B2AND
B2AND
Token: B2C


Result-Oriented Cloud-Based Online Platform

ICO dates
Start date: 2018-04-23
End date: 2018-05-22

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

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B2AND categories
Business services Media Platform
B2AND whitepaper
Video
B2AND token sale
KYC passing required Yes | Whitelist No | Restriction for countries No
Soft cap 1,000 ETH
Hard cap 10,000 ETH
Tokens for sale 65,000,000
Token distribution in ICO
65%
65%
Price 1 ETH = 5,000 B2C
Minimal investment 0.1 ETH
Acceppting ETH
B2AND news, social
B2AND search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
INTRODUCTION............................................... 2
INTERNET ADVERTISING INDUSTRY
OVERVIEW....................................................... 3
CURRENT MARKET SITUATION AND
FORECASTS ..................................................... 3
REFERRAL MARKETING................................... 4
WHY BLOCKCHAIN IS THE ANSWER.............. 5
B2AND PLATFORM DESCRIPTION................. 7
BRIEF OVERVIEW OF CURRENT CENTRALIZED
B2AND PLATFORM ......................................... 7
B2AND MARKETING CAMPAIGN CREATION
WITH B2AND CAMPAIGN CREATION
WIZARD............................................................ 8
BRIEF OVERVIEW OF PLANNED
DECENTRALIZED B2AND PLATFORM ......... 10
PROJECT TEAM ............................................ 11
PROJECT ADVISORS .................................... 12
B2AND TOKEN............................................... 13
DESCRIPTION ................................................ 13
<...

INTRODUCTION
Nowadays, traditional advertising models do not
fully satisfy contemporary needs of a potential
advertiser. Blockchain technologies represent an
exceptional solution for this problem. The new
concept creates advertisers out of consumers and
generate peer-to-peer advertising earnings
through blockchain award and referral systems.
Due to the blockchain specific nature of enforced
rules, advertising transforms into a maximally
transparent field.
Reward systems tokenization provides additional
incentives for participation in peer-to-peer
advertising, thus, becoming one of the
fundamental enhancement drivers for campaigns.
B2AND is a result-oriented cloud-based online
platform which provides easy-to-use and scalable
services through viral marketing via marketing
campaigns in an innovative and extremely
effective way.
One of the most significant advantages of B2AND
platform is the freedom for advertisers to create
and laun...

INTERNET ADVERTISING
INDUSTRY OVERVIEW
CURRENT MARKET
SITUATION AND FORECASTS
According to IAB internet advertising revenue
report by PwC [1], the global internet advertising
market demonstrated a steady annual growth of
15-22% throughout the period of 2010-2016.
Up until 2017, the share of internet advertising
expenses was in the level of those for the
television advertising. [2]
Moreover, according to the Dentsu Aegis
communication group findings [3], the share of
internet advertising in 2018 will exceed 50% of the
total advertising market in such countries as
Australia, UK, Denmark, China, the Netherlands,
New Zealand, Norway, and Sweden.
By 2021 the global share of internet advertising
will soar from 36% to 50%.[2]
Annual revenue and growth
$80,000
25%
$70,000
$60,000
$50,000
$40,000
$30,000
22%
22%
20%
20%
15%
15%
17% 16%
15%
10%

REFERRAL MARKETING
Referral marketing programs are a complex set of
processes that stimulate consumer to support
revenue growth. Moreover, they are the only
marketing channel that gives an opportunity to a
brand to leverage the
power of word-of-
mouth
in
a
measurable way.
Having the role of a
highly
effective
marketing channel,
referral strategies
sustain and promote
extensive customer
experiences that are
WILLING TO REFER A
PRODUCT OR SERVICE
the fundamental stone
of marketing. It is safe to say that the main result
of smart marketing is a happy customer:
according to Wharton [4], referral customers have
a 16 % higher lifetime value than non-referred
customers.
Texas Tech University research claims that 83%
of satisfied customers are willing to refer a product
or service but only 29% actually do. [5]
Obviously, having referral rewards in place that
share could be sig...

