BetterBetting
BetterBetting
Token: BETR


Betting Currency of the Future

ICO dates
Start date: 2017-12-15
End date: 2018-01-31

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

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http://betterbetting.org/ Screenshot
BetterBetting categories
Casino & Gambling Cryptocurrency Sports
BetterBetting whitepaper
Video
BetterBetting token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 30000000 USD
Token distribution in ICO
55%
55%
Price 1 BETR = 0.10 USD
Acceppting ETH, BTC, BCH, DASH, LTC, Fiat
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Random whitepaper excerpts

© Better Betting Foundation 2017
G
Contents
1.
Disclaimer ...................................................................................................................................1
2.
Overview ..................................................................................................................................... 3
2.1 Marketplace ................................................................................................................................3
2.2 The Problem ...............................................................................................................................4
2.3 The Solution - Why BETR Betting is better ................................................................................4
2.4 Competitive Landscape ..............................................................................................................4
2.5 Risks.....................................................................................................................

© Better Betting Foundation 2017
6.2 One Application and Two Linked Systems
..........................................................................10
6.3 How it Works for All
............................................................................................................10
6.4 BBN Close-up
.......................................................................................................................11
6.5 BBN’s Three-Layered Structure
............................................................................................12
7.
The ICO
....................................................................................................................................13
7.1 Foundation establishment and governance
........................................................................14
7.2 ICO and token sale
.............................................................................................................14
7.3 Hard Cap
...

The Future of Betting
1. Disclaimer
This document (the “Document”) and the information available in this Document should be
regarded as an informative document describing the technical and business aspects of the
BETR tokens and the ICO as well as information about Better Betting Sihtasutus (the
“Company”).
The sole purpose of this Document is to provide the recipient with preliminary information
regarding the token issue to assist the recipient in deciding whether they wish to buy the
tokens issued by the Company and to express their respective interest to the Company in
order for the Company to be able to determine the final conditions of the token issue. The
tokens that are mentioned in this document will have their own particular terms and
conditions, which should be read and consulted before entering into any transaction. A
purchaser contemplating making an investment into the token issue should not make an
investment decision relying solely upon this preliminary circular.
<...

Väärtpaberituru seadus). As a private non-listed entity, the Company has not been approved
or disapproved by the financial supervision authority of the Republic of Estonia or any
securities regulation authority of any jurisdiction nor has the financial supervision authority of
Estonia or any securities regulation authority of any jurisdiction passed judgment upon the
accuracy or adequacy of this Document.
This Document does not constitute an offer to sell or a solicitation of an offer to purchase the
tokens in any jurisdiction in which such offer or solicitation is not authorized or to any person
to whom it is unlawful to make such offer or solicitation. Each violation of such restrictions
may constitute a violation of applicable laws of such countries. The purchasers are required
to inform themselves of any such restrictions and return this Document to the Company
should such restriction exist. The Company reserves the right to approve each purchaser.
In particular, the information herein is not for di...

2. Overview
This document outlines a new methodology for using the advances in technology for
decentralised transactions pioneered by Bitcoin and other crypto currencies to implement a
truly peer-to-peer decentralised sports betting protocol. The proposed protocol will be open-
sourced and it is anticipated over time that numerous disparate software interfaces will be
built (much as there are many flavours of Bitcoin wallet today) all using the common protocol
with its underlying crypto currency.
2.1 Marketplace
The global regulated and unregulated gambling market is forecast to reach $533 billion by
the end of 2017 with sports betting the highest contributor. That represents a 47% increase
from the $363 billion market figure a decade earlier in 2007 according to Global Betting and
Gaming Consultants1.
The Global online sports betting market is valued at $205 billion as reported by Statista and
the gross gambling yield of the regulated global football betting market alone is expected to
...

2.2 The Problem
The online betting industry has lacked innovative ideas for some time. Odds are massively in
favour of the bookmaker, payment methods are outdated and regularly winning players are
restricted or banned. There is a lack of security, lack of privacy, extortionate fees and low
returns, all of which are factors which either put bettors off or drive them to underground
betting.
2.3 The Solution - Why BETR Betting is better
BETR is different. It is the betting crypto-currency that will establish truly decentralised sports
betting on the internet. With BETR providing financial security true peer-to-peer betting
becomes possible on the internet with entities that have no prior relationship. Using
blockchain we are able to provide sportsbook clients that operate with no human or business
entity in the middle. The system is safe, the software and transactions are provably fair and
robust. Add on the ease of paying for a bet through BETR currency and the fact that you can
make larger be...


