ArtPro
ArtPro
Token: APT


The Art of Blockchain

PreICO dates
Start date: 2018-09-24
End date: 2018-10-22

ICO dates
Start date: 2018-11-05
End date: 2018-12-14

Registrated in: Malta

Platform: Ethereum
Type: ERC20

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ArtPro categories
Art Platform
ArtPro whitepaper
Video
ArtPro token sale
KYC passing required No | Whitelist Yes | Restriction for countries China,Singapore,USA
Soft cap 5,000,000 USD
Hard cap 25,000,000 USD
Tokens for sale 250,000,000
Token distribution in ICO
50%
50%
Price 1 APT = 0.15 USD
Price in PreICO 1 APT = 0.10 USD
Acceppting ETH
The Art of blockchain
ArtPro makes it easy for anyone to buy and sell art over the web. A user-friendly platform harnesses the many benefits of blockchain technology, enabling ArtPro to restore the trust that has long been missing from the art industry. Instead of relying on third party authenticators, ArtPro favours a consensus mechanism that delivers a secure, decentralized system.
ArtPro is creating the go-to marketplace for private dealers and contemporary artists,
with a strong focus on emerging talent. The ArtPro platform will open the art world to
the masses, making it possible for anyone to discover and purchase fine art online
without the excessive fees, intermediaries, and steep learning curve that have
traditionally made art available to only to the privileged and the well-connected.
Certificates of provenance, stored on the blockchain, attest to the authenticity of each
artwork on the ArtPro platform, but that is only the beginning.
ArtPro news, social
ArtPro search trends in Google
Random whitepaper excerpts

Contents
Abstract
3
Market Overview
4
Provenance in Art
6
The Solution
8
The Platform
9
The Marketplace
10
ArtPro Provenance
11
ArtPro dApp
14
Augmented Reality
15
ArtPro Fund
15
How It Works
16
Types of Funds
17
Token Utility
17
Token Allocation
20
Funds Allocation
22
Roadmap
23
Competitor Analysis
23
Comparison Table
18
Go-to-Market Strategy
28
Partners
31
Team
32
Case Studies
37
Conclusion
38
Legal Disclaimer
39
...

Abstract
The world has changed immeasurably over the past 300 years, save for the artworld
which has stagnated. Stuffy and stuck in the past, it’s a multibillion dollar industry
operating to eighteenth century standards. The way in which art is valued,
authenticated, appraised, auctioned, acquired and appreciated is virtually the same
today as it was three centuries ago. It’s an industry which is cloistered, elitist and riven
with inefficiencies that disadvantage buyers and sellers alike.
ArtPro is creating the go-to marketplace for private dealers and contemporary artists,
with a strong focus on emerging talent. The ArtPro platform will open the art world to
the masses, making it possible for anyone to discover and purchase fine art online
without the excessive fees, intermediaries, and steep learning curve that have
traditionally made art available to only to the privileged and the well-connected.
Certificates of provenance, stored on the blockchain, attest to the authenticity of each
...

Market Overview
Sales in the global art market reached $63.7 billion in 2017
1
, up 12% from the year
prior. The US is the largest market, accounting for 42% of sales by value, with China in
second place (21%) and the UK the third largest market (20%). Art and collectibles are
a $2
2
trillion asset class which is expected to grow to $2.7 trillion in the next 10 years,
with an estimated $620 billion of annual transactions.
20%
UK
21%
China
$63.7
billion
42%
USA
The online art market also reached a new high of $5.4 billion in 2017, up 10%
year-on-year, and accounting for 8% of the value of global sales. The online art
market has grown substantially in size over the last five years (by 72%), and its share
of total art sales has also edged up from 5% in 2013. The majority of traditional offline
dealers surveyed in 2017 recognized online channels as a key area of growth over the
next five years.
1
https://www.artb...

The online art market
10
8
6
4
2
0
2016
%5,4 billion
2017
5%
The online art
market
95%
Total art sales
“For those who say the online art market has had it’s day – it hasn’t even had it’s
morning yet, it’s still waking up”
Robert Read, Head of Art & Private Clients at HISCOX
Online art sales can only accelerate by increasing the conversion rate of hesitant,
non-online buyers by actively addressing their key concerns: trust in the work’s listed
condition, traceable authenticity and the reputation of the seller.
Every evaluation of the online art market details the lack of transparency and the
absence of trust in the provenance of pieces purchased online; ArtPro provides the
answer to this.
The Role of Art
Art serves two functions: as a commodity for investment purposes and as a collectible
for its aesthetic value. These use cases are not mutually exclusive and there is a
signif...

In particular, the art industry is held back by the following inefficiencies:
51% of global art galleries have closed since 2012, with overheads and the inability
to generate enough footfall contributing factors
30% of all fine artworks sold are estimated to be fakes
The Deloitte Art & Finance Report 2017 lists “authenticity, lack of provenance,
forgery, and attribution” as “the greatest threat to the reputation of the art market”
Galleries charge a commission of up to 50% and art auctions 12.5-25%
Curated art collections require a minimum of $500k to participate
Investors in art funds must be accredited and capital must be locked in for 5-10
years
While most industries have migrated to the web, buying and selling of art is still
largely constrained to bricks and mortar premises
Emerging artists have few options for promoting their work online and gaining
exposure
Payment for artworks from overseas investors is cumbersome, with wire transfer
the usual method, which ...

