Centrality
Centrality
Token: CENNZ


Developing a Peer to Peer Marketplace

ICO dates
Start date: 2018-01-15
End date:

Registrated in: Undefined

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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Centrality categories
Platform
Centrality whitepaper
Centrality token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 100,000,000 USD
Tokens for sale 840,000,000
Token distribution in ICO
70%
70%
Acceppting ETH
Centrality news, social
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Random whitepaper excerpts

Contents
IMPORTANT INFORMATION ........................................................................................................ 3
Purpose Meets Opportunity........................................................................................................ 8
Mission Impossible for Traditional Startups................................................................................ 8
Barriers to Mainstream Adoption of Blockchain ....................................................................... 10
The Solution: A New Startup Life Cycle ..................................................................................... 11
How the Centrality Platform works ........................................................................................... 13
A Proven Business Model .......................................................................................................... 13
Centrality in Action....................................................................................................................

IMPORTANT INFORMATION
General
This White Paper provides a general technical overview of the proposed smart contract-based token
generating event described in the CENNZ Tokens section of this White Paper (the '
TGE
') and, more
generally, the Centrality Platform. This White Paper is for information purposes only.
None of
Centrality Platform Pte. Limited
, Centrality Investments Limited, any of their associated entities,
nor any of their employees, agents or assigns (together, the '
Centrality Entities
', each a '
Centrality
Entity
') make any warranty or representation (to the extent permitted by law) as to the utility or value of
CENNZ tokens (described in the CENNZ Tokens section of this White Paper) or the operation of the
Centrality Platform.
Not a regulated offer of financial products
This White Paper, and the information contained in it and any information accompanying it, are not,
and are under no circumstances to be construed as, an of...

Section 2(1) of the SFA;

contracts or arrangements for the purposes of 'leveraged foreign exchange trading' as
defined under the Section 2(1) of the SFA;

'commodity contract' as defined under Section 2 of the Commodity Trading Act (Chapter 48A
of Singapore) (the '
CTA
');

contracts for the purchase or sale of any 'commodity' (as defined under Section 2 of the CTA)
by way of 'spot commodity trading' (as defined under Section 2 of the CTA),
(collectively, the '
Singapore Regulated Products
').
Not a retail securities offer
Without limiting the generality of the preceding paragraph, this White Paper (including the information
contained in it and any information accompanying it) is not, and is under no circumstances to be
construed as an offer to sell or issue, or a solicitation of an offer to purchase or subscribe for, any
securities to any retail investor in any jurisdiction.
Wholesale investor warranties and selling restrictions ...

where doing so will not result in (i) the sale of the CENNZ tokens in the TGE being, or being
viewed as, a regulated offer of financial products or securities in any country or jurisdiction, (ii)
any contravention by any Centrality Entity or any other persons of the FMC Act, the SFA, the
Financial Advisers Act (Chapter 110 of Singapore), the CTA or any other applicable laws or
regulations in any country or jurisdiction or (iii) the seller and issuer of the CENNZ tokens,
Centrality Platform Pte. Limited
, or other Centrality Entities, or any of their respective directors
and officers, incurring any liability in any country or jurisdiction.
Anti-money laundering procedures
Any person who applies to purchase CENNZ tokens in the TGE will be subject to strict anti-money
laundering and countering the financing of terrorism checks. These are detailed in the subscription
agreement.
Limited role of Centrality Investments Limited
Centrality Investments Limited is acting solely as an arms’ length thi...

recommendation.
Limitation of liability
Centrality Platform Pte. Limited
had no involvement with the ‘Early Contribution Round’ for CENNZ
Round A tokens arranged by Centrality Investments Limited.
Centrality Platform Pte. Limited
and its
directors will bear no responsibility or liability whatsoever for any loss or liability incurred by any person
relating to the CENNZ Round A tokens. Centrality Platform Pte. Limited shall not have any liability in
respect of any claim by any person (whether under law or otherwise) for any loss of business or profits,
or in connection with any indirect or consequential loss or any punitive or aggravated damages, arising
out of any matter or circumstances giving rise to a claim (whether under law or otherwise).
Risk summary
The purchase of CENNZ Tokens involves considerable risk. These risks are described in the ‘Risks
Summary’, set out in the CENNZ Tokens section of this White Paper.
Tax
Holders that acquire CENNZ tokens are wh...

permitted by law). This White Paper should not be relied upon, and shall not confer rights or remedies
upon you or any other person. To the maximum extent permitted by law, the Centrality Entities have
no obligation to amend, modify or update this White Paper should any of the information presented
herein change or subsequently become inaccurate, incomplete or unsuitable.
White Paper may be updated from time to time
This version of the White Paper may be updated from time to time. You should ensure you read the
current version available
here
By accessing this White Paper, you irrevocably and unconditionally agree to be bound by all of
the above terms
.
7
...

