EZPOS
EZPOS
Token: EZT


The crypto equivalent to skymiles

ICO dates
Start date: 2018-01-01
End date: 2018-01-13

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

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https://ico.ezpos.io/ Screenshot
EZPOS categories
Platform Cryptocurrency Business services Big Data
EZPOS whitepaper
Video
EZPOS token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China
Soft cap 2,000,000 EZT
Hard cap 10,000,000 EZT
Tokens for sale 10,000,000
Token distribution in ICO
20%
20%
Price 1.20 USD
Price in PreICO 1 EZT = 0.6 USD
Acceppting BTC, ETH
EZPOS news, social
EZPOS search trends in Google
Random whitepaper excerpts

TECHNICAL WHITE PAPER
EXECUTIVE SUMMARY
01
EZPOS HOLDING
01
Opportunity Statement
02
The Value Proposition
03
How We Deliver
05
Technology Breakthrough
06
Our Business Model
07
Our Dominant Position
07
ABOUT EZPOS
09
Company Track Record
09
Cloud-based Solutions Porfolio
11
MARKET OPPORTUNITY
13
Merchants See Marketing Services As A Huge Opportunity
13
Merchants Are Focused On Customer Loyalty
13
Traditional Customer Loyalty Programs
13
The Big Idea
14
The Fundamental Problems
15
MARKETING AND CUSTOMER LOYALTY PLATFORM
16
Ez Marketing And Loyalty Platform
16
What Does The Platform Do For Merchants?
18
Advantages Of The Platform
19
TECHNOLOGY OVERVIEW
22
TOKEN GENERATING EVENT
25
Token Mechanism (EZToken)
25
Token Distribution
25
F...

EZPOS HOLDING
Founded in 2011, EZPOS Holding is a
cloud-based Point of Sale (PoS) system
provider owning proprietary technolo-
gy which underpins the two web ser-
vices, MAYBANHANG.NET and MAYT-
INHTIEN.NET. With 130 employees and
having 6 years of experiences in the
SaaS market, we have built a strong
network of more than 10,000 mer-
chants serving millions of local and for-
eign customers.
+10,000
6
2011
Transactions going through our
PoS service
can be valued as more than
$1,000,000,000
per year
01
...

Opportunity
Statement
The Opportunity: With many years of
supporting and co-working with thou-
sands of SMEs in Vietnam, we realize
that there is a lack of, or limited access
to Marketing and Customer loyalty
management services - which is a
powerful set of tools to acquire and
retain revenue as well as boost their
business. Traditional solutions for cus-
tomer Loyalty programs such as the
ones involving loyalty cards are losing
effectiveness due to a lack of user
engagement and low customer incen-
tives - while being quite expensive
because of third party involvement.
A recent study in the Global Retail Loyalty
Sentiment Report by Nielsen showed
that 67% of participants agreed that they
would shop more frequently and spend
more money on retailers with a loyalty
program such as: membership cards,
etc. However, in spite of significant
growth in the number of customers par-
ticipating in loyalty programs, numer...

Our Value Proposition
Standing between merchants and customers, we offer a seamless integration of
a services portfolio built on an on-demand-service platform over our existing
cloud-based POS system providing the following utilities:
Payment Gateway
Universal Customer
Loyalty Services
Marketing Services
Our Marketing platform-based solution
(currently in a Proof of Concept [PoC] stage
of development) will include:
A backbone blockchain network - em-
ploying the new cryptocurrency
EZToken
- PoC available
An
eWallet
- a secure medium for
storing, transferring and spending of
digital assets - PoC available
Customer Loyalty Apps
which
replace the standard physical Loyalty
Card - PoC available
A marketplace
web portal
present-
ing gifts and reward offerings
White label apps
to customize to the
merchant’s unique branding
03
...

The Main Advantages
Of Our Platform
Reducing costs compared
to traditional systems
Creating
unique business
opportunities
Enabling
a frictionless
system
Providing a secure
environment
Making the processes
near real-time
04
...

How we deliver
Our disruptive innovation resides on the extensively used distributed ledger
technology - the blockchain technology - and the creation of the EZToken which
will be used as unit of exchange for any service provided on the platform. By
delivering this platform, we enable an eco-system including brands, merchants,
consumers and service providers working in a cooperative manner and drawing
mutual benefits from the system. This eco-system is explained as followed:
Merchants and brands will access instantly the loyalty
system in the POS without any need to install, manage
or require maintenance services. They can acquire EZTo-
ken to buy a set of services such as Loyalty Points, Email,
SMS, and E-vouchers to reach a broader customer base
available in the system.
Customers earn Loyalty Points as a fractional amount of
EZTokens from their buying activities and redeem
points for any gifts or rewards offered by other brands
and merchants registered in a centralized ...

