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HOQU search trends in Google
TABLE OF CONTENTS
2. Industry Issues and Solutions
2.1 Issue of Fraudulent Schemes
2.2 Personal Identification Issues
2.3 Ensuring Results
2.4 The Issue of Security and Stability
2.5 Cost Issues
2.6 The Issue of Conflicts
2.7 Functionality and Ease of Use
3. Internet Advertising Global Market Review
3.1 Internet Advertising Market Volume
3.2 Performance Marketing
3.3 Affiliate Marketing
4. Description of the HOQU Platform
4.1 Functioning of the Platform
4.2 Registration on the Platform
4.3 Platform Units
5. Technical Features of the Platform
5.1 Creation of an affiliate program
Everyone is familiar with services such as Uber and Booking.com, but few people are
aware that, in fact, they are affiliate programs. An affiliate program is a marketing
model, where an affiliate intermediary is involved in a promotional campaign, and an
advertiser pays for end results.
Any advertiser can create their own affiliate program. They can do so independently
or by using existing affiliate program constructs. In the latter case, the advertiser
is subject to the affiliate's costs, as well as the need to combat potential fraudulent
actions on the part of affiliates. Moreover, the affiliates lack trust in the advertiser, as
no one can be sure that results are not being concealed or tampered with.
Such shortcomings are absent when an advertiser relies on the services of an
affiliate network. However, costs rise as up to 50% of results could be commissions
paid for the affiliate network.
But, what if a solution could combine the benefits of both approaches? Introd...
On the HOQU platform, an advertiser can easily create affiliate offers, and the
results of affiliate advertising campaigns will be stored in distributed registries
(blockchain). Rewards will be paid through smart contracts that guarantee honesty
and transparency of transactions. A smart anti-fraud system developed as part of the
advertiser's decentralized application will not allow affiliates to engage in fraudulent
activities, and independent, decentralized audit appeal centers will address any
emerging, controversial issues.
The HOQU platform will also be useful for existing affiliate networks. The SDK
will enable one to integrate networks with the platform, thereby lowering the cost
of paying affiliate fees. As well, it shall and add transparency to your network by
enabling all affiliates registered within the platform to work with affiliate programs
of the network.
— Cost per action or payment for an action. There are many ways to pay for an
action, and the...
Affiliate Networks (CPA Networks)
- services in the sector of affiliate marketing,
offering affiliates remuneration on the basis of the CPA model and providing
advertisers services necessary for the establishment of affiliate programs. Affiliate
networks charge advertisers for customer actions, pay commissions to affiliates and
charge commissions for the service.
An affiliate (web master, Publisher, advert)
- a professional marketer (or a group
of marketers within a single account in an affiliate network) who advertises the
product or service for advertisers and receives a cash reward for the target action of
- in this context is one who incentivizes affiliates to engage customers
by creating offers and paying the affiliates (often through affiliate networks) for
targeted customer actions that match the conditions of the offer. Often, advertisers
describe possible ways of attracting customers by providing materials, ready-made
Industry issues and solutions
The stagnation of the traditional advertising industry and the development of
digital methods of attracting customers make the question of the future of internet
advertising more relevant. The International Advertising Bureau identified the main
problem for internet advertising and performance marketing as the establishing of
common client action accounting mechanisms between advertisers and affiliates.
Thus, the main problem in this market is
establishing trust between the parties
2.1. Issue of Fraudulent Schemes
On the part of affiliates in relation to advertisers:
In the area of e-commerce, affiliates could visit web the sites themselves and place
They could use 'gray' or dubious schemes to obtain customers' personal data and
pass them off to the advertiser as their own clients.
When making payments, in-house personnel could make calls, impersonating
On the part of affiliate networks: <...
On the part of affiliate networks:
Paying incorrect sums for customer activities to an affiliate.
Displaying understated estimates for leads to affiliates.
Discreetly debiting affiliates' accounts.
The losses presented by such problems can make up a significant portion of the
advertising budget, causing financial losses to advertisers and affiliates. According
to a study carried out by Applift and Forensiq,- companies specializing in mobile
network application development, up to 34% of advertisements on mobile devices
are suspicious. Of the aforementioned 34%, 22% is identified as fraudulent.
According to estimates by the Videology marketing company, the use of bots by
unconscientious publishers for feigning customer action caused damage in the
amount of US $6.3 and $7.3 billion respectively for 2015 and 2016.
According to the
Partnership marketing company and Adloox Audit, in 2017, losses from fraud could
make up US $16.4 billion (more than 6.5% of the global I...
Civic user identification scheme
2.2. Personal Identification Issues
Traditional advertising services do not completely solve the problem of remote
identification of individuals; this contributes to the growth of shave and fraud.
In the HOQU system, user identification is carried out via the Civic
platform, which successfully addresses the problem of remote identification and can
be integrated with other blockchain solutions.
2.3. Ensuring Results
When ordering adverts via advertisements from traditional advertising exchanges,
advertisers have no guarantee that their investment will produce the desired result.
New advertising networks using the programmatic model (Sociomantic and Criteo)
have improved the algorithm for their work, but they do not give advertisers any
guarantees of increasing sales because they are paid for advertisements rather than
for customer activity.
Working using the performance marketing model, HOQU is fundamentally different
from classic advertising exchanges, and is able to demonstrate a more efficient
2.4. The Issue of Security and Stability
Security in current affiliate networks is poor. If a centralized network is hacked,
attackers can access all accounts in the system. Also, in the case of a technical
failure on a centralized platform, all affiliate networks stop working until the cause is
Thanks to blockchain solutions, members of the HOQU platform are not connected
to each other in this way and are not affected by hacking. HOQU’s decentralized
software solution allows modules to be self-contained; in the event of a program
malfunction in any of the modules, the platform continues to work.
2.5. Cost Issues
The traditional business model for a centralized affiliate platform has a high
threshold for entering affiliate networks. Also, centralized platforms charge for their
Development of a CPL smart contract prototype and a decentralized affiliate app
Development of different types of smart contracts (CPA, CPL, CPC, CPS, CPI)
Tracking services for different smart contract types
Release of a decentralized app for merchants/affiliates
Release of a decentralized app for affiliate networks
Launch of the world's first decentralized affiliate network based on HoQu platform
Release of a decentralized application for operators and administrators of an appeal center
Mobile apps for decentralized applications
Release of a software development kit