WHY BLOCKCHAIN IS THE
ANSWER
Customer referral programs represent strategic
steps for any kind of organizations.
Centralized referral programs are not realizing full
potential for several reasons:

account inactivity;

low redemption rates;

time delays;

high transaction, system
management, customer acquisition costs;

low client retention.
We believe, the fundamental reasons for the
inefficiencies mentioned above is the scarcity of
uniform management systems throughout referral
rewards programs, which creates customer
confusion and is a primary cause
of members’
lack of activity
.
5
...

Obviously, consumers seek rewards, thus the
business strategy of gaining referrals/new
customers and their loyalty through rewards
programs is sound. However, these rewards
programs are mostly run inefficiently. An
inadequately organized rewards interaction not
only reduces ROI, but also works in the opposite
direction of raising the number of referrals and
loyalty.
Thus, we are aware of what is behind this scarcity
of implementation efficiency

fragmented and
heavy systems that entirely depend on centralized
regulation requiring the coordination of numerous
parties through trusted intermediaries to push
processes throughout the value chain.
Interestingly, blockchain answers this issue by
excluding trust from the process and
decentralizing it. In a decentralized system
solution, all of the rewards program participants
perform in a contiguous network leaving out
intermediaries.
Due to its design, blockchain maintains str...

B2AND PLATFORM
DESCRIPTION
BRIEF OVERVIEW OF
CURRENT CENTRALIZED
B2AND PLATFORM
Advertiser’
s side
There can only be one Advertiser for one
campaign.
Advertiser receives a free trial package one time
within one campaign for two-week time period.
The package includes adding up to five email
accounts as a first level on the campaign. Should
the Advertise want to continue the campaign after
free two weeks, he/she can convert the trial
campaign into a standard one. The conversion will
not bring any costs of starting the campaign, but
only standard fees that apply after the trial
expiration, during the campaign run.
There are no limitations on sending messages for
testing purposes to
the Advertiser’s
own email
account before starting an ad campaign
Consumer’s
side
The Consumer has the opportunity to participate
in any campaign without mandatory registration
on the B2AND platform.
...

B2AND MARKETING
CAMPAIGN CREATION WITH
B2AND CAMPAIGN
CREATION WIZARD
A. Upon sign-up/sign-in Advertiser
should create/upload start level
recipient email addresses to whom
marketing campaign is targeted. These
email
addresses
can
be
created/uploaded under “Address sets”
and categorized
based on Advertiser’s
own preferences.
B. When address set is created;
Advertiser can create marketing
campaign with the following four steps:
1. Description & timing
. Describe your
marketing campaign with related terms
& conditions and select the campaign
period.
8
...

B2AND Roadmap

1
2017 UNTIL Q4
Private investment of 100k Euro secured from Hong Kong.
EAS (Estonian government) grant approved.
1st generation B2AND platform launched.
Registered advertisers from five continents.
B2AND decentralized platform concept created based on the feedback on the existing B2AND platform.
2
2018 Q1

B2AND Token Sale preparations started.
3
2018 Q2

B2AND Token Sale.
4
2018 Q2-Q3

Applying B2AND token listings on cryptocurrency exchanges.
5
2018 Q2-Q4

B2AND platform to be decentralized on blockchain, B2AND wallet to be created and B2AND token to be accepted as B2AND campaign payment and campaign rewards incentive.
6
2018 Q4

2nd generation B2AND platform launch.

7
2019 Q1-Q2

B2AND API and B2AND mobile application with wallet integration as well as B2AND campaign smart contract to be created.
8
2019 Q2

3rd generation B2AND platform launch.
9
2019 Q3-Q4

Separate B2AND rewards tracking token (with no commercial value) and related private blockchain network (if required) for campaign tracking purposes to be deployed.
10
2019 Q4

4th generation B2AND platform launch.
11
2020 Q1 AND FURTHER

Further B2AND platform development and feature improvements to be deployed, e.g. new localisation versions, new campaign distribution channels, partnerships with online marketing agencies and other interest groups, etc.
Jani Laakso
Jani Laakso CEO AND FOUNDER

Jemayel Tucay
Jemayel Tucay MARKETING MANAGER

Hochun Kim
Hochun Kim ADVISOR

Anthony Lam
Anthony Lam ADVISOR

Mika Jokela
Mika Jokela ADVISOR