GOeureka
GOeureka
Token: GET


Future of Online Hotel Booking

ICO dates
Start date: 2018-03-31
End date: 2018-06-15

Registrated in: Singapore

Platform: Ethereum
Type: ERC20

PREMIUM ICO

HARA

Empowering billions by utilizing a global and transparent data exchange.
Ends in 18 days 13 hours
Goal: 17,000,000 USD
Price: 1 HART = 0.059 USD

Dominium

Dominium Blockchain – The one-stop-platform for everything to do with property anywhere in the world!
Ends in 12 days 10 hours
Goal: 17,500,000 USD
Price: 1 DOM = 0.25 EUR
https://goeureka.io/ Screenshot
GOeureka categories
Business services Cryptocurrency Platform Smart Contract Tourism
GOeureka whitepaper
GOeureka token sale
KYC passing required Yes | Whitelist No | Restriction for countries USA, China
Tokens for sale 600,000,000
Token distribution in ICO
60%
60%
Price 0.01 = 30 GET
Acceppting ETH
GOeureka news, social
GOeureka search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
1.0
Introduction
2.0
Industry Overview
2.1
History of OTAs
2.2
How Reliant are Hotels on OTAs?
2.3
Effects of OTAs’ Influence on Hotels
3.0
Introducing A Tech Partner For Hotels
3.1
Revenue Model
3.2
Re-Booking Function
3.3
Pledging Transparency
3.4
Integration with Hotel Inventory and Loyalty Programs
3.5
Transforming Loyalty Programs with Blockchain
3.6
Product Overview
4.0
The Website
4.1
The App
4.2
Blockchain and Smart Contract
4.3
GO Token
5.0
GO Token Sale
5.1
GO Debit Card
5.2
Distribution of Funds
6.0
Roadmap
7.0
GO’s Marketing Initiative
8.0
Team GO
8.1
Advisors
2
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GOeureka: Next-Gen Solution Shaping the Future of Online Hotel Booking
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1.0
INTRODUCTION
Blockchain hotel booking platform
unlocking unprecedented value
for hotels and customers worldwide
The emergence of online travel agencies (OTAs)
perfectly demonstrates the value of leveraging
new technologies to disrupt existing industries.
OTAs have an undeniable advantage over an
individual hotel’s online presence as they can
capatilize on consumers’ demand for low prices
and options by aggregating their room inventory
from different hotel groups and partners.
Today OTAs are growing and generating
higher revenues than ever before and this has
had a direct impact on the hotel industry.
Consumers and OTAs are reaping the benefits
of this business model; however, traditional
institutions that are slow to adapt digitally or
resist the growth of OTAs risk being left
behind. Increasingly, we are seeing the industry
move toward a situation where the business of
providing goods or services is significantly less <...

2.0
INDUSTRY OVERVIEW
Global travel industry revenue
US$
8,736.1
BILLION
US$
5,880.4
BILLION
In 2015, the global travel industry generated
US$5,880.4 billion in revenue. By 2020, the
global travel industry is forecast to hit
US$8,736.1 billion. The hotel sector accounts for
14.1% of total industry revenue (US$716.4 billion
in 2015), making it the second largest segment
of the travel industry.
2
When it comes to hotel bookings, OTAs make
up nearly 70% of all online bookings
3
and their
market growth has been at the expense of
hotels’ direct bookings. Hotels are losing
ownership of their consumers as the OTA
stronghold increases. This provides OTAs
greater leverage over hotels, placing them in
a strong position when negotiating
commission rates with hotels.
2015
2020
2.1
HISTORY OF OTAS
Rapidly growing since their introduction in
the 1990s, OTAs’ ...

2.3
EFFECTS OF OTAS’
INFLUENCE ON HOTELS
The increasing influence of OTAs over hotels
has had severe effects on hotel margins,
especially for smaller hotel brands. While
larger hotel chains are able to negotiate
lower commissions given their global
exposure and market strength (~15%–25%),
independent brands face OTA commissions
as high as 30% of the room fee.
5
Small hotels either have to increase their price per
room or be forced to reduce their profit margins to
survive in an OTA-controlled environment. In many
cases, hotels are also limited by OTAs’ insistence
on best price guarantee and rate parity. Partner
hotels have signed agreements with OTAs which
ensure that rates offered on these sites
match those listed on the hotel-owned website.
6
Although this may appear beneficial to consumers,
hotels are left with little to no flexibility to increase
profitability or attract customers to their
website for dir...

3.0
INTRODUCING A TECH
PARTNER FOR HOTELS
“We provide an affordable and efficient
platform for hotels and consumers to directly
engage and transact with each other,
removing the inequitable commissions to
OTAs that ultimately decrease hotels’ margins
and increase consumer prices.”
– GOeureka CEO, Manraj Rai
In response to the growing power of
OTAs, GOeureka (GO) is dedicated to becoming
an unbiased and transparent technology
partner for hotels by providing a
commission-free online booking platform that
leverages blockchain technology to transform
traditional loyalty programs and deliver
increasing value to all consumers.
Consumers
increasingly
expect
personalized travel offerings and digitally-
enabled one-stop services; the growth of OTAs
is in part a testament to that. The GO platform
includes a web-based inventory management
system for hotels, web-based booking
engines for rooms and service...

