ARROUND
ARROUND
Token: ARR


Breakthrough communication platform in AR

ICO dates
Start date: 2018-02-27
End date: 2018-05-01

Registrated in: Belize

Platform: Ethereum
Type: ERC20

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ARROUND categories
Communication Entertainment Internet Virtual Reality
ARROUND whitepaper
Video
ARROUND token sale
KYC passing required No | Whitelist No | Restriction for countries no
Tokens for sale 1,420,000,000
Token distribution in ICO
56,5%
56,5%
Price 1 ARR = 0,035 USD
Acceppting ETH, BTC, LTC, BCH, Dash
ARROUND news, social
ARROUND search trends in Google
Random whitepaper excerpts

CONTENTS
1. Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2. Mobile Advertising and AR Market Trends and Size. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3. ARROUND platform — a comprehensive solution for the AR market. . . . . . . . . . . . . . 12
3.1. The ARROUND platform incorporates a mobile application, a well-developed ecosystem,
and content for users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
3.2. How it works for the user . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
3.3. The System’s Technological Functionality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
3.4. Development of Generic Solutions for Advertisers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
3.5. W...

1. EXECUTIVE SUMMARY
ABOUT THE MARKET
According to the analysts at Juniper Research and Goldman Sachs, the augmented reality market will
grow by 20-100 times over the next 5 years.
Given the latest technological advancements and major breakthroughs in the development
of AR technology, its rapid spread among the consumer market is now anticipated. This breakthrough
will become a turning point in the history of mankind. It will disrupt our day-to-day existence
and open up completely new activities and ways to interact with the people and places around us.
Augmented reality will affect the majority of the world’s population and become an integral part
of our lives. Scientists at the University of Liverpool claim the whole generation born after 1995 —
Generation Z — will already become the first augmented reality generation, for whom AR technology
will be as commonplace as smartphones and the Internet are for us today.
Growth forecasts for the AR market reaching US $115 billion by 2020 seem entir...

To achieve this goal, we plan to fill the AR layer with quality content for users. We also have contacts
with hardware manufacturers (AR glasses), creative contractors, as well as with the Atrium shopping
mall (Moscow).
ARROUND’s strategic partner is 36’6, the largest pharmacy network in Russia (10% of which belongs
to the world’s largest pharmacy chain, Walgreens Boots Alliance).
In addition, we plan to enter AR markets in Eastern Europe, as well as in the US and Germany.
The content on the ARROUND platform will be created by users, advertisers, as well as by robots
that will transfer the most popular geotagged content from open sources on the Internet (for example,
content that gets a lot of likes on social media, portals, etc.). In addition, the ARROUND team will run
special projects to involve users (campaigns, flash mobs, shows, events, etc. in AR.)
We plan to gradually expand our partner network of quality content producers and involve users
in content creation by offering them a marketplace f...

2. MOBILE ADVERTISING
AND AR MARKET TRENDS
AND SIZE
GENERATION Z WILL BECOME
AN AUGMENTED REALIT Y GENERATION
According to a recent study conducted by the University of Liverpool, those born in developed
countries in the 20
th
century can be divided into five generations: “Silent” generation, baby boomers,
generation X, generation Y, and generation Z. Each generation has its own “core fashionable products”.
For the generation born before 1945, it was a car, for baby boomers — a TV set, for generation X — a PC,
for generation Y — a smartphone, and for generation Z, it will be augmented reality devices.
Source: Barclays, University of Liverpool
Global companies have long been looking for ways to use augmented reality for advertising purposes
and are currently trying various options. The demand for efficient AR advertising tools is certainly
growing.
The following companies have already advertised their products in AR: Toyota, Starbucks, Kellogg
and Ge...

MOBILE ADVERTISING MARKET SIZE
By the end of 2016, there were 2.3 billion smartphone users in the world. Most smartphones can be
used as AR devices for interaction and communication in augmented reality, as well as for advertising
purposes.
Global mobile advertising market in 2015–2020 (US $ bln)
Source: STATISTA 2018
The mobile advertising market is the engine of growth in the global advertising market. According
to comScore’s 2017 Cross Platform Future in Focus report, it is fuelled by the fact that —
consumers
spend more than 4 hours a day using their mobile devices
.
Therefore, the advertising market is becoming more focused on mobile applications, not just
on mobile web surfing. According to the latest data from Yahoo’s Flurry,
90% of the time
that consumers spend using their mobile devices is spent using mobile applications
.
Mobile applications that provide access to augmented reality may soon become one the most
popular apps and, therefore, becom...

