EIP ecosystem
Token: EMP


The Future of Esports Marketing

ICO dates
Start date: 2018-04-23
End date:

Registrated in: Estonia

Platform: Ethereum
Type: ERC20

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EIP ecosystem categories
Artificial Intelligence
EIP ecosystem whitepaper
Video
EIP ecosystem token sale
KYC passing required No | Whitelist No | Restriction for countries USA, China
Soft cap 6,000,000 USD
Hard cap 60,000,000 USD
Tokens for sale 850,000,000
Token distribution in ICO
85%
85%
Price 1 EMP = 0.1 USD
Acceppting BTC, ETH, LTC, Fiat
EIP ecosystem news, social
EIP ecosystem search trends in Google
Random whitepaper excerpts

DISCLAIMERS
The information set forth in this White Paper may not be exhaustive and does not imply any
elements of a contractual relationship. The content of this White Paper is not binding for
EIPlatform
OU (“EIP Company” or “EIP”) and its affiliates and EIP reserves the right to change, modify, add,
or remove
portions of this White Paper for any reason at any time before, during and after the sale
of EMP tokens by posting the amended White Paper on the website.
This White Paper does not constitute an investment, legal, tax, regulatory, financial, accounting or
other advice, and this White Paper is not intended to provide the sole basis for any evaluation of a
transaction on acquiring of the EMP tokens. Prior to acquiring the EMP tokens, a prospective
purchaser should consult with his/her own legal, investment, tax, accounting, and other advisors
to determine the potential benefits, burdens, and other consequences of such transaction.
Nothing in this White Paper shall be deemed to...

CONTENTS
1. ABSTRACT
2. INTRODUCTION
2.1 PROBLEMS OF THE MARKETING INDUSTRY IN ESPORTS
2.2
FOUNDERS’
EXPERIENCE
2.3 ESPORT EXPERIENCE
3. MARKET OVERVIEW
3.1 GLOBAL MARKET
3.2 ESPORT REVENUE FORECAST
3.3 AUDIENCE FORECAST
3.4 2018 REVENUE STREAMS
4. EIP ECOSYSTEM
4.1 GENERAL INFORMATION
4.2 PARTICIPANTS OF ECOSYSTEM
4.3 BLOCKCHAIN & SMART CONTRACTS
5. EIP PLATFORM
5.1 MAIN COMPONENTS & PROCESSES
5.2 ENCOURAGEMENTS FOR BRANDS AND AUDIENCE
6. USER EXPERIENCE
7. ARCHITECTURE, APPLICATIONS AND INTERFACES
7.1 ARCHITECTURE
7.2 APPLICATIONS AND WEBSITE
8. ROAD MAP
8.1 ROAD MAP OF DEVELOPMENT
8.2 PLAN OF GEOGRAPHICAL EXPANSION
9. EMP TOKEN
9.1 STRUCTURE
9.2 USAGE
9.3 IMPLEMENTATION
10. SALE OF TOKENS
10.1 GENERAL INFORMATION
10.2 INTENDED DISTRIBUTION OF FUNDS
10.3 KYC PROCEDURE («KNOW YOUR CLIENT»)
10.4 ESCROW
11. TEAM AND ADVI...

1. ABSTRACT
This document examines the problems and tasks of the international Esports market,
the possibility of changing the existing marketing paradigm, as well as the business
and technical aspects of the solution of EIP Company that will allow capitalizing the
potential of this change. Key provisions of the document are given below.
Esports market is growing at a great rate. Compound annual average growth rate of
the audience is higher than that of any sport in the world. According to the Deloitte
report, Esports will be the most prospective sport for the next 5 years. A growing
number of global brands are paying attention to the Esports market, which attracts
them with its increasingly growing audience. Prospects for the monetization of the
Esports audience attract the maximum attention of major global brands.
Despite the incredible growth, the Esports market in global have two major interrelated
problems: heavy expenses for ineffective marketing campaigns, and on the other
hand, most ...

EMP tokens as a reward means. This system looks like the «bonus miles» in premium
programs of many airlines, but it is more advanced: thanks to smart contracts, such
programs are cheaper and more personalized. Until the introduction of blockchain and
smart contracts, abovementioned things would hardly be possible.
EIP has all the things needed to fulfill an ambitious task - to completely change the
marketing industry in Esports using the wide experience, intimate knowledge of the
industry, as well as the concern of the largest Brands and Companies around the
world.
More than ten years experience in fast-moving consumer goods. EIP Company is
founded by specialists experienced in the field of Esports marketing, online games,
direct investments in marketing and Esports, who have been working in the industry
since 2006. We have established reliable business relations with Brands and
Companies, and we are familiarized with the needs and tasks of all participants of the
Esports market. EIP has r...

