EiraCube
EiraCube
Token: BRETT


Revolution for the e-commerce industry

ICO dates
Start date: 2018-02-01
End date: 2018-04-01

Registrated in: Spain

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 41 days 6 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 10 days 6 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD
EiraCube categories
Business services Platform
EiraCube whitepaper
Video
EiraCube token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 3000 ETH
Hard cap 25000 ETH
Tokens for sale 750,000,000
Token distribution in ICO
50%
50%
Price 1 ETH = 30000 BRETT
Acceppting ETH, BTC, Fiat
EiraCube news, social
EiraCube search trends in Google
Random whitepaper excerpts

Table of contents
1. Executive Summary
3
2. Challenges
6
3. Triple Win Business Model
9
4. Revenue Streams
17
5. Token Mechanics
19
6. Technology Overview
22
7. Competition
25
8. Proof of Concept
26
9. Project Roadmap
27
10. Crowd Sale
28
11. Use of Proceeds
31
12. EiraCube Advisory Board
13. EiraCube Team
32
14. Our History
35
15. Our Partners
37
16. Legal Section
38
39
...

PLEASE READ THIS DISCLAIMER AND THE LEGAL SECTION
BELOW CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO THE
ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR
LEGAL, FINANCIAL, TAX, OR OTHER PROFESSIONAL ADVISOR(S).
The information set forth below may not be exhaustive and does not imply any elements of a
contractual relationship. While we make every effort to ensure that any material in this white
paper is accurate and up to date, such material in no way constitutes the provision of
professional advice and this white paper is provided

as is

. The information contained herein is
subject to change.
Invention Bridge SLU (hereinafter

EiraCube

) as the official organizer of the Retail Tokens (BRETT
tokens) tokens initial coins offering (
“ICO”
) does not guarantee, and accepts no legal liability
whatsoever arising from or connected to, the accuracy, reliability, currency, or completeness of
any material contained in this ...

1. Executive Summary
About EiraCube
EiraCube is a European startup that is developing the
world’s
first robotic pop-
up chain of stores

a fully IoT, blockchain-based business model requiring no
human personnel in store. Placed in high-end shopping malls across the globe, it
employs robots instead of sales assistants and it sells exclusive items from online
merchants.
No humans sales
only robots serve
3D facial payment embedded
At least 14 digital signage screens
Product example showcase
by perimeter
...

Challenges to solve in the global retail industry
As the leaders of the $2 trillion global ecommerce market move to brick and
mortar stores, so do smaller merchants, facing along the way numerous pain
points, such as:
1. Costly, inefficient and time-consuming route to shelf space in a department
store
2. Lack of the digital tools merchants expect, such as big data customer analytics
and engagement metrics
3. Only white label shelf space that blurs brand image and reduces engagement is
being offered
4. Negotiation with numerous parties is required for a global launch (e.g. Westfield
in London, Lafayette in Paris, Tokyo in Tokyo, etc.)
EiraCube solution
EiraCube is developing a breakthrough solution addressing these issues by
putting blockchain-driven technologies at the core of the Retail 3.0 and the
Internet of Things.
...

15 real estate companies from the UK, Ireland, and Australia
have already committed to host EiraCube at their properties:
BRETT - way to get retail space or
Cool Goods
almost for free
Payment in BRETT tokens in EiraCube stores
guarantees discount 50-90%, thus create a
constant demand for BRETT.
BRETT - Monthly Activity Function
100%
of EiraCube net income will be sent to
smart contract for monthly buyback.
Buyback tokens will be distributed be-
tween token holders and active users
depending on their activity.
The
product’s
key features are:

Full automation
through the use of robots cuts labour expenses, one of the major
cost components in retail industry, to zero, one of the major cost components in
retail industry. The use of robots makes ensures that the level of service will be of
the same high quality across all the retail chain.

Lean access to offline clientele
with offerings start...

2. Challenges:
Three key trends and challenges of the e-commerce
E-commerce goes moves to brick and mortar, focusing on
the pop-up segment
The need for online merchants to move offline was always in the offing
especially for unique products as opposed to mundane products such as books
or pet food. Ironically, the digital sales channel has become one of the biggest
barriers to the digital ecommerce economy becoming comparable to the
offline segment. Consumers like to touch and try gadgets, fit new garments or
shoes, and explore new
devices’
functionalities.
As the Telegraph reported in 2016 people spend 51 pence of every £1 online.
The gap between digital and traditional brick and mortar retail is huge. Online
merchants struggle to get an offline presence where over 90% of total sales
happen, and vice versa landlords struggle to bring in online merchants.
...

