Fanfare
Fanfare
Token: FAN


Social Commerce Community

ICO dates
Start date: 2018-07-17
End date:

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

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https://tokensale.fanfare.global Screenshot
Fanfare categories
Entertainment Retail
Fanfare whitepaper
Video
Fanfare token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China
Soft cap 4,000,000 USD
Tokens for sale 990,000,000
Token distribution in ICO
45.25%
45.25%
Price 1 FAN = 0.0001 ETH
Minimal investment 0.1 ETH
Acceppting ETH
Fanfare news, social
Fanfare search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
Abstract
3
Current Situation and Trends
6
Emergence of Social Commerce
13
Challenges Faced by Existing e-Commerce / Social Media Platforms
17
Fanfare’s Ecosystem Resolves all the Market Issues Encountered by Existing Social
20
Media & e-Commerce Platforms
Fanfare is Social Commerce Ready
23
How Blockchain Fits into the Fanfare Ecosystem and Improves on the Traditional
26
Social Commerce Model
Fanfare Together with FAN Tokens
29
Uses of FAN Tokens (Summary)
38
Value of the FAN Token
39
Tokensale
41
Roadmap
45
Current Assessment
46
Founders & Management Team
47
Senior Team Members
48
Advisors
49
© Copyright 2017 by Fanfare Global Pte Ltd
2
...

ABSTRACT
The e-Commerce marketplace has progressed rapidly in the last three decades due to
technological advances, while the proliferation of smart phones and affordable data have
transformed the Social Media landscape.
This gives rise to a new way of online shopping – Social Commerce, where social media
will eventually be integrated with e-Commerce.
The global Social Commerce market is projected to reach
US$165.59 billion
by 2021,
growing at a CAGR of around 34%
1
.
However, brands and brand owners are not empowered or equipped to effectively
monetize or tap on the enormous amount of user-generated content, while at the same
time, many users and content creators are inadequately rewarded for their efforts.
1
Source: Market research analyst at Technavio.
https://www.technavio.com/report/global-social-commerce-market
© Copyright 2017 by Fanfare Global Pte Ltd
3
...

This fragmented brand-consumer relationship and the lack of a closed-loop
interconnectivity between content creators, brands and users have resulted in a Social
Commerce environment that is unable to realize its full potential.
The Fanfare ecosystem aims to resolve this problem. Using the
ERC-20 Fanfare Token
(FAN Token), we are building a Social Commerce ecosystem where content creators,
consumers and brands can connect intimately via the exchange of value through FAN
Tokens.
The FAN Tokens would be used by the brands as a reward mechanism for content
creators by converting their user-generated videos into
shoppable videos.
This allows
every user-generated video to have the potential of becoming a point-of-sale for brands,
thus making the entire social platform a marketplace for products.
Users would also be incentivized for time spent on watching videos created by their
friends or other consumers. Users can, in turn, use the FAN Tokens they have received as
rewards ...

Since its official global launch in August 2017, the platform has already welcomed 200,000
users, 90 Ambassadors from 28 countries, as well as the participation of over 200 Brands
worldwide.
The FAN Token is built on three key cornerstones:
1.
Sharing of Efforts
- based on trust, this co-sharing ecosystem will serve to
increase user growth, build stakeholder confidence and ensure sustainability.
2.
Distribution of Wealth
– win-win-win economy where all stakeholders will
benefit from sharing of incentives and rewards
3.
Unlocking New Value
– through the conversion of user-generated videos
into shoppable videos.
By 2020,
the Fanfare ecosystem aims to have more than 25 million users and 5,000 brands
onboard, creating a total of 5 million shoppable videos, and generating US$1 billion worth
of social buying.
© Copyright 2017 by Fanfare Global Pte Ltd
5
...

The rapid convergence of social and e-Commerce has unlocked the new frontier of Social
Commerce, where trusted user-generated word-of-mouth videos are now indispensable
in the consumer purchase decision process.
RISE OF CONSUMER INFLUENCERS
In 2 to 3 years’ time, Consumer Influencers will be the next wave of social media influencers,
overtaking the current trend of micro-influencers dominating the social media scene,
resulting in a new trend called
Visual Word-of-Mouth
Marketing by Fans.
© Copyright 2017 by Fanfare Global Pte Ltd
7
...

According to We Are Social, there are
2.56 billion
global mobile social media users,
equaling
34% penetration
in 2017, and
1 million
new active mobile social users added
every day
2
.
Percentage of these users who use social media to research and find products to buy
have been increasing about 2.5% on a year-on-year basis
3
.
EFFECTIVENESS OF VIDEO AS A MARKETING TOOL
With video becoming an essential part of our daily life, companies are increasingly using
it as a marketing medium. The study on

how marketers will change their future content
activities

confirms the increasing focus on video usage among marketers. Among the
respondents, 75% have plans to increase their use of videos, compare with 73% on visual
images and 65% on blogging
4
.
2
Source: We Are Social.
https://wearesocial.com/special-reports/digital-in-2017-global-overview
3
Main reasons f...

