ELIGMA
ELIGMA
Token: ELI


AI-driven and Blockchain-based Cognitive Commerce

ICO dates
Start date: 2018-03-20
End date: 2018-04-10

Registrated in: Slovenia

Platform: Ethereum
Type: ERC20

PREMIUM ICO

ELIGMA categories
Artificial Intelligence Platform Retail
Video
ELIGMA token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries China, Singapore, South Korea, United States of America, Canada
Soft cap 3,000,000 USD
Hard cap 24,000,000 USD
Tokens for sale 300,000,000
Token distribution in ICO
60%
60%
Price 1 ELI = 0.1 USD
Minimal investment 0.1 ETH
Acceppting ETH
ELIGMA news, social
ELIGMA search trends in Google
Random whitepaper excerpts

Disclaimer and Risk Disclosure
PLEASE READ THIS ENTIRE SECTION AND DO NOT TAKE ANY ACTIONS UNTIL YOU FINISH IT. The
purpose of this whitepaper is to present a summary of Eligma’s business model, value proposition
and an introduction to the Eligma crowdsale for potential token purchasers in connection with the
proposed token sale. The information set forth below may be changed for any reason, may not be
exhaustive and does not imply any elements of a contractual relationship. The sale and purchase of
ELI tokens is governed by the Terms of Sale available on the Eligma website.
If you are in any doubt as to the action you should take, you should consult your legal, financial, tax
or other professional advisor(s) and immediately navigate away from the Eligma website and do not
contribute to the development of Eligma.
This whitepaper does not purport to be all-inclusive or contain all information that you may desire
in examining the project. This whitepaper’s sole purpose is to provide relevant and reasona...

and any third party involved in the Eligma project will not be liable for any indirect, special, incidental,
consequential or other losses of any kind, in tort, contract or otherwise (including but not limited
to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with
any acceptance of or reliance on this whitepaper or any part thereof, or any accompanied material,
statements or information provided on the Eligma website by you.
All statements, estimates, and financial information contained in this whitepaper, on the Eligma
website, in press releases or in any other place, accessible by the public, and oral statements that may
be made by Eligma, its founders, team members and any third party involved in the Eligma project
and acting on behalf of Eligma, that are not statements of historical fact, constitute forward-looking
statements or information. Such forward-looking statements or information involves known and
unknown risks and uncertainties which may cause actual e...

A word from our founder
“It’s nothing personal, it’s just business.”
I strongly disagree. To me,
entrepreneurship is a passionate belief and a personal mindset that
can make all the difference between success and failure. It is the
reason behind my actions, the source of my ambition, my dedication
and my pride. And when you put so much of yourself, your time and
your belongings in it, business becomes very personal.
Eligma is a dream I started dreaming a decade ago. Technological
changes and rapid advancements made me think how everything around us is connected
and how thoroughly the internet is changing the way we live. I recognized the advantages,
but also the traps. One thing was obvious—in this era of data, consumers have too much
to choose from and not enough time.
That is why Eligma is on a mission to connect all online commerce into a one-stop point
and use the latest technology to help us all navigate in a consumption-oriented world. By
harnessing AI and bloc...

connect people directly with factories, removing middlemen from the process. My path then
led me to Amsterdam, where I got familiar with 3-D printing, and then to Slovenia, where I
immediately founded the ABC accelerator. Three years after that, ABC was named the best
start-up accelerator in Central Europe with new offices popping-up in Silicon Valley, Germany,
Slovenia, Bosnia and Ukraine. It invested in more than 80 start-ups and raised more than 40
million dollars to help turn the world into a better place in its own special way.
Many things need to come together for something as big as Eligma to happen. For our
team, last summer was crucial. Talk over a coffee challenged me to stop wishing and start
making my biggest dream a reality. It meant a big change for me, as I was the CEO of an
amazing company and I enjoyed my job tremendously. But I knew that I was willing to let
everything else go for Eligma. Both Matej and Jože supported me 100 % and more. Jože
brings his invaluable knowledge, experience ...

Index
1
Project overview

1.1
Discovery
1.2
Inventory
1.3
Universal Loyalty
1.4
Vision

1.5
Mission

2
Market research
09
09
09
10
10

11
13
2.1
Market size
13
2.2
E-commerce trends
13
2.3
Second-hand market
15
2.4
Dispersed online store ecosystem
16
2.5
Loyalty programs
17
2.6
Cryptocurrency payments
18
2.7
Conclusion 19
2.8
Main problems identified in the research
19
3
Eligma 22
3.1
Discovery
22
3.2
Inventory
30
3.3
Loyalty
37
4
Pilot project – Blockchain City
42
4.1
<...

6
Team 53
6.1
Founders 53
6.2
Team 54
6.3
Advisors 58
7
Strategic partners
62

7.1
BTC 62
7.2
Spartan solutions 62
7.3
Netis 63
7.4
Viberate 63
7.5
ABC 63
7.6
AmaZix 64
7.7
Icecat 64
8
Token crowdsale 66
8.1
General information 66
8.2
Phase I: Public presale
67
8.3
Phase II: Public crowdsale
68
8.4
ELI token distribution
69
9
ELI funds distribution 71
9.1
Development phase distribution
71
9.2
Marketing phase distribution

72
9.3
Scaling phase distribution 73
...

