Token: ERT

No limits. Just business.

ICO dates
Start date: 2018-02-28
End date: 2018-04-01

Registrated in: Hong Kong

Platform: Ethereum
Type: ERC20

PREMIUM ICO Screenshot
Ethearnal categories
Ethearnal whitepaper
Ethearnal token sale
KYC passing required No | Whitelist Yes | Restriction for countries No
Hard cap 30,000,000 USD
Token distribution in ICO
Price 1 ERT = 0.001 ETH
Ethearnal news, social
Ethearnal search trends in Google
Random whitepaper excerpts

1. Executive summary
2. Info about the market we plan to disrupt
3. So how does it all work?
4. Earning money as moderator
5. We​ ​are​ ​paving​ ​the​ ​way​ ​to​ ​ICO​ ​2.0
6. ICO dynamic caps to spread
the tokens as wide as possible
7. road map
8. Marketing road map
9. Token distribution and hard cap
10. FAQ

1. Executive
Ethearnal is peer-to-peer (P2P) freelance system, in which em-
ployers and freelancers meet, enter into trustless smart con-
tracts with reputation and money in escrow, and take advantage
of a decentralized system of moderators, if needed. We collide
reputation and economic initiatives into one by tokenizing repu-
tation and giving it value. Thus, all parties, moderators included,
have strong and aligned initiatives to act honestly, since every-
one has something of value at stake, as well as something to
gain if the desired outcome is achieved.

2. Info about
the market
we plan to
The breakdown of
freelance work in
terms of earnings for
2014 is as follows:
“Freelancers now make up 35% of U.S. workers and
collectively earned $1 trillion in the past year, according
to the “Freelancing in America: 2016”
released this
morning by the Freelancers Union, based in New York City,
and the giant freelancing platform Upwork, headquartered
in Silicon Valley. The Freelancers Union represents 300,000
$109 million
$83 million
$33 million
$486 million
$110 million
The global
of freelancers
is as follows:
$71 million
$49 million

“For Freelance/Gig work, the numbers
for Europe are 8.9 million. Research also
shows that India’s independent workforce
is 15 million. With regard to the United
States, the Freelance Union’s “53 million”
“This research estimates the total market
report states that the number of freelaners
size of the freelance/gig industry as in
in the U.S. stands at 53 million. This puts
excess of
$1.5​ ​trillion
on the US
the total number of formally identified
and Canada accounting for over half of
freelance workers globally in the region
global distribution of freelancers, in the
of 77 million. Because there is no other
North American market (50.7%), and the
publicly-available data for other countries,
total US market size exceeding $715
this number reflects a percentage of the

Just a few sites capture all of this market currently. While everyone can find freelancers
or jobs for free by contacting the other side directly using various internet forums or
gathering places, centralized freelance sites add value by providing the following:
Easily browsable and
searchable pool of talent
and employers.
Peace of mind by
providing escrow and
dispute solving.
Disputes in this kind of business arise more often than one would expect. Complicated
projects or subjective ones, like designs, are often hard to agree on. Centralized sites
provide arbitrage when there is a dispute, and that is the biggest added value. While
centralized dispute solving is not ideal, and is often less than objective, it is what
generates more business overall as compared to there being none at all. By providing
peace of mind to both sides, they are more likely to engage.
This is significant added value,
but has several disadvantages:
10% to 30% (in rare cases) of t...

wasted as profit for a central authority
You can always hunt for a freelancer on your
that adds no value. One of the proven
own online, and deal directly without
ways for humans to act justly is to have intermediaries; however, then he has
a reward if they behave honestly, while
nothing to lose but his reputation if he simply
also having something at stake that can abandons the project. While reputation
be lost if they behave maliciously. When is valuable, it’s hard to track when no central
there are multiple participants, those
platform is used. Furthermore, it’s easy to
initiatives should be aligned in the same start with brand new identity when working
direction for all par- ties involved.
over the Internet.
The centralized sites solve this nicely.
Also, one of the sides has to place
The freelancer gets the money from
trust upfront. Either the employer fronts
escrow if he delivers, and loses reputation a percentage of the money, or the freel...

