CheckitsReal
CheckitsReal
Token: CIR


Technology to Eliminate Counterfeit Products

ICO dates
Start date: 2018-05-11
End date: 2018-05-25

Registrated in: Ireland

Platform: Ethereum
Type: ERC20

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CheckitsReal categories
Software
CheckitsReal whitepaper
Video
CheckitsReal token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China, Singapore
Hard cap 20,000,000 USD
Tokens for sale 60,000,000
Token distribution in ICO
30%
30%
Price 1 ETH = 3,000 CIR
Price in PreICO 1 CIR = 0.20 USD
Acceppting ETH
CheckitsReal news, social
CheckitsReal search trends in Google
Random whitepaper excerpts

Content
LEGAL DISCLAMER --------------------------------------------------------------------- 2
1. Mission
--------------------------------------------------------------------------------
4
2. Executive Summary ------------------------------------------------------------------ 5
3. Value Proposition
--------------------------------------------------------------------
7
For the Manufacturer ----------------------------------------------------------- 7
checkitsreal ID ----------------------------------------------------------- 8
Product Registration and After Sales Marketing
-------------------- 8
Grey Market / Export Controls ----------------------------------------- 8
For the Consumer
--------------------------------------------------------------- 9
For the Token Investor---------------------------------------------------------- 10
4. How it works -------------------------------------------------------------------------- 11
5. The checkitsreal team --...

THE PURPOSE OF THIS WHITE PAPER IS TO PRESENT THE CIRTOKEN PROJECT TO POTENTIAL
TOKEN HOLDERS IN CONNECTION WITH THE PROPOSED TOKEN LAUNCH.
THE INFORMATION SET FORTH BELOW MAY NOT BE EXHAUSTIVE AND DOES NOT IMPLY ANY
ELEMENTS OF A CONTRACTUAL RELATONSHIP.
ITS SOLE PURPOSE IS TO PROVIDE RELEVANT AND REASONABLE INFORMATION TO POTENTIAL
TOKEN HOLDERS IN ORDER FOR THEM TO DETERMINE WHETHER TO UNDERTAKE A THOROUGH
ANALYSIS OF THE COMPANY WITH THE INTENT OF ACQUIRING CIRTOKENS.
NOTHING IN THIS WHITE PAPER SHALL BE DEEMED TO CONSTITUTE A PROSPECTUS OF ANY
SORT OR A SOLICITATION FOR INVESTMENT, NOR DOES IT IN ANY WAY PERTAIN TO AN
OFFERING OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES IN ANY JURISDICTION.
THIS DOCUMENT IS NOT COMPOSED IN ACCORDANCE WITH, AND IS NOT SUBJECT TO, LAWS OR
REGUCIRTIONS OF ANY JURISDICTION WHICH ARE DESIGNED TO PROTECT INVESTORS.
CERTAIN STATEMENTS, ESTIMATES, AND FINANCIAL INFORMATION CONTAINED IN THIS WHITE
PAPER CONSTITUTE FORWARD-LOOKING STATEMENTS OR INFORMATIO...

CIRTOKENS HAVE NOT BEEN REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933
(THE “SECURITIES ACT”), OR WITH ANY SECURITIES REGUCIRTORY AUTHORITY OF ANY
STATE OR OTHER JURISDICTION OF THE UNITED STATES.
CIRTOKENS SHALL NOT BE OFFERED OR SOLD TO, OR FOR THE ACCOUNT OR BENEFIT
OF, A GREEN CARD HOLDER OF THE UNITED STATES OR A UNITED STATES CITIZEN OR
PERMANENT RESIDENT OF THE UNITED STATES (TAX OR OTHERWISE), OR TO AN
INDIVIDUAL HAVING A PRIMARY RESIDENCE OR DOMICILE IN THE UNITED STATES (TAX
OR OTHERWISE), INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS OR ANY OTHER
POSSESSION OF THE UNITED STATES. IF YOU ARE ONE OF THE FORESAID, YOU ARE NOT
ELIGIBLE TO BUY CIRTOKENS IN ANY FORM AND/OR BY ANY MEANS.
CIRTOKENS SHALL NOT BE OFFERED OR SOLD TO, OR FOR THE ACCOUNT OR BENEFIT
OF, A CITIZEN OR PERMANENT RESIDENT OF THE PEOPLE'S REPUBLIC OF CHINA (TAX OR
OTHERWISE), OR TO AN INDIVIDUAL HAVING A PRIMARY RESIDENCE OR DOMICILE IN
THE PEOPLE'S REPUBLIC OF CHINA (TAX OR OTHERWISE).
CIRTOKENS SHALL ...