1
Project overview
Eligma was born as a response to several key trends and problems identified in traditional
retail as well as online shopping, where the use of the latter has exploded in the recent
decade. The goal of our project is to offer a set of previously impossible or unanticipated
solutions to discover, purchase, track and resell items. This is now viable thanks to the
development of artificial intelligence and blockchain technology.
These three main pillars, discovery, inventory and loyalty, will enable Eligma to become an
AI-driven and blockchain-based platform that acts as a personal commerce agent.
1.1
DISCOVERY
Discovery will use a deep neural network-based product recommendation engine to find the
best deals for products users are looking for. Through a unique algorithm that will compare
products based on their specifications and characteristics, Eligma will also offer alternative
solutions that match the users’ requirements. Through Eligma’s chatbot, finding the ...

with a single click. If a user chooses to replace that product, Eligma will even propose a
suitable replacement.
To make C2C transactions safer for the user, Eligma will offer two solutions to both trading
parties. With its Escrow service, Eligma will act as a trusted intermediary and ensure fairness
of contractual terms. The second option is a completely decentralized sale on the blockchain,
where both parties will make a deposit into a smart contract as a guarantee. These deposits
and the buyer’s payment will remain locked until the contract terms are fulfilled.
1.3
UNIVERSAL LOYALTY
With both discovery and inventory pillars established, Eligma will consolidate retailers in
an integrated open-loop universal loyalty system and provide a simple and convenient
user interface with a customer-centric approach. There will be no need to register with a
standalone loyalty program of each merchant and users will be able to redeem acquired
ELI tokens with any other network member.
Unlike th...

ELIGMA Roadmap

1
SEPTEMBER 2017

Idea for Eligma is born and first investment (1.5 M EUR) received.

2
20 MARCH – 10 APRIL 2018

Whitelist Presale.

3
MARCH 2018

POS system for crypto payments integrated in BTC City and v1.0 of the mobile wallet is launched.

4
17 APRIL 2018

Public Crowdsale.

5
DECEMBER 2018

Eligma’s AI-driven item discovery is launched in Slovenia.

6
APRIL 2019

User inventory module is added to the platform and DIPs are introduced.
7
MAY 2019

Decentralized item sale on a blockchain is enabled.

8
JUNE 2019

Geographical expansion to the UK market begins.

9
Q1 2020

First merchants start claiming loyalty ownerships.

10
Q2 2020

Second-hand "Automated listing" from user inventories are introduced.

11
Q1 2021

Crypto payment gateway is launched.

12
Q3 2021

Global unified shopping account.
Dejan Roljic
Dejan Roljic Founder & CEO

Matej Gregorcic
Matej Gregorcic Co-Founder

Joze Mermal
Joze Mermal Co-Founder

Alexander Danilov
Alexander Danilov Chief Technology Officer

Bostjan Mrak
Bostjan Mrak Lead Machine Learning Engineer

Ziga Toni
Ziga Toni Chief Operating Officer

Timotej Polach
Timotej Polach Chief Security Officer

Luka Planinc
Luka Planinc General Counsel

Tomislav Mucic
Tomislav Mucic Senior Blockchain Consultant

Andrej Plankar
Andrej Plankar Blockchain Business Consultant

Rok Babic
Rok Babic Senior Blockchain Developer

Luka Prasnikar
Luka Prasnikar Senior Blockchain Developer

Matevz Caserman
Matevz Caserman Senior Blockchain Consultant

Jan Kalsek
Jan Kalsek Senior Blockchain Consultant

Ajet Redzepi
Ajet Redzepi Senior Business Developer

Mitja Hegler
Mitja Hegler Senior Business Developer

Jure Sobocan
Jure Sobocan Art Director and UX/UI expert

Rok Kostanjsek
Rok Kostanjsek Senior Designer

Luka Paragi
Luka Paragi Senior Designer

Dusanka Novakovic
Dusanka Novakovic Cognitive Scientist and Visual Communications Designer

Sara Draskovic
Sara Draskovic Head of Marketing and Communications

Melita Gulja
Melita Gulja Communications and Content Creator Consultant

Matjaz Sircelj
Matjaz Sircelj Digital PR and Social Media Consultant

Saso Kuntaric
Saso Kuntaric Content Creator and Terminology Expert

Urska Celig
Urska Celig Marketing and Communications Coordinator

Tim Soucek
Tim Soucek Product Developer

Peter Roljic
Peter Roljic Product Developer

Tanja Bivic
Advisors Tanja Bivic

Andrej Plankar
Andrej Plankar
Blockchain Business Consultant
Blockchain Consultant
Blockchain Specialist
Blockchain Business Consultant
Blockchain Consultant
Dejan Roljić
Dejan Roljić
ABC Acceleration Business City
Dejan Roljic
Dejan Roljic
Founder & CEO
Founder & Ceo
Jure Leskovec, PhD
Jure Leskovec, PhD
Professor @ Stanford University, Chief Scientist @ Pinterest
Jure Sobocan
Jure Sobocan
Art Director and UX/UI expert
Design Lead / Slovenia
Mark Pleško, PhD
Mark Pleško, PhD
Nuclear Physicist, Cosylab, Angel Investor
Matej Gregorčič
Matej Gregorčič
Founder & CEO
Matjaz Šircelj
Matjaz Šircelj
Community Manager
Melita Gulja
Melita Gulja
Communications and Content Creator Consultant
Communications & Content Creator
Peter M. Moricz
Peter M. Moricz
Blockchain Business Development Expert
Rok Babič
Rok Babič
Senior Blockchain Developer
Tanja Bivic
Tanja Bivic
Public Relations
Communications & PR Consultant
Tomislav Mucic
Tomislav Mucic
Senior Blockchain Consultant
Blockchain Consultant
Blockchain auditing / Slovenia
Blockchain Consultant
Tomislav Mučič
Tomislav Mučič
Blockchain Consultant
Blockchain Consultant
Senior Blockchain Consluntant