E-commerce is booming, the number of small merchants
is exploding
E-commerce has grown at an unprecedented rate and is projected to grow at
an even higher rate over the upcoming years. According to
“Statista”,
retail e-
commerce sales worldwide in 2014 were USD 1.3 trillion and are set to increase
to USD 4 trillion by 2020.
The growth is illustrated by the number of shops created by online merchants on
the Shopify platform. They had 84,000 shops in 2013, 144,000 in 2014, 243,000 in
2015 and ended 2016 with almost 378,000 merchants on the platform -
a growth
of 4,500% over 3 years
. In addition, according to Statista, the number of people
buying goods or services online will increase from 1.46 billion in 2015 to over 2
billion by 2020.
...

The trend has become mainstream with Amazon, which was initially disrupting
traditional bookstores, opening 15+ bookstores in the last two years and
planning to open up to 100 new pop-up stores in the US in

to be checked and
updated.
Another example is Casper, a $1 bln - in revenue ecommerce website that built
its reputation on the ease of buying a mattress online. The company opened 15
pop-up stores and, as the CEO said,
“The
pop-up retail environment allows us to
seamlessly traverse online and offline, which we believe is paramount to an
exceptional customer
journey”.
Digital analytics solutions are a must-have for a merchant
As Amazon showed that data is the new king, a whole generation of startups
collecting data on retail customers has emerged. Retailers now want to know
every-thing about their customers: their demographics, socio-economics,
consumer habits and engagement metrics. Yet, the key challenge these
startups are facing is ...

EiraCube Roadmap

1
2017
Concept and research
MVP in-house
2
2018
pre-ICO
The First shop launched in London
ICO US$30M
Grand opening of three roboshops
3
2019
30 stores alive EU and Asia
4
2020
Over 300 stores operate globally
Matvey Levant
Advisor Matvey Levant Legal advisor

Igor Karavaev
Advisor Igor Karavaev Business development Advisor

Jason Hung
Advisor Jason Hung

Dmitry Machikhin
Advisor Dmitry Machikhin CEO Midex IT and Advisor at GMT Legal

Kosta Dubinin
Team Kosta Dubinin Project Leader

Andrey Stryukov
Team Andrey Stryukov Blockchain CTO

Sadia Farjana
Team Sadia Farjana Communcations Officer

Md Hasibul Hossain
Team Md Hasibul Hossain Software Developer

Igor Karavaev
Igor Karavaev
Business development Advisor
ICO ADVISOR
Investor Relations
Advisor
Аdvisor
Advisor. Investor Relations
Business development
BLOCKCHAIN ADVISER
ICO Advisor
Jason Hung
Jason Hung
Advisor, technology, Greater China scaling
EXTERNAL ADVISOR
Chairman & CSO
BLOCKCHAIN ADVISOR
MBAT Bank co-founder and Entrepreneur
ICO Advisor
Smart Contract Advisor
MBAT Bank Chairman & Co-founder
Blockchain Advisor
Advisor
Advisor
BLOCKCHAIN ADVISOR
Strategy Advisor
Advisor
ICO Advisor
ADVISOR
Advisor-Business
Marketing & PR Advisor
Advisor, Taiwan, Republic of China
Advisor
GFOB cofounder, ICOBench Top Advisor
Dmitry Machikhin
Dmitry Machikhin
CEO Midex IT and Advisor at GMT Legal
Advisor / Legal blockchain expert
Legal Russian Markets
Legal issues
International Lawyer and entrepreneur, Blockchain business expert
Head of Legal Dept.
Crypto lawyer
Nikolay Zvezdin
Nikolay Zvezdin
Finance & Legal Advisor
Business Strategy Advisor
CFO / CIO at Envinary Group, CFO at Enlight Visionary
Advisor
BLOCKCHAIN ADVISOR
Advisor-Investor Relation
Dean Karakitsos
Dean Karakitsos
FOUNDER OF BLOQCHAIN
Founder, Bloqchain Science New York, USA
Founder of
Business management
Advisor in New York, USA
Futurist, Founder - Bloqchain Science
Advisor, ICO Consultant
Advisor
Top 30 ICO investor on ICO Bench, Founder of Bloqchain Science
Douglas Lyons
Douglas Lyons
ADVISOR
Advisor
Principal, Ether Pro Canada ICO Expert Top 20 Worldwide