Blue Whale
Blue Whale
Token: BWX


The Decentralized Ecosystem for the Self-Employed

ICO dates
Start date: 2018-04-02
End date:

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Blue Whale categories
Business services
Video
Blue Whale token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, Canada, China, Taiwan, Hong Kong
Soft cap 25,000,000 SGD
Hard cap 55,000,000 SGD
Tokens for sale 52,800,000,000
Token distribution in ICO
50%
50%
Price 1 BWX = 0.00125 ETH
Acceppting ETH, ICX
Blue Whale news, social
Blue Whale search trends in Google
Random whitepaper excerpts

Abstract
Overview
Problem
High Commission Rates
Expensive Marketing and Advertising Costs
Lack of Security: No Employment Benefits
Solution: The WORK System
Contribution Activity Manager (CAM)
Referral
Lead Generation
Curation
Verification
Arbitration
Reputation
Contribution Payout Options
Decentralized Associated Network (DAN)
Case Study: Verlocal
Architecture of DAN (Decentralized Associated Network)
Booking Software Widget
Advertising Network
Big Data & Machine Learning Solution
Reward Bank (ReBa)
WORK - Powered by Blockchain
Federal Architecture on Blockchain
Decentralized Autonomous Organization (DAO)
Decentralized Ad Network
Use Case
Conclusion
Appendix
A. Anticipated Timeline (Roadmap)
B. Token Sale
C. Team
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Abstract
Against the backdrop of technological d
isruption and offshoring, the “gig/sharing
economy” is burgeoning globally. Freelancers will make up a whopping 58% of the US
workforce by 2027
1
. Consequently, peer-to-peer booking platforms like AirBnB and Uber
have seen a meteoric rise in demand accompanying these shifts in the job market.
As the definition of work changes and evolves, the difficulties encountered by
freelancers and part-time workers such as the lack of protection, and the insecurity of
self-employment will only worsen
2
. This not only affects the growing mass of
freelancers, but also ruptures the social contract between workers and governments.
Consumer protections have also weakened because of the murky legal relationship
between freelancers and their host platforms. This simmering dissatisfaction has
created popular backlash, as concerned governments in several countries such as France
have begun to crack down on platforms like Uber
...

Overview
Freelancers and small business owners depend heavily on these tech giants to match
them to jobs, verify that products and services have been delivered as agreed upon, and
arbitrate disputes.
However, the growing dominance of these tech giants has a dark side
for workers in the gig/sharing economy. None of the service providers who depend on
these platforms to make a living are actual employees of these tech giants. Legally hired
as “independent contractors”; they suffer from three main pr
oblems: 1) High
Commission Fees, 2) Exorbitant Marketing and Advertising Costs, and 3) a Lack of
Security that inhibits them from making a sustainable living.
The Blue Whale Foundation’s blockchain
-
based “WORK” System of smart contracts is
the only solution on the market designed to alleviate not only the financial and the legal
problems with the gig economy, but also the looming concentration of power in the
hands of a few tech giants.
Worker’s Problems <...

tools, and intelligent advertising solutions. These tools drastically reduce the need for
freelancers and
small
businesses to spend exorbitant sums to stand out through paid
ads, and search engine optimization (SEO). The decentralized network creates a new
revenue model based around an advertising network constantly being refined by a cycle
of consumer data mining and machine learning. This takes the power of data
analytics
traditionally held behind closed doors by companies like Google and Facebook, and
redistributes those insights and rewards evenly throughout the ecosystem of
freelancers, small businesses, and consumers (Fig. 1).
Figure 1. Basic Tools provided to help small/medium business
Reward Bank (ReBa).
The bank receives and disburses the Blue Whale eXchange (BWX)
coins as the currency of this network.
This balances
the payouts to contributors by the
contribution activity manager (CAM), and the revenues generated by the decentralized
associat...

booking platforms Uber and Lyft charge real, effective commission rates of up to 42.75%
after deducting booking fees.
Company Name
Uber
TaskRabbit
Upwork
Fiverr
Commission Rate
25% - 42.75%
30%
12.75% - 22.75%
22.9%
Table 2. Commission Rate Comparison Chart
Expensive Marketing and Advertising Costs
Freelancers stay with existing centralized platforms despite the exorbitant commissions
because these platforms act as information aggregators. They reduce the search costs
for prospective customers by gathering them all on one platform, with a common
interface and standardized interactions.
However, the costs of advertising on Google and Facebook are prohibitively expensive
for freelancers and SME owners.
Platform
Average Cost-Per-Click (CPC)

Facebook Ad

$1.72

Google Adwords

$2.32
Platform
Average Cost-Per-Action (CPA)

Facebook Ad

The average small business using Google AdWords spends between $9,000 and $10,000
per month and $100,000 to $120,000 per year on their online advertising campaigns
alone.
Lack of Security: No Employment Benefits
Existing sharing economy platforms do not offer any employment benefits, making
freelance work highly precarious for independent contractors. Ceasing work due to ill
health, or family translates to a cessation in income. The Blue Whale Foundation aims to
change that for the better.
Sharing Economy Platforms
Retirement Plan
X
Paid Time-Off
X
Unemployment Benefit
X
Health Benefit
X
Medical Benefit
*TBA: To be announced
X
Table 4. Competitive Comparison
Blue Whale
O
O
O
TBA
TBA
Solution: The WORK System
The WORK (Worker Optimized Reward Keeper) system is comprised of three main
components.
1. Contribution Activity Manager (CAM)
2. Decentralized Associated Network...

