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Introduction. The Challenges of Traditional Financial Markets
Traditional Financial Market
Appeal of Cryptocurrencies for the Traditional Finance Market
Low Penetration of the Traditional Banking System
Challenges of the Cryptocurrency Market 7
Exscudo Project Mission Description
Trading and Investment 10
Versatile Trading Tools 10
Data Security 10
Legal Compliance 11
Trading platform 14
Multicurrency wallet and protected messenger app 14
Debit Cards 14
Business Entities 15
Detailed Product Description 16
Trading Platform 16
Exchange Platform (the Core of the Exscudo) 18
Brokerage System 20
Market Data Server 20
Trading Terminals and Web-interface 20
Market Assessment (TAM SAM SOM) 26
EON Network Brief Description 30
EON Blockchain Basic Principles 30
Coins and ICO 36
ICO Goals 36
ICO Plan 36
Coin Emission and Distribution 38
ICO Key points. Development Plan 40
Why Invest in EON 41
User Cases and Problems Solved by the Exscudo Ecosystem 42
What Makes Exscudo Special? Conclusion 44
For the Everyday Users 44
For the Cryptoeconomy 44
For the Traditional Financial World 44
Revision History 45
Exscudo is the next-gen financial ecosystem. Its main
goal is to integrate cryptocurrencies into the traditional
financial world and to create a single gateway to the
market for common users, traders, investors and financial
institutions. This is the cryptocurrency liquidity center
featuring a whole range of add-on services meant to
improve users’ experience. All Exscudo services are
connected to the liquidity center via the company’s own
blockchain EON - this measure makes them more secure
and transparent than existing cryptocurrency exchanges.
The EON blockchain platform enables the whole system
to be transparent without disclosing bank secrecy.
We are building a new financial ecosystem, that’s why
we do not want to attract venture capital to finance our
product. We are going for an ICO instead, attracting the
crypto community to be our stockholders. Every EON
coin holder can start his or her own node, deposit the
coins and get the commissio...
Traditional Financial Market
The traditional market has a complex structure, it is
archaic and overly regulated. Here is an outline of how it
looks like today:
The access to it is rather complicated for an individual.
Besides, it involves a long chain of intermediaries, where
everybody charges commissions, making the access to
the market for those who would like to trade quite pricy.
Such a structure prevents small individual capitals from
entering the market.
Everybody has faced this problem if he or she tried to
transfer money from one country to another or any
other kind of international transaction - sometimes
commissions are as high as 10% or more!
With cryptocurrencies the commissions are minimal
and are equal to some fractions of a percent, and there
is no threshold. The system makes microtransactions
possible, which are quite problematic on the traditional
participants are high commissions, high spreads and
Nowadays capital markets tend to be simpler, direct
access to capital for market participants, eradication of
intermediaries and lower commissions.
Once the suitable technologies for the realization of
these needs emerged, the market began to actively
implement them. Thanks to blockchain technology and
cryptocurrencies it becomes possible to renew the market
Appeal of Cryptocurrencies for the
Traditional Finance Market
Investment protection in times of crisis is one of the
most important investment skills. Whenever some kind
of natural, political or financial crisis breaks out, gold
remains one of the best investment of your capital.
Traditionally, gold and other precious metals are
considered one of the best ways to hedge risks. However,
cryptocurrency has recently become attrac...
investment point of view as an alternative to hedge
against local political, economic and market risks. In
addition, the growth potential of cryptocurrency is huge.
High market volatility is attractive for traders. These assets
have earned the reputation of an attractive object of high-
risk and high-yield investments.
of the Traditional Banking System
Another problem of the traditional financial system is low
penetration of banking systems around the world.
According to recent studies of McKinsey&Company,
about 2.5 billion of adult population all over the world do
not have access to banks and microfinance institutions.
However according to the International
Telecommunication Union, 47% of the world’s population,
or 3.4 billion people have internet access. Thus, for a
great number of people, more than 2 billion around the
world, the best tool to b...
Technical issues are associated with the complexity of
blockchain and cryptocurrency technologies for everyday
users. There are few convenient integrated products on
the market, which could become a single point of access
to the market for everyone.
It is difficult for an average user to create a
cryptocurrency wallet to keep his assets safe.
Some other technical issues are related to scalability
of existing blockchain technologies, bandwidth, the
size of blockchain and vulnerability to SPAM attacks.
Besides, a number of modern cryptocurrency exchanges
were created by enthusiasts, which were not proficient
in the sphere of IT-security which results in possible
vulnerabilities of the exchanges.
Some technical difficulties are also connected with the
consensus algorithm: PoW (proof-of-work) leads to the
mining centralization; and existing PoS (proof-of-stake)
new user segments, which slows down the penetration of
cryptocurrency into new regions.
According to the latest Juniper Research, by 2019, the
number of active Bitcoin users can get closer to 5 million.
However, now the blockchain network has reached its
capacity limit of 350 thousand confirmed transactions per
day - if we compare it with the traditional financial market,
then PayPal at the same stage of development had more
than 100 million active accounts, all this despite the fact
that it worked with a less developed IT infrastructure
and besides required passport data of the user for
authentication.investment point of view as an alternative
to hedge against local political, economic and market
risks. In addition, the growth potential of cryptocurrency
is huge. High market volatility is attractive for traders.
These assets have earned the reputation of an attractive
Launch of the chatwallet app (decentralized secure messenger and multi currency wallet)
Open beta testing of the exchange
Launch of exchange services (listings server, web-services of multi currency wallet)
Launch of trading on the exchange
Launch of the mobile phone trading terminal for Android
Launch of the mobile phone trading terminal for iOS
Launch of accounts with the integration of fiat currencies and launch of branded cards
Launch of merchant-platform
Launch of full trading terminals with expanded functions (Android, iOS, Desktop)