Purpose Meets Opportunity
Schumpeter's hypothesis that technology would only serve to concentrate ownership and wealth
towards large corporations now seems prophetic
1
. Given the early promise of the internet era, it is
lamentable that the bifurcation of income between the ‘ haves’ and the ‘ have nots’ has become
even more profound during the internet age.
Despite market growth and increased prosperity, the vast majority of traditional tech startups fail
and the odds of their success are infinitely small even if they are executed well. Adam Smith’s
invisible hand is powerless against the tech giants.
2
Their significant head-start on data gives an
application of artificial intelligence (AI) the potential to increase the scale of inequality and reduce
basic human rights to a free and democratic society.
We know a potential revolution is on the horizon as we escape the gravitational pull of the PC
internet era. The internet has come, it saw and it conquered us all wit...

“The average app loses 77% of its daily active users within the first 3 days of the install.
Within 30 days, it’s lost 90% of DAUs. Within 90 days, it’s over 95%.”

Quettra Mobile intelligence report 2016
Two key factors are working against market entrants achieving scale. Firstly, the number of digital
start-ups out there is rapidly expanding, fragmenting user attention, capital and technical resources.
Secondly, bigger platforms have a huge lead in user data, attention, capital and resource, which
enables them to either predict what’s coming or copy very fast.
On average, good plans, people, and businesses succeed only 1 in 10 times. This is because there
are many components that are critical to an enterprise’s success. The best companies might have an
80% probability of succeeding at each of them. But even with these odds, the probability of
eventual success will be less than 20% because failing to execute on any one component can
torpedo the entire company.
3
Indiv...
Jerry Yuan
Jerry Yuan Chief Operating Officer and Angel Investor

Daniel Gillespie
Daniel Gillespie Group General Manager

Andy Higgs
Andy Higgs Head of Strategic Partnerships

Jerome Faury
Jerome Faury Group General Manager

Ruitao Su
Ruitao Su Head of Mobile

Sam Zou
Sam Zou Head of Infrastructure and Cloud Services

Jordan Maddison
Jordan Maddison Creative Lead

Celia van Panhuys
Celia van Panhuys Head of People Operations

Nicole Upchurch
Nicole Upchurch Head of Community Marketing

Eilish Thompson
Eilish Thompson Executive Assistant

Mark Povey
Mark Povey Head of IOT

Abby Potich
Abby Potich Manager of Product Experience

Bart Holowko
Bart Holowko Head of Cognitive Computing

Phoenix Zerin
Phoenix Zerin Blockchain Architect

Nathan Smith
Nathan Smith Development Manager

Ahmed Hilali
Ahmed Hilali Blockchain Architect

Semanie Cato
Semanie Cato Head of Sales

David McDonald
David McDonald Head of Technology

Wilfred Godfrey
Wilfred Godfrey Full Stack Developer

Brijesh Trivedi
Brijesh Trivedi Full Stack Engineer

Ryan Whitehouse
Ryan Whitehouse Full stack Developer

Mandy Zhang
Mandy Zhang Software Developer

Karina Prawitasari
Karina Prawitasari Software Test Analyst

Tim Ruddell
Tim Ruddell Software Developer

George Revell
George Revell Algorithm Engineer

Sean Wang
Sean Wang Mobile Developer

Michael Zhai
Michael Zhai Software Developer

Lillian Wang
Lillian Wang Graphic & Digital Designer

Ashley Keen
Ashley Keen Graphic & Digital Designer

Kun Wang
Kun Wang Software Developer

Liz Alonzi
Liz Alonzi Full Stack Web Developer

Cherry Liang
Cherry Liang Software Engineer

Kristian Legaspi
Kristian Legaspi Full stack .NET developer

Gayan Mannapperuma
Gayan Mannapperuma Full Stack Developer

Ben Gao
Ben Gao Full Stack Developer

Felix Shu
Felix Shu Full Stack Developer

Shylo Hana
Shylo Hana Product Experience Support

Triet Lam
Triet Lam Full Stack Developer

Kevin Isom
Kevin Isom Technical Lead/Solution Architect

Saikrishna Mahenderkar
Saikrishna Mahenderkar Software Test Engineer

Justin Yoon
Justin Yoon Full Stack Developer

Yakun Weng
Yakun Weng Full stack Developer

Nigel Nguyen
Nigel Nguyen Engineer

Aaron McDonald
Aaron McDonald
CEO
DIRECTOR
Daniel Gillespie
Daniel Gillespie
Group General Manager
DIRECTOR
David McDonald
David McDonald
Head of Technology
Sales And Marketing
Mark Povey
Mark Povey
Head of IOT
Ruitao Su
Ruitao Su
Head of Mobile
ADVISOR