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The sole purpose of this Whitepaper is to present CryptoAds and CRAD Tokens (“CRADs”) to potential token
holders in connection with the proposed token sale. The information is provided for informational purposes
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CryptoAds Marketplace is a powerful decentralized marketing and advertising platform
built on the Ethereum Blockchain. CFC Company developed a cloud based software system
for internal use and in the B2C sector; and now it’s time to expand into the growing B2B
marketplace. The platform is completely transparent and provides secure solutions for
brands, digital advertisers, marketers, content publishers and everyday Internet users, who
will receive the opportunity to trade on ads directly without the need for centralized ad
exchanges. CryptoAds ...
Global digital advertising
spend will take 44 percent, ($269.85 billion), of all ad money
spent globally in 2018, with that figure reaching 50 percent, ($335.48 billion), by 2020.
Video is the number one fastest growing ad format in the world and has been doubling YoY.
Three quarters of all mobile traffic will be used for video in 2023, according to
a new report
by telecommunications equipment company Ericsson.
Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023,
according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s
eight times the 14 exabytes per month we used in 2017.
Data traffic grew 65% between Q3 2016 and Q3 2017
LTE becomes the dominant mobile access technology in 2017
In 2023, there will be 9.1 billion mobile subscriptions, 8.5 billion mobile broadband
subscriptions and 6.2 billion unique mobile subscribers 1 billion 5G subscriptions
for enhanced mobile broadband are expected in 2023
14 Gigabit LTE networks have been commercially launched
5G will be highly beneficial for augmented reality (AR)-based industrial applications
IGITAL ADVERTISING IS OVERRUN BY MIDDLEMEN
TRACKERS AND FRAUD
High fees for Advertisers are caused by a long value chain involving a variety of
intermediaries with a relatively high share in the markup.
Media buyers can get kickbacks from ad platforms with their client’s money and pocket the
difference without anyone ever knowing. These ad rebates hurt advertisers while the
middleman profits billions of dollars a year.
UBLISHERS ARE POWERLESS
, at least 50% of all digital ad revenue is lost in the
ad buying ecosystem before it reaches the publishers.
Ad networks fraud
The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such
as click farms and ad stacking are burning billions in to advertisers’ budgets. The
middlemen who control the ad buying process are the only ones with the data to audit it.
The amount of global advertising revenue wasted on fraudulent traffic, or clicks
automatically generated by...
POWERFUL ADVERTISING PLATFORM
ARKETPLACE BUILT ON
The blockchain allows us to create a more secure ad platform that’s beneficial for both
advertisers and publishers.
Our fraud prevention system is developed in-house and is multi-level, protecting against
bot traffic and fraud
. In the today’s ad market, even large corporations sometimes can’t
prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use
cookies, or SDK, but can’t guarantee that this user will stay protected against fraud.
OW IT WORKS
Here is a picture, how advertisement business now normally works:
Top advertisers often know a lot about their users. Platforms know more, but because it is
out of their interest, they prefer not to share this information and protect it as intellectual
property. We c...
Blockchain will guarantee that information will remain unchanged including reputation
E-commerce advertising can be revolutionized in the same way. According to
manufacturers (advertisers) may spend $50-60 to sell a $65 product. We can provide
manufacturers and retailers with the opportunity to acquire new customers at a lower cost,
using the CRAD token to cover advertising expenses. Moreover, suppliers will be able to
provide the best offer to their customers based on their history of bids and offers in their
NEXT GENERATION REPUTATION SYSTEM BASED ON BLOCKCHAIN
“A good reputation is more valuable than money.”
In the blockchain system, no third party is involved as all transactions must be made
publicly and transparently, thus various services can be provided.
CFC was started
R&D off apps
Cloud platform launch
Launch token on etherium
Acquire and convert existing ad networks