imusify
imusify
Token: IMU


Get IMU. Rock Out. Get Paid.

ICO dates
Start date: 2018-07-01
End date:

Registrated in: Gibraltar

Platform: NEO
Type: NEP-5

PREMIUM ICO

imusify categories
Media
Video
imusify token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries USA, China
Soft cap 1,000,000 USD
Hard cap 19,000,000 USD
Tokens for sale 280,000,000
Token distribution in ICO
28%
28%
Price 1 NEO = 1,864 IMU
Price in PreICO 1 IMU = 0.05 USD
Acceppting NEO, GAS
imusify news, social
imusify search trends in Google
Random whitepaper excerpts

ϑ IMU
ABSTRACT
Today, music creators operate within a complex web of intermediaries when distributing
digital content and attempting to recoup payments for their work. Blockchain technology
allows artists and creators to retain direct control over their work throughout the
distribution process, and facilitates a peer-to-peer exchange of value between creators,
consumers and other industry contributors. This paper presents imusify, a decentralized
music platform and smart economy, and provides a narrative into how imusify will
deliver value to all user types while continually optimizing the music value chain. The
first section of this paper discusses the current landscape of the blockchain industry
and the benefits and risks that have come to light as a result of blockchain’s recent
economic boom. The second section examines the core components of the imusify
project- its business model, architecture, and community. It also explains imusify’s
favorable position to lead a widespread socie...

TABLE OF CONTENTS
ABSTRACT ……….…………………………………………………….........................……2
INTRODUCTION TO IMUSIFY ..……………………...............………………........
4
BACKGROUND
Understanding Blockchain in Context …………….............………….
5
Understanding Technology as a Character in Narratives .….
7
Fluid Technological Characters ..………..............……………………….
8
MUSIC INDUSTRY LANDSCAPE
Addressing the Value Gap …………..........…………...……………………..
9
Problems due to Centralization ……......…………...........................
11
A Decentralized Solution ………………………………………….............…..
12
NEO SMART ECONOMY …………………………………........................…………
14
THE MUSIC SMART ECONOMY ……………….........………………………………..

INTRODUCTION TO IMUSIFY
In today’s music industry, money speaks louder than ever. The rapid digitalization of music has led
to a wide range of avenues for monetizing content. The problem however, is that the music industry
was built as a centralized system for physical distribution. This was more practical in the 1970s when
there was no internet and record labels were distributing actual records. This centralized system
was not designed for today’s digital world and its outdated structure creates multiple inefficiencies
in the music value chain. Fortunately, we now have the technology to begin to decentralize the
music industry, providing increased value to artists, consumers and other industry players.
imusify is one of the pioneers of music’s decentralization movement. Other blockchain music
projects also show leadership in tackling certain inefficiencies such as event booking and copyright
management. However, what sets imusify apart is that it aims to serve different shareholders and
players acr...

BACKGROUND
Understanding Blockchain in Context
As decentralized applications (use cases that conduct services using blockchain) are beginning
to pose a disruptive threat to various industries, businesses and institutions around the world are
seeking to understand and invest into blockchain at a staggering rate
1
. In order to best understand
how imusify will utilize blockchain to disrupt the music economy, it is important to first understand
the evolution of blockchain technology, and the narratives that have emerged alongside it.
Blockchain was originally designed to instill a provable form of trust when conducting transactions,
rendering the “trusted intermediary” unnecessary. In 2009, “blockchain” was born when Bitcoin’s
genesis block was mined
2
. This meant that the first block of the first blockchain came into
existence. “Mining” refers to a process where computers collect a batch of transactions, encrypt
them, and then use their computing power to confirm t...

ϑ IMU
The problem with narratives in the blockchain space is that the low barrier for creating and investing into
new narratives has provided an opportunity for profiteers to take advantage of the supply of opportunistic
and less experienced investors in the space. Some of these projects known as “scam coins” produce a
narrative, often in the form of a whitepaper, about their coin’s “unique” value proposition
1
. They then use
this narrative whitepaper to coordinate investor beliefs and raise funds through an ICO, exploiting the
ill-informed investor. All they have to do is creatively link a tangible idea to the concept behind Winklevoss’s
network narrative and people interested in that tangible idea will buy in. The problem with scam coins
is they don’t deliver any real value to users, resulting in an inevitable crash, or bust episode, once the
community of token holders realize their coin’s technology holds little real value. Similarly, other blockchain
startups have been seen to...

ϑ IMU
Understanding Technology as a Character in Narratives
Narratives play an important role in defining our social reality. Social reality entails the collective beliefs
and opinions of a group that result from interactions between individuals of the group. Existing in various
forms, a narrative contains some form of plot that organizes certain characters and events, allowing the
audience to come to a certain conclusion about the events and characters within the given narrative
1
.
According to French philosopher Paul Ricoeur’s well-known Narrative Theory, narratives can configure our
social reality because narratives configure narrative plots that refigure social events and thereby refigure
our social reality
2
. From this perspective, we can begin to understand how narratives play a mediating role
in configuring individual understanding and therefore defining a collective social reality.
When humans interact with certain technologies, that interaction plays a role in an individ...

