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TABLE OF CONTENTS
PART I: INTRODUCTION
WHAT ARE VIRTUAL GOODS?
MARKET SIZE AND POTENTIAL
VATOMS: A NEW ASSET CLASS
BLOCKv: THE DEVELOPMENT ENVIRONMENT FOR VATOMS
PART II: TECHNOLOGY OVERVIEW
THE BLOCKv ECOSYSTEM
THE ANATOMY OF A VATOM
LEVERAGING BLOCKCHAIN NETWORKS
OVERVIEW OF PLATFORM ARCHITECTURE ELEMENTS
PART III: THE BLOCKV TOKEN
PURPOSE AND USAGE
TYPES OF TRANSACTIONS
USE OF PROCEEDS
PART IV: BLOCKV DEVELOPMENT ROADMAP
PART V: BLOCKV TEAM
PART VI: ADVISORY BOARD
PART VII: CONCLUSION
is expanding from moving information to the transmission of value. For the first
time, anyone can send scarce, authenticated and trusted value without intermediaries. This phenomenon
is poised to affect every industry and government process and give birth to a new economy. However, the
potential of blockchain to permeate society has been constrained by the complexity of the underlying
technology at this nascent stage.
Typically disruptive innovations are first relegated to early adopters and specialized industries or
academia, and blockchain has been no exception. To become mainstream, a key milestone must be met –
an advance that XPRIZE and Singularity University founder Peter Diamandis calls the “user interface
moment”. Diamandis, recognized as among the world’s most prominent futurists and business innovators,
describes user interface moments as when a platform or interface arrives that allows something formerly
difficult to become easy to use and build up...
can retain all the advantages of cryptocurrency such as scarcity, ownership, and tradability, but can also
take the form of:
; digital esports cards, rare digital art, etc., any digital creation can be imbued with
scarcity and emotional power and traded on global exchanges with transparent economic
incentives back to the creators in perpetuity.
; redeemable smart objects come alive with 3D multimedia visual representations of value,
dynamic incentive structures, and functions that change based on location, sharing, and real-time
; cryptos completely change the nature of loyalty programs, providing dynamic
vehicles for long term and value-based relationships with consumers. Having true value-based
distribution vehicles shatters today’s fading models of point systems and app overload.
; shifts the industry from impersonal, cumbersome stored value cards to dynamic, v...
PART I: INTRODUCTION
WHAT ARE VIRTUAL GOODS?
Although digital objects
have permeated our economy, the full extent of the global economic impact has
been hindered by a lack of true ownership and interoperability across silos. Combined with the power of
blockchain technology, the BLOCKv platform ushers in a new, transformational asset class called vAtoms
(virtual atoms). vAtoms are the foundation for the emerging Virtual Goods Economy.
Digital objects are becoming an increasingly important part of the human experience. Anything that exists
within the digital environment without having a physical counterpart can potentially be seen as a digital
object: from in-game goods like swords and crystals that we earn, to virtual cards and artwork that we
collect, to digital books, music, and media we exchange on social networks. In addition, digital goods can
often have a physical counterpart and act as a bearer bond for the actual real-world item, a digital voucher
for redemption. This versatility to act as ...
popularity of cryptocurrencies and blockchain technologies has soared in recent years.
Bitcoin and its underlying blockchain technology have sparked a wave of innovation that could potentially
influence countless sectors and industries. Blockchain technology has the capacity to facilitate the secure,
rapid exchange of value, in a way that could be considered similar to how the internet enables the secure,
rapid exchange of information. Initially, much of the technology and investment focus was on blockchain’s
role as the backbone of Bitcoin but, since then, we have seen the use of blockchain technology evolve
from peer-to-peer cryptocurrency applications to a trading and settlement system for traditional financial
instruments to an infrastructure technology, with potential application across many sectors of the global
Building on the foundation created by Bitcoin, Ethereum introduced smart contract functionality to the
ecosystem. Smart contracts are automatic...
The in-game virtual goods market volume is roughly $15 billion. At the moment, this market is the
closest one to a virtual goods economy, but it still experiences severe limitations. Nevertheless,
within this market, people trade and exchange virtual goods, earning real money for exchanged
virtual experiences. Trust is a prerequisite for the existence of this market, since there is no way to
confirm possession or ownership of any traded item. However, market growth is driven by the fact
that in-game items have built-in scarcity, which means that for desirable objects, demand always
exceeds supply. We believe that virtual goods can stretch beyond the game, but this market shows
just one potential application of a Virtual Goods Economy.
The AR/VR market value is projected to be $108 billion by 2021. As an increasing amount of our
time will be spent in augmented and virtual environments, it will become essential to complete
these environments with virtual goods. Any training simulation, virt...
Experiential digital objects are also prone to rampant counterfeiting and obscured authenticity or
veracity. This makes their value questionable and difficult to enumerate precisely. If digital objects can be
verified in one environment, they cannot be transferred to a different one. This means that truly
experiential digital objects today exist in artificial walled gardens, a factor which is hindering their true
development into a traceable asset. Moreover, these centralized artificial walled gardens mean that most
digital objects today are merely licensed, not owned. The end user of the digital object is not the actual
owner and does not benefit from its full value. With the integrity, ownership, scalability and
transferability of the objects in question, it is not possible to create a sustainable economy in the digital
Cryptocurrencies and smart contract tokens, on the other hand, are prime examples of owned digital
objects which lack an experiential layer. Although both cryptocurrencies and smart cont...
Each vAtom is comprised of several programmable elements. vAtoms are instantiated objects of a pre-
defined class, which is consolidated within a single template and its variations. Once the template and its
variations are developed, they are frozen. This means that once a vAtom of a single class is built, the
template cannot be changed. Each vAtom maintains its own state, which will partially differ from other
vAtoms of the same class (template variation). Once a vAtom is published, it can get recorded on a
blockchain. As vAtoms are blockchain-agnostic, we plan to integrate as many blockchains as required into
our ecosystem. When a consumer or any part of the network wants to interact with a vAtom, it needs to
call a method of the vAtom. Methods are registered on a per template level and are called reactors in the
vAtom plane. Reactors are one of the main ways to modify the state of a vAtom. However, not all state
elements can be modified, even by a reactor. The change and modify policies are partially controlled by <...
Start of platform development
First demo vAtoms created on BTC blockchain and public launch of iOs mobile app for
Availability of APIs and documentation for developers and publishers. iOs, web and Android SDKs for wallet app development. Successful scalability and performance tests
Blockchain integration for ETH and first vAtom prototypes using ETH smart contract
Launch of v1 platform for developers and vAtom publishers
v2 platform available