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EMMARES is creating a global digital reputation of email content providers and their contents. Based on trusted evaluations and Quality score, recipients can find the best content based on their interests.
Imagine a world of e-mail without spam, with only high quality targeted content. EMMARES, short for Email Marketing Rewarding System, is an evaluation system that highly benefits email marketers (senders) as well as email recipients (therefore everyone who uses email).
EMMARES search trends in Google
This document is neither an offer of securities nor a collective investment
scheme. It does not require registration with or approval from the
Monetary Authority of Slovenia. All potential contributors are advised to
read this document carefully and in full and to perform due diligence.
This whitepaper has been developed in collaboration with our currency
and financial advisors, and it has been reviewed by our legal advisors.
Please read our full disclaimer, which is available on the EMMARES web
EMMARES is connecting high-quality email content with interested
recipients. Encouraging better quality content, lower frequency, and fair
content evaluation, EMMARES brings new value, an expanded audience
for email marketers and less spam with only desired content for
EMMARES - Email Marketing Rewarding System is an evaluation system
that highly benefits email marketers (senders) as well as email recipients
(all email users).
By signing up to EMMARES system, email MARKETERS get a chance to
reach more targeted customers that are interested in their content. As
they are sending content that is well accepted by their recipients, they
get a chance to use EMMARES system for expanding their reach and work
toward better results and higher ROI.
They invest in the rewarding pool, which is a base for rewarding
EMMARES users (Email recipients), who evaluate their content.
In return for evaluating the content that they receive from various email
marketers (senders), the recipients get tokens from the rewards pool. For
each assessment, the email recipient (user) receives tokens from the
email marketer whose content was evaluated.
Copyright EMMARES 2018
We envision a world in which email marketing content is of a significantly
higher caliber. With our services, email marketers will be encouraged to
consistently produce better content over time. Trusted evaluations will
help all of us to minimize spam.
EMMARES is going to start a new golden age of email marketing. We want
email marketing to represent trust and quality in people’s minds.
Email marketing is used more than any other digital marketing channel,
but the impact is not what it could be. This is due in large part to the fact
that so much of the content used in email marketing is of exceptionally
low quality. Customers want the information that email marketers have
to offer but they will not accept information that is low-quality. Using the
smart services offered by EMMARES, users will finally be able to get email
marketing content up to their standards and customized for them based
on their gender and region. Our mission is to make the world s...
When we look at modern methods of marketing, email marketing proves
incredibly effective. The ROI on an organization’s efforts can be as high
as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes
from segmented, targeted, and triggered campaigns. That positions
email marketing at the top. But email marketing’s reach goes way beyond
ROI, as we can see by evaluating statistics from various organizations.
The process of gathering email addresses may vary from very basic -
where email marketers use simple methods to gather their contact lists
- to very sophisticated methods for attracting new customers. If
marketers buy contact lists, that is clearly the wrong way to build a
business. It results in unsolicited mailings, which are not only prohibited
but generate huge amounts of emails that are sent to people who do not
want that information. Recipients face a big problem with spam.
Solving this issue was one of the toughest problems in IT. Even today, we...
In this competitive climate it is important that marketers are always
looking for ways to get results, and as survey below shows, 66% of SMBs
think that most important thing here is increasing email quality.
The effort to get targeted mailing lists represents a primary issue in the
success of email marketing. To get new customers on the lists, the
process begins with web advertising and attracting potential customers
to the website. When we consider the number of email users worldwide
(around 2,9 billion), we see exactly how huge this market is.
Classical advertisement on the internet is a huge market. The clear leader
is Google, with $19.1 billion in revenue per year on their web
advertisement products. A big portion of this advertising money is spent
to provide results in the form of new contacts for email marketing. We
could say that web advertising is the first step in effective email
Copyright EMMARES 2018
The usual process is that a company invests in SEO and Google AdWords
to get on the first page of search engines. Their website must be active
in terms of engagement and must have elements for gathering new
contacts. If successful, this approach results in new customers, who
express their wish to receive regular content from this particular content
provider. They give their email to the provider (opt-in to their mailing list).
Email is considered as being one of the most effective marketing tools.
It's also one of the least difficult to execute according to research
conducted by Marketing Charts.
Copyright EMMARES 2018
However, like all other marketing channels, email marketing has its fair
share of obstacles to overcome.
At EMMARES project, we believe that
we are a game changer.
66% of consumers have made
an online purchase as a result
of a marketing Email.
A recent report from Campaigner on the biggest email marketing
challenges revealed that earning new subscribers is #1. The report was
based on a survey of 506 email marketers who claimed that increasing
open rates had been the biggest problem for them the previous year.
As we are all email users, we all understand what it’s like to
problems with spam and too many messages in our inboxes. As sellers
or promoters, on the other hand, we are trying to get our message out
to as many targeted readers as possible. Email marketing touches us all.
EMMARES is changing that forever. It’s
a win-win situation for recipients
and for content providers. EMMARES will lead to better quality content,
less spam, and on...
Today’s reality is that email marketing is used more than any other digital
marketing channel, but the impact is not what it could be. This is due in
large part to the fact that so much of the content used in email marketing
is of exceptionally low quality. Customers want the information that
email marketers have to offer, but they will not accept information that
Using the smart services offered by EMMARES, email recipients will finally
be able to get email marketing content up to their standards and
customized for them based on their interests and region. Our mission is
to make the world spam-free and to play a leading role in uncovering the
possibilities of a dynamic content evaluation and smart delivery system.
Armed with these email marketing facts, we know that email marketing
is as relevant as ever.
Copyright EMMARES 2018
ESP provider since.
Development of a new ESP.
Idea of Emmares.
Project and ICO preparation.
Announcement on Blockchain Adria conference.
January 16th, 2018
Official Emmares announcement.
Beta rollout Emmares.
Production Emmares and beta smart services.
Production smart services.