The provenance of some of the world’s most famous pieces is often considered of
equal interest as the beauty of the artwork itself. Unfortunately, certificates of
authentication have all too often been lost, destroyed or stolen and provenance
records tampered with, leading to misleading and fraudulent records of ownership
and worth.
Provenance accounts for almost the entire monetary value of an item because it is
the most important indicator of authenticity. While authentic Picasso paintings,
Chateau Margaux wine and Rolex watches are all highly desirable and valuable, their
ersatz counterparts are essentially worthless, making provenance the primary risk for
owners of art. In art and collectibles, an estimated $6 billion
3
a year is lost annually
due to fakes and forgeries. Some estimates suggest that up to 40% of items in
circulation may be compromised.
The Fine Arts Expert Institute’s chief Yann Walther claims that between 70-90%
4
of
artworks his organiz...

The Solution
ArtPro does not profess to unilaterally solve all of the problems afflicting the art
industry. The ArtPro platform, however, will play a significant role in helping the art
world to advance into the digital age, and in democratizing fine art for a global
audience.
ArtPro will operate as a platform that connects participants and stakeholders within
the ArtPro ecosystem. The most visible manifestation of this will be the ArtPro
website and dApp, which form an information-rich portal for accessing a complete
suite of resources for art aficionados.
Education and access to contemporary art are provided through a range of
multimedia resources including articles, tutorials and videos. Aspiring investors will
be guided through the fundamentals of appraising and acquiring fine art, from first
steps to advanced strategies. Most importantly, buyers and sellers are connected,
enabling art to be traded instantly using the APT token via the MetaMask browser or
in-app wallet.
Dev...

The Platform
The ArtPro Marketplace will use a rating system in tandem with blockchain-held
reports to deliver a high level of transparency. It will create a benchmark for sellers to
aim for and buyers to seek that will be transformative to online sales.
Example: Alice has $20,000 to spend on a work of art but her time is precious and
she is unable to trawl auction houses and galleries. Alice searches the ArtPro dApp by
artist, genre, size and medium. Her search returns 100 suitable options, but for Alice,
a certificate of authentication is imperative as she would like to think that in years to
come her children will benefit from the sale of a wise investment. Using the rating
system, Alice can eliminate any works that lack verified provenance (held on the
ArtPro blockchain), before settling on a shortlist of artworks she likes from highly
rated sellers and galleries.
9
...

ArtPro Roadmap

1
JULY 2017
Inception of ArtPro platform.
2
OCTOBER 2017
Groundwork commences for core team.
3
FEBRUARY 2018
Officla registration of UK entity: ArtPro Platform LTD.
4
MAY 2018
Public release of ArtPro website and whitepaper.
5
Q3 2018
Presale – ICO crowdsale.
6
Q1 2019
Beta launch of MVP.
7
Q2 2019
Launch of MVP with partnered galleries & artists.
8
Q4 2019
Introduction of augmented reality to the platform.
9
Q2 2020
The first ArtPro exhibition in London.
10
Q1 2021
Release of the quarterly ArtPro collector’s publication.
11
Q4 2021
Release of the ArtPro art investment fund.
Oliver Hams
Team Oliver Hams CO-FOUNDER & CEO

Ashleigh Ulysses
Team Ashleigh Ulysses CO-FOUNDER & COO

Jerry Chai
Team Jerry Chai LEAD DEVELOPER

Aleksey Ladutska
Team Aleksey Ladutska FRONT END DEVELOPER

Nick Vyhouski
Team Nick Vyhouski SENIOR UI/UX DESIGNER

Nikhil Sethi
Team Nikhil Sethi DIRECTOR OF MARKETING

Neha Rana
Team Neha Rana MARKETING & SMM, INDIA & UK

Andrey Romanov
Team Andrey Romanov MARKETING MANAGER RUSSIA & CIS

Bhagya Sethi
Team Bhagya Sethi BOUNTY MANAGER

Boris Otonicar
Team Boris Otonicar BLOCKCHAIN ADVISOR

Bobby Tomkins
Team Bobby Tomkins TECHNICAL ADVISOR

James Long
Team James Long MARKETING ADVISOR

Jose Maria Macedo
Team Jose Maria Macedo BUSINESS DEVELOPMENT ADVISOR

Mauro Andriotto
Advisor Mauro Andriotto ICO/STO Advisor | Prof of Finance | Founder @ Andriotto Financial Services | Founder @ icoadvisors.ch | TOP 30 ICO Bench

Boris Otonicar
Boris Otonicar
BLOCKCHAIN ADVISOR
ICO Advisor Blockchain consultant
BLOCKCHAIN CONSULTANT
Advisor
Blockchain Advisor
Advisor
Advisor
Advisor
BLOCKCHAIN ADVISOR
Bobby Tomkins
Bobby Tomkins
TECHNICAL ADVISOR
Advisor
ICO Advisor
Mauro Andriotto
Mauro Andriotto
ICO/STO Advisor | Prof of Finance | Founder @ Andriotto Financial Services | Founder @ icoadvisors.ch | TOP 30 ICO Bench
Mauro Andriotto
Mauro Andriotto
Founder at ICO Advisors / Andriotto Financial Services
Andrey Romanov
Andrey Romanov
MARKETING MANAGER RUSSIA & CIS
Community Development Manager, Russia
ICO Trackers Manager
Aleksey Ladutska
Aleksey Ladutska
FRONT END DEVELOPER
Front-End Developer
Nick Vyhouski
Nick Vyhouski
SENIOR UI/UX DESIGNER
Co-Founder & Product designer
Nikhil Sethi
Nikhil Sethi
DIRECTOR OF MARKETING
Director of Marketing
Marketing Head Marketing Operations. Consultant In The Blockchain/ICO Space IBC Group - Comprehensive Blockchain Consulting
VP for Engagement
Marketing Director
Marketing Director
Neha Rana
Neha Rana
MARKETING & SMM, INDIA & UK
MARKETING EXECUTIVE
Marketing Team