Dayta
Dayta
Token: XPD


Multiple Data Protection

ICO dates
Start date: 2019-05-01
End date:

Registrated in: UK

Platform: Ethereum
Type: Utility

PREMIUM ICO

Dayta categories
Big Data
Dayta whitepaper
Video
Dayta token sale
KYC passing required Yes | Whitelist No | Restriction for countries No
Soft cap 3,000 ETH
Hard cap 45,000 ETH
Tokens for sale 1,500,000,000
Token distribution in ICO
60%
60%
Minimal investment 250 USD
Acceppting ETH, BTC, LTC, DASH
Dayta news, social
Dayta search trends in Google
Random whitepaper excerpts

Contents
Contents
................................................................................................................................................ 2
1 The Dayta Project
............................................................................................................................. 6
1.1 Introduction
................................................................................................................................. 6
1.2 Executive Summary
.................................................................................................................. 6
1.3 Personal Information Breaches
............................................................................................... 7
1.3 Corporate Profit from our Personal Information
.................................................................... 9
1.4 Profiting from your Personal Information
............................................................................... 9
1.5...

4.8 Personal Data Usage
.............................................................................................................. 31
4.8.1 Consent Agreements
....................................................................................................... 31
4.8.2 Consents Given
................................................................................................................ 34
4.8.3 Contractual
........................................................................................................................ 35
4.8.4 Legal / Governance
..........................................................................................................36
4.9 Dayta Mart
................................................................................................................................ 36
Wallet
........................................................................................................................................... 37
4.10 Dayta Pr...

Tables
Table 1: Worldwide Growth Projections for Dayta Service Usage
.............................................11
Table 2: UK Growth Projections for Dayta Service Usage
.......................................................... 11
Table 3: GDPR Principles with Dayta's Response
...................................................................... 13
Figures
Figure 1

Data Privacy Breaches
..................................................................................................... 8
Figure 2

High-Level Blockchain Architecture
..............................................................................17
Figure 3

Blockchain Layer Architecture
.......................................................................................18
Figure 4

Agreement Smart Contracts
.......................................................................................... 19
Figure 5
...

1 The Dayta Project
1.1 Introduction
In August 2017 Bitriser Ltd brought together a team of like-minded legal, regulatory,
compliance and technology professionals with experience in the financial services,
payments, retail, insurance and marketing industries. This team came together to
form the Dayta project, which would produce and take forward a vision of a new way
of capturing, securing, managing and ultimately, enabling people to profit from their
personal information in ways that companies have been doing for many years. All of
this is with a view to making clear the direct relationship between personal
information and the technical data instances that are created once our data enters
other companies and the Internet.
Your name, e.g. John Smith, is personally identifiable information, representing your
identity and is often used to verify you as a person. However, it is our contention
that this information should not be assumed to hold a one-to-many relationship with
the data tha...

previous complimentary regulations such as the Data Privacy Directive (DPD),
ePrivacy Directive and PECR.
We therefore believe that your personal information, while yours to control and
manage as you see fit, be used in a two-way relationship with prospective
businesses that wish to make use of this data for marketing and advertising. The
interaction between persons and marketing businesses should be reciprocal,
mutually beneficial and complementary and should also be transparent, fair and
consensual.
For example, just one company can and often does hold your personal information
as data in many systems across their organisation and used by different teams,
departments and even external companies. Every single instance should be in
scope of your understanding, as should the extent to which it is used for marketing
and analytics. This then means that while a company may wish to request your
consent to marketing, to treat this request as the right to make use o
f one’s personal

we are speaking with, about what and what is ‘trending’ to the extent that a
comprehensive profile may be created on our needs and wants.
To recapture the power of your personal information is to set a precedent for its base
of usage, not just origination or processing. In addition to having a baseline capture
from which all usage is either provided permission from or recorded in, this personal
data that is stored includes the ability for self-sovereign certification and
authentication, marketing consent capture, contractual obligations that require
personal data and legal or government usage of our data. In other words, ALL of a
user’s personal information and external interactions are stored at the user’s request
and then provided access to or access, where provided previously, recorded for
completeness.
Why should personal data be stored in a distributed manner by every user
themselves, to confirm their personal information, baseline it themselves and then
use this base to provide...

