APPICS
APPICS
Token: XAP


The next generation social media app.

ICO dates
Start date: 2018-03-28
End date: 2018-04-28

Registrated in: Switzerland

Platform: Steem

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APPICS categories
Communication Entertainment Media
APPICS whitepaper
Video
APPICS token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA
Soft cap 7.500.000 USD
Tokens for sale 120,000,000
Token distribution in ICO
50%
50%
Price 1 XAP = 0.15 USD
APPICS news, social
APPICS search trends in Google
Random whitepaper excerpts

1. Introduction
1.1 Introduction
2. Social Media Today
2.1 Social Media Platforms - Revenue Model
3. Problem Overview
3.1 Social Media
3.1.1 Centralization
3.1.2 Censorship
3.1.3 Lack of Transparency
3.1.4 Distribution of Value
3.1.5 Income Alternatives
3.2 Online Business
3.3 Charity Foundations
4. The Solution
4.1 Blockchain Technology & Cryptocurrencies
4.2 A new cryptocurrency: APPICS
4.3 Mass Adaptation
4.4 Traditional Ways: Mining & Buying
5. A Social Network: APPICS
5.1 Main Objectives
5.2 Mission Statement
5.3 Ways of Contribution
5.3.1 Capital
5.3.2 Creation & Curation
5.4 Core Values
THE OPPORTUNITY
...

6. The Application: APPICS
6.1 Features
6.2 Wallets & Transfer
6.3 Categories
6.3.1 Category Influencers
6.4 Verified Status
6.4.1 Verification Conditions
6.4.2 “Like“-Bar
6.4.3 Livestream
6.4.4 Shop
7. Business Model
7.1 Minimal Fees per Trade
7.1.1 Direct Transfer
7.1.2 Donation Button
7.2 Discovery Page
7.3 Marketplace
THE PRODUCT
...

8. The Technology: STEEM Blockchain
8.1 Case Study: Steemit
8.2 Performance and Scalability
8.3 SMT Meta-Token
8.4 Storage
9. Token Economy: XAP
9.1 Purpose of the Token (XAP)
9.2 APPICS Power
9.3 Like Mechanism & Regulation
9.4 Reward Distribution
9.5 Payout Process
THE TECHNOLOGY
...

10. Marketing Strategy
10.1 Marketing Agency
10.2 Influencer and Ambassador Network
10.3 APPICS Tour
11. Challenges & Solutions
11.1 Content Regulation
11.2 Security
11.3 Abuse of Accounts
11.4 Fake Accounts
11.5 Account Hacking
11.6 Blockchain Education
11.7 Support
12. Outlook
12.1 Scalability
12.2 Summary
THE EXECUTION
...

1. Introduction
1.1 Introduction
APPICS is a next generation, reward-based social media application that
runs on top of a blockchain and enables people from around the globe to
connect allowing all participants to benefit.
APPICS introduces a new ecosystem that merges lifestyle with generated
income inside a single mobile application. The concept of turning “likes“ into
currency has proven its feasibility and capability, as seen on Steemit.com
with their upvoting system. With full support of and in cooperation with
Steemit Inc., APPICS is one of the first meta-tokens to launch on the Steem
blockchain that aims at eliminating all barriers for the average social media
user to enter the crypto-world.
User Experience first!
The APPICS-team is unlike most cryptocurrency projects, being well-esta-
blished in both worlds, mainstream, as well as crypto. The founders of AP-
PICS happen to be the founders of a global digital marketing agency, and
have been trading, programming...

for the time they spend on social media.
Based on a decentralized contribution-reward-system, the APPICS coin
(XAP) is a cryptocurrency and reward-token that returns the value created
via contribution back to the source, namely the creators and curators of the
network. Rewards are attached to “likes“ and by creating or recognizing the
value of content, all participants get a fair share of the reward-pool.
Attention is the asset of all businesses, and social media companies are cur-
rently owning it. APPICS aims at bringing a system to life where the power
doesn’t just come
from
, but stays
within
the network.
Cryptocurrency has never been easier!
With the ability to directly turn content into tokens users of APPICS don’t
depend on advertising companies but instead gain instant control over their
influence and income.
Unlike any other popular social media, APPICS presents full transparency via
the blockchain and as a decentralized platform gives p...

2. SOCIAL MEDIA TODAY
In 2017, there where 2.789 Billion active social media users and the number
is growing exponentially at a rapid pace (TNW. 2017). Social media has ch-
anged the world and sparked the beginning of a new digital economy.
There are some features that all popular social applications have in common
and attracting the majority of internet users. Visual content displayed in an
easy-to-use application is one of the most successful concepts for mobile
applications.
Photography
Instagram was the first social network to recognize the photography revo
-
lution and structured their application based on that single feature, later on
including video. It is commonly known that 90% of the information absor-
bed by the human brain is visual. The human, undoubtedly, is a visually-sti-
mulated being and Instagram managed to design an environment that not
only appeals to the human mind, but targets humans’ favorite activities as
well as, social networking.
Simp...

High-profile influencers, in the early stages of Instagram, shared the applica
-
tion with their followers, which resulted in instant mass exposure and mil-
lions of downloads.
2.1 Social Media Platforms - Revenue Model
The user-generated content on social platforms has created billions of dol-
lars worth of value that gets distributed among shareholders of the com-
panies accordingly. However, without active users who spend many hours
interacting, creating content, posting, sharing, and engaging via “likes“ and
comments, the platforms would not be of such value.
he value is stored in the database of users, accessed by advertising compa-
nies and exploited through product placement. The database is detailed and
exact. In the case of Facebook, the valuable, reliable and accurate database
has enabled highly niche and specifically strategic advertising for com
-
panies and business owners. Until now, the only source of value for social
media companies remains solely in ...

