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TABLE OF CONTENTS
1. Executive Summary
2. Meet Bubblo
3. Vision, Mission, and Philosophy 3.1
3.4 Bubblo’s implementation of the Blockchain
3.5 The Problem
3.6 Bubblo Gives Consumers what they Want
3.7 Bubblo Gives Businesses what they Need
Bubblo’s Target Market 4.1
4.3 Competitive Advantage for both App and future
5. Partners/Investors Brands
6. Traction Timeline
6.1 Mumbai Case Study
7. SWOT ANALYSIS
Bubblo’s Token Sale
8.1 Bubblo Tokens: Uses and Benefits
8.2 Token Functionality
8.3 Token Distribution
8.4 Use of Token Sale Proceeds
8.5 BUBL Benefits Explained
8.6 BUBL Token Summary
8.7 Token Support
9. Technical Overview of The Bubblo Token
9.1. Overview ...
1. EXECUTIVE SUMMARY
Cryptocurrency, specifically Blockchain, has been proven to be a ground-
breaking technological advancement in modern society, however it is still
in the early stages of adoption. Consequently, new cryptocurrency
concepts are being marketed to bridge the gap between the technical
complexity and usability of Blockchain.
The potential in this growing market along with the increasing acceptance
of cryptocurrencies allows new projects to be appealing for both start-ups
and investors. The market for cryptocurrencies has not yet been fully
realized. The idea of simply cashing in and making transactions using
cryptocurrency could prove to be a burden for many potential users due to
various security concerns and issues with vendors accepting
The overall goal for the blockchain community remains the same. The
creation of an easy-to-use secure cryptocurrency technology to integrate
P2P exchange between fiat and cryptocurrency, credit card capability...
2. MEET BUBBLO
Bubblo is an intelligent discovery app. It
harnesses the AI power to help users discover
their very own personalized TOP 5 venue
Bubblo is also able to help businesses develop a
real-time advertising presence which they can track
via automatic anonymous check-ins.
Our mission is to integrate both the digital and
physical aspects of an experience into a simple
My job is to travel the world looking for companies that are best
placed to integrate and promote the capabilities of IBM Watson.
Bubblo immediately was that company.
- RAY DHILLON
Head of Business Development
Asia-Pacific IBM Watson
2.1 Tech Partnership (Bubblo & IBM Watson)
Copyright 2018 @ Bubblescene Limited
3. VISION, MISSION, AND PHILOSOPHY
To aggregate the digital and physical worlds and present them
in a simple visual way.
3.2 Bubblo Mission Statement
At Bubblo our mission is to create a user and business ecosystem that is
up to date on each other by incentivizing all parties concerned to share
personal data, deals, discounts, and content:
User friendly accessibility to information, deals, and videos of nearby
Easy and fluid interaction between the businesses and their potential
3.3 Bubblo Philosophy
Our philosophy can be summed up in seven simple principles:
To provide all the relevant information to users who are planning to
explore the city they reside in, or any city around the world.
To provide venues with the means to interact with potential patrons
at the precise moment, when patrons are making the decision to
To keep rates reasonable and easy to recoup.
3.4 The Centralized Review Problem
The discovery app landscape is not reflective of a myriad of
elements such as social media, the real-time deals and the actual
environment of bars, clubs, and restaurants. Existing tools either provide
large lists or show dozens of pins on a map to suggest places to go out to
users. These suggestions are not very helpful in narrowing down user’s
choices to help them decide.
Additionally, current social networks and review sites are not transparent
about what data they collect from users and who they sell that data to.
Moreover, users do not currently benefit monetarily or otherwise from the
use and sale of their personal data.
Bubblo seeks to solve the problems faced by businesses
in participating in the digital world. Currently, most businesses have
no means to accurately advertise in real-time to potential patrons in
the area, through mobile devices.
Venues can currently advertise on various discovery...
3.5 Bubblo Gives Consumers what they Want
Based on social media likes, followers, the number and frequency of
pictures as well as check-ins on social media, Bubblo is able to utilize
social media and review site data to rank a variety of venues.
Bubblo offers a simple and a visual way of judging bars, clubs,
restaurants and retail before ever stepping foot inside.
Through 360 degree videos, real-time video deals, the gender ratio of a
place and other real-time content help users experience venues in ways
they never could with existing players.
3.6 Bubblo Gives Businesses what they Need
Businesses in-turn can use the marketing platform to send deals, videos,
and video deals directly to the users in their area, by searching for their
services and can then see
how eﬀective the ads are through automatic,
anonymous, check-ins. Bubblo has huge B2B possibilities because it truly
is the first marketing platform integrated with a discovery tool for users.
Venues can interact w...
2. Marketing Platform:
Using a dynamic pricing model Bubblo's
marketing platform allows businesses to bid on sending deals,
promotional and/or 360 videos.
3. Data Analytics:
Bubblo’s automatic anonymous check
-ins are a
source for immense data analytics that can be then sold back to an
endless number of firms and institutions. Amongst other metrics, venues
can pay for analytics on the demographics of their current customers,
nearby potential patrons, nearby competitors, and the preferences of their
4. B2C Revenue:
ubblo’s venue screen is an open platform to
with any B2C services such as table reservations, taxi bookings, food
delivery, event tickets, payment services and other services which can
integrate easily into our platform.
5. Bubblo Video Ads Platform:
Bubblo’s video platform shows
and 360 video ads and eventually could charge similar rates to
Snapchat in the futu...
4. BUBBLO’S TARGET MARKET
The first target users for Bubblo were tech-savvy smartphone users aged
18-35 who use social networks to plan their daily activities. This target
group was comprised of university students and tourists who would
frequently visit bars, clubs, and restaurants in major urban centers to find
the best places to go.
After successfully marketing the app in London, Bubblo moved to India and
the Middle East where we have large partnerships, less competition,
cheaper operating costs, and most importantly larger markets. The target
segments in these regions are similar 18-35 year
who quickly adopt
new apps and enjoy socializing with one another in public places.
Additionally, tourists are also a major segment in these markets. To reach
both these segments, we are using PR, Social Media, on-the-ground
advertising, and our investment from the Times Group of India to give us
traditional presence in newspapers, on radio, billboards, and TV