1.3 Corporate Profit from our Personal Information
Marketing services spending worldwide in 2018 is projected to surpass $600 billion,
with the US spending $159 billion in marketing services. Total US spend on
advertising and related services exceeded $100 billion for the first time in 2016,
almost doubling from 2000.
1
Omnicom alone, a giant in the advertising and marketing world, generated revenue
in excess of $15.3 billion, up from $12.7 billion in 2007. Digital agencies also fared
well, with Sapient in 2017 generating revenue in excess of $11 billion.
2
Interestingly, the number of establishments in the advertising and related services
industry is going down, from 25,567 in 2007 down to 24,829 in 2016.
3
As can clearly
be seen, revenue and profits are going up and the number of marketing and
advertising companies is going down. The concentration of marketing and
advertising power is centralizing with larger and larger companies making more and
more profit fr...


Snapchat made $59 million in 2015, and $800 million in 2017
(1,256% increase!)
Companies make more from and are willing to invest more in users and customers
that have been bought into the brand (e.g. as retailers) or brought into the brand
through services (e.g. Facebook). By targeting marketing and advertising heavy
digital companies such as Instagram, Facebook, Google and others, Dayta users
can start to generate $20 per month in DAYTA tokens from each of these
companies, if not more.
However, as stated previously, it is not just the companies at the top and with the
brand recognition that generate revenue from our data. Data aggregators, credit
reference agencies, marketing companies, etc all are part of the data industry and all
make income.
Federico Zannier decided to mine and sell his own data on Kickstarter, stating that in
2012 advertising revenue in the US was $30 billion, but he had made $0 himself.
With 213 backers all paying $5 for access to his data, Federic...

Dayta Roadmap

1
March 2018
Concept Design / Core Team Structuring
2
October 2018
Whitepaper Publication
3
December 2018
ICO Smart Contract Development
4
January 2019
Private Sale Start
5
April 2019
Bounty Programme
6
May 2019
Pre-ICO Token Sale
7
June 2019
ICO
8
July 2019
Token Sale Distribution
Exchange listing for peer to peer trading

9
September 2019
Agile engineering and product management start
10
October 2019
MVP for blockchain-integrated user app release
11
December 2019
Main Network Launch / Customer and Business on-boarding
12
January 2020
Business development and marketing strategy, Business and Customer enhancements and value-added services
Zumar Ahmed
Zumar Ahmed CEO & Founder

Laura Feeley
Laura Feeley Customer Experience and Marketing Director

Bret Calvey
Bret Calvey Senior Software Consultant

Danish Hameed
Danish Hameed Blockchain Consultant

Vitally Marinchenko
Vitally Marinchenko Smart Contract Developer

Stefan Beyer
Stefan Beyer Blockchain Architect

Daniel Spyralatos
Daniel Spyralatos Community & Marketing Coordinator

Ernest Chuang
Ernest Chuang Marketing Advisor

Kenn Palm
Advisors Kenn Palm

Boyan Josic
Advisors Boyan Josic

Boyan Josic
Boyan Josic
Blockchain Advisor
Blockchain & Investments Advisor
Blockchain Advisor
Daniel Spyralatos
Daniel Spyralatos
Community & Marketing Coordinator
Senior Vice President
Miracle-working Director of Social Media & Digital Marketing
Social Media Manager
Marketing.
Global Marketing Manager
Ernest Chuang
Ernest Chuang
Marketing Advisor
Assistant Marketing Manager
Marketing Advisor
Marketing Advisor
Kenn Palm
Kenn Palm
Head of Platform Development
Vitally Marinchenko
Vitally Marinchenko
Smart Contract Developer
Senior Blockchain Developer
CTO & Senior Developer