The power of video to forge a personal connection with viewers cannot be overstated.
Video offers huge potential to break down barriers and attract new members of your
tribe
5
.
5
Source: Entrepreneur.com
https://www.entrepreneur.com/article/290356
© Copyright 2017 by Fanfare Global Pte Ltd
9
...

Only 20% of people read written content. But 80% are watching your videos
6
.
16 mins and
49 secs
is the average amount of monthly time a person spends watching online video
ads
7
.
The benefits of video marketing summarized in an article published by Bizness App
states that 4 times as many people would watch a product video than read about it; 92%
of mobile video viewers share videos with others, and the value of one minute of video
can be translated to
1.8 million words,
making it the single most practical use for your
marketing time and money
8
.
6
Source: Louder.online
https://louder.online/16-video-marketing-stats/
7
Source: comScore
8
Source: biznessapps.com
https://www.biznessapps.com/blog/5-things-need-know-video-marketing/
© Copyright 2017 by Fanfare Global Pte Ltd
10
...

Fanfare Roadmap

1
December 2016
Fanfare App development begins.
2
May 2017
Beta launch of Fanfare App with 20,000 users.
3
August 2017
Official launch of Fanfare App.
4
October 2017
Fanfare App hits 150,000 downloads.
5
January 2018
Official launch of Fanfare Brand App.
6
February 2018
Preparation for ICO.
Vincent Lim
Vincent Lim Co-Founder & CEO

Michael Chua
Michael Chua Co-Founder & CMO

Benny Phang
Benny Phang Co-Founder & CSO

Gerald Tan
Gerald Tan Co-Founder & CIO

Kenneth Ng
Kenneth Ng Co-Founder & CTO

Shaun Ang
Shaun Ang Head of UI/UX

Dong Le
Dong Le Senior Engineer

Wulf Kaal
Advisors Wulf Kaal Advisor

Ralph Liu
Advisors Ralph Liu Advisor

Gabriel Morey
Advisors Gabriel Morey Advisor

Ben Tuff
Advisors Ben Tuff Advisor

Lee Young Mo
Advisors Lee Young Mo Advisor

Brett Johnson
Advisors Brett Johnson Advisor

Kenneth Oh
Advisors Kenneth Oh Advisor

David Drake
Advisors David Drake Advisor

Alex Qian
Advisors Alex Qian Advisor

Alex Qian
Alex Qian
Advisor
Full stack development engineer
David Drake
David Drake
Advisor
Strategic Advisor
Advisor
INVESTMENT ADVISOR
Chairman of LDJ Capital
INVESTOR
Managing Partner at LDJ LP Fund Investments
Founder - LDJ Capital Inc
Key Advisor
INVESTMENT AND ICO ADVISOR
ICO Adviser
Chairman of LDJ Capital, LDJ Real Estate Group, Drake Hospitality Group
Founder & Chairman at LDJ Capital. Baanx.com Board Advisor. Leading figure within Cryptocurrency.
Chairman of LDJ Capital
Advisor
BlockChain Advisor
Chairman at LDJ Capital, Board Advisor at Ambrosus and LAToken
Chairman LDJ Capital
Financial Advisor
Advisor & Director on the Advisory Board
STRATEGY ADVISOR
Chairman LDJ Capital
Chairman at LDJ Capital
Founder and Chairman, LDJ Capital
Founder and Chairman, LDJ Capital
Advisor
FOUNDER AND CHAIRMAN, LDJ CAPITAL
David Drake is the Chairman of LDJ Capital
Chairman at LDJ Cayman Fund Ltd.
Investor Relations/Senior Advisor
Board Advisor
Founder and Chairman, LDJ Capital Inc. (New York)
Chairman At LDJ Capital
Board Advisor
#1 Crypto Expert on ICObench
Chief STRATEGY officer
Advisor, New York, USA
Advisor
Advisor
ADVISOR
Kenneth Oh
Kenneth Oh
Advisor
International Advisor
Advisor
Advisor
Ralph Liu
Ralph Liu
Advisor
Investment Banker, Venture Investor (Blockchain)
Vincent Lim
Vincent Lim
Co-Founder & CEO
Wulf Kaal
Wulf Kaal
Advisor
Token Model Advisor
Advisor (Blockchain Tech), HighTechBlock
Entrepreneur, Technologist, Professor
Blockchain advisor
?rypto economics, blockchain innovation and law expert. Advisor to several EU and US crypto companies. Ex-Goldman Sachs, Cravath.
Advisor. PR and Social Outreach
Blockchain Expert
Blockchain Expert
Advisor
Advisor