GATCOIN
GATCOIN
Token: GAT


The new currency of digital shopping

ICO dates
Start date: 2017-12-17
End date: 2018-01-05

Registrated in: Hong Kong

Platform: Ethereum

PREMIUM ICO

https://www.gatcoin.io/ Screenshot
GATCOIN categories
Platform
Video
GATCOIN token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 14,500,000 USD
Tokens for sale 115,000,000
Token distribution in ICO
50%
50%
Price 0.20 USD
Price in PreICO 1 ETH = 17,760 GAT
Acceppting ETH
Bonus in ICO
Pre-sale +20%
GATCOIN news, social
GATCOIN search trends in Google
Random whitepaper excerpts

This document is for informational purposes only and does not constitute an offer or solicitation to sell
shares or securities in GATCOIN or any related or associated company. Any such offer or solicitation will
be made only by means of a confidential offering memorandum and in accordance with the terms of all
applicable securities and other laws.
Vision
At GATCOIN we envision a unified world of rewards, where consumers no longer have to join multiple
loyalty, rewards and point programs and carry many cards and apps. A future where customer-centric
companies will be rewarded with higher consumer engagement, greater brand awareness, and ultimately
better business results. Where dead points who benefit no one, are a thing of the past and every promotion,
coupon and reward finds a home with the consumer that values it.
GATCOIN - Simply rewarding
.
2
...

Abstract
Loyalty points, discount codes and store coupons are, for the most part, illiquid. For a variety of reasons,
consumers possess a disproportionate amount of coupons for stores they don’t visit, products they don’t
want or loyalty points they do not take products from. Merchants and big chains devote a lot of resources
to keep track of loyalty points, and to market their programs. However only a small percentage of these get
converted into products people actually buy, resulting in significant wasted resources. Eventually users are
paying for points they don’t use. GATCOIN is a platform which allows the
secure exchange of Merchant
Tokens and enables low cost cross-border payments and microtransactions. This will add liquidity to
currently unused (and often thrown away) coupons and loyalty points. Being able to exchange these
Merchant Tokens creates a situation where they have actual value to someone. And as they have value they
are no longer considered spam. Doing this on the blockchain mean...

Table of Contents
Table of Contents
4
Introduction
5
The Current Reward Points Ecosystem
5
The Problem
5
The Solution
6
The GAT System
7
Introduction
7
Example Use Cases
8
9
System objectives
9
Value proposition
10
Why Blockchain?
12
GAT and Merchant Tokens
13
Merchant Tokens
13
GAT
14
Consumer Targeting
17
Patent-pending A-Drop
TM
technology
17
GAT holder incentives
19
GATCOI
N’s patent
20
Technology
20
Go to Market Strategy
22
Revenue Model
22
1. Merchant Fees
22
Merchant adoption and anchor client
23
Development Partners
23
GATCOIN Roadmap
25
The Team
25
Core Team
26
Advisory Team
28
Location
29
Token Sale
30
4
...

Token Distribution
30
Token Sale Timeline
31
31
Use Of Proceeds
32
32
Risks
34
Miscellaneous
37
Disclaimer
37
Contact details
38
Thank you.
38
Introduction
The Current Reward Points Ecosystem
The global incentives and rewards industry is estimated to be worth around US$320 billion in 2017, and is
growing at 6% per annum. However, there is a shocking level of under-utilization. Although the average
consumer is a member of at least 29 incentive programs, 76% of the consumers simply do not use their
shopping incentives
1
. According to the 2016 Bond Loyalty Report, which queried 12,000 Americans and
7,000 Canadians about their 280 loyalty programs across all industries, the percentage of active members
was only 50 percent and of these a full one-fifth had never redeemed their rewards. The same report also
showed that loyalty rewards members who do not make redemptions were 2.7 times more lik...

infl
exible nature of retail points and shopping incentives, meaning users aren’t easily able to transfer,
exchange or sell them to other users. Customers interested in a brand or product don’t have easy access to
any potential coupons for the product or service they would actually like to buy. Oftentimes these coupons
are given in the form of actual paper coupons or store cards to save loyalty points. Both are highly
impractical for usage on a daily basis as they all have to be constantly carried around in physical wallets.
Merchants have a hard time retaining customers. Prior to the digital information age, comparing different
offers was a lot harder than it is nowadays with online price comparisons and reviews. Today, consumers
are much more likely to switch to whichever is the cheapest, or has the highest reviews. Brick-and-mortar
merchants (offline stores) face an even tougher challenge without the rich data set of their online
competitors to target consumer groups by demographics, spending preferences ...

“tokenized” and air
-dropped by geolocation as cryptocurrencies to customers on the GATCOIN blockchain.
The key feature of the GATCOIN system is that branded Merchant Tokens can be freely traded for GAT,
a public cryptocurrency like Bitcoin or Ethereum. Customers can now take GAT to any exchange in the
world and trade them for real cash. The ability to convert incentive points into real money frees the customer
from any single points ecosystem. It also allows consumers to achieve 100% utilization of their disparate
incentive
points.
The GAT System
Introduction
The proposed GAT System provides the solution to the mentioned problems. This chapter will describe the
way in which the GAT System is the solution and even adds extra functionality and benefits to its
stakeholders. The GAT System is a broader enterprise system through which global merchants may issue
their own branded digital tokens that can be used as discounts, gift cards and other promotional offerings.
These tokens are ...