1. Mission
We are checkitsreal. Our mission is to save lives and reduce suffering by eradicating the
$1.7 trillion annual trade in counterfeit products.
Do you know that over a million people die each year as a direct result of consuming
counterfeit medication?
The high cost of medication is increasingly encouraging people to buy product over the
internet, leaving them vulnerable to counterfeit product.
These counterfeits are the cause of over 120,000 deaths from malaria each year in Africa.
In 2016 67
million American citizens bought prescription meds online, up to
50% of which
are fake.
Up to 50%
of meds bought online are fake.
This problem is so big that the European parliament introduced the Falsified Medicines
Directive (FMD) and the US Government has passed the Drug Supply Chain Security Act
(DSCSA). Both initiatives have laid out a legal framework to ensure that the origin of
medication can be traced back to the manufacturer.
checkitsreal has de...

2. Executive Summary
The checkitsreal platform is live.
checkitsreal has active clients, and the client list is growing daily.
checkitsreal is founded and backed by an amazing team of very serious and
highly experienced entrepreneurs, security specialists and technology
geniuses. Every member of our senior team has more than twenty years’
experience in their specialist field.
We take a very direct, no nonsense approach to business. We have a passion
for and enjoy what we do.
The checkitsreal model is brilliantly simple, with two global patent’s pending.
We generate a unique QR code for every single product. Our QR codes are
encrypted using our proprietary keys. Each individual code is printed on the
product, it’s packaging or labelling as appropriate. The details of the product
are linked to that specific QR code in our blockchain database.
The consumer simply scans the checkitsreal QR code using their mobile device.
Our app verifies if the code is a genuine checkitsre...

The two brands
checkitsreal has two separate brands, both of which use the same technology architecture.
checkitsreal
is our ubiquitous brand, applying to all products.
Our
verifymymeds
brand is specifically for medicine. Whilst the technology is basically the same, we take a slightly different
approach with verifymymeds. Fake meds are a 110$
billion annual industry and one million people lose their lives each year as
a result of counterfeit medication. We are on a mission to reduce that number.
verifymymeds
Focused exclusively on eliminating
counterfeit medicine
Smaller app and off-line use
App records no data from the device
to preserve anonymity
Conforms to FDA, DSCSA and GxMP
standards
checkitsreal
Ubiquitous solutions which can apply
to any product
Extendable app to deliver additional
functionality
Records data from device
Gives each user their own ID and QR
code for auto registration purposes

3. Value Proposition
For the Manufacturer
Every single manufacturer has concerns pertaining to counterfeit products. For some manufacturers this
is their number one issue, none more so than in the case of counterfeit medication.
Counterfeit medication costs the pharmaceutical industry 110$
billion annually in lost revenues. Eclipsing
that number is the staggering statistic that up to one million people die annually directly as a result of
counterfeit medication (source: WHO).
This issue isn’t restricted to pharmaceutical companies. Manufacturers of spare parts for machinery,
land vehicles and aircraft also face major challenges with counterfeit parts creeping into their supply
chain.
Every single manufacturer has one thing in common. They all want to eliminate counterfeit products.
There have been many attempts to address these issues. Everything from RFID tags, holograms, ‘call to
validate’ codes, chemical testing, UV light testing and beyond has been used. Whilst each of these
<...

