Hamster Marketplace
Hamster Marketplace
Token: HMT


A niche between Kickstarter and Amazon

ICO dates
Start date: 2018-02-19
End date: 2018-03-19

Registrated in: UK

Platform: Ethereum
Type: ERC20

PREMIUM ICO

http://hmstr.io/ Screenshot
Hamster Marketplace categories
Retail
Video
Hamster Marketplace token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 2,000,000 USD
Hard cap 14,000,000 USD
Tokens for sale 10,000,000
Token distribution in ICO
70%
70%
Price 1 HMT = 2 USD
Price in PreICO 1 HMT = 1.6 USD
Acceppting BTC, ETH, LTC, DASH, XMR, Various
Hamster Marketplace news, social
Hamster Marketplace search trends in Google
Random whitepaper excerpts

Table of contents
1.1.
What Is The Hamster Marketplace Project?
1.2.
The Problem With Online Marketplaces
2
Hamster Marketplace - the digital revolution in
online trading
2.1.
An Introduction To Marketing Niche Products
2.1.1.
How Inventions Achieve Global Success
2.1.2.
What Happens To The Unlucky?
2.2.
Filling The Chasm In The Market
2.2.1.
The Marketplace as Incubator: from DIY to
Factory, from Local to Global
2.2.2.
Four Factors For Success: Why Hamster
Marketplace Will Take O

EXTRA
Key Characteristics of Hamster Marketplace: Market Analysis
02 — Table of contents
3
Sale of the Hamster Marketplace tokens
3.1.
Hamster Marketplace Project
3.2.
The tokenisation of the Hamster Marketplace Project
3.3.
Privileges of HMT token owners
3.3.1.
Possibility to pay service fee with HMT tokens
3.3.2.
Tool for sale...

Sale of the Hamster Marketplace tokens
3.4.
The terms of the sale of Hamster Marketplace tokens
3.4.1.
The Terms Of The Hamster Marketplace Project
3.4.2.
Token Distribution
3.4.3.
Target Indicators Of Funds Raised Via Hamster
Marketplace Sales
3.4.4.
The predicted indicators for the platform’s work,
depending on the funds raised
EXTRA
Forecast platform performance, depending on the funds raised in
terms of the crowdfunding company
EXTRA
with raising $2 000 000
EXTRA
with raising $7 000 0000
EXTRA
with raising $14 000 0000
03 — Table of contents
4
Hamster Marketplace Project Plan
4.1.
Roadmap For Hamster Marketplace*
4.2.
How Hamster Marketplace will attract vendors
4.3.
How Hamster Marketplace will attract buyers
4.4.
KPI KPI of the Hamster Marketplace in 2020
...

1.1.
What Is The Hamster
Marketplace Project?
We are a unique decentralized trading platform. Hamster
Marketplace gives novice and local producers a way to sell niche
electronics to a hungry market without a single middleman.
Hamster Marketplace will open the niche electronics market to thousands of
vendors around the world who cannot a

ord to sell through current
platforms. It will allow millions of buyers to find one-of-a-kind products and
buy them without a middleman’s markup. The marketplace will be run by the
producers themselves (using the Emercoin open blockchain voting system).
Funds for launching and developing Hamster Marketplace will be raised
through the public distribution of HMT tokens during the token sale,
launching in February 2018.
05 — What Is The Hamster Marketplace Project?
...

1.2.
The Problem With
Online Marketplaces
Retail has evolved rapidly over the last two decades and has
permanently changed the purchasing habits of hundreds of millions
of people. Online stores have become the true giants of the retail
industry, guaranteeing phenomenal future growth for the industry.
Brick and mortar chain stores are hanging in, but their success
increasingly depends on the inertia of the purchasing habits of older
generations, and a few price advantages of in-store discounts, both
of which are dwindling fast as internet technology develops.
06 — The Problem With Online Marketplaces
Walmart, 2015 - stock photo by Phil Zelmann
...

At the same time, ecommerce platforms have worked hard to create
the most convenient user experience possible. Payment systems,
delivery services and brand marketing operate on a “global” scale. This
means users will find ads in their own language no matter what site
they’re visiting, be able to pay with a card from their local bank, and
have the product delivered to them, even from overseas.
However, despite the customer experience being so much more
e

cient, the back-end retail processes have not seen the same
transformation. Old retail mechanisms persist, keeping prices from
dropping any further. The middleman still takes his cut.
Even today, outdated and costly business processes developed in the
golden age of o

ine retail continue to shape ecommerce.
These mechanisms force e-vendors to:
freeze financial resources in “accounts receivable” with long-term
payouts;
bear the costs for delivering product to storage facilities;
...

2.1.
An Introduction To Marketing Niche
Products
The degree of di

culty in promoting a niche product strongly
depends on the size and hype of the niche within the mainstream
market:
An established niche
. This niche is open, well-known, and its target
audience has already assembled. The instruments for seizing it are
well-known and they work. It is usually occupied by a relatively
stable collection of competing producers.
A young niche.
This market segment is also open, partially known,
and with a target audience that has been identified but is
unstructured. The instruments for seizing it are well-known. The
range of products is dynamic; new producers are constantly entering
the market with competing products.
A fresh niche.
This niche is either unknown or known very little, and
its target audience has not been studied. The instruments for seizing
it do not yet work or have not been solidified. It may be occupied by
...

