Howdoo
Howdoo
Token: uDoo


A New Kind of Messaging

ICO dates
Start date: 2018-05-02
End date: 2018-06-02

Registrated in: UK

Platform: Ethereum
Type: ERC20

PREMIUM ICO

Howdoo categories
Communication
Howdoo whitepaper
Video
Howdoo token sale
KYC passing required Yes | Whitelist No | Restriction for countries No
Tokens for sale 355,555,555
Token distribution in ICO
40%
40%
Price 1 ETH = 8,706 uDoo
Acceppting ETH
Howdoo news, social
Howdoo search trends in Google
Random whitepaper excerpts

Whitepaper
An introduction to
Howdoo
The strategy that’s going to help us get there
Imagine taking all that’s right about it – the
ability to stay in touch with friends and family,
colleagues and like-minded individuals, to
share news and updates, celebrate winning and
overcome losing – and putting that power in
the hands of the people actually using it.
Imagine a decentralized platform that doesn’t
monetize personal data and content for the
benefits of a few owners and shareholders.
Rather it enables all involved to become part
of a financially rewarding community of users
who collectively benefit from the commercial
viability of the network.
Imagine too a platform that properly rewards
content creators for their efforts, provides a
mechanism for followers to tip their efforts and
offers advertisers the ability to connect directly
with their target audiences, and to engage
with people who have proactively agreed to

Our purpose
The meaningful difference we’re going to bring to the world
Howdoo is a platform that enables mass
social communication and interaction. But
more than that, it’s a platform that’s designed
to revolutionize the current social media
landscape by inspiring a de-centralized
approach to sharing and consuming content –
as well as all associated transactions. We will
achieve this by putting the individual, every
individual, in control of what they see and
do, of who and what they choose to engage
with, and how they decide to attribute value
and monetize these activities.
In other words, we’re developing capabilities
that will fundamentally re-shape the concept
of social media, of what is and isn’t possible.
Why? Because we believe social networks
should be based on a spirit of integrity,
collective participation, and shared interests.
A belief that’s in direct opposition to existing
social media platforms that use the...

Our mission
The strategy that’s going to help us get there
Howdoo is using a blockchain-based network
of financially incentivized social communities
whose purpose is to enable users to earn a
share of the advertising revenues generated
from their contributions to the network. These
will be individuals free to build and participate
in communities of friends, family members,
fellow gamers and followers, and to interact
with them via messaging, file sharing, tipping,
and payments, to create far more meaningful,
relevant, and rewarding engagement.
Pushing a decentralized agenda, and ensuring
no central controls exist, is also integral to the
platform. That’s because we believe in a user-
first approach, and allowing individuals and
communities to democratically regulate their
own content – and to make collective decisions
on monetizing the advertising potential of
their spaces. Participation will be key, and the
contributions, popular...

Our vision
How the world will look when we are successful
Howdoo will be all about participation. We will
stimulate it, inspire it, and reward it. But most
importantly, we plan to unleash it, allowing
every user to gain control over their personal
data, and to make the most of their online
footprint. Every action and contribution will
receive fair compensation, backed up by a
next generation approach to online payments
and wealth sharing to encourage the fair
distribution of value across the network.
It’s our intent to enable users from any
location and on any device to freely, privately,
and securely purchase goods and services
online, to set up their own e-shops, and to
distribute money to friends and family at the
touch of a button. By building an application on
top of proven and trusted blockchain enabled
technologies, we will overcome existing
restrictions on money transfer – including
infrastructure limitations, lack of access...

Table of Contents
03
Introduction
08
The Howdoo value proposition
08
The platform for sharing
09
Motivation
16
The Howdoo Token - µDoo
17
Implementation on Ethereum
17
Interoperability with Ethereum
18
µDoo Wallet
20
The Howdoo Ecosystem
21
Distributed Autonomous Communities
22
Proof of Contribution
24
Messaging
25
Democratic Moderation
26
Advertising
28
Empowering Communities
30
Empowering Advertisers
32
Transactions
33
Transfers
34
The Howdoo ECO Company
34
Overview
35
Supporting the Howdoo ECO Company
36
Revenue Distribution Engine
37
Network Operators
37
Node Operators
39
Teller Network
42
Network Adoption and Growth
42
Incentivised Organic Growth
43
Howdoo Incen...