checkitsreal ID
During the checkitsreal app setup, the user can enter in their details (email address, phone
number, home address, etc.) into the app in order for the app to generate their very own QR
code and encrypted ID. This ID can be used for a variety of tasks, including auto sign-in for
other apps and for verifying the identity of the user for other purposes.
Product Registration and After Sales Marketing
Every manufacturer wants to connect with their end customers.
Manufacturers typically offer incentives (e.g. an extra guarantee, special
promotional offer) to encourage consumers to register their product. This
process usually involves accessing a website and entering in user details.
The typical take-up rate for these registration processes is between
5%-15% (source contentmarketinginstitute.com).
With checkitsreal this is a ‘one tap’ operation. The customer simply scans the QR code, the app
verifies that it is a genuine product and will give the customer the option to automa...

CheckitsReal Roadmap

1
May, 2017
Idea genesis. Initial team established.
2
June, 2017
Research. Patent application development process.
3
July, 2017
Verifymymeds MVP developed.
4
August, 2017
Initial Blockchain established.
5
September, 2017
Verifymymeds v1.0 launched on Play Store.
Initial Blockchain and IT team come on board.
6
October, 2017
Patent Pending Status granted by UK Patent Office.
verifymymeds company established (Ireland).
7
November, 2017
Verifymymeds.com live.
App v1.2 released.
8
December, 2017
Blockchain v2 released.
Verifymymeds app v2 released.
Head of Customer Support recruited.
9
January, 2018
John Hand joins as SVP Technology and Architecture.
Sean Honan joins as Campaign Director.
Decision to ICO ratified by company board of Directors.
First major customer order secured from KLEOS.
Gavin McWhirter joins as UK Market Advisor.
10
February, 2018
Liz Sherlock joins as CFO.
Martin Wickham joins as COO.
Simon Cocking joins as Strategic Advisor.
George El Aily joins as Strategic Advisor.
checkitsreal.com launched.
checkitsreal app v1.0 released on Play Store.
Second patent applcation submitted.
11
March, 2018
ICO Preparation.
Launch apps on iTunes.
Further enhance team.
12
April, 2018
Invite-only ICO launch.
Secure additional customers.
Prep for Pre-ICO.
13
May, 2018
Pre-ICO launch and complete.
Secure additional team resources (Sales/Marketing; R&D).
14
June, 2018
ICO Launch and Complete.
Establish new office location.
Commence development of additional applications.
15
July, 2018
Sales team setup.
Marketing director appointed.
V3 of apps launched on Play Store and iTunes.
16
August, 2018
Secure major customers in Pharma / Luxury goods and food.
Extend app development team.
Launch checkitsreal Blockchain v3.
17
September, 2018
Launch full checkitsreal ID service.
checkitsreal ID portal launch.
Integration with key manufacturers CRM systems.
18
October, 2018
Major verifymymeds customer launch.
Working with specific governments, verifymymeds.
becomes a standard in certain countries .
19
November, 2018
# codes issued crosses 5m mark.
checkitsreal track and trace functionality deployed.
Websites updated with greater content and dashboard functionality.
20
December, 2018
# codes hits 10m mark.
Client base hits +20.
Key partnerships established with AI technology companies .
Charlie Sherlock
Charlie Sherlock Founder and CEO

Christopher Karatzinis
Christopher Karatzinis Co-Founder and CIO

John Hand
John Hand SVP, Architecture and Technology

Ron Immink
Ron Immink VP Corporate Communications

Sean Honan
Sean Honan Director, Marketing

Gavin McWhirter
Gavin McWhirter UK Market Advisor

Georgia Tzampazi
Georgia Tzampazi Customer Services and Compliance Director

Michalis Pelekanos
Michalis Pelekanos Blockchain Architect

Stratos Zolotas
Stratos Zolotas Director IT Systems, Networks and Security

George El Aily
Advisors George El Aily Strategic Advisor

Simon Cocking
Advisors Simon Cocking Strategic Advisor

Simon Cocking
Simon Cocking
Strategic Advisor
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