the “bonus miles” of the premium programs of various airline companies, but it is more
advanced at the same time: these programs are cheaper and more personalized due
to the smart-contracts.
The similar things this could hardly be possible before the blockchain and the smart
contracts.
2. INTRODUCTION
2.1 PROBLEMS OF THE MARKETING INDUSTRY IN ESPORTS
Brands and Companies do not understand the audience of and the market
itself. Efficiency of investments in the Esports market is decreasing.
Small teams, beginning streamers and tournaments of local importance do not get
access to the budgets of large companies.
Main part of the marketing budget of Brands is taken by various intermediaries and
agencies.
A wide part of the audience doesn't participate in the development of Esports directly.
MODERN MARKETING CAMPAIGNS ARE RECOGNIZED AS INEFFECTIVE, EXPENSIVE
AND MORALLY OBSOLETE
Brands spend up to 17% of sales revenue on marketing. This expense item of Brands
is goi...

Esports. The team is constantly growing and evolving to ensure that it can meet the
expectations of the Esports community and create a unique platform that directly
connects all participants of the ecosystem - Esports tournament organizers, the
streamers and the viewers.
EIP staff in action
2.3 ESPORT EXPERIENCE

The historical cybersport team acknowledged in CIS as well as
worldwide.

One of the most famous cybersport brand
name.

Total monthly audience of about 10 million unique users per
month.

Fan base in social networks of over 1,200,000
users.

Cumulative reach in social networks (Facebook, VKontakte,
Twitter, Instagram) of over 110 million users.
Established in 2004.
Offices: Moscow, Tallinn
Number of employees: 50+
Former squads: Starcraft2, Battlefield, FIFA, Heroes of Newerth, League of Legent,
Quake, Hearthstone, CS, CS:GO
Current squads: DOTA2, PUBG
Planned squad...

Team Empire participated in The International DOTA2 Championships with total prize pool
$50M for three times. Team Empire got to the top 7 best teams of the world among 3240
in 2017.
2018 planned turnover

$4M+
Partners
Selected team experience
...

3.2 ESPORT REVENUE FORECAST
Global Esports revenues will reach $905.6 million in 2018, an increase of more than
$250 million compared to 2017. North America will generate the most revenues,
contributing 38% of the global total in 2018.
Sponsorship is the highest grossing Esports revenue stream worldwide, contributing
$359.4 million in 2018 compared to $234.6 million in 2017. Growing with a CAGR
(2016- 2021) of +49.8%, media rights is the fastest-growing revenue stream. By 2021,
media rights revenues will more than double compared to 2018, making it the second-
largest generator of Esports revenues globally.
3.3 AUDIENCE FORECAST
In 2018, the global Esports audience will reach 380.2 million. Esports Enthusiasts will
make up 165.0 million of the total, up from 143.2 million in 2017, and will grow with
a CAGR (2016-2021) of +15.6% to reach almost 250 million in 2021. The number of
Occasional Viewers will reach 215.2 million in 2018, up from 191.9 million in 2017,
and will grow with a CAG...

EIP ecosystem Roadmap

1
Q3 2017
EIP CONCEPT
CREATED.
2
Q4 2017
EIP GOT CONFIRMED
INTEREST
FROM LEADING GLOBAL
BRANDS.
3
Q1 2018
EIP TO CONDUCT
AN ICO.
4
Q2 2018
DEVELOPMENT OF THE
EIPLATFORM.
5
Q3 2018
DEVELOPMENT OF THE EIP
APPS AND INTERFACES.
6
Q4 2018
FINAL DEVELOPMENT OF
THE EIPLATFORM.
7
Q1 2019
LAUNCH.
8
Q2 2019
GEOGRAPHICAL EXPANSION AND
GROWING THE ECOSYSTEM.
Andrew Spencer
Andrew Spencer
SMM
Andrey Rost
Andrey Rost
Founder
Leo Petersen
Leo Petersen
ICO Advisor
ICO Advisor
Nana Kulikova
Nana Kulikova
Advisor
Crypto-PR advisor
Olga Kovanova
Olga Kovanova
CMO
Sead Muftic
Sead Muftic
CTO
CEO at Blockchain Information Exchange Security Corp
IT Security Expert
Technical and Blockchain Information Exchange Security Advisor
Technical Expert and Advisor
Sergei Savin
Sergei Savin
Advisor
Sergey Nevodnichiy
Sergey Nevodnichiy
CEO & Founder
CEO & Founder
Vlad Dobrov
Vlad Dobrov
ICO Advisor
Yuliya Tarasova
Yuliya Tarasova
Legal Advisor
Legal Advisor
Yury Mertsalov
Yury Mertsalov
Founder