DirectHome
DirectHome
Token: DIREC


Global Real Estate Platform

ICO dates
Start date: 2018-04-15
End date: 2018-07-15

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

PREMIUM ICO

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DirectHome categories
Platform Real estate Smart Contract
DirectHome whitepaper
Video
DirectHome token sale
KYC passing required Yes | Whitelist No | Restriction for countries Korea, Congo, Eritrea, Iran, Libya, Somalia, South Sudan, Sudan, Yemen, South Korea, Cuba, Syria, Crimea Region, USA, China
Soft cap 3,000,000 USD
Token distribution in ICO
50%
50%
Price 1 DIREC = 1 USD
Minimal investment 0.1 ETH
Acceppting ETH
DirectHome news, social
DirectHome search trends in Google
Random whitepaper excerpts

WHITEPAPER version 1.1
Table of Contents
I. Executive Summary...........................................................................................................................3
II. DirectHome: Currently Established Business..............................................................................8
III. The Team & Advisory....................................................................................................................14
IV. Purpose of the ICO.......................................................................................................................19
V. DH’s Use of, Blockchain Technology underpins the ICO....................................................... 24
VI. How DH will use the proceeds of the ICO – elaboration of the milestones .................... 28
Milestone 1 – Expansion of Services in the Resale Market..............................................28
i. Flat-fee and market-rate agent services............................................................29 <...

WHITEPAPER version 1.1
I. Executive Summary
DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company
founded by Kiegan Chia. As an online property platform (www.
STATS
directhome.com.sg), DH allows buyers and sellers of resale
properties to transact without the necessity of real estate agents,
+ 125,000
at no or extremely low-costs. Notably, DH also facilitates lawful
cash-backs to buyers (as reviewed by relevant authorities) who buy
people added to
primary properties via DH. The cash-back arrangement is a novel
the user-base
and valuable feature that sets DH apart from its competitors.
In a short span of 2 years, DH boasts a user-base of approximately
125,000 people. More than S$350,000,000 of real estate has been
transacted to date, with more than S$7,000,000 in savings gained
by sellers, buyers, landlords and tenants (compared to incumbent
S$350M
of real estate has been
transacted to date
fees charged elsewhere).
A...

WHITEPAPER version 1.1
startups, DH already has an established business which goes
beyond a vision and a roadmap. DH has succeeded because it
reduces transaction and search costs for buyers and sellers and
allows buyers of primary property to share some of the profits
property developers earn.
FEATURED ON
While traditional property web-portals are agent and developer-
centric, DH is disruptive to existing incumbents because it puts
ordinary buyers first, significantly reducing search-costs.
DH’s success has not gone unnoticed. Its shareholders include Wang
Shuang (Vice Chairman and CEO of HNA Group (International)
Company Limited) and Jin Chensu (MD, Cyrius International Pte
Ltd). DH’s Advisors include Daniel Teo (Chairman, Hong How Group
& former President of FIABCI and REDAS), Michael Chan (former
MD, Bank of New York Mellon) and John Gaw (CEO, LandConsult &
former Deputy Commissioner of Lands, Singapore Land Authority).
DH’s disruptive business mo...

WHITEPAPER version 1.1
Milestone 1:
DH will expand its secondary sale services to include flat-fee agent
services and market-rate agent services; this will be on top of its
existing free and express (low-cost) listing services that do not
involve agents.
APPEAL
Property Agents
Flat Fee
Market Rate
Fulfil market needs allowing
greater deployment of
agents and allow for
increase in range of
fees sellers can pay for a
transaction
Home Owners
Home Seekers
The rationale for this expansion is three-fold: (1) Some buyers and
sellers prefer to have an agent assist them with the paper work; (2)
Many agents are underutilised and will be willing to assist buyers
and sellers for a flat-fee instead of a percentage commission and
(3) Some sellers believe that paying market-rate commission may
attract more motivated agents. These gradations provide for better
matching of needs across all segments of the market, allowing DH
...

