Gastery
Gastery
Token: WTR


Platform for HORECA Customer Service

ICO dates
Start date: 2018-05-01
End date: 2018-11-22

Registrated in: Russian Federation

Platform: Ethereum
Type: ERC20

PREMIUM ICO

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 12 days 9 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 18 days 14 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
Gastery categories
Big Data Business services Communication Cryptocurrency Entertainment Platform Software Tourism
Gastery whitepaper
Video
Gastery token sale
KYC passing required No | Whitelist No | Restriction for countries China,Singapore,USA
Soft cap 1,000,000 USD
Hard cap 8,000,000 USD
Tokens for sale 98,000,000
Token distribution in ICO
56%
56%
Price 1 WTR = 0.1 USD
Price in PreICO 1 WTR = 0.05 USD
Minimal investment 50 USD
Acceppting BCH,BTC,ETH,LTC
Bonus in ICO First round: 20%, Second round: 15%, Third round: 10%, Fourth round: 5%, Fifth round: 0%
Gastery is the eWaiter v2.0, next evolutionary stage development of the project. New conception, updated strategy and ambition goals. Gastery is a food-tech startup designed to automate interaction of restaurants and their visitors. Platform is based on the geolocation, blockchain technology & smart contracts, and use of QR codes. The value of this project for the HoReCa industry is to improve quality and speed of service as well as to raise income of catering facilities.


What is Gastery app about?

For guests of the restaurant it is:

  • eMenu
  • Reviews & rates for restaurants and dishes
  • Crypto cash-back for using the app
  • Useful tool for choosing the restaurant to spend time in
  • Possibility of payments inside the app
  • Possibility to pay the bill with help of cryptocurrency

For business it is:

  • Powerful marketing tool to attract new customers
  • Flexible loyalty & discount system in one application
  • Analytics 
  • Possibility to learn more about guests' habits and behavior
  • Downgrading costs
  • Increasing incomes with help of AI recommendation system for guests
Gastery news, social
Gastery search trends in Google
Random whitepaper excerpts

Content
1. Resume
3
2. Market Analysis: Volume and Trends
4
2.1 Global Market
4
2.2 St. Petersburg Catering Market
7
2.3 Needs and Trends of the Market
8
2.4 User Needs
11
3. Project Description
15
3.1 E-Menu
15
3.2 Comments and Reviews
16
3.3 Marketing and Analytics
17
3.4 Loyalty System
20
3.5 Automation and Payment of Orders
20
4. Token Model and Loyalty System
21
5. Business Model
27
5.1 Free Connection
27
5.2 Fee from Orders
28
6. Competitor Analysis
29
6.1 Conclusion
30
7. Marketing Plan
31
7.1 Attraction of Catering Facilities
31
7.2 Direct Sales
32
7.3 Partner Program
33
7.4 Attraction of Users
33
...

8. Financial Plan
36
8.1 Expenses
36
8.2 Breakeven Point and Revenues
37
9. Operation Plan and Team
38
9.1 Founders
39
9.2 Sta

41
10. Implementation Plan
42
11. ICO
46
11.1 Referral System
47
11.2 WTR tokens inside the Gastery app
48
11.3 Token purchase
49
11. Contacts
50
...

1. Resume
Abstract
This document is for potential investors of the Gastery project. It can help
them to form an opinion on the challenges which can be solved using this
service, and give them an understanding of the business model operation and
the bene

ts they can gain by investing in our project.
Please contact our team using contact details speci

ed in the ‘Contacts’
section.
Essence of the Project
Gastery is a foodtech startup designed to automate interaction of restaurants
and their visitors. Our service is based on the geolocation, blockchain system,
smart contract technologies, and use of QR codes. The purpose of this project
in the HoReCa industry is to improve quality and speed of waitressing on the
one hand, and to raise income of catering facilities on the other hand.
3
...

2. Market Analysis: Volume and
Trends
2.1 Global Market
HoReCa (Hotels, Restaurants, Catering), or the
hospitality industry, is the most pro

table and
fast developing

eld of modern economics. The
HoReCa global market is highly intensive with
regard to the key market parameters: capital,
management, marketing and personnel, which
greatly increases the level of competition and
impedes appearing of new market players.
HoReCa – 1 %
For the last several years, the global market of the
hospitality industry showed moderate general
Share of HoReCa in world GDP
growth. As of 2016, the market volume was appraised as $3 trillion, and by
2021 the growth up to $4 trillion is anticipated.
According to the analytical review, in 2017, the market segment grew and
amounted to $3,841.9 bln, i.e. it showed an increase by 30.2% as compared to
2014 and by 10% as compared to 2016. In 2017,

gures of many industry

$ 2.955 billion
$ 3.491 billion
$ 3.841 billion
$ 4.023 billion
2014 year
2016 year
2017 year
2018 year
Growth of the market of public catering in Russia
Key trends of the Russian catering market are the market stagnation and drop
in restaurant attendance as a result of drop in people’s income. In this context,
the shift in user priorities towards more a

ordable catering facilities
throughout the country became a well understandable speci

c feature of the
target audience of our application.
Casual dining – 62.9 %
Fast Casual – 20.7 %
Fast food – 7.2 %
Fine dining – 6.2 %
CoffeShops – 3 %
Segmentation of the catering market
Another key trend today is the rapid development of high-tech services—food
delivery from restaurants, reservation of tables, take away service, and mobile
5
...

