eHarvestHub
eHarvestHub
Token: EHH


Blockchain-Powered? Global Food Economy?

ICO dates
Start date: 2018-04-28
End date: 2018-05-23

Registrated in: Undefined

Platform: Ethereum
Type: ERC20

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HARA

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Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

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https://www.ehhico.com/ Screenshot
eHarvestHub categories
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eHarvestHub whitepaper
eHarvestHub token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 45000000 EHH
Tokens for sale 432,000,000
Token distribution in ICO
48%
48%
Price 1 ETH = 2,7 EHH
Minimal investment 833.3 EHH
Acceppting ETH, BTC
eHarvestHub news, social
eHarvestHub search trends in Google
Random whitepaper excerpts

Table of Contents
From Our Founder Alvaro Ramirez - Why I Started eHarvestHub?
............................................................ 3
MISSION
....................................................................................................................................................... 4
Let’s Get an Idea of the Market Size
........................................................................................................... 6
THE PROBLEM
.............................................................................................................................................. 7
The Middleman Obsoleted by Technology
..............................................................................................8
THE FARMER ......................................................................................................................................................8
THE TRUCKER ..............................................................................................

From Our Founder Alvaro Ramirez - Why I Started eHarvestHub?
In 2011, I met Rick, a small strawberry grower, who told me he feared he was going to lose his
crop because he couldn’t find a buyer in time. It didn’t make sense to me why a buyer would
have not been lined up knowing months’ ahead harvest was coming but as I spoke to more
farmers it was a problem small farmers, regardless of geographic location, constantly face. This
problem is not limited to countries like the United States, Nicaragua, Colombia, Barbados,
Indonesia, and China to mention a few. As the problem persisted in my discovery, I understood
what need to be done. The last farmer, of the 136 I spoke to, said to me: “Alvaro, say you give
me website where I can sale my fresh food to a grocer, no middleman. How do I move it? That
is part of what my middleman does and if I ask him just to help me move the product I sold
without his help, he will simply say, ‘you go figure it out on your own.” And the next time he
won’t want to b...

eHarvestHub powered by Blockchain technology, a level playing field were small farmers and
independent truckers perform like large suppliers. We help small farmers and truckers make
more money while our food becomes less expensive and there is waste is minimized. Our
business model reflects this radical change. Geared towards helping our farmers and truckers
make money first, our flat fees are minimal as we focus on transaction volume. Our customers
make money, we make money. It’s that simple. The first years I bootstrapped the company and
my developers worked late hours of the night on top of their +80 hour jobs. Since 2013 we have
won more than 10 pitch competitions. In 2016, we received $1 million dollars from Tim Draper’s
VenturesLab Fund and Kaiwu Capital to develop our software and we accomplished it.
VenturesLab is also an OKCoin early investors. Now we are fundraising to grow and expand.
Join the radical change – there is strength in numbers and the Status Quo doesn’t like it.
Tim Draper <...

Let’s start with food transparency. Imagine, a consumer in the United State or Germany purchases
at the local grocery store Mangoes grown by a small farmer in Colombia and likes the quality
and taste of the Mangoes. By using the Blockchain technology, the consumer can learn about the
farmer’s production, yield, revenues, and access to market through eHarvestHub as well as other
data points that show her how she and other consumers could contribute with cryptocurrency in
this farmer or any farmer anywhere in the world. She is now can have a direct impact in her
food, the future of the farmer, his family, and employees. Creating a true decentralization of the
food chain. We can unleash the potential, together we could make reduce the financial control
conglomerates have on our food chain.
Let’s now look at statistics. With the world population expected to grow to over 9 billion by
2050 and the fresh food industry expected to reach around $2,000 billion in revenue by 2019;
small farmers and independent...

Let’s Get an Idea of the Market Size
Where in the World are the Small Farmers?
US/Canada
2,426M
EU
14,106M
Asia
420,322
483,589,875
Farmers
Latin
America
19,667M
Africa
26,811M
Other
256,000
Figure 1
Source: FAO 2014
Let me illustrate how small farmers are distributed around the world. As you can see in Figure 1,
small farmers are all over the globe. Asia has the clear majority of farmers followed by Africa
and Latin America. On the other hand, as you can see in Figure 2 below, twenty-five countries
import more than 1 trillion dollars of the world food production and sixty-six countries rely on
imported food. This means approximately 16% of the world population relies on food grown
elsewhere.
Clearly, developed countries with high population and economic power drive food imports. For
example, the United States last year imported more than $136 billion fresh food most of which
came from the ove...

