CashBag
CashBag
Token: CBC


The Cash Back Cryptocurrency

ICO dates
Start date: 2018-03-12
End date: 2018-04-09

Registrated in: South Africa

Platform: Ethereum
Type: ERC20

PREMIUM ICO

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 171 days 14 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 140 days 14 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
https://tokensale.cashbag.co/ Screenshot
CashBag categories
Retail Platform Media Internet Cryptocurrency
CashBag whitepaper
Video
CashBag token sale
KYC passing required No | Whitelist No | Restriction for countries No
Price 1 ET? = 6,000 CBC
Acceppting ETH
CashBag news, social
CashBag search trends in Google
Random whitepaper excerpts

CONTENT
EXECUTIVE SUMMARY 1
PURPOSE OF THE TOKEN
1
CASHBAG LEDGER SETTLEMENT
1
THE TOKEN SALE 1
ABSTRACT 2
A HIGH-LEVEL OVERVIEW OF CASHBAG
3
HOW CASHBAG EARNS REVENUE
3
ETHEREUM AS A PLATFORM
4
WHY USE ERC20 COMPLIANT TOKENS
4
THE CASHBAG TOKEN ISSUE
5
RATIONALE 5
TOKEN USE CASE 6
PAY FOR ADVERTISING ON CASHBAG
6
EARNING INCENTIVES 6
GAMIFICATION / REWARDS
6
WALLET 6
TRADING THE TOKEN
7
SENDING TOKENS / MAKING PAYMENTS 7
DEBIT CARD 7
OUR ADVERTISER BUSINESS CASE
8
USING TOKENS TO BUY ADVERTISING
INVENTORY 8
PRODUCT / STORE LISTINGS
8
IN APP & WEB ADVERTISING
8
LOCATION BASED ADVERTISING
8
OUR CONSUMER BUSINESS CASE
9
FORMULA FOR CALCULATION OF
TOKENS AS INCENTIVE
10
TOKEN TECHNOLOGY 11

EXECUTIVE
SUMMARY
CashBag.co is a transactional cash back aggregator that
rewards customers with cash back when they shop at
participating merchants.
The site launched publicly in 2016 and has 135,000
members and over 500 merchants.
PURPOSE OF THE TOKEN
The purpose of the token sale is to enable instant settlement
of cash back rewards by leveraging the Ethereum Blockchain
for settlement. There are several distinct advantages
to implementing ERC20 tokens for instant settlement,
including lowered cost of operations, immutable record
keeping and global reach and adoption.
CashBag is creating the CBC Token (CashBagCoin) which
is used to reward members for transacting through the
platform and enable advertisers to instantly reward
members for approved transactions.
Customers earn the CBC tokens by engaging with advertising
& transacting online.
Advertising services are sold through the redemption of
tokens. These tokens are earned by th...

ABSTRACT
Retail ecommerce
sales will increase from $1.095 trillion
in 2016 to $4.058 trillion in 2020, making up 14.6% of total
retail spending in that year
1
.
Unique cryptocurrency wallet user base has grown to over
5.8 Million unique users in 2017
2
, excluding wallets held in
exchanges which may contribute even higher numbers.
Between Bitcoin and Ethereum alone there are over
31 Million unique wallets
3
and the total cryptocurrency
market capitalization exceeded $160 Billion in
October 2017.
4
These trends prove that the adoption of tokens and
cryptocurrency as a unit of stored value is rapidly
becoming mainstream.
In a decentralised economy, democratising (rather than
concentrating) ownership via incentives creates value.
5
CashBag.co
is a transactional cash back aggregator
that enables consumers to secure discounts and cash
back for shopping and transacting online at thousands <...

A HIGH-LEVEL
OVERVIEW OF CASHBAG
CashBag is more than just a rewards website, it’s a
tool that helps savvy, savings conscious shoppers
earn cash back and secure discounts on just about any
online purchase. It’s used by active online shoppers,
businesses and just about anyone that’s interested in
saving when shopping online.
Our core demographic is highly active, uses CashBag daily
for product and service discovery. Our average basket
value around $80 AUM (active user monthly), escalating by
100% during the first 8 months of 2017.
Shopping frequency is increasing with our core users
transacting 2 – 5 times monthly.
Our audience is spread across all economically active ages,
53% Female / 47% Male though higher value consumers
are clustered in 26 – 50 age range.
HOW CASHBAG
EARNS REVENUE
CashBag has partnered with hundreds of global
merchants
7
and continues to onboard new merchants
daily. These merchants all agree...