A fresh niche is composed of a plethora of unknowns:
Even the target market of the product may be unknown. In
many cases, the new invention begins its life in the hands of a
group it was not intended for.
Instruments for capturing the market are unknown or do not
work.
Newcomer products su

er from the
paradox of
“the lemon strainer”
: a product whose idea is
instantly recognizable, but at the same time can’t
be helped by basic marketing strategies such as
SEO or context. The reason? If you didn't already
know about the existence of a strainer, you would
never even think: “I need to get myself a thingy
which won’t let pips fall in my tea when I’m
squeezing lemon into it.”
10 — An Introduction To Marketing Niche Products
...

Vendors in a young niche experience di

culties because their target
audience, while known, is scattered across di

erent sectors. For example,
the target audience for the children’s tablet PlayPad is a percentage of the
“parents with young children” market. The instruments for accessing this
sector are familiar, and they work, but to “fish out” your share of this
sector you would need to reach users that manually search for your
product or get in front of the whole market. This means expenditure for
marketing has to cover an audience several times larger than the target
audience itself.
This is the price of forming a niche. It is unmanageable for the majority of
indie-projects, which is why many producers in a young niche stay local.
They simply don't have the resources to market on a global scale.
Nonetheless, an invention created in someone’s garage yesterday can
become a global phenomenon today.
11 — An Introduction To Marketing Nic...

Hamster Marketplace Roadmap

1
2017 The idea of the project
Involvement of advisors and financing for ICO
2
Q4, 2017 Funding for development
and launch of the marketplace via ICO-placement of HMPT tokens (Hamster MarketPlace Token)
3
Q1-Q3, 2018 Alpha version
development of an alpha version of the marketplace, recruitment of vendors.

In addition to technical readiness, the platform will be recognized ready for public release in case of at least 300 involved manufacturers.
4
Q4, 2018 Starting a public beta
Developing a system for decentralized platform management by vendors.
5
2019 Reaching the planned targets of at least 3500 vendors and 3,8 million customers
Testing of decentralization systems; preparation for the transfer of platform management to vendors.
6
2020 Transition of Hamster Marketplace under the control of vendors during the closed business-ICO
Closing of the project`s obligations to the investors of the first ICO.
Yegor Kotkin
Yegor Kotkin Chief Operating Officer

Chris Lovell
Chris Lovell Community outreach partner

John Pawin
John Pawin Project manager

Valentin Savchenko
Valentin Savchenko Director of Digital Marketing

Johannes Kanter
Johannes Kanter Google marketing specialist

Kirill Pyzhyanov
Kirill Pyzhyanov Investor Relations Officer

Nikolai Zaitsev
Nikolai Zaitsev ICO analyst

Jevgenia Savchenko
Jevgenia Savchenko Project manager

Sofiya Romanovskaya
Sofiya Romanovskaya Community manager

Nurlan Abdrassilov
Nurlan Abdrassilov Head of Communication

Kilian Kaminski
Advisors Kilian Kaminski NKAM / Program Lead Certified Refurbished DE Marketplace

Stan Polozov
Advisors Stan Polozov CMO of Emercoin

Oleg Khovayko
Advisors Oleg Khovayko CTO of Emercoin

Dmitry Pavlyuchenkov
Advisors Dmitry Pavlyuchenkov Chief Strategy and Marketing Officer of IIDF

Christopher Cowles
Advisors Christopher Cowles Experienced business and technology strategist

Nodari Kolmakhidze
Advisors Nodari Kolmakhidze CIO at Cindicator ICO

Rinat Arslanov
Advisors Rinat Arslanov CEO of Revain ICO

Michael Inoma
Advisors Michael Inoma Line of Business Lead in Customer Excellence and Trust and Safety eBay Inc.

Valentin Savchenko
Valentin Savchenko
Director of Digital Marketing
CMO WinWin Solutions, Estonia
CMO OF UPLINE ICO
Chief of Digital Marketing HashCoins OÜ
WinWin solution - CMO in WinWin solution
Head of PPC
CMO OF UPLINE ICO
Johannes Kanter
Johannes Kanter
Google marketing specialist
Marketing team leader
Nurlan Abdrassilov
Nurlan Abdrassilov
Head of Communication
Chief Operating Officer
Stan Polozov
Stan Polozov
CMO of Emercoin
Oleg Khovayko
Oleg Khovayko
CTO of Emercoin
Blockchain and security Advisor CTO, EmerCoin
Nodari Kolmakhidze
Nodari Kolmakhidze
CIO at Cindicator ICO
Chief Investment Officer
Financial Advisor
Product Advisor
Rinat Arslanov
Rinat Arslanov
CEO of Revain ICO