HOQU
HOQU
Token: HQX


Marketing of the future

ICO dates
Start date: 2017-11-27
End date: 2018-02-26

Registrated in: UK

Platform: Ethereum

PREMIUM ICO

https://www.hoqu.io/ Screenshot
HOQU categories
Software Platform Business services
Video
HOQU token sale
KYC passing required No | Whitelist No | Restriction for countries No
Hard cap 14,791,000 USD
Tokens for sale 195,555,360
Token distribution in ICO
65%
65%
Price 1 ETH = 5000 HQX
Price in PreICO 1 ETH = 7000 HQX
Acceppting ETH, BTC, LTC
Bonus in ICO
Pre-sale 40%
HOQU news, social
HOQU search trends in Google
Random whitepaper excerpts

TABLE OF CONTENTS
1. Introduction
3
1.1 Terms
4
2. Industry Issues and Solutions
6
2.1 Issue of Fraudulent Schemes
6
2.2 Personal Identification Issues
8
2.3 Ensuring Results
8
2.4 The Issue of Security and Stability
9
2.5 Cost Issues
9
2.6 The Issue of Conflicts
10
2.7 Functionality and Ease of Use
10
3. Internet Advertising Global Market Review
12
3.1 Internet Advertising Market Volume
12
3.2 Performance Marketing
13
3.3 Affiliate Marketing
14
4. Description of the HOQU Platform
15
4.1 Functioning of the Platform
15
4.2 Registration on the Platform
16
4.3 Platform Units
18
5. Technical Features of the Platform
20
5.1 Creation of an affiliate program

1.
Introduction
Everyone is familiar with services such as Uber and Booking.com, but few people are
aware that, in fact, they are affiliate programs. An affiliate program is a marketing
model, where an affiliate intermediary is involved in a promotional campaign, and an
advertiser pays for end results.
Any advertiser can create their own affiliate program. They can do so independently
or by using existing affiliate program constructs. In the latter case, the advertiser
is subject to the affiliate's costs, as well as the need to combat potential fraudulent
actions on the part of affiliates. Moreover, the affiliates lack trust in the advertiser, as
no one can be sure that results are not being concealed or tampered with.
Such shortcomings are absent when an advertiser relies on the services of an
affiliate network. However, costs rise as up to 50% of results could be commissions
paid for the affiliate network.
But, what if a solution could combine the benefits of both approaches? Introd...

On the HOQU platform, an advertiser can easily create affiliate offers, and the
results of affiliate advertising campaigns will be stored in distributed registries
(blockchain). Rewards will be paid through smart contracts that guarantee honesty
and transparency of transactions. A smart anti-fraud system developed as part of the
advertiser's decentralized application will not allow affiliates to engage in fraudulent
activities, and independent, decentralized audit appeal centers will address any
emerging, controversial issues.
The HOQU platform will also be useful for existing affiliate networks. The SDK
will enable one to integrate networks with the platform, thereby lowering the cost
of paying affiliate fees. As well, it shall and add transparency to your network by
enabling all affiliates registered within the platform to work with affiliate programs
of the network.
1.1 Terms
CPA
— Cost per action or payment for an action. There are many ways to pay for an
action, and the...

Affiliate Networks (CPA Networks)
- services in the sector of affiliate marketing,
offering affiliates remuneration on the basis of the CPA model and providing
advertisers services necessary for the establishment of affiliate programs. Affiliate
networks charge advertisers for customer actions, pay commissions to affiliates and
charge commissions for the service.
An affiliate (web master, Publisher, advert)
- a professional marketer (or a group
of marketers within a single account in an affiliate network) who advertises the
product or service for advertisers and receives a cash reward for the target action of
the client.
Advertiser
- in this context is one who incentivizes affiliates to engage customers
by creating offers and paying the affiliates (often through affiliate networks) for
targeted customer actions that match the conditions of the offer. Often, advertisers
describe possible ways of attracting customers by providing materials, ready-made
templates, scripts...

