A Powerful Ad Platform Built on Ethereum
ICO dates
Start date: 2018-05-15
End date:
Registrated in: Ukraine
Platform: Ethereum
Type: ERC20
PREMIUM ICO
KYC passing required Yes |
Whitelist No |
Restriction for countries
USA, South Korea, China
Hard cap | 30,000,000 USD |
Tokens for sale | 14,000,000 |
Token distribution in ICO |
Price | 1 CRAD = 1 USD |
Acceppting | ETH |
CryptoAds search trends in Google
DISCLAIMER OF LIABILITY
PLEASE REVIEW CAREFULLY THE PRESENT SECTION “DISCLAIMER OF LIABILITY”. IF YOU HAVE ANY
DOUBTS AS TO WHAT ACTIONS YOU SHOULD TAKE, WE RECOMMEND THAT YOU CONSULT WITH YOUR
LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S). No part of this Whitepaper is to be
reproduced, distributed or disseminated without including this section “Disclaimer of Liability”.
The sole purpose of this Whitepaper is to present CryptoAds and CRAD Tokens (“CRADs”) to potential token
holders in connection with the proposed token sale. The information is provided for informational purposes
only. It may not be exhaustive and doesn’t imply any elements of a contractual relationship or obligations.
Despite the fact that we make every effort to ensure the accuracy, and up to date relevance of any material in
this Whitepaper, this document and materials contained herein are not professional advice and in no way
constitutes the provision of professional advice of any kind. Further, CryptoAds reserves the ...
mentioned persons. It is your sole responsibility to establish, by consulting (if necessary) your legal, tax,
accounting or other professional advisors, what limitations, if any, apply to your particular jurisdiction and
situation, and ensure that you have observed and complied with all such restrictions, at your own expense
and without liability to CryptoAds.
CRADs are not and will not be intended to constitute securities, digital currency, commodity, or any other
kind of financial instrument and have not been registered under relevant security regulations, including the
security laws of any jurisdiction in which a potential token holder is a resident. This Whitepaper is not a
prospectus or a proposal, and its purpose is not to serve as a securities offer or request for investments in the
form of securities in any jurisdiction. However, in spite of the above, legislation of certain jurisdictions may,
now or in future, recognize CRADs as securities. CryptoAds does not accept any liability for such recognition
an...
event of any conflicts or inconsistencies between such translations and communications, the provision of this
English language Whitepaper as the original document and primary official source of information shall
prevail.
By continuing to read this Whitepaper, you confirm that you have read, understood, accepted, and
agreed with, the above section 'Disclaimer of Liability'.
W
HAT IS
C
RYPTO
A
DS
M
ARKETPLACE
CryptoAds Marketplace is a powerful decentralized marketing and advertising platform
built on the Ethereum Blockchain. CFC Company developed a cloud based software system
for internal use and in the B2C sector; and now it’s time to expand into the growing B2B
marketplace. The platform is completely transparent and provides secure solutions for
brands, digital advertisers, marketers, content publishers and everyday Internet users, who
will receive the opportunity to trade on ads directly without the need for centralized ad
exchanges. CryptoAds ...
M
ARKET AND
I
NDUSTRY
Global digital advertising
spend will take 44 percent, ($269.85 billion), of all ad money
spent globally in 2018, with that figure reaching 50 percent, ($335.48 billion), by 2020.
Video is the number one fastest growing ad format in the world and has been doubling YoY.
Three quarters of all mobile traffic will be used for video in 2023, according to
a new report
1
by telecommunications equipment company Ericsson.
Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023,
according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s
eight times the 14 exabytes per month we used in 2017.
1
https://www.ericsson.com/en/mobility-report
5
...
Key findings
:
●
Data traffic grew 65% between Q3 2016 and Q3 2017
●
LTE becomes the dominant mobile access technology in 2017
●
In 2023, there will be 9.1 billion mobile subscriptions, 8.5 billion mobile broadband
subscriptions and 6.2 billion unique mobile subscribers 1 billion 5G subscriptions
for enhanced mobile broadband are expected in 2023
●
14 Gigabit LTE networks have been commercially launched
●
5G will be highly beneficial for augmented reality (AR)-based industrial applications
T
HE
C
HALLENGES
D
IGITAL ADVERTISING IS OVERRUN BY MIDDLEMEN
,
TRACKERS AND FRAUD
6
...
High fees for Advertisers are caused by a long value chain involving a variety of
intermediaries with a relatively high share in the markup.
Media buyers can get kickbacks from ad platforms with their client’s money and pocket the
difference without anyone ever knowing. These ad rebates hurt advertisers while the
middleman profits billions of dollars a year.
P
UBLISHERS ARE POWERLESS
According to
cited by
Business Insider
2
, at least 50% of all digital ad revenue is lost in the
ad buying ecosystem before it reaches the publishers.
Ad networks fraud
The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such
as click farms and ad stacking are burning billions in to advertisers’ budgets. The
middlemen who control the ad buying process are the only ones with the data to audit it.
The amount of global advertising revenue wasted on fraudulent traffic, or clicks
automatically generated by...
A
POWERFUL ADVERTISING PLATFORM
C
RYPTO
A
DS
M
ARKETPLACE BUILT ON
E
THEREUM
.
B
LOCKCHAIN TECHNOLOGY
The blockchain allows us to create a more secure ad platform that’s beneficial for both
advertisers and publishers.
A
NTI
-
FRAUD
Our fraud prevention system is developed in-house and is multi-level, protecting against
bot traffic and fraud
. In the today’s ad market, even large corporations sometimes can’t
prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use
cookies, or SDK, but can’t guarantee that this user will stay protected against fraud.
H
OW IT WORKS
Here is a picture, how advertisement business now normally works:
Top advertisers often know a lot about their users. Platforms know more, but because it is
out of their interest, they prefer not to share this information and protect it as intellectual
property. We c...
Blockchain will guarantee that information will remain unchanged including reputation
history.
E-commerce advertising can be revolutionized in the same way. According to
Inc.
5
, now
manufacturers (advertisers) may spend $50-60 to sell a $65 product. We can provide
manufacturers and retailers with the opportunity to acquire new customers at a lower cost,
using the CRAD token to cover advertising expenses. Moreover, suppliers will be able to
provide the best offer to their customers based on their history of bids and offers in their
market segment.
W
HY BLOCKCHAIN
?
A
NEXT GENERATION REPUTATION SYSTEM BASED ON BLOCKCHAIN
“A good reputation is more valuable than money.”
In the blockchain system, no third party is involved as all transactions must be made
publicly and transparently, thus various services can be provided.
5
https://www.inc.com/encyclopedia/advertisingbudget.html
9
...
CryptoAds Roadmap
December 2011
CFC was started
February 2013
R&D off apps
June 2013
Cloud platform launch
March 2018
Pre-Sale
June 2018
ICO
July 2018
Launch token on etherium
July 2018
Exchange listing
August 2018
Platform development
January 2019
Platform launch
April 2019
Acquire and convert existing ad networks
Advisor
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