APPICS Roadmap

1
Q4, 2016
Idea & Concept. Inspired by the first social network on a blockchain (Steemit), the founder team of APPICS realized the potential in the merge of a social media application with blockchain technology and a network of highly influential people.
2
Q4, 2016
TEAM RECRUITING. In a conference at the HQ of marketing agency WeCare4U, the art director, iOS and Android developer found belief in the concept and joined the team. Shortly after, a cooperation with Steemit.Inc, our blockchain team naturally evolved. In addition, an advisory team was appointed.

3
Q1, 2017
PROOF OF CONCEPT. In early 2017 the concept of APPICS was first written down in form of a white paper.

4
Q1, 2017
UI/UX APP DESIGN. What the user cares about, comes first. The simple, yet elegant design and natural colors of APPICS reflect the modern approach of the company and digital era that we live in.

5
Q1, 2017
DUBAI COOPERATION. The UAE is an emerging superpower in the blockchain technology world. For a global start the APPICS team appreciates the support from UAE marketing cooperations.

6
Q2, 2017
APP DEVELOPMENT. The first features of the APPICS application were implemented and tested. The development has been going on ever since and is constantly being optimized.

7
Q2, 2017
PROMOTIONAL FILM. The short film presented on the website is particularly important in order to introduce the mainstream world to the crypto-space. The APPICS team focused on highlighting the benefits of blockchain, rather than the technology itself.

8
Q3, 2017
WHITE PAPER RELEASE. The APPICS white paper was released together with the website and is meant to explain the concept in detail for anybody without prior crypto-knowledge. Since APPICS is a meta-token on an already existing blockchain, the technical white paper comes from our blockchain provider. For more information, please view the white paper.

9
Q3, 2017
WEBSITE LAUNCH - EVENT. The APPICS launch event took place in September. Included in the agenda: an introduction to blockchain technology, the history of APPICS and future plans.

10
Q4, 2017
DEVELOPMENT. After the official announcement of hard fork 21 by Steemit.Inc, APPICS will be one of the first meta-tokens to launch on the Steem blockchain. The development of SMT will be done by Steemit Inc. For further information, please check the white paper.

11
Q4, 2017
MARKETING PLAN. The first phase of the marketing plan will be rolled out. The team of APPICS will be open for interviews, attend events globally, and spread the word.

12
Q4, 2017
RECRUITING. APPICS is built on a network of influential people from the social media world. The first round of “category judges” will be appointed by the APPICS team, afterwards the community will be able to vote on them. For more information please check the white paper.

13
Q4, 2017
PRE SALE. The pre sale starts on 26th of December and will end on the 23rd of January. Sign-up to the pre sale on www.appics.com or send an email to [email protected]

14
Q4, 2017
BONUS PROGRAM. The APPICS Bounty Program enables users to earn free XAP tokens in return for spreading the word about APPICS. There will be several tasks for the bounty program, including: posting about APPICS on Social Media, writing and sharing articles, translating texts like website, whitepaper and articles.

15
Q1, 2018
ICO. Please sign up to our newsletter and join the Telegram group to get the latest updates.

16
Q1, 2018
TOKEN DISTRIBUTION. Shortly after our ICO and with the alpha launch of the application, the tokens will be distributed.

17
Q1, 2018
SMT DEVELOPMENT. Ongoing SMT protocol development by Steemit Inc.

18
Q2, 2018
TEST NET. The first test group will get their hands on the APPICS application and test the network’s capabilities.

19
Q2, 2018
APPICS TOUR. The annual tour is an essential part of APPICS, that demonstrates our mission under the motto “PASSION REWARDED”. The APPICS tour is the first attempt ever to directly bring the crypto-space over to the mainstream-world.

20
Q2, 2018
ALPHA LAUNCH. First public launch of the APPICS app with its integrated currency, the Appics coin (XAP).

21
Q3, 2018
GLOBAL EXPANSION. will set up spaces in the U.S and Asia and work on adjusting to the demands of each market, specifically the difference in categories and influencers.

22
Q4, 2018
GLOBAL EXPANSION. APPICS will set up spaces in the U.S and Asia and work on adjusting to the demands of each market, specifically the difference in categories and influencers.
Sandro Ieva
Sandro Ieva FOUNDER & CBO

Uma Hagenguth
Uma Hagenguth FOUNDER & COO

Tony Winchester
Tony Winchester FOUNDER & CEO

Esko Voss
Esko Voss MEDIA & COMMUNICATIONS MANAGER

Josephine Tögemann
Josephine Tögemann CHIEF ADMINISTRATIVE OFFICER

Tim Fiedler
Tim Fiedler BLOCKCHAIN INTEGRATION

Jürgen Simon
Jürgen Simon LEAD PROGRAMMER BACKEND

Jörg Birkhold
Jörg Birkhold LEAD PROGRAMMER FRONTEND

Tim Said
Tim Said GERMAN AMBASSADOR

Paul Ring
Paul Ring U.S AMBASSADOR

Olumide Gbenro
Olumide Gbenro U.S AMBASSADOR

Ned Scott
Advisors Ned Scott ADVISOR - CEO OF STEEMIT

Bernd Lapp
Advisors Bernd Lapp ADVISOR

Jedidiah Taylor
Advisors Jedidiah Taylor ADVISOR - CEO OF DECENT.BET

Bernd Lapp
Bernd Lapp
ADVISOR
Advisor to Blockchain
Ned Scott
Ned Scott
ADVISOR - CEO OF STEEMIT
Founder and CEO at Steemit