The
Howdoo
value proposition
The platform for sharing
The fundamental promise of Howdoo is an ability to
bring together people, communities, entrepreneurs
and advertisers across the globe for open, trusted,
and rewarding exchange.
Below this high-level promise sit three core capabilities:
Connect
As a social media platform
we will help bring people and
communities together, and
connect them to relevant
content and opportunities.
Pay
By attaching a cryptotoken
to the platform, we will inspire
a brand new approach to
generating and sharing value.
Earn
We will enable every single
user to monetize the value
of their online activity, and
distribute revenues to those
creating the value.
08
...

Motivation
There are a number of fundamental social and economic flaws with
existing online platforms that Howdoo will address.
1. No control over personal data sold to advertisers
Current social media revenue models are based on the exploitation
of their users’ personal data. Every time an individual accesses
their account they unwittingly provide insights into their interests,
preferences, and activities – information that is then sold to the
highest bidder – and used to create a constant stream of unsolicited
advertising
1
. Facebook
*
is the most popular online platform for
marketers
2
, targeting both B2B and B2C, with the company reporting
advertising revenues of $9.16 billion in Q2 2017
3
. It’s a similar story
with Twitter, WeChat, QQ, Snapchat, and YouTube etc., with the
result that users are becoming increasingly disillusioned with the
experiences on offer – and unable to regulate their privacy settings
<...

2. Content creators not fairly compensated
Content creators are a key source of value for any social media
platform. These can be people with hundreds of thousands, if
not millions, of subscribers, and their output drives significant
traffic – and attracts a correspondingly high level of interest
from advertisers. However in the centralized model these
content creators are finding that established players are
increasingly ‘demonetizing’ their creations, with no notification
or option to appeal
5
. Worse still, there is a growing concern
with shrinking subscriber counts, and the preference of
established platforms for prioritizing sponsored content
6
– as
well as exerting a growing level of editorial control.
5
As reported by Breitbart.com: ‘Content Creators Claim YouTube Demonetizing Videos Without Chance for Appeal’,
March 2017
6
As reported by Kotaku.com: ‘Top YouTubers Say They’re Being ScrewedYet Again by the Platform’...
David Brierley
David Brierley FOUNDER AND CHIEF INITIATOR

Neil Harper
Neil Harper HEAD OF MARKETING

Mark Perring
Mark Perring CHIEF ENGAGEMENT OFFICER

Tony Loan
Tony Loan HEAD OF INVENTION

Samuel Benichou
Samuel Benichou BUSINESS DEVELOPMENT DIRECTOR

Nakul Shah
Nakul Shah HEAD OF R&D

Brett King
Brett King ADVISOR

Beth Lawton
Beth Lawton DEVELOPER

Peter Kristensen
Peter Kristensen ADVISOR – C6 ADVISOR

Ian Gilmour
Ian Gilmour ADVISOR

Andy Honess
Andy Honess ADVISOR

Alan De Saram
Alan De Saram LEGAL COUNSEL

Paul Mears
Advisors Paul Mears ADVISOR

Nakul Shah
Nakul Shah
HEAD OF R&D
Project Manager
Consultant
Advisor
Brett King
Brett King
ADVISOR
Peter Kristensen
Peter Kristensen
ADVISOR – C6 ADVISOR
Head of Markets and Investor Relations
CEO at JP Funds
Financial specialist
Advisor
Ian Gilmour
Ian Gilmour
ADVISOR
Head of Advisory at Ammeris
Alan De Saram
Alan De Saram
LEGAL COUNSEL
Paul Mears
Paul Mears
ADVISOR
Chief Marketing Officer
Cryptocurrency Advisor
Co-Founder and CEO