ETHEREUM
AS A PLATFORM
We set out to create a more seamless experience for our
members, enabling them to earn rewards globally from
thousands of participating merchants using our simple
and intuitive website, coupled with an easy to use
interface to track their rewards and earnings.
Our internal objective was to create a single, stable
platform through which we could harmonize our reward
issues, track our member token allocation and ensure
transparency and accountability with seamless
immediate execution.
We identified Ethereum and its unique ability to leverage
blockchain smart contracts would cut down on the cost
and time of authenticating transactions and clearing funds
to our member accounts.
Furthermore, through our token issue we wanted our
initial backers to securely purchase redeemable tokens.
These tokens may be redeemed through smart contracts
for advertising services on CashBag, at the purchase face
value, or may be traded.
W...

THE CASHBAG
TOKEN ISSUE
RATIONALE
CashBag operates in multiple global markets. We have
a roster of over 150 active advertisers, with more than
685 in the queue for integration. We expect to expand
to include 2500 merchants by Q2 2018 as we enter
more territories.
8
Members earn cash rewards when shopping online at
participating merchants. These cash rewards are paid by
the merchant and tracked by CashBag through our sale
tracking integration with each merchant.
New members select from a base set of currencies
including USD, EUR, AUD, GBP, ZAR with support for more
currencies being added as we enter new markets.
Our multi-currency wallet tracks shopping activity and
cash back rewards across all supported currencies and
allocates cash back to members in their base currency.
Members can earn CashBag sponsored incentives based
on their activity, transaction volume and social sharing of
the platform.
WHY UTILIZE BLOCKCHAIN?
By...

TOKEN
USE CASE
THERE ARE SEVERAL COMMERCIAL AND END USER APPLICATIONS FOR THE TOKEN. DEPENDING ON THE USER
REQUIREMENTS, THE TOKEN CAN BE USED EITHER TO STORE OR TRANSMIT VALUE OR REDEEM FOR SERVICES
WITHIN CASHBAG. TOKENS ARE REFERRED TO AS CBC (CASHBAGCOINS)
Home
Home
ADVERTISING
BUY TOKENS
Available Balance:
25 CBC
REDEEM TOKENS
ADVERTISING
Available Balance:
25 CBC
REDEEM TOKENS
BUY TOKENS
TRANSACTION HISTORY
DATE
TYPE
2018-05-16 REDEEMED TOKENS
AMMOUNT
15 CBC
2018-05-21 REDEEMED TOKENS
3 CBC
PAY FOR ADVERTISING ON CASHBAG
Merchants and advertisers offering services and products on
CashBag can pay their advertising fees using CBC.
Advertising is paid in tokens and the token sale early adopters
are guaranteed their US$ equivalent token value in advertising
services in their local market.
As token value increases any redemptions will be valued at current
mar...

HHomomee
HI THERE CARYL SMITH
BALANCES
CREDITS
TOKENS
$500
45 CBC
WITHDRAW
SEND TOKEN
TRADING THE TOKEN
The token can be freely traded, exchanged and sold. CashBag will
honor the crowd sale issued tokens for advertising services at the
guaranteed discount rate through the smart contract rules.
The token will trade on multiple exchanges and as an ERC20
compliant token may be stored in any compliant wallet and used
for purchases.
SENDING TOKENS / MAKING PAYMENTS
The token can be used to send tokens to CashBag members or
make payments through smart contracts initiated by users on the
CashBag platform and beyond. Within the CashBag marketplace
members will be able to gift tokens, pay for services, buy products
from the CashBag marketplace and eventually purchase goods
from integrated merchant partners who accept payments from
ERC20 wallets in general and CashBag specifically.
DEBIT CARD
The addition of a linked V...

CashBag Roadmap

1
2014 - 2015
Core CashBag.co Application Development and Alpha MVP

BizDev secures initial +100 merchant partners

Beta development & live site launch.
2
2016
CashBag Soft Launch South Africa

Organic growth to 180 merchants

Development Continues

Platform supporting Multicurrency Wallet Development

Desktop toolbar Development
3
Q1-Q3 2017
Stage 1 Targeted Customer Acquisition (EMEA / USA / APAC)

Investigate high yield focus markets for expansion marketing plan.