Contribution Activity Manager (CAM)
The CAM has been designed to distribute the rewards earned through contributor
activities. Rewards are provided for connecting to the
Advertising Network
, resolving
disputes through
Arbitration
6
and building trust with the
Verification
7
system.
However, due to the differences in the nature of specific businesses, not all of the CAM
activities will apply equally for all businesses. For instance, community verification may
be relevant for a photography freelancer, but not for a ice cream stand. Therefore, sub
components within CAM will be modularized and used only when relevant.
Contribution
Activity
Referral
Lead Generation
Description
Successful advertising and Social Media referrals leading to purchases
(conversion)
Community-driven freelancer acquisition
Curation
Freelancer registration process via community approval.
Verification
Arbitration
...

media accounts to promote their own goods/services. When this leads to purchases, the
participants will be rewarded.
For instance, when
Customer C
buys goods/services from
Freelancer A
through the Ad
Widget on
Freelancer B
’s account, 5% of the pur
chase price will be allocated to
Freelancer B
, while another 5% will be allocated to the Blue Whale Foundation.
The collected proceeds will go towards covering the Blue Whale Foundation’s operating
costs, and 60% of net profits will be channeled towards the WORK Reward System.
Figure 2. Incentive Structure of Referral Booking
The Referral Booking compensation system is designed to incentivize individuals to
direct digital traffic across different platforms. For instance, if a meaningful connection
exists between a cleaning service and a home-sharing service like AirBnB, the Blue
Whale’s Big Data and Machine Learning (ML) algorithms will discover the relationship
through its analysis and ...

Blue Whale Roadmap

1
Q1 2018
White Paper complete.
2
Q2 2018
Public token sale (ICO) Blue Whale Network on Testnet.
3
Q3 2018
Verlocal Integration on Blue Whale Network.
4
Q4 2018
DAN protocol on Blue Whale Network.
Blue Whale Netowrk Alpha Live in US, Canada, Singapore and Japan.
5
Q1 2019
2-3 DApps on Blue Whale Network.
6
Q2 2019
CAM protocol on Blue Whale Network Expand to 2-3 countries in Europe.
7
Q3 2019
Reward Bank Basic protocol on Blue Whale Network.
8
Q4 2019
Blue Whale Network on Mainnet 2-3 DApps on Blue Whale Network.
9
Q1-Q2 2020
Retirement Reward protocol on Blue Whale Network 2-3 DApps on Blue Whale Network.
10
Q3-Q4 2020
Insurance Reward protocol on Blue Whale Network 2-3 DApps on Blue Whale Network.
11
2021
Freelance Economy Global Standard protocol on Blue Whale Network.
Will Lee
Will Lee CEO, co-founder

Hawon Chung
Hawon Chung COO, co-founder

Jaehyun Park
Jaehyun Park CAO, co-founder

Jaewoong Choi
Jaewoong Choi Head of product, co-founder

Ryan Chew
Ryan Chew Director of Business Development & Strategy (Singapore)

Qihan Zhu
Qihan Zhu Head of Engineering

Alexis Low
Alexis Low Business Developer (Singapore)

Minsu Jeong
Minsu Jeong Smart Contract Engineer

Sophie Ahn
Sophie Ahn Global Operations

Shiyan Yang
Shiyan Yang Full-stack software engineer

David Huerta
David Huerta Business Development Associate (U.S.)

Terry Grinner
Terry Grinner Business Development & Sales (U.S.)

Hao Yu
Hao Yu Full-stack software engineer

Chelsea Zhou
Chelsea Zhou Product Designer

Injong Rhee
Advisors Injong Rhee Former CTO, Head of R&D, Software and Services at Samsung

Marco Torregrossa
Advisors Marco Torregrossa Managing Director at Euro Freelancers and Secretary General at European Forum of Independent Professionals

Kyungjoon Lee
Advisors Kyungjoon Lee ICON Foundation Council member and CEO at DAYLI Intelligence

Jonghyup Kim
Advisors Jonghyup Kim ICON Foundation Council member and CEO at theloop

Simon Yu
Advisors Simon Yu CEO at Storm

Marco Torregrossa
Marco Torregrossa
Managing Director at Euro Freelancers and Secretary General at European Forum of Independent Professionals
Workforce & Labour Markets Advisor
Simon Yu
Simon Yu
CEO at Storm
CEO | Co-Founder
CEO and Co-Founder of Storm
CEO & Co-Founder at Storm