Engagement Token
Engagement Token
Token: EGT


Rewarding Publishers And Creators

ICO dates
Start date: 2018-01-15
End date: 2018-03-31

Registrated in: USA

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Engagement Token categories
Internet Media Platform
Video
Engagement Token token sale
KYC passing required No | Whitelist Yes | Restriction for countries No
Hard cap 45000 ETH
Tokens for sale 400,000,000
Price 1 EGT = 0.0002 ETH
Acceppting ETH
Engagement Token news, social
Engagement Token search trends in Google
Random whitepaper excerpts

Index
Not your average whitepaper
3
Introduction
4
The Sad State of Online Publishing
5
The Solution
10
Platform Economy
15
Market and Timing
16
Why Engagement Token
17
Token Sale
18
Advantages of the Engagement Platform
19
Technology
20
Legacy Advertising Networks
23
Legacy Commenting Systems
23
The Team
25
References
27
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Not your average whitepaper
Not your average whitepaper
This is not your average whitepaper. Engagement Tokens have passed most milestones laid out by
whitepapers you might have read before. EGT International Corp has reached the objectives other
projects are hoping to reach in the future.
Engagement Platform Today
Established Production System
4.4+ million Users
18+ million monthly engagements
Up-to 100,000 monthly transactions
Top tier client sites, including L.A. Times, Chicago Tribune, Baltimore Sun
Technology funded with $7.7 million in Venture Capital and Publishers
Successful executives involved with several $100 million exits
Seasoned development team in place
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Introduction
Introduction
The Engagement Token rewards interaction with publisher content. The value of your engagement
is set by the site owner through the reward of tokens. Users who earn Engagement Tokens with
their comments, content and other online activity can use these tokens to buy advertising, upvote
commenting or offering these for sale to third parties wanting to perform such activities on sites
making use of the Engagement Platform and Token.
Over the past four years, The Platform already has fostered the ecosystem of engagement which is
created by publishers, their readers and quality advertising. Publishers set the rewards specific to
their user base for content interaction. And, advertisers have full visibility into the audience and site
activity to place relevant contextual product information in a pay-per-article model.
The Engagement Platform is not an idea but an existing technology and
vibrant community of users, publishers and advertisers.
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State of Online Publishing
The Sad State of Online Publishing
As a user of news and other content sites, you likely have noticed that advertising has taken over
most of the online real estate of even well-established publishers. To compete with data-driven ad
exchanges with retargeting options, content creators clutter their websites with more and more
banner ads. This does not only make for an unpleasant user experience but is also hurting the
publisher’s brand and finally their bottom line.
Today, news publishers, as well as many other creators of quality content, forfeit their communities
and creative work to advertising conglomerates. The largest ad networks - masked as search
engines and social media companies - are in fact competing for user engagement with the very
publishers they pretend to serve with their advertising network. These aggregators disrupted the
longstanding relationships of publishers and their advertising partners.
Algorithms created or adopted by companies such as Google ...

State of Online Publishing
Websites such as Facebook and Reddit further successfully ‘gamified’ their own platforms,
incentivizing user behaviors that increase time-on-site and return rates - two of the most important
factors leading to advertising revenues while effectively “borrowing” content from publishers.
GOING AD BLIND.
As a user of the world wide web, you are used to advertising embedded on
websites you visit because of your interest in the content these sites offer. And, you have likely
trained yourself to ignore most online ads since they are often not relevant to you. You have
become
ad blind
. You might even have installed an adblocker in your browser.
Because third-party ad networks are easily detected by the
simplest advertising blockers, millions of Internet users no longer see display ads on publisher
websites. The global number of desktop and mobile devices that block ads grew by 142 million
year-over-year to reach 615 million devices by the end of 2016 (see...