ϑ
ϑ
IM
IM
U
U
Fluid Technological Characters
At its core, a blockchain is a set of programmable protocols and strings of data that relate to a growing chain of
digital transaction records
1
. Records are encrypted and stored on “blocks” of data across all network storage nodes,
each confirming a set of transactions. However, as previously discussed, blockchain exists as a fluid narrative
technology, where this set of protocols has a more significant human dimension than just acting as characters
on a screen. Today, the most popular blockchain use case is the smart contract. In an effort to better understand
blockchain’s value as a narrative technology, we will take a brief look into what a smart contract really is.
Smart contracts control interactions on a blockchain by enforcing rules of
1.
interaction between parties. When engaging with a smart contract, an individual
agrees to the function declaration of that contract. A function declaration sim...

INDUSTRY LANDSCAPE
The way we listen to music is changing fast, and the business of music is struggling to keep up. Constantly
shifting business models affect performers and songwriters, producers and publishers, promoters and live
music venues. The music industry has led the digital transition throughout the greater media industry
1
, which
has presented exciting opportunities for convenient music consumption, but also created problems regarding
returning fair value to the individuals and
groups creating music content.
U. S Digital Distribution by Type of Media in 2016
Addressing the
Value Gap
Artists, songwriters, record labels and
other industry players have begun to
take action to address music’s value
gap. In June 2016, over 1,000 artists and
78%
57%
40%
26%
performers including big names such as
Sir Paul McCartney, Coldplay and David
Music
Video Games Movies & TV
Books
Guetta, signed a petition re...

imusify Roadmap

1
July 2017
Concept Development.
2
August 2017
Advisory.
3
November 2017
MVP 1.
4
January 2018
Team Established.
5
February 2018
MVP 2.
6
June 2018
IMU Pre-Sale.
7
July 2018
IMU Main Sale.
8
August 2018
imusify Alpha.
9
October 2018
imusify Beta.
10
December 2018
Imusify v1.
11
January 2019
imusify Academy.
12
March 2019
Platform 2.0.
David Walters
David Walters Chief Executive Officer

Dina Yedigeyeva
Dina Yedigeyeva Chief Financial Officer

Nate Strang
Nate Strang Chief Operating Officer

Jennie Legary
Jennie Legary Chief Marketing Officer

Luka Pregelj
Luka Pregelj Project Manager & Legal Advisor

Jaroslav Karasek
Jaroslav Karasek Project Director

Tadej Krevh
Tadej Krevh Chief Technology Officer

Natalia Chigireva
Natalia Chigireva Brand Director

Basit Raza
Basit Raza Backend & Blockchain Development

Jovana Jelkic
Jovana Jelkic Community Manager

Andres Jaramillo
Andres Jaramillo Blockchain & Lead Frontend Developer

Istvan Szukacs
Istvan Szukacs Blockchain & Backend Developer

Istvan Balinth
Istvan Balinth UI/UX Designer

Matthew Hussey
Matthew Hussey Creative Content Lead

Marco Aniballi
Marco Aniballi Creative Content Lead

Cauveé
Cauveé Business Development & PR

Wayne Chico Pittman
Wayne Chico Pittman Business Development

David Spielman
David Spielman Innovation/Business Strategist

Darius Bruner
Darius Bruner Marketing

Marina Klimova
Marina Klimova Marketing

Anders Larsson
Advisor Anders Larsson Blockchain Advisor

Joakim Holmer
Advisor Joakim Holmer Blockchain Advisor

Nikolaj Kuntner
Advisor Nikolaj Kuntner Technical Advisor

Chris Hager
Advisor Chris Hager Technical Advisor

John Gado
Advisor John Gado Music Industry Partner

Marcus Brown
Advisor Marcus Brown Music Industry Advisor

Wayne Rosso
Advisor Wayne Rosso Music Industry Advisor

Vincent Castellucci
Advisor Vincent Castellucci Music Industry Advisor

Gijs Verheijke
Advisor Gijs Verheijke Strategic Advisor

Dennis Chin
Advisor Dennis Chin Music Industry & Strategic Advisor

Tommy Walters
Advisor Tommy Walters Advisor

Michael P. Dohnke
Advisor Michael P. Dohnke Attorney

Anders Larsson
Anders Larsson
Blockchain Advisor
BLOCKCHAIN ADVISOR
Blockchain & Tehnical Advisor (Included in the world
Trusted Advisor
Founder allcoinWiki
Andres Jaramillo
Andres Jaramillo
Blockchain & Lead Frontend Developer
Senior Blockchain Developer
Blockchain Senior Developer
Basit Raza
Basit Raza
Backend & Blockchain Development
Blockchain Developer
Full Stack Dev
Chris Hager
Chris Hager
Technical Advisor
Blockchain Architect
Istvan Szukacs
Istvan Szukacs
Blockchain & Backend Developer
DevOps, Blockchain Team
Joakim Holmer
Joakim Holmer
Blockchain Advisor
Luka Pregelj
Luka Pregelj
Project Manager & Legal Advisor
Legal advisor and business consultant
Lex Lucas Consulting
Legal And Business Consultant
Legal Department
Matthew Hussey
Matthew Hussey
Creative Content Lead
Solutions and Distribution