WHITEPAPER version 1.1
Milestone 2:
DH will enhance its popular cashback program in allowing buyers
of new property launches to receive up to several tens of thousands
of dollars in cash.
1.00%
Agents| 0.75%
Developers| 3.00%
APPEAL
One-stop shop for new
property launches; allow
buyers to receive cash-
backs for the full range of
new property launches
Buyer | Cashback 1.25%
DH will expand its cash-back facilitation by creating a consolidated
advertising platform for all new primary property sales. This fulfils
a current gap in the market: there is currently no consolidated
database for new property launches in Singapore as well as in most
countries. Completion of Milestone 2 will thus provide convenience
for buyers as they will have access to all new launches.
Milestone 3:
Real estate is currently woefully local. DH will create a global
platform to connect buyers (and tenants) anywhere in the world
to properties glo...

WHITEPAPER version 1.1
Home Seekers
SG, CN, ID, BN, HK,
DE, IN, AU, MY,
JKT, PEK, SHA
DirectHome Global
Handbook
Rules & regulations
Restrictions
Financing & payments
Loan mortages, Payment
stages & amt
Taxation & Duties
Avenues legal advice
Property market trends
Listings
Devolopers &
owners listings
Virtual tour,
full info & detais
Contact details of
devolopers &
marketing agencies
DIREC tokens rewards
Marketing Pack
Targeted demographic via
digital & social media marketing
Wider audience
Regulary promoted
Concurrent in
various markets
Efficient & Cost effective
Global visitors of platform
DIREC tokens
Forums
Discussion threads
Community sharing
Brand & platform stickiness
Real estate specific
DIREC tokens rewards
Agencies/
Agents
Developers/

WHITEPAPER version 1.1
II. DirectHome: Currently
Established Business
STORY
DirectHome (‘DH’) is the brainchild of Kiegan Chia, an engineer by
training and former elite top-performing realtor. Kiegan believes
February 2016
that the real estate agency business as we know it is a dying trade.
In February 2016, he thus launched DH, a comprehensive online
platform (www.directhome.com.sg), that connects property sellers
(and landlords) to potential buyers (and tenants). The platform
provides a means by which parties can avoid the need for agents
(and associated fees) in transacting successfully.
Directhome was
launched to connect
propert sellers to
potential buyers
DH allows its users to view prospective homes from the comfort
of their laptops and instead of contacting an agent to schedule
viewings, allows users to message sellers directly if a listing catches
their eye. The two business lines DH currently offers are in respective
o...

WHITEPAPER version 1.1
(a)
Free listing

Sellers and landlords can post their
property via an advertisement on the DH website
for potential buyers and tenants to call or message
directly. When an agreement is reached, both
parties can use the free and readily available
resources on the website to navigate through the
necessary steps to complete the transaction. DH
makes this service completely free to the public,
with platform expenses entirely borne by DH.
(b)
Express listing

For a one-time fixed fee of S$1480
for sale of a property unit or S$280 for rental of a
property, sellers and landlords gain the following
benefits over and above what is provided in a free
listing:
i. A personalised Accounts Manager to answer
queries and guide sellers and landlords
through the sales and guidance in respect
of the conveyancing process.
FEES
ii. Provision of a licensed valuation report and
a 36...

DirectHome Roadmap

1
April 2018
Private Sale of DIREC Token.
2
May 2018
Launch of DIREC Token Sale.
3
August 2018
Milestone 1: Expansion of Services in the Resale Market.
4
October 2018
Milestone 2: Expansion of Primary Sale Services.
5
December 2018
Milestone 3: Creating DirectHome Global.
Kiegan Chia
Kiegan Chia Founder, CEO

Alan Lee
Alan Lee CTO, Chief Blockchain Officer

Edward Ti
Edward Ti General Counsel

Erin NG
Erin NG Marketing Director

Rayson SIM
Rayson SIM Solution Analyst

Ken Tong
Ken Tong Blockchain Developer

Ferry Pangestu
Ferry Pangestu Lead Developer

Jin Chensu
Jin Chensu MD, Cyrius International Pte Ltd

Daniel Teo
Advisors Daniel Teo Chairman, Hong How Group & former President of FIABCI and REDAS

Michael Chan
Advisors Michael Chan Former MD, Head of Asset Servicing, Asia Pacific, Bank of New York Mellon

Wang Shuang
Advisors Wang Shuang Vice Chairman and CEO of HNA Group (International) Company Limited

John Gaw
Advisors John Gaw CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority

Alan Lee
Alan Lee
CTO, Chief Blockchain Officer
Web Applications Developer
Erin Ng
Erin Ng
Developer