The Countries Importing the Most Food in the World
Figure 2
THE PROBLEM
Small farmers grow between 60 and 70% of the food we eat and independent owner/operator
truckers move 90% of that production yet, they make the least profits. Small farmers and
independent owner/operator truckers are the two essential of the three market players in the fresh
produce industry; the grocer is the other key player in the marketplace. Then there are the
multiple layers of middlemen that control the supply chain causing our food to zig-zag up to ten
times before it makes it to the grocer’s warehouse taking profits away from small farmers and
truckers. Many say that it is not a simple problem to solve because the global food chain is
complex. We agree in that it is a complex system, as Ed Treacy Vice President of Supply
Efficiencies at the Produce Marketing Association, called it, the “Fresh Supply Web” (figure 3
below) and rightfully so. It is a mess of layers but the truth is that is simple to solve but to sol...

Figure 3
Source: PMA
The Middleman Obsoleted by Technology
Middlemen were important at one point, but not anymore. As cities grew larger and further away
from farms and consumers demanded for their favorite fruits and vegetable be available year-
round, the need to source, aggregate and transport these commodities from longer distances grew
and middlemen filled that need. In a nut shell, middlemen aggregate volume and arrange
transportation of the goods. Unfortunately, this came at a high financial loss to farmers and
truckers.
In today’s trend consumers are demanding more food transparency, they want more local food
and want to know who is the farmer that grows their food and how their money impacts those
farmers. Middlemen charge a range of fees some of which farmers must pay even if the
middleman is unsuccessful in selling his crop. From truckers, middlemen end up making more
than the trucker himself, yet the trucker carries all the liabilities and responsibilities of making
sure...

1. Volume – Although small farmers produce 60 to 80 percent of the food that feed us, they
don’t produce enough volume on own their own to meet the grocers need. For this reason,
grocers go to distributors causing them to pay higher prices.
2. Marketing Capital – With low profit margins they are unable to market themselves and
reach more buyers.
3. Direct Access to Truckers – Don’t have the bandwidth to reach truckers who are available
to delivery their product and when they do truckers are more incline to work with
someone who consistently provide loads.
4. Fragmented Technology – Most technology available for farmers is fragmented. This
fragmentation is due to the typical business model tech companies use, high licensing fees
or membership. To keep expenses down, farmers tend to pick the modules or features
they need most therefore having an ecliptic and unintegrated suite of software.
5. Food Safety Transparency – At the center of food safety is transparency. Consumers and
r...

eHarvestHub Roadmap

1
Nov 2011 – Jul 2012
Customer Discovery
Business Plan created
Team assembled
Advisory Board created
eHarvestHub becomes a Delaware C Corp.
2
Jan 2013 – Dec 2014
Traceability MVP soft launch
Version 2 of MVP Released (2014)
Raise $87 thousand in Friends & Family Round
Win 1st place at Google NEXT, Silicon Valley Startup & FoodIT pitch competitions
3
Jan 2015 - Oct 2015
Release Order Management System
Farmers track more than 4 million cases of fresh produce
Win 1st Place at PUSHTECH 2020 and the industries Produce Marketing Association (PMA), SARTA AgTech and San Francisco Shark Tank, pitch competitions
4
Mar 2016
Closed $1Million from Tim Draper’s Ventures Lab & Kaiwu Capita Begun development of Marketplace, Transportation platform and Inventory Management System (IMS)
5
Jul 2016
Partnered with Universidad Americana de Managua (UAM) and Universidad Nacional de Ingenieria (UNI) in Nicaragua to carry out a weekend hackathon to find our awesome development team
6
Dec 2016
Marketplace and Inventory Management System are Completed
7
Jan 2018
eHarvestHaul platform completed and released
8
Nov 21 to 28, 2017
Pre-ICO event. We have set no minimum for the Pre-ICO. Our bonus structure reflects how important you are to us.
9
Nov 2017 – Mar 2018
Commence Blockchain traceability development and test in Nicaraguan Pilot. Blockchain Traceability will connect the consumer directly to the Farmer
10
Apr 2018
ICO tentatively will start April 28 th ending May 24 th , 2018 We expect to raise a minimum of $7,000,000 US dollars.
11
Jun 2018
Token marketplace platform to be completed. Token contributors will be able to list and directly sale EHH tokens to eHarvestHub customers. Customers will begin to pay eHarvestHub for services creating demand for tokens to be sold.3 rd Parties will be able to pay eHarvestHub for marketing to its members.
12
Jan 2019
Customers will begin using EHH Token to pay for products and services offered in eHarvestHub Marketplace.
Mark Dawds
Advisors Mark Dawds

Alvaro Ramirez
Team Alvaro Ramirez Chief Operating Officer/Founder

Francisco Rojas
Team Francisco Rojas Head of Sales and Marketing

Quency Phillips
Team Quency Phillips Marketing and Public Relations

Diego Galeano
Team Diego Galeano Lead Engineer & Full Stack Developer

Julio García
Team Julio García Mobile Engineer

Moisés Aburto
Team Moisés Aburto Full Stack & Blockchain Engineer

Danny Narváez
Team Danny Narváez Mobile & Full Stack Engineer

Sergio Velazquez
Team Sergio Velazquez Full Stack & Blockchain Engineer