3. So how does it
all work?
Freelancers can create listings presenting Employers can search all of the listings
their services and push them on the
from the same web client, or publish their
network using a web client. On the
own offers searchable by
backend, we use IPFS (interplanetary file
the freelancers
system) to keep and distribute their listings
Note: There might be a need for
on a peer-to-peer basis. No servers needed.
insignificant fees to publish a listing in order
They don’t have to keep their web client
to prevent spamming the network. It will be
online; the offers just live in the cloud.
negligible if using the system as intended, but
Note: In the beginning, we might need to run
it will add up to non-insignificant cost if
our own nodes to boost that, while the network spamming. If there is a need to implement that,
gains enough traction to take care of it on its all of the income will be distributed

Directly buying them on the free market. Taking jobs on the network and being
That way, anyone can start right away and rewarded reputation tokens upon
avoid the egg and chicken problem of new successful completion.
freelancers who need reputation to get
contracts, but need contracts to
get reputation.
In both cases, the participants have invested valuable resources (e.g. time or money)
to gain that reputation, so it is valuable to them, and thus, they have initiative to keep it.
Even if they don’t appreciate their time, the reputation token has monetary value on the
free market.
The creator of the listing, being a gig or job offer, decides how much reputation stake
to require for entering into a smart contract. So, he has the freedom to decide based on
the overall contract value and his personal risk assessment.

Ethearnal Roadmap

Mar 2017 - Tinkering with the Idea

May 2017 - Research into Game Theory.

Jun 2017 - Research into Economic Initiatives.

Jul 2017 - Layout of the concept.

Aug 2017 - Planning the Minimum Viable Product functionality (MVP).

Sep 2017 - Starting Development of Proof of Concept (PoC) technology stack.

Oct 2017 - Starting Development of P2P Protocol with Kademlia style DHT.

Nov 2017 - Starting development of Web Browser UI ( p2p node client).

Dec 2017 - Alpha Release of MVP PoC
Q1 2018
Jan 2018 - Ethearnal Initial Coin Offering (ERT ICO)

Feb/Mar 2018 - Integrate Ethereum smart contracts as DAO platform for freelancers and business.

Mar 2018 - Integrate IPFS to add another layer of data persistence and availability.
Q2 2018
Apr/May 2018 - Develop own decentralized system for moderating and curating records.

May 2018 - Start building strong open source community contributions.

Jun 2018 - Release production network and software.
Q3 - Q4 2018
Q3-Q4 2018 - Iterate over continuous integration of new features and bug fixes.

Q3 2018 - Start development of mobile platform.

Q4 2018 - Release application for iOS & Android.
OpenAI in the search engine and the Ethearnal Personal Assistant Bot.

Reddit ads on all subreddits for getting jobs for crypto. This is the smallest reach, but most targeted auditory.

Facebook ads targeting only people in crypto-related and freelance-related Facebook groups at the same time. The people who are in both at the same time are not much, but it is very targeted as well.

Linkedin campaign targeting anyone who is involved in crypto and has skill set in demand on the network.

AdWords ads to people searching for crypto- and freelance-related stuff.

Airdrop of ERT to all ether addresses with non-insigni cant balances.

Bounties for users of the system who achieve rst certain marks (i.e. jobs done, money spent, and so on), thus adding a gami cation element and opportunities to make announcements.

Measure performance. Adjust. Repeat.

Google Adwords at Google Search. Targeting 1000s of long tail key phrases related to online freelance work and finding freelancers (for the employers). Having 1000s of long tail phrases allows for much lower cost per click (CPC) with the bene t of having very targeted traffic.

Facebook ads optimized for high click through rates (CTR), so that the CPC gets lower and lower with time. This is how Facebook ads work. The higher CTR you have, the lower the CPC becomes. We will target fans of relevant freelance pages.
Stanislav Uzunchev
Stanislav Uzunchev Co-Founder, Marketing

Vladimir Vladimirov
Vladimir Vladimirov Co-Founder, Marketing

Dobri Stoilov
Dobri Stoilov Senior Back-end Developer

Roman Storm
Roman Storm Smart Contracts Developer

Paulius Kasiuba
Paulius Kasiuba Front-end Developer

Radimira Yordanova
Radimira Yordanova Creative Designer

Bok Khoo
Smart Contracts Auditors Bok Khoo Smart Contracts Audit Legend

Bok Khoo
Bok Khoo
Smart Contracts Audit Legend
Technology Advisory
Technical Advisor
Smart Contract Auditor
Smart Contract Auditor
Ethereum Smart Contract Advisor & Developer
Roman Storm
Roman Storm
Smart Contracts Developer
Blockchain & Solidity developer
Blockchain & Solidity Developer at