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Disclaimer and Risk Disclosure
PLEASE READ THIS ENTIRE SECTION AND DO NOT TAKE ANY ACTIONS UNTIL YOU FINISH IT. The
purpose of this whitepaper is to present a summary of Eligma’s business model, value proposition
and an introduction to the Eligma crowdsale for potential token purchasers in connection with the
proposed token sale. The information set forth below may be changed for any reason, may not be
exhaustive and does not imply any elements of a contractual relationship. The sale and purchase of
ELI tokens is governed by the Terms of Sale available on the Eligma website.
If you are in any doubt as to the action you should take, you should consult your legal, financial, tax
or other professional advisor(s) and immediately navigate away from the Eligma website and do not
contribute to the development of Eligma.
This whitepaper does not purport to be all-inclusive or contain all information that you may desire
in examining the project. This whitepaper’s sole purpose is to provide relevant and reasona...
and any third party involved in the Eligma project will not be liable for any indirect, special, incidental,
consequential or other losses of any kind, in tort, contract or otherwise (including but not limited
to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with
any acceptance of or reliance on this whitepaper or any part thereof, or any accompanied material,
statements or information provided on the Eligma website by you.
All statements, estimates, and financial information contained in this whitepaper, on the Eligma
website, in press releases or in any other place, accessible by the public, and oral statements that may
be made by Eligma, its founders, team members and any third party involved in the Eligma project
and acting on behalf of Eligma, that are not statements of historical fact, constitute forward-looking
statements or information. Such forward-looking statements or information involves known and
unknown risks and uncertainties which may cause actual e...
A word from our founder
“It’s nothing personal, it’s just business.”
I strongly disagree. To me,
entrepreneurship is a passionate belief and a personal mindset that
can make all the difference between success and failure. It is the
reason behind my actions, the source of my ambition, my dedication
and my pride. And when you put so much of yourself, your time and
your belongings in it, business becomes very personal.
Eligma is a dream I started dreaming a decade ago. Technological
changes and rapid advancements made me think how everything around us is connected
and how thoroughly the internet is changing the way we live. I recognized the advantages,
but also the traps. One thing was obvious—in this era of data, consumers have too much
to choose from and not enough time.
That is why Eligma is on a mission to connect all online commerce into a one-stop point
and use the latest technology to help us all navigate in a consumption-oriented world. By
harnessing AI and bloc...
connect people directly with factories, removing middlemen from the process. My path then
led me to Amsterdam, where I got familiar with 3-D printing, and then to Slovenia, where I
immediately founded the ABC accelerator. Three years after that, ABC was named the best
start-up accelerator in Central Europe with new offices popping-up in Silicon Valley, Germany,
Slovenia, Bosnia and Ukraine. It invested in more than 80 start-ups and raised more than 40
million dollars to help turn the world into a better place in its own special way.
Many things need to come together for something as big as Eligma to happen. For our
team, last summer was crucial. Talk over a coffee challenged me to stop wishing and start
making my biggest dream a reality. It meant a big change for me, as I was the CEO of an
amazing company and I enjoyed my job tremendously. But I knew that I was willing to let
everything else go for Eligma. Both Matej and Jože supported me 100 % and more. Jože
brings his invaluable knowledge, experience ...
Dispersed online store ecosystem
Main problems identified in the research
Pilot project – Blockchain City
Spartan solutions 62
Token crowdsale 66
General information 66
Phase I: Public presale
Phase II: Public crowdsale
ELI token distribution
ELI funds distribution 71
Development phase distribution
Marketing phase distribution
Scaling phase distribution 73
Eligma was born as a response to several key trends and problems identified in traditional
retail as well as online shopping, where the use of the latter has exploded in the recent
decade. The goal of our project is to offer a set of previously impossible or unanticipated
solutions to discover, purchase, track and resell items. This is now viable thanks to the
development of artificial intelligence and blockchain technology.
These three main pillars, discovery, inventory and loyalty, will enable Eligma to become an
AI-driven and blockchain-based platform that acts as a personal commerce agent.
Discovery will use a deep neural network-based product recommendation engine to find the
best deals for products users are looking for. Through a unique algorithm that will compare
products based on their specifications and characteristics, Eligma will also offer alternative
solutions that match the users’ requirements. Through Eligma’s chatbot, finding the ...
with a single click. If a user chooses to replace that product, Eligma will even propose a
To make C2C transactions safer for the user, Eligma will offer two solutions to both trading
parties. With its Escrow service, Eligma will act as a trusted intermediary and ensure fairness
of contractual terms. The second option is a completely decentralized sale on the blockchain,
where both parties will make a deposit into a smart contract as a guarantee. These deposits
and the buyer’s payment will remain locked until the contract terms are fulfilled.
With both discovery and inventory pillars established, Eligma will consolidate retailers in
an integrated open-loop universal loyalty system and provide a simple and convenient
user interface with a customer-centric approach. There will be no need to register with a
standalone loyalty program of each merchant and users will be able to redeem acquired
ELI tokens with any other network member.
Idea for Eligma is born and first investment (1.5 M EUR) received.
20 MARCH – 10 APRIL 2018
POS system for crypto payments integrated in BTC City and v1.0 of the mobile wallet is launched.
17 APRIL 2018
Eligma’s AI-driven item discovery is launched in Slovenia.
User inventory module is added to the platform and DIPs are introduced.
Decentralized item sale on a blockchain is enabled.
Geographical expansion to the UK market begins.
First merchants start claiming loyalty ownerships.
Second-hand "Automated listing" from user inventories are introduced.
Crypto payment gateway is launched.
Global unified shopping account.