Indorse ICO

Table of Contents
Executive Summary
Chapter 1 - Overview of the Indorse Project
Taking ownership of your data
The advent of a Skills Economy
Enabling Crowd Economics 2.0
Growing the Cryptocurrency Ecosystem
How are we solving this?
Why Ethereum?
Chapter 2 - Platform Model
Core features
Example from a member's perspective
Example of a personal claim
What happens to members who indorse ‘wrongly’?
How do members receive an Indorse Score?
Core Components
Advertising
Different forms of the Indorse dApp
Anonymous Indorsement Protocol (AIP)
Chapter 3 - Token Model
Alignment of Incentives
Tradeable Token:
Internal Accounting Token:
Considerations
Indorse Score (SCR) - Accounting Token
Converting Indorse Rewards into IND tokens - Vesting Periods
Indorse Rewards to IND token Conversion - Pooled Tokens
Advertising revenue with IND tokens
Talent Acquisition revenue with IND tokens
IND Infl...

KYC
Oracle for Prediction Markets
Advertising
Freelance Services
Chapter 5 - Development Roadmap
Challenges
Chapter 6 - Token Sale
Initial Token Sale - IND
Summary
Post Token Sale - holding of the funds
Chapter 7 - Core Team and Advisors
Core Team
Advisors
Strategic Advisors
Investors
Chapter 8 - Funding Usage Breakdown
Chapter 9 - Legal Implications/ risks
Disclaimer
Appendix
Please note that this is a draft of the White Paper and is subject to change.
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Executive Summary
‘Indorse’ is a revolutionary platform using new models of tokenization and decentralization to
change the shape of professional social networking.
​
Unlike traditional platforms, we aim to give
back ownership of the data to the member, and
​
to reward them for sharing their skills and using
the platform.
Indorse uses internal rewards (Indorse Rewards) and a reputation system (Indorse Score) to
incentivize members to add their skills / accomplishments and indorse those of others.
Through participation in the platform, members are able to earn Indorse Rewards for sharing
more about themselves and for indorsing the claims of others. Advertisers in turn purchase
space on the platform with cryptographic Indorse Tokens (
​
IND tokens
​
). A portion of these IND
tokens are shared with the members who created the content. In a nutshell, members are finally
able to receive rewards due to their data, instead of watching passivel...

This White Paper outlines the motivation behind the platform, the internal mechanisms and the
roadmap for the development process. Our vision is to build the infrastructure which gives every
member an avenue to showcase their personal profiles, which could ultimately extend to several
other projects. We believe Indorse might become the ultimate reputation system which can be
the backbone of generations of future DAPPs. Join us in this ambitious project!
Please note that this is a draft of the White Paper and is subject to change.
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Chapter 1 - Overview of the Indorse Project
Taking ownership of your data
“If You're Not Paying for It, You're the Product” - Unknown
Social networks have proliferated over the last several years. They have become an integral part
of our lives, to the point where they can control our actions or how we behave, as evidenced by
Facebook’s experiment with the emotions of its members [1].
This is but one example of how technology has become a double-edged sword. Issues about
personal privacy, data protection and ownership of information have surfaced, rightfully, over
increased flows of information. These issues regarding ownership of personal information and
commercialisation of such information must be fixed once and for all. This is our core focus.
The average social media user might not realise it, but social networks have value. Metcalfe’s
law states that the value of a network is proportional to the square of the number of its users.
Our information and interactions build a profile of ours...

“free” for use, it is being paid for by micro-incursions of privacy and future revenue from the
information produced by members. We feel the current model is inequitable - members should
be able to reap the rewards of the information they produce; we believe that free use and
equitable reward distribution are not inconsistent concepts.
The autonomy problem.
​
The centralised nature of social media today means that the platform is
almost entirely controlled by the platform providers, with members having limited say over the
direction of the platform. We find it unsettling that platform providers have an almost unlimited
licence; it opens the door to potential abuses. In fact, the aforementioned experiment by
Facebook to influence emotions felt by members just goes to show how much control members
have over something central to their daily lives. We feel that user communities should determine
the course of, and contribute to, the platform, and in doing so take ownership of a platform that
...

school as an institution for the imparting of knowledge cannot account for these trends in the
workforce.
We have also witnessed the commodification of education. While it used to be the case that
higher education was the exclusive domain of a few in the past, today higher education has
seen a rapid increase in the number of students, as a result of a push to make good education
(and better jobs) more accessible to everyone. Institutes of higher education have proliferated,
and technology has made it possible to earn a higher qualification without being physically
enrolled in school. In Singapore, the government has announced the goal of increasing the
higher education participation rate to 40% of each student cohort by 2020 [4]. Some students
are lamenting their bleak employment prospects upon leaving school [5]. Elsewhere in countries
like China, India and South Korea, graduates are spilling out of higher education institutes in
record numbers, but many are unable to find jobs after graduation [6]. The ...

clear KYC hurdles and transfer money from their bank accounts to the exchanges. This is often
met with difficulties as banks have not been the most supportive institutions in the
decentralization revolution.
By allowing members an easy way to earn rewards for the activities that benefit them, we are
lowering the barriers to entry into the cryptographic token ecosystem and so enabling a billion
new people to become holders and users of cryptographic tokens.
How are we solving this?
Indorse is an attempt to give back ownership of data to members. A platform which is not only
fun, but also rewarding to the contributors of the content. Here, the value of the content is
accrued to the members who create it. We will also design in-built mechanisms and integrations
with other applications like uPort to minimise the damage caused by Sybil attacks. It will also
have an in-platform token system where honest contributors will be rewarded for their
contributions while persons who make the wrong indorsements wi...