HARA search trends in Google
Today society produces a huge amount of data each and everyday. In 2016, we generated
16.1 zettabytes of data and that number is expected to grow ten-fold by 2025. From healthcare,
education, public transportation, technological innovation to urban planning, the growth of
real-time data is significant in improving decision-making on many levels. Data is now a vital
element of all aspects of our daily lives, not only for business operations but also for consumers,
governments, and society at large. It is addressing a range of societal issues and creating a more
prosperous, safer, and healthier future for the next generations.
However, only a small fraction of data is analyzed. Many organizations have collected vast
amounts of data just to let it sit dormant in silos. Furthermore, users who have access to the
internet are losing the value of their own data to few centralized platforms. Those who are
digitally excluded, while also generating data everyday, are losing even more value because...
Before the democratization of data, different silos of data sets were not linked together and
were controlled by separate central institutions. Therefore, these use cases below will be difficult
to realize without HARA’s decentralized data exchange. Some of the immediate benefits that
players will see:
Financial institutions can now access new segments to provide low-cost banking services
Insurance companies can now provide products that leverage better climate forecasts and
Green energy companies can use enriched data to further innovate in renewable local
Data companies can build sophisticated credit scoring models for untapped segments
FMCG companies or retailers can provide customers with traceability information
Certification agencies can receive information to certify and monitor real-time certification
HARA - The Equality Solution
Total Addressable Market (TAM)
Demand for Data
HARA Data Exchange Platform
Use of Funds
Established in 2003 as Mediatrac, Dattabot’s origins were “big data” and content acquisition
from online and offline sources. Our company amassed an immense volume of data in its
linguistic database and through AI applications, enabled computers to understand, digitize
and curate Indonesian-language-content from all media sources. From this platform, we aided
business customers with data-driven consulting services, geo-demographic data, and media
In 2016, the company rebranded itself as Dattabot. Still a leader in big data analytics, we have
extended our services portfolio to include systems integration, industrial internet, and our Big
Data Dojo. Our technology platform now encompasses leading edge proprietary AI software
applications, IoT integrations and further advancements in big data to deliver groundbreaking
solutions for big problems.
Below is a glimpse of accomplishments that characterize our journey:
The ability to think and act upon
knowledge and experience, in a
way to effect change.
Understanding of a human
rights issue gained from
studying information about it.
Data, that is selected, organised
and presented in a way that
is useful for a human rights
Raw facts. Unorganised. Uncurated
The more data we have, the more problems we solve. If we could have more access to different
data sets, we could extract more insights to develop innovative solutions to innumerable
challenges and to identify limitless opportunities. With data democratization in mind, we believe
we owe our data to society, to individual users who continuously contribute byte by bye to our
data sets. Thus, we believe that it is our responsibility to curate this valuable data, process it to
actionable information, generate knowledge and eventually, gain wisdom that makes a big...
Through our experience in the big data industry in Indonesia, HARA is well positioned as it already
has a wide and diverse network of data providers, data buyers, and value-added services.
Our technological assets, custom-build solutions, network of clients and partners, community
relationships and proactive engagement with NGOs and government bodies makes Dattabot
a perfect complementing partner for HARA. Below are the channels through which Dattabot
ecosystem supports jumpstarting HARA platform:
3 million plus
POINTS OF INTEREST
6942 sub districts
150 million plus
contributes its rich datasets to HARA. It supports HARA data exchange
platform as a data provider, below are what we currently have:
3,000,000 ++ Point-of-Interest data covering traditional markets, hyper and mini markets,
education institutions, and business institutions.
150,000,000 ++ Consumer data and 1000 variables of consumer goods
Geo-demographic data consist of socioeconomic information and geo-spatial data
with detailed polygons for Indonesian region covering 34 provinces (512 districts, 6,942
subdistricts, and 78,265 villages).
16 years of weather data
Linguistic data including 35 million formal media articles, 98,000,000 ++ social media
conversations and 4,500 ++ e-books.
with a diverse network of clients and partners across business
sectors connect HARA...
of data is
Data is owned
Lack of access
certain areas or
Lack of benefits
The advancement of technology further advances our ability to collect, manage, process, and
deliver data. According to the International Data Corporation (IDC), the world will produce and
replicate approximately 163ZB of data by 2025, or a tenfold increase from the amount of data
created in 2016
. The amount of all data produced, captured, and replicated in any given year
is growing rapidly that allow us the opportunity to improve our lives in previously unimagined
Data has become crucial to encourage data driven decision-making and delivers
a competitive advantage. It is not only vital for business operations but al...
Deploy HARA partner suite
Deploy precision agriculture
Deploy precision agriculture