GAT Exchange:
a full feature cryptocurrency exchange where members can trade Merchant Tokens
for GAT and trade GAT for other public cryptocurrencies such as Bitcoin and Ethereum

GAT Network:
private consortia networks on which Merchant Tokens are circulated

A-Drop
TM
Delivery System:
a patent-pending cryptocurrency delivery system that allows merchants
to airdrop tokens to specific groups of consumers by demographic, spending preference, and especially
by geolocation (i.e. all users in a certain radius)
Example Use Cases
Thomas
Thomas is walking through the city center. His favorite store is one block away. He is not planning to go
there, he is just walking around, enjoying the day when his mobile phone shows the notification “Brand A
has just airdropped a 30% discount for their new sn
eaker series into your GAT wallet!” Thomas, a fan of
Brand A, and being pretty close to it, he walks to the store and checks out the new ...

System objectives
The primary objectives of the GAT System are:

Sofa-to-Store Marketing:
The GAT System puts power back in the hands of brick-and-mortar
retail
stores. GATCOIN’s A
-Drop
TM
technology allows merchants to send digital tokens to mobile
phones by geolocation, demographics, and spending preferences. This is intended to drive real-time
foot traffic into stores, at which point, in-store shopper marketing strategies can be used to bring
consumers to the “zero
-moment-of-
truth” (ZMOT)
2
of their purchase decisions.

Cryptocurrency Exchange for the Masses:
The GAT Exchange will be a full-feature
cryptocurrency exchange that is purpose-built for a mass consumer audience. Each holder of
Merchant Tokens is a GAT Exchange cryptocurrency exchange account holder. GATCOIN seeks
to drive mass consumer awareness and engagement with not just Merchant Tokens and GAT, but
with all other cryptocurrencies tha...

GATCOIN Roadmap

1
Aug 2017
Listing applications with multiple crypto-currency exchanges around the world for trading of GAT Coins post Public Token Sale
2
Sep 2017 – Jan 2018
Private/Public Token Sales of 200,000,000 GAT Coins
- Private Sale on 28 Sep: 70m GAT
- Public Pre-Sale on 28 Oct: 15m GAT
- Public Token Sale on 15 Dec: 115m GAT
3
Nov 2017
GAT Wallet App Prototype (Proof of Concept) launched to demonstrate token circulation, token spend, token exchange
4
Dec 2017 – Jun 2018
Continued Development Period
Integration of SLL with GAT Wallet, GAT Marketplace, GAT Exchange
Integration of A-DropTM with GAT System
Integration of SKPJ & Cotoco network clients
Integration of Payment Gateways
5
June 2018
GAT Exchange public launch
GAT Wallet, GAT Marketplace Beta Launch
6
July 2018 – Sep 2018
Further Development
De-bugging and testing
7
Oct 2018
GAT System Full Launch
Derek Kwik
BOARD OF ADVISORS Derek Kwik Board of Advisors, GATCOIN

Ross Stokes
BOARD OF ADVISORS Ross Stokes Board of Advisors, GATCOIN

Hans Lindroth
BOARD OF ADVISORS Hans Lindroth Board of Advisors, GATCOIN

Takaya Imai
BOARD OF ADVISORS Takaya Imai

Behrang Khorsandian
BOARD OF ADVISORS Behrang Khorsandian

Simon Cheong
LEADERSHIP Simon Cheong Founder & CEO, GATCOIN

Wei-Tek Tsai
LEADERSHIP Wei-Tek Tsai Senior Executive Advisor, GATCOIN

James Kong
LEADERSHIP James Kong Senior Dev Advisor, GATCOIN

Karandeep Singh
LEADERSHIP Karandeep Singh Founding Dev Engineer, GATCOIN

Chris Tong
LEADERSHIP Chris Tong Digital Marketing Manager, GATCOIN

Sarah Berberich
LEADERSHIP Sarah Berberich Founding Web Developer, GATCOIN

Samson Lee
LEADERSHIP Samson Lee Senior Executive Advisor, GATCOIN

Yoshimitsu Jimmy Homma
LEADERSHIP Yoshimitsu Jimmy Homma Japan Advisor, GATCOIN

Stephen Davis
LEADERSHIP Stephen Davis Founding UI/UX Engineer, GATCOIN

Tudor Barbulescu
LEADERSHIP Tudor Barbulescu Product developer, GATCOIN

Belinda Hau
LEADERSHIP Belinda Hau Strategy & People Operations, GATCOIN

Behrang Khorsandian
Behrang Khorsandian
Advisor
Co-Founder Ten8 Capital, Co-founder Ten8 Services
James Kong
James Kong
Senior Dev Advisor, GATCOIN
Community Technical Developer
Ross Stokes
Ross Stokes
Board of Advisors, GATCOIN
Samson Lee
Samson Lee
Senior Executive Advisor, GATCOIN
Founder & CEO of CoinStreet
Chairman of Greater Bay Area TechFin Asso. CEO of CoinStreet. Co-Founder of Ethereum S.China communities.
Founder & CEO of CoinStreet
Asia President, Next.TV Inc.
Founder & CEO, Coinstreet
Stephen Davis
Stephen Davis
Founding UI/UX Engineer, GATCOIN