2.
Industry issues and solutions
The stagnation of the traditional advertising industry and the development of
digital methods of attracting customers make the question of the future of internet
advertising more relevant. The International Advertising Bureau identified the main
problem for internet advertising and performance marketing as the establishing of
common client action accounting mechanisms between advertisers and affiliates.
Thus, the main problem in this market is
establishing trust between the parties
.
2.1. Issue of Fraudulent Schemes
FRAUD:
On the part of affiliates in relation to advertisers:
In the area of e-commerce, affiliates could visit web the sites themselves and place
orders.
They could use 'gray' or dubious schemes to obtain customers' personal data and
pass them off to the advertiser as their own clients.
When making payments, in-house personnel could make calls, impersonating
customers.
On the part of affiliate networks: <...

On the part of affiliate networks:
Paying incorrect sums for customer activities to an affiliate.
Displaying understated estimates for leads to affiliates.
Discreetly debiting affiliates' accounts.
The losses presented by such problems can make up a significant portion of the
advertising budget, causing financial losses to advertisers and affiliates. According
to a study carried out by Applift and Forensiq,- companies specializing in mobile
network application development, up to 34% of advertisements on mobile devices
are suspicious. Of the aforementioned 34%, 22% is identified as fraudulent.
[1]
According to estimates by the Videology marketing company, the use of bots by
unconscientious publishers for feigning customer action caused damage in the
amount of US $6.3 and $7.3 billion respectively for 2015 and 2016.
[2]
According to the
Partnership marketing company and Adloox Audit, in 2017, losses from fraud could
make up US $16.4 billion (more than 6.5% of the global I...

Civic user identification scheme
2.2. Personal Identification Issues
Traditional advertising services do not completely solve the problem of remote
identification of individuals; this contributes to the growth of shave and fraud.
In the HOQU system, user identification is carried out via the Civic
[5]
, blockchain-
platform, which successfully addresses the problem of remote identification and can
be integrated with other blockchain solutions.
2.3. Ensuring Results
When ordering adverts via advertisements from traditional advertising exchanges,
advertisers have no guarantee that their investment will produce the desired result.
New advertising networks using the programmatic model (Sociomantic and Criteo)
have improved the algorithm for their work, but they do not give advertisers any
guarantees of increasing sales because they are paid for advertisements rather than
for customer activity.
8
...

Working using the performance marketing model, HOQU is fundamentally different
from classic advertising exchanges, and is able to demonstrate a more efficient
advertising campaign.
2.4. The Issue of Security and Stability
Security in current affiliate networks is poor. If a centralized network is hacked,
attackers can access all accounts in the system. Also, in the case of a technical
failure on a centralized platform, all affiliate networks stop working until the cause is
resolved.
Thanks to blockchain solutions, members of the HOQU platform are not connected
to each other in this way and are not affected by hacking. HOQU’s decentralized
software solution allows modules to be self-contained; in the event of a program
malfunction in any of the modules, the platform continues to work.
2.5. Cost Issues
The traditional business model for a centralized affiliate platform has a high
threshold for entering affiliate networks. Also, centralized platforms charge for their
services. F...

HOQU Roadmap

1
November 2017
Development of a CPL smart contract prototype and a decentralized affiliate app
2
January 2018
Development of different types of smart contracts (CPA, CPL, CPC, CPS, CPI)
3
February 2018
Tracking services for different smart contract types
4
March 2018
Release of a decentralized app for merchants/affiliates
5
May 2018
Release of a decentralized app for affiliate networks
6
September 2018
Launch of the world's first decentralized affiliate network based on HoQu platform
7
October 2018
Release of a decentralized application for operators and administrators of an appeal center
8
February 2019
Mobile apps for decentralized applications
9
March 2019
Release of a software development kit
Alexey Shmonov
Alexey Shmonov CEO, Co-founder

Aleksandr Duzhnikov
Aleksandr Duzhnikov COO, Co-founder

Andrey Duzhnikov
Andrey Duzhnikov CTO, Co-founder

Roman Kaufman
Roman Kaufman CVO, Co-founder

Maxim Anikeev
Maxim Anikeev CMO, Co-founder

Ralph Liu
Advisors Ralph Liu Investment Banker, Venture Investor (Blockchain)

Kenneth Goodwin
Advisors Kenneth Goodwin ormer Asset Backed Securities Advisor, US Federal Reserve

Ralph Liu
Ralph Liu
Investment Banker, Venture Investor (Blockchain)
Advisor
Kenneth Goodwin
Kenneth Goodwin
ormer Asset Backed Securities Advisor, US Federal Reserve
Fintech-Blockchain Advisor