We may have difficulty providing the truly distributed directory in a performant way-
this is an ongoing development and the team has a deep experience of similar
products – we are confident that we will find solutions but there may be compromises
on the distributed nature of the directory in early versions

We are reliant on a public blockchain (Ethereum) to provide the underlying
transaction mechanism which may become too slow or expensive to be practical.
Ultimately much of our technology is not reliant on blockchain and we would be able
to move to a competing blockchain such as EOS relatively easily (some of these such
as EOS are not yet in production)
3. Elements of an Online Sportsbook
A sports book comprises several discrete components:
Bets are found using a user interface that is logically laid out and based on an underlying
sports hierarchy. Sports have Leagues (sometimes divided by country/region) and leagues
have events. Events have markets which are grou...

4.2 Benefits
The benefits of the distributed model are numerous.
4.2.1 Peer to Peer betting with no central party
By providing a robust escrow and settlement service between 2 parties who do not know one
another and have no common operator the system provides access to betting opportunities
that did not previously exist.
4.2.2 Applicability to other activities
A transaction does not have to comprise a bet – the same system can be used for any
activity where funds are escrowed prior to a result and then settled to the winner (eg. A game
of poker) although we will focus on betting initially
4.2.3 Open source systems
Ultimately the software and standards that comprise the system will be open source and free
for anyone to copy and use.
4.2.4 Access to much larger bets – the wholesale angle
There is a massive market for betting where the amounts exceed those that individual
operators are prepared to risk. This system will provide the liquidity to enable these bets to
be p...

BetterBetting Roadmap

1
October 2017
Preparation for launch, PR, Corporate Technology.
2
November 2017
Public Announcement, Website go live, Active marketing starts. Presales start to Institutions. Countdown to Public Sales.
3
December 2017
Public Sales Start
4
January 2018
Final end to Public Sales if not ended sooner Token tradable within 2 weeks
5
March 2018
Initial Betting API defined Token Encapsulates API. Bets can be placed using tokens
6
May 2018
Reference code for Betting app released to open source
7
July 2018
Launch of Identified Layors Introduction of Authentication
8
September 2018
Reference code for betting Dapp released
Reference code for Bookie app released
9
October 2018
True Decentralisation comes to the Directory
Jez San
Advisors Jez San

Eric Benz
Advisors Eric Benz

Rumen Slavchov
Advisors Rumen Slavchov

Adriaan Brink
Team Adriaan Brink Founder

Hilly Ehrlich
Team Hilly Ehrlich Co-Founder

Mitchell Rankin
Team Mitchell Rankin Management Team

Vlad Agaev
Team Vlad Agaev Consultant

Adriaan Brink
Adriaan Brink
Founder
Founder of Earthport
Rumen Slavchov
Rumen Slavchov
PR, IR, Marketing and Stucturing
Chief Relationship Officer - Sales Manager
Chief Relationship Officer | Sales Manager | ICO Marketing
Marketing Advisor
Marketing Advisor
Blockchain & Marketing Expert
ICO Advisor - Strategy Top 12 ICO Advisor
Marketing Manager
Blockchain & Marketing Expert
Eric Benz
Eric Benz
Blockchain advisor
Strategy Advisor
MD, CRYPTOPAY
Managing Director
Adviser
Advisor
Advisor (Managing Director, CRYPTOPAY)
Advisor / CEO Cryptopay
Managing Director at Cryptopay
Blockchain Advocate
Jon Matonis
Jon Matonis
Chairman, Strategic Adviser Bitcoin & Blockchain, Entrepreneur
Founding Director of the Bitcoin Foundation
Founder of Bitcoin Foundation
FOUNDING DIRECTOR AT BITCOIN FOUNDATION, EXCHANGE TECHNOLOGY
Chairman
Advisor
Founding Director at Bitcoin Foundation. CEO of Hushmail. Startup Team at RSA's VeriSign.
Blockchain advisor
Head of Advisory Board