loyalty systems. This is no surprise. People prefer comfort provided by
technologies. At

rst, people ordered food by phone, later they started using
the Web, and now they choose and order food in apps.
The same trend is seen in the o

ine waitressing: at

rst, waiters and cashiers
took orders on paper, later they used POS terminals, after that there was a
gradual transition to self-service using electronic kiosks and mobile terminals,
and the next step will be a mobile solution using which everyone will be able to
place an order.
6
...

2.2 St. Petersburg Catering Market
Initially, we plan to develop the application and the service in St. Petersburg, so
let us consider the key

gures for this city.
We choose this region for entry to the market due to the fact that according to
surveys the growth rate of the St. Petersburg catering market outruns average
data for Russia and even for Moscow.
Analysis of the Village shows that in 2016 the number of cafes and restaurants
in St. Petersburg grew by 9%, and in 2017 amounted to 7,500 facilities. There
are 86.6 seats per 1 thousand citizens. According to Petrostat, for the period
from January to August 2017 sales in the catering segment amounted to 46.5
bln. rubles, which is 3.7% higher than the sales for the same period of 2016.
Saint Petersburg
2016 year
6880
catering fascilities
2017 year
7500
9%
establishments
86,6
seats per 1
thousand citizens
46,5
billions
market value in the
<...

2.3 Needs and Trends of the Market
With every passing year information technologies deeper penetrate into our
life. Online banking, calling of a taxi, paying for mobile communications, food
delivery—all this routine actions are transferred to smartphones, and now
people do not remember that there was the time when these actions were
performed in another way.
But until recently, the restaurant industry was quite conservative about such
kind of novelties in respect to visitors of catering facilities. Automation began
with the own ‘kitchen’ of restaurants and penetrated into their business
processes. Here a lot of large and small players act (among them IIKO, R-
keeper, Tillypad, Jowi) but they still interact with their guests in a form of face-
to- face contact and o

er them a hard copy of their menu.
Delivery
Taxi
Hotels
Shops
Banks
Restaurants
8
...

Gastery Roadmap

1
JANUARY 2017
Inception of the Idea
2
JANUARY - JULY 2017
Market Research
3
SEPTEMBER - NOVEMBER 2017
Preparation for a pre-SALE
4
DECEMBER - FEBRUARY 2018
Token pre-SALE
5
MARCH - MAY 2018
Preparation for the ICO, application alpha-test.
6
JUNE 2018
Application beta-test
7
JULY 2018
Start of monetization.
8
AUGUST 2018
Setting up a local exchange.
9
SEPTEMBER 2018
Scaling (expansion to the largest Russian cities).
10
OCTOBER 2018
Development
11
NOVEMBER 2018
Beta-test of the restaurant authomatization system
12
DECEMBER - JANUARY 2019
Expansion to the regions
Roman Karimov
Advisors Roman Karimov Strategic Advisor

Ilya Orlov
Advisors Ilya Orlov Advisor, CO-founder of TravelChain

Petlyuk Vladislav
Advisors Petlyuk Vladislav Advisor, Owner of CoffeeIn

Nikita-Vishnyakov
CO-founders Nikita-Vishnyakov CEO / CO-founder

Ilya Pankratov
CO-founders Ilya Pankratov CTO / CO-founder

Igor Plotnikov
CO-founders Igor Plotnikov CSO / CO-founder

Pavel Krishtopa
Team Pavel Krishtopa Sales manager

Mohamed Chetouane
Team Mohamed Chetouane Copywriter & Translator

Kiruhina Maria
Team Kiruhina Maria UX/UI Designer

Vadim Chizhkov
Team Vadim Chizhkov Blockchain developer

Igor Plotnikov
Igor Plotnikov
CSO / CO-founder
Co-Founder and CWO
Ilya Orlov
Ilya Orlov
Advisor, CO-founder of TravelChain
CEO/Co-Founder
Advisor, CO-founder of TravelChain
Ilya Pankratov
Ilya Pankratov
CTO / CO-founder
Co-Founder and CTO
Mohamed Chetouane
Mohamed Chetouane
Copywriter & Translator
Copywriter
Pavel Krishtopa
Pavel Krishtopa
Sales manager
SMM manager
Roman Karimov
Roman Karimov
Strategic Advisor
Investment Advisor
Advisor
Investment Advisor
Strategic Advisor
ICO Advisor
ICO Advisor
Head of Advisory Board
ICO and Business Strategist
Advisor
ICO and Business Strategist
ICO Advisor
Investment Advisor
ICO and Business Strategist
Investment Advisor
Investment & TGE Advisor
Investment Advisor
Vadim Chizhkov
Vadim Chizhkov
Blockchain developer
Back-end developer