $500. The price of Ethereum is chosen taking into
account the risk of devaluation. 60% of the total number is 600 000 000 tokens.
Accordingly 600000000 * 0.00008 = 48 000 ETH
Token Sale ends when HARD CAP is reached, or when the ICO expires.
In the ICO process, 60% of tokens are planned to be distributed, and the
funds raised will be used to launch the platform, integrate the token and to the
marketing program to promote the AlphaMarket platform. Distribution will be
performed through a smart contract. Regardless of the amount collected during
the ICO process, work on the project will continue.
We, the AlphaMarket team, are extremely motivated to release a high-quality
product in demand, so we will do it with any budget, if necessary, we will invest
our personal finances.
In this case, we will create a convenient trading platform with free placement
of goods and payment by cryptocurrency. AMC token will be released to the
cryptocurrency exchange and will grow confidently, and AlphaMarket with it.
This is a fairly long process, during which we will have to refactor the platform
several times. However, if you support us now, then we will be able to reach a
much higher level in a short period of time, and AlphaMarket will become the
top international marketplace.
For us, this is a motivation to make a cool product, and for you - an excellent
opportunity for investment . Buying AMC, you invest in a strong and promising
project. Do not miss your opportunity!
Cost of the token, ETH
At the initial stages of the ICO a discount is granted. Hurry up to buy AMC at
the lowest price.
Participation in Token Sale
During Token Sale, you can purchase AMC tokens by making a direct ETH
transfer to our smart contract address. We accept only ETH sent only from wallets
DO NOT SEND THE FUNDS FROM EXCHANGES!
Be careful and remember that you should not make payments from
incompatible with ERC20 contracts wallets or from an account at a cryptocurrency
exchange - this can lead to loss of control over the tokens you have purchased.
Metamask. Extension for Google Chrome.
MyEtherWallet. Online wallet. Does not require installation.
Ethereum (Mist). Cold wallet. Requires installation and synchronization with
The procedure for buying AMC tokens.
1. Registration in your account on the TokenSale website.
2. Using a calculator, you can understand how many tokens and for how many
ETH you can buy.
3. The system issues the address of the smart contract to which you need to
send the funds from your wallet.
4. After receiving confirmation from the network, the investor is assigned a
certain number of tokens. This number will be displayed in your account.
5. After the end of TokenSale, the tokens will appear in your wallet.
Q4 2016. Preparation for product creation
Development of the trading platform concept
Development of a trading platform prototype site
Design-project of the trading platform
Getting Started on Whitepaper
Q3 2017. Demo version of the product
Development of the first version of the store
General goods catalog
Seller account registration
Creating product cards
Buyer account registration
Functionality development of the goods purchasing process
Basic trading functionality
The demo version testing
Q4 2017. Preparation for Token sale
Involvement of start-up capital for ICO preparation
Smart contract creation for ICO
Completion of Whitepaper
Creating a site for ICO
Q1 2018. Carrying out Token sale
Token sale active marketing company
Project presentation to investors
Token sale completion
Listing a token on cryptocurrency exchanges
Q2 2018. Implementation of smart contracts and payment by
Reception of payments in cryptocurrency
Internal cryptocurrency exchange and multi-currency wallet
Q3 2018. Functionality for buyers and sellers
Search: Filtering, sorting, comparison.
Order and payment
Customer / seller personal account
Services for product promotion
Q4 2018. The general functionality
System of internal communication between buyer and seller
Q1 2019. Release of the Beta version of the product
Adaptation for mobile devices
Development of the mobile application
Storage of registered users database
Q2 2019. Effective Promotion and Integration
Tools for effective promotion
Localization to additional languages
Entering the markets of other countries
Q1 2020. The release of the final version of the product
1. Dmitry Ivanov
CEO, co-founder, creator and mastermind of Alpha Market.
Investor, entrepreneur, business analyst, expert in starting
and promoting start-ups.
2. Alexander Moryakhin
Investor, co-founder of Alpha Market, a crypto-enthusiast,
took part in many ICOs. Specialist in the promotion of start-
ups, including IT-projects.
3. Pshenitsyn Igor
AlphaMarket Smart contracts developer. Master of Applied
Mathematics and Informatics. Software Architect and
Developer. Specialist in the field of distributed systems.
4. Irina Komarova
Art director of AlphaMarket. Experience in computer design
of more than 10 years, a member of the Russian Designers
association, a specialist in computer graphics and creator of
5. Lyudmila Ivanova
Marketing Expert. More than 10 years in business. Owner of
the business with a personal brand. Promotion of projects
in the field of medicine, beauty, organization of online
webinars. Since 2015, promotion and advertising projects in
online trading and crypto-currency.
6. Mikhail Kudryakov
Content manager. Specialist in marketing.
7. Dmitry Kaznov
Software engineer, Front End Developer; has great experience
in Web-programming. Computer programs developer.
8. Stanislav Malkov
Software engineer. Lead specialist in computer software
development, business process analyst.
9. Popova Nadezhda
Designer with more than 7 years of experience, specialization:
web-design, printing. She took part in the creation of more
than 100 design projects.
The mission of the platform is that each user can independently cope with the
purchase and sale of goods. There is no solution in the market, which allows the
trade for cryptocurrencies to be fully developed.
AlphaMarket is a trading platform with the ability to pay for goods with a
cryptocurrency and AMC token. Our goal is to create a unique exchange channel
of cryptocurrencies for goods and goods for cryptocurrencies. The global market
without financial boundaries, intermediaries and bureaucratic difficulties.
We are going to unite buyers and sellers from around the world to create a
system that will bring e-commerce to a new level.