3.1
REVENUE MODEL
GO will charge hotels that do not adopt the
Re-Booking feature an affordable fixed fee on a
monthly basis to list their inventory on our
platform. GO will also charge a 5% transaction fee
for all payments made via credit cards and crypto-
currencies accepted as a mode of payment (e.g.,
Ether, Bitcoin).
Payments made using GO Tokens will NOT be
charged any fees on our platform. This is to
protect the interest of all our token holders
moving forward.
GOeureka: Next-Gen Solution Shaping the Future of Online Hotel Booking
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7
...

3.2
RE-BOOKING FUNCTION
How It Works
1
Customers search the
GOeureka platform for
their next hotel stay. Hotel
information, booking rates
and services are
displayed. Interoperable
loyalty program and
re-booking features are
available to customers.
2
Hotels update their rates
multiple times a day. Our
unique algorithm will
automatically re-book
existing customers’ bookings,
(at no extra cost) when the
hotel reduces their rates
ensuring that you always get
the lowest possible price.
3
Customer receives
price drop notification
and the difference is
credited back to the
users account.
GO is also introducing a patent-pending Re-
Booking algorithm function as an added-value
service for customers to obtain the best value
for rooms (due to fluctuating prices). Hotel
room prices are updated several times a day.
When the hotel rate drops, the Re-Booking ...

3.3
PLEDGING TRANSPARENCY
With accountability being a key feature of
blockchain technology, GO is planning to
utilize this technology to ensure transparency
and accountability on its platform. GO also
plans to replace traditional pay-to-play
arrangements employed by OTAs by pledging
to remain unbiased and not charge commissions
for paid search placements or exclusive
promotions on the platform.
With GO, hotels no longer have to pay for
visibility on its site. All displays and search
results will be based on the hotels’
performance, utilization of features on the GO
platform, and reviews by customers.
3.4
INTEGRATION WITH HOTEL
I NVENTORY A N D LOYA LT Y P R OG R A M S
For hotels that wish to integrate, GO will provide
APIs for these hotels to link their inventory and
reservation
systems.
Well-documented
guides, tutorials, and account management will
be available for the hotel IT departments to
unde...

GOeureka Roadmap

1
Dec 2017 – Feb 2018
Development of MVP
and smart contract.
Presale of GO Tokens.
2
Mar 2018 – Aug 2018
Launch of GO Token Sale.
Development of App and
Booking website.
Marketing and connecting
with potential partners.
3
2019
Build key partnerships with
Hotel groups.
Develop loyalty network for
interoperable points spending
on platform.
Development of multiple
cryptocurrencies payment.
Launch of augmented
reality feature.
4
Sep 2018 – Dec 2018
Launch of product Beta test with partner
hotels.
Product market launch.
Development of loyalty points.
GO platform to launch and accept bookings.
Launch of digital marketing campaign
and customer acquisition program.
5
2020
Expand loyalty network across industries.
Have global market reach.
Develop loyalty network blockchain.
Exploration of customer big data and analytics.
Launch of entertainment feature.
Manraj Rai
Manraj Rai Founder & Chief Executive Officer

Justin Lim
Justin Lim Co-Founder & Chief Growth Officer

Tej Bhuller
Tej Bhuller Co-Founder & Chief Operations Officer

Per Lind
Per Lind Chief Strategic Officer, Member of IOTA Foundation and  Founder of IOTA Lab Asia and India

Chan Huan Gee
Chan Huan Gee Chief Visionary Officer Ex-Country Director, Agoda

Ray Lee
Ray Lee Blockchain Developer

Shuk Huay Koh
Shuk Huay Koh Chief Product Officer

Lisa Yeoh
Lisa Yeoh Project Manager

Louise Daley
Louise Daley Deputy Chief Executive Officer Asia Pacific, AccorHotels

Andras Kristof
Advisors Andras Kristof Chief Technology Officer Yojee Limited

Trond Vidar Bjoroy
Advisors Trond Vidar Bjoroy Head of Product Development and Implementation, ATPI

Subhajit Mandal
Advisors Subhajit Mandal CFA-Director, LumenLab–MetLife Innovation Centre

Rhenu Bhuller
Advisors Rhenu Bhuller Partner and SVP, Frost & Sullivan

Andras Kristof
Andras Kristof
Chief Technology Officer Yojee Limited
Technical Advisor
CTO at Yojee, Founder and CEO of Fembusa Terminals Pte Ltd x
Corporate Blockchain Analyst
CTO, Yojee
Advisor - Blockchain Architect, ICO Advisor
SMART CONTRACT DEVELOPER AND TECHNICAL ADVISOR
Akomba Labs, Blockchain Advisor
Per Lind
Per Lind
Chief Strategic Officer, Member of IOTA Foundation and  Founder of IOTA Lab Asia and India
Co-Founder and CSO
IOTA Founder
Business Development Advisor