Customer behavior data captured by the system will
enrich our data analytics services which will provide
feedback to merchants for even more effective Market-
ing campaigns.
The eco-system benefits from quick network growth
because the more merchants participating in the
system, the wider choices for rewards offered in the
redemption catalog, which in turn will stimulate more
customers to join. When customers earn instantly valu-
able incentives from their shopping activities, they are
more enthusiastic to re-engage. As the number of cus-
tomers involved in the system increases, the merchant
acquisition will increase even more quickly.
Technology Breakthrough
The blockchain technology is by nature a distributed ledger system providing
automated validation and trust, which is permanent and unalterable for all trans-
actions related to digital assets and services exchanged. It is used in this project
as a mechanism of peer-to-peer transfer, as well as for acquiring ...

Our Business Model
How we earn money from the system: The immediate benefit from the system is a
quick
expansion of PoS network services
to a wide network of merchants by pro-
viding a strong, mutually-beneficial eco-system where merchants have easy access
to Marketing resources, as well as to a wider customer base to grow their business.
Our most significant revenue stream is from the
monthly service fees
for POS
software subscription from merchants.
In order to make the system grow quickly and strongly, the subscription fees will be
free for merchants to join the market place on the web portal. However, we can
draw revenue from loyalty
transactions fees
to maintain the performance and
manage the network operation and from providing
white label apps services
for
any merchant brands.
As the use of eWallet will dramatically increase the transaction amount through our
payment gateway, we will earn incremental transaction fees for ...

EZPOS Roadmap

1
Jan 2018
EZToken’s Proof of concept
2
Feb 2018
Customer Loyalty Platform pilot
3
Mar 2018
eWallet application launching
4
Q2 2018
Rewards Web Portal launching
5
End Q2 2018
Loyalty Platform expanding to 10,000 merchants and 2,000,000 users
6
Q3 2018
Marketing services launching with advanced analytic
7
End Q3 2018
Accelerate acquisition in Vietnam: 15,000 merchants, and 10,000,000 users
8
End 2018
Reach up to 30,000 merchants 20,000,000 users across the region
9
2019 - 2020
Global expansion strategy to reach 100,000 merchants
Hoa Nguyen
Hoa Nguyen CEO of EZ Solution

Tuan Hua
Tuan Hua Product Manager of EZ Solution

Laurent Nguyen
Laurent Nguyen CSO of EZ Solution

Duong Doan
Duong Doan CTO of EZ Solution

Ly Na
Ly Na Head of PR of EZ Solution

Vu Trinh
Vu Trinh Lead Backend Developer

Nam Nguyen
Nam Nguyen Lead Mobile Developer

Thang Ngo
Thang Ngo Quality Assurance Manager

Long Giap
Long Giap Product & Biz Dev

Anh Ho
Anh Ho Backend Developer

Do Vu
Do Vu Frontend Developer

Quan Nguyen
Quan Nguyen Mobile Developer

Thuc Nguyen
Thuc Nguyen Mobile Developer

Hanh Nguyen
Hanh Nguyen UI/UX Designer

Duc Nguyen
Duc Nguyen Sale Manager

Dung Hoang
Dung Hoang Customer Success Manager

Charles Ehredt
Advisors Charles Ehredt

Long Le Dinh
Advisors Long Le Dinh

Duc Tran
Advisors Duc Tran

Richard Scott
Advisors Richard Scott

Jason Hung
Advisors Jason Hung

Laurent Nguyen
Laurent Nguyen
CSO of EZ Solution
Nam Nguyen
Nam Nguyen
Lead Mobile Developer
SOFTWARE ENGINEER
Hanh Nguyen
Hanh Nguyen
UI/UX Designer
Richard Scott
Richard Scott
Jason Hung
Jason Hung
Advisor, technology, Greater China scaling
EXTERNAL ADVISOR
Chairman & CSO
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MBAT Bank co-founder and Entrepreneur
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MBAT Bank Chairman & Co-founder
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ADVISOR
Advisor-Business
Marketing & PR Advisor
Advisor, Taiwan, Republic of China
Advisor
GFOB cofounder, ICOBench Top Advisor
ICO Advisor & Founder Of Crypto Fund