Token: BEX

Behaviour Exchange.

ICO dates
Start date: 2018-02-23
End date:

Registrated in: Malta

Platform: Waves Screenshot
BehaviourExchange categories
Artificial Intelligence Big Data Internet Software
BehaviourExchange whitepaper


BehaviourExchange token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Hard cap 21000000 USD
Tokens for sale 270,000,000
Token distribution in ICO
Price 1 BEX = 0.10 USD
BehaviourExchange news, social
BehaviourExchange search trends in Google
Random whitepaper excerpts

We believe that the decentralization of personal data is an absolutely essential development
that will profoundly determine the digital future.
Companies as well as regular internet users will benefit from our business model that turns
the tables on digital marketing; we present a new approach to profiling, personalized web
content, digital communication and advertising. BehaviourExchange creates a new
engagement paradigm between brands and consumers. It cracks the code of how to reach a
massive audience and have a personalized, one-to-one relationship with each consumer.
Already in the middle ages, merchants wanted to know as much as possible about their
customers, their characteristics and needs in order to personalize their offer and in
consequence increase their sales and efficiency of their customer management. Nowadays,
with enormous amount of various offers in the internet, the importance of knowing the
customer’s personal characteristics and interest is b...

With the help of blockchain technology and its own BEX token,
BehaviourExchange will offer everything that companies and webmasters
need to create better user experience for online visitors. And even more.
BehaviourExchange will offer identification of each online visitor and
customization of website content in real-time to all companies 24/7 for a
moderate monthly fee and not only to advertisers when they pay for
advertising campaigns.
According to Dun & Bradstreet, there are over 235 million companies worldwide. They range from
businesses such as online stores and e-commerce, to telcos, insurance companies, banks,
pharmaceutical companies, automotive etc. The majority of them sell products or services to the
end consumer (i.e. B2C). They use the Internet as an important - for most of them soon to become
the primary - sales channel.
There are two major problems for these B2C businesses. First, they don’t get enough traffic to their
websites and, even more importantly, ...

BehaviourExchange offers a permanent solution to this problem.
Businesses will know who their visitors are 24 hours a day, 365 days
a year. Furthermore, they will know their visitor’s demographic and
psychographic characteristics in real-time.
BehaviourExchange is able to understand a web visitor’s demographic and psychographic
characteristics as well as their short-term and long-term sentiments. We will offer a 24/7
subscription-based service that will enable businesses to identify their relevant consumer
segments in real-time. They will be able to identify the visitors as they visit their website and
engage with them proactively, offering information about the product or service that suits them
By offering this alternative use of profiles, BehaviourExchange will disrupt established markets and
quickly become the preferred alternative to providers that identify visitors only through advertising
campaigns such as advertising agencies, Google and Facebook. BehaviourExchange will soon

The digital advertising market is massive and full of opportunities. We see an opportunity in
providing businesses with information about their websites’ visitors in real-time - 24 hours a day,
365 days a year. They will be able to customize the website’s content in real time and engage with
visitors proactively, offering information about products or services that correlate with their needs
and interests. Every single visitor will see different content, products or services when visiting a
certain website, which results in a valuable personalized interaction that will more likely lead to a
desired action (e.g. the purchase of a product or service).
By doing so, we are solving some key issues that exist today:

For web visitors; they will immediately find more relevant and fitting products and services
and not get bombarded with irrelevant content.

For businesses; they can understand the demographic and psychographic characteristics of
their customers/visitors...

Our proprietary technology enables us to closely observe web visitors’ habits, utilizing massive
quantities of visitor behaviour information (true Big Data). The data is processed by sophisticated
artificial intelligence models to create high-quality user profiles. The models make use of different
aspects of the visitors’ habits, such as the content they read, visiting frequency, time of day, day of
the week, time spent etc. To give just one very simplified example: Given that women are more
likely to read about fashion and makeup and men are more likely to read about cars and sports,
we can assume the gender of a particular web visitor on the basis of the sites they visited
beforehand. The actual prediction models are much more complex and are able to predict various
different characteristics.
We want to use blockchain technology and our own BEX token to expand the website network and
the number of personal profiles much faster. Shortly after, we will start offering our service of
identifying the vis...

People visit different websites, media and blogs for entertainment and to keep up to date. They
also visit websites of different companies when looking for information regarding products and
services. These websites use our widgets to reciprocally exchange traffic with other websites in the
BEX partner network. This exchange enables websites to expand their reach far beyond their
regular audience - and they simultaniously enable us to track visitors’ behaviour. The widgets
record all visits and visitors’ behaviour in the Transaction “Big Data” database. The data is then
processed by the Intelligent Profiling platform to compose the Personal Profiles database.
A B2C company will install our tracking code on their website, enabling the BehaviourExchange
service to run. Once a visitor with a BehaviourExchange cookie visits their website, the service will
inform the website in real-time about the visitor’s demographic and psychographic characteristics.
This will enable the website to automatically display ...

characteristics, such as gender, age, income, sports, interests, etc., similar to the personal profiles
Google employs.
The added value of the platform is twofold: (1) it gives businesses constant insight into what kind of
visitors visit their websites and (2) provides this information in real-time in order to enable a real-
time response. E.g. displaying a product or service that matches the current visitor’s demographic
profile and current needs. This service will be available to millions of B2C companies around the
globe that wish to benefit from real-time profiling.
Our platform is already prepared for massive quantities of data. Today, the platform is already able
to handle tens of millions of visits per day, and is expandable. It can easily be upgraded to process
hundreds of millions and even billions of visits per day, if needed. We have already developed our
own proprietary profiling technology. Now we are developing a platform for B2C businesses.

There is no direct competitor to our project, however the closest can be divided into two broad
1. Big online companies that have amassed large quantities of user data and are able to create
detailed user profiles. They have a very lucrative business model that focuses on monetizing
the user profiles through selling ads. The most recognized competitors in this category are
Google and Facebook.
2. Big advertising companies, such as the WPP Group, the Omnicom Group, the Publicis
Group, the Interpublic Group and Dentsu.
Both examples use profiles for their core business, which is advertising, and could not easily adopt
our business model which is identification of online visitors in real-time.
Out of the 235 million companies worldwide, we will primarily target millions of B2C companies.
This being a huge market, we will first focus on companies with the following characteristics.

Geography: We will expand to 10 countries a time, prioritizing the countri...

BehaviourExchange Roadmap

February 2018
Private pre-sale of BEX tokens.
March / April 2018
Crowdsale of BEX tokens.
Mid 2018
Entering the B2C market with BEX services with the first version of the platform which will enable the use of BEX tokens.
End of 2018
Intensive growth of BEX token economy and functionality.
Global Expansion.
Peter Kresnik
Peter Kresnik Director of Sales

Gašper Zadnik, Phd
Gašper Zadnik, Phd Data Scientist

Lili Cizelj
Lili Cizelj Business Intelligence Manager

Andraž Zupančič
Andraž Zupančič Project manager - BehaviourExchange

Maša Vozlič
Maša Vozlič Psychologist for Big Data Profiling

Štefan Furlan, Phd
Advisors Štefan Furlan, Phd Blockchain advisor

Joseph Nardone
Advisors Joseph Nardone Blockchain expert