AR/VR MARKET SIZE

“Our fascination with augmented reality is just beginning. What we see
now is just a tiny part of what it will bring and what it can do”
— Dany Lopez, СOO of Blippar

“So far, we can see only the tip of the iceberg. In the future, augmented
reality will forever change the way we use technology”
— Tim Cook, CEO of Apple
Unlike AR, virtual reality (VR) completely replaces the vision of the real world. In order to enter virtual
reality, the user needs to wear a helmet and stay in a special room, while augmented reality is created
in the real world and complements it. In order to observe it, the user needs only a smartphone
or special glasses. The user can freely move in the real world while observing the augmented reality
and interacting with it.
Currently, the augmented reality and virtual reality markets are growing rapidly and have
become one of the main drivers for the IT industry. According to data provided by Juniper
Research, i...

AR market size, US $ billion
Source: Digi-Capital, 2016
The figure above shows that the amount of revenue generated by AR services is much greater than VR,
despite VR claiming the headlines.
The leading IT corporations are also actively engaged in the development of AR technology. Google,
Facebook, Apple, and Samsung have already announced the beginning of work on AR platforms.
Investments in AR developments are growing rapidly as well. Between 2014 and 2016, the amount
of investments in AR technology increased to US $1.6 billion.
A market this size gives entrepreneurs enormous opportunities. With the ARROUND platform’s cutting
edge technology you can open new lines of your business in the augmented reality and serve your
customers better.
AR MARKET TRENDS
Since the introduction of motion tracking technology, AR devices are already able
to understand the user’s location and orientation when moving in a 3D plane. Area Learning
algorithms use visual cues, allowing the device to reco...

Augmented reality is a platform of the next technological cycle
Source: Digi-Capital
The personal computers that appeared in the late 80s and early 90s represented the initial type
of platforms. Then came the Internet. The next stage was mobile technology. Today, content
consumption on mobile platforms has overtaken personal computers. Virtual and augmented reality
is the next step for the platform development, which will feed the creation of new markets, products
and business. Now is the best time to develop technology in this area, as there is a significant window
of opportunity that has opened up.
By 2021, the sales of AR glasses are projected at 3.5 mln units
Source: CCS Insight, 2017
9
...

ARROUND Roadmap

1
2016
Initial idea to create a communication platform based on augmented reality
Presentation of idea and feedback
Optimization of the project’s business concept
2
2017
Technical specification of the project
First major partner, A.V.E. which runs the biggest pharmacy network in Russia
Investment into the development of MVP
3
2018
PLANS.
Release mobile app on iOS and Android
Launch advertising campaigns with new partners, 36.6 and the Atrium shopping center
Release of the alpha version, seed the the platform with content and open the doors to targeted users
4
2019
PLANS.
Port ARROUND to Augmented Reality Glasses ODG and Microsoft HoloLens
Engage advertising agencies on the platform
Запуск рекламных компаний с крупными аптечными сетями в Европе
Develop self-service module for ad agencies to build their own AR content
5
2020
PLANS.
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Launch of a pilot project with a partner in the US
Expansion to new markets: China, Japan, Korea, Europe
Konstantin Negachev
Konstantin Negachev Expert on augmented reality

Fedor Gladovsky
Fedor Gladovsky Senior Web Developer

Maxim Zemskov
Maxim Zemskov Backend Teamlead

Anastasia Dubova
Anastasia Dubova Project Manager

Igor Karavaev
Advisors Igor Karavaev Advisor. Investor Relations

Temur Shakaia
Advisors Temur Shakaia Strategic Partnership Advisor

Nathan Christian
Advisors Nathan Christian Advisor

Alexander Shulgin
Advisors Alexander Shulgin PR and Community Advisor

Alexander Shulgin
Alexander Shulgin
PR and Community Advisor
Leading Specialist in Blockchain technologies
FOUNDER & CEO OF GRUPPA KOMPANIY FAMILIA
Arkady Yasashny
Arkady Yasashny
СFО
Dmitry Livshin
Dmitry Livshin
СТО
Igor Karavaev
Igor Karavaev
Advisor. Investor Relations
ICO ADVISOR
Investor Relations
Business development Advisor
Advisor
Аdvisor
Business development
BLOCKCHAIN ADVISER
ICO Advisor
Konstantin Negachev
Konstantin Negachev
Expert on augmented reality
Nathan Christian
Nathan Christian
Advisor
Advisor
ICO Advisor
Technical experts in blockchain-based accounting and financial applications
Blockchain & ICO Advisor
Advisor
Blockchain Technology Consultant | End to End ICO Solutions |ICO Advisor
Blockchain Expert
Senior ICO-Advisor
Advisor
Advisor
Director of Marketing
Business Development & Strategy Adviser
Strategic Advisor
Strategic Advisor
Advisor, Technology consultant San Diego, California
Senior ICO-Advisor
Neil Bryant
Neil Bryant
СЕО
Project manager