Android App Launch

Merchant base growth to +500

User adoption growth to 130,000 members

Scale staffing, systems and business processes

Planning for product evolution to decentralized architecture and blockchain implementation.

Tokenonomics finalization & implementation research.

Build MVP advertiser smart contracts.
4
Q4 2017
Token sale architecture & smart contract development including token buyer/member wallet launch.
5
Q1 2018
Advertiser Transactional Advertising & Member Wallet Integration

Launch Advertiser Self Service Portal including wallet enabling token-to-advertising transaction processing and currency = CB swaps through smart contracts.

Launch expanded member interface showing token values, cash and cash equivalent values and tools for executing swaps, redemptions and withdrawals.
6
Q2 2018
MarketPlace & Core Market Expansion

Launch CashBag marketplace, integrating merchant data feeds with 150,000 distinct products.

Launch AI Natural Language UX independent shopping assistant

Stage 2 Targeted Customer Acquisition (EMEA / AUS / NZ)
7
Q3 2018
Native Ad Engine

Launch ad engine including audience targeting, ad creation and redemption of CBC for advertising spend using smart contracts to execute advertising buys on the platform

Stage 3 Targeted Customer Acquisition (US / CA)
8
Q2 2019
Launch Debit Card

Launch linked Debit Card in US Market, with other markets to follow
9
Beyond
Extend marketplace to enable members to list and sell their own goods in a secure, high trust environment using smart contracts to execute and guarantee transactions and delivery.

Add Social Tools, enabling direct peer-to-peer (member-to-member) communication & transactions, including gamification elements to drive adoption, usage and social sharing of the platform, merchants and products featured on it.

As cashbag evolves we envision the service becoming an invaluable and trusted part of members everyday life.
Marc Kenigsberg
Advisors Marc Kenigsberg EXTERNAL ADVISOR

Jason Hung
Advisors Jason Hung EXTERNAL ADVISOR

Jonathan Miller
Team Jonathan Miller CO-FOUNDER / CEO

Kirsty Henderson
Team Kirsty Henderson CO-FOUNDER / BUSINESS LEAD

Eugene Benade
Team Eugene Benade CO-CTO / SOFTWARE DEVELOPMENT

Nicolaas Venter
Team Nicolaas Venter CO-CTO / SYSTEMS ENGINEERING & SOFTWARE DEVELOPMENT

Jonathan Meanwell
Team Jonathan Meanwell CMO / BUSINESS DEVELOPMENT & ADVERTISER SALES

Divan Bower
Team Divan Bower USER COMMUNICATIONS & MESSAGING

Maggie Benson
Team Maggie Benson USER EXPERIENCE & FRONT END DESIGN

Ryan MacGeoghan
Team Ryan MacGeoghan ANALYTICS AND DATA SCIENCE

Jason Hung
Jason Hung
EXTERNAL ADVISOR
Advisor, technology, Greater China scaling
Chairman & CSO
BLOCKCHAIN ADVISOR
MBAT Bank co-founder and Entrepreneur
ICO Advisor
Smart Contract Advisor
MBAT Bank Chairman & Co-founder
Blockchain Advisor
Advisor
Advisor
BLOCKCHAIN ADVISOR
Strategy Advisor
Advisor
ICO Advisor
ADVISOR
Advisor-Business
Marketing & PR Advisor
Advisor, Taiwan, Republic of China
Advisor
GFOB cofounder, ICOBench Top Advisor
ICO Advisor & Founder Of Crypto Fund
Marc Kenigsberg
Marc Kenigsberg
EXTERNAL ADVISOR
Founder of BitcoinChaser
Blockchain advisor
BLOCKCHAIN AND ICO ADVISOR
Founder of BitcoinChaser
Advisor on tokenomics and data
Founder of BitcoinChaser
Founder of BitcoinChaser.com
Founder of BitcoinChaser
Founder of BitcoinChaser
Founder at BlockSmarter, Creator of BitcoinChaser
Tokenomics and Data Management Advisor
MARC KENIGSBERG
MARC KENIGSBERG
FOUNDER BLOCKSMARTER