State of Online Publishing
handful of content creators. But publisher revenues from advertising have been continuously
shrinking year after year. Newspapers and magazines alone have lost more than 65% of their
revenues over the past decade.
5
Especially newspapers and magazines still beholden to pre-Internet
cost structures, with millions of dollars invested every week in printing and staffing costs are losing
money.
2016 marked an all-time high for online advertising revenues with a total of $17.6 billion spent on
digital ads.
6
However, it also marked a peak in the concentration of advertising spending, with 75%
of all revenue going to just two ad networks: those maintained by Google and Facebook.
7
Publishers, on the other hand, gained almost no revenue (see details below).
8
If newspapers and
magazines want to survive, they must adopt new engagement models now.
MALVERTISEMENT.
According to a 2016 PageFair survey, 30% of users where motivated ...

State of Online Publishing
social networks whose page views are in the billions. However, the websites of traditional publishers
and other content creators have much lower visitor numbers and therefore require a more fine-
tuned approach to creating relevance and advertising engagement. This approach must consider
the specific community of the publisher and thus engage with relevant content. This is where
centralized advertising systems - which deal in quantity not quality - fail. Centralized advertising
systems serving ads unrelated to the publisher’s community interests make for a bad user
experience and reduce engagement, return rates, and time-on-site.
LOSS OF ENGAGEMENT.
In the past publishers maintained direct relationships with their
readership via the distribution of paper products. Motivated readers would engage with
publications by sending letters to the editor, the most relevant of which would reward the writer by
seeing his comment published in one of the next issues. Advertisers ben...

State of Online Publishing
BOUNCE RATES INCREASING.
A bounce is a single-
page session on a publisher’s website. In
Analytics, a bounce is calculated specifically as a session that triggers only a single request to the
Analytics server, such as when a user opens a single page on a website and then exits without
triggering any other requests to the Analytics server within the same session.
Bounce rates increase when sites are slow loading and/or display an
excessive number of (irrelevant) advertising to the visitor. Publisher websites
are often burdened by many external ad-serving and ad-tracking scripts
which slow down the display of a web page. According to Search Engine
Journal the number one reason for users to leave a website are slow-loading
pages.
13
Additionally, legacy networks may show ads unrelated to the content the user was expecting and
visually overpower the page, further causing the reader to leave upon retrieving just one page.
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Engagement Token Roadmap

1
2013
Idea
Company Launch
6 People In The Team
Office In New York
2
2014
First Platform Beta Live
First Client
Launch Of Next Big Future
Team Reaches 10
3
2015
Launch of CommentsRadar
SolidOpinion Presents CommentsRadar in Moscow
Open office in Ukraine
New Moderation Team
Team of 20 People
4
2016
Launch of Spill
Opening office in Califirnia
CommentsRadar starts collecting data
Launch of engagement1000 raiting
Launch of commenting platform on San Diego Union Tribune
CommentsRadar collects data of 1000000 comments
CommentsRadar reaces over 20000 domains
4.6 M USD financing recieved
Launch of publuc version of CommentsRadar
Team of 40 employees
5
2017
Launch of Baltimore sun, Sun Sentinel, LAT
CommentsRadar analyzes 30000000 comments
Team of 50 employees
Launch of newsletter
CommentsRadar analyzes more than 50000 domains/month
CommentsRadar reaches over 100M monthly comments
Office in Irvine, CA
Pre-Sale
Constantine Goltsev
Team Constantine Goltsev CEO & Founder

Chris Kameir
Team Chris Kameir VP of Corporate Development

Elena Knysh
Team Elena Knysh VP of Sales

Alex Prokopyev
Team Alex Prokopyev CSA

Arthur Meyerovich
Team Arthur Meyerovich EVP of Sales, Founder

Nick Urmach
Team Nick Urmach CTO & Founder

Constantine Goltsev
Constantine Goltsev
CEO & Founder
Investor / Chairman
Michael Jordan
Michael Jordan
Michael Maloney
Michael Maloney
WAX System Architect & former Blockchain CTO, EY
CEO, Vestchain