PREMIUM
HARA
HARA
Token: HART


Empowering billions by utilizing a global and transparent data exchange.

PreICO dates
Start date: 2018-08-22
End date: 2018-09-19

ICO dates
Start date: 2018-09-20
End date: 2018-10-04

Registrated in: Singapore

Platform: Ethereum
Type: ERC20
HARA categories
Big Data
HARA whitepaper
Video
HARA token sale
KYC passing required No | Whitelist No | Restriction for countries China,USA
Soft cap 25,000,000 USD
Tokens for sale 540,000,000
Token distribution in ICO
45%
45%
Acceppting ETH
Token Distribution Date: September 30 2018
HARA news, social
HARA search trends in Google
Random whitepaper excerpts

Executive Summary
Today society produces a huge amount of data each and everyday. In 2016, we generated
16.1 zettabytes of data and that number is expected to grow ten-fold by 2025. From healthcare,
education, public transportation, technological innovation to urban planning, the growth of
real-time data is significant in improving decision-making on many levels. Data is now a vital
element of all aspects of our daily lives, not only for business operations but also for consumers,
governments, and society at large. It is addressing a range of societal issues and creating a more
prosperous, safer, and healthier future for the next generations.
However, only a small fraction of data is analyzed. Many organizations have collected vast
amounts of data just to let it sit dormant in silos. Furthermore, users who have access to the
internet are losing the value of their own data to few centralized platforms. Those who are
digitally excluded, while also generating data everyday, are losing even more value because...

Executive Summary
Before the democratization of data, different silos of data sets were not linked together and
were controlled by separate central institutions. Therefore, these use cases below will be difficult
to realize without HARA’s decentralized data exchange. Some of the immediate benefits that
players will see:
y
y
Financial institutions can now access new segments to provide low-cost banking services
y
y
Insurance companies can now provide products that leverage better climate forecasts and
soil information
y
y
Green energy companies can use enriched data to further innovate in renewable local
energy production
y
y
Data companies can build sophisticated credit scoring models for untapped segments
y
y
FMCG companies or retailers can provide customers with traceability information
y
y
Certification agencies can receive information to certify and monitor real-time certification
requirements

Contents
1.
Company Background
1
2.
Problems
5
3.
HARA - The Equality Solution 
7
Mission
7
Our Products 
7
Revenue Model 
8
4.
Total Addressable Market (TAM)
9
Target Countries
9
Market Analysis
9
5.
Demand for Data
13
6.
HARA Ecosystem
20
7.
Use Cases
22
8.
HARA Data Exchange Platform
27
9.
Roadmap31
10.
Team
32
11.
Token Sale
37
Fact Sheet
37
Token Allocation
37
Use of Funds
37
12.
Concluding Remarks
39
13.
Important Notices
40
14.
Risk Factors
42
...

1
Company
Background
Established in 2003 as Mediatrac, Dattabot’s origins were “big data” and content acquisition
from online and offline sources. Our company amassed an immense volume of data in its
linguistic database and through AI applications, enabled computers to understand, digitize
and curate Indonesian-language-content from all media sources. From this platform, we aided
business customers with data-driven consulting services, geo-demographic data, and media
monitoring services.
In 2016, the company rebranded itself as Dattabot. Still a leader in big data analytics, we have
extended our services portfolio to include systems integration, industrial internet, and our Big
Data Dojo. Our technology platform now encompasses leading edge proprietary AI software
applications, IoT integrations and further advancements in big data to deliver groundbreaking
solutions for big problems.
Below is a glimpse of accomplishments that characterize our journey:
y
y
...

1
Company
Background
IMPACT
WISDOM
KNOWLEDGE
INFORMATION
The ability to think and act upon
knowledge and experience, in a
way to effect change.
Understanding of a human
rights issue gained from
studying information about it.
Data, that is selected, organised
and presented in a way that
is useful for a human rights
purpose.
DATA
Raw facts. Unorganised. Uncurated
The more data we have, the more problems we solve. If we could have more access to different
data sets, we could extract more insights to develop innovative solutions to innumerable
challenges and to identify limitless opportunities. With data democratization in mind, we believe
we owe our data to society, to individual users who continuously contribute byte by bye to our
data sets. Thus, we believe that it is our responsibility to curate this valuable data, process it to
actionable information, generate knowledge and eventually, gain wisdom that makes a big...

1
Company
Background
Through our experience in the big data industry in Indonesia, HARA is well positioned as it already
has a wide and diverse network of data providers, data buyers, and value-added services.
Our technological assets, custom-build solutions, network of clients and partners, community
relationships and proactive engagement with NGOs and government bodies makes Dattabot
a perfect complementing partner for HARA. Below are the channels through which Dattabot
ecosystem supports jumpstarting HARA platform:
DATTABOT
Data Library
3 million plus
POINTS OF INTEREST
1000 variables
GEO DEMOGRAPHIC
DATA
34 provinces
512 districts
6942 sub districts
78265 villages
GEO SPATIAL
POLYGONS
++1,000 indices
CONSUMER
GOODS
150 million plus
CONSUMER
DATA
16 YEARS
OF
WEATHER DATA
STREET
ADDRESSES
LINGUISTIC DATA
DATTABOT
Partnerships
FMC...

1
Company
Background

Our
data library
contributes its rich datasets to HARA. It supports HARA data exchange
platform as a data provider, below are what we currently have:

3,000,000 ++ Point-of-Interest data covering traditional markets, hyper and mini markets,
education institutions, and business institutions.

150,000,000 ++ Consumer data and 1000 variables of consumer goods

Geo-demographic data consist of socioeconomic information and geo-spatial data
with detailed polygons for Indonesian region covering 34 provinces (512 districts, 6,942
subdistricts, and 78,265 villages).

16 years of weather data

Linguistic data including 35 million formal media articles, 98,000,000 ++ social media
conversations and 4,500 ++ e-books.

Street addresses

Our existing
partnerships
with a diverse network of clients and partners across business
sectors connect HARA...

2
Problems
Huge amount
of data is
underutilized
Data is owned
by separate
institutions
or silos
Concerns on
data quality
Lack of access
to near-time
valuable data
Limited data
availability in
certain areas or
sectors
Lack of benefits
for data
providers
The advancement of technology further advances our ability to collect, manage, process, and
deliver data. According to the International Data Corporation (IDC), the world will produce and
replicate approximately 163ZB of data by 2025, or a tenfold increase from the amount of data
created in 2016
1
. The amount of all data produced, captured, and replicated in any given year
is growing rapidly that allow us the opportunity to improve our lives in previously unimagined
ways.
Data has become crucial to encourage data driven decision-making and delivers
a competitive advantage. It is not only vital for business operations but al...

HARA Roadmap

1
2019
Deploy HARA partner suite
Data rating
Onboard IoT
Deploy precision agriculture