INS
INS
Token: INS


Consumer Ecosystem

ICO dates
Start date: 2017-12-04
End date: 2017-12-25

Registrated in: Russia

Platform: Ethereum
Type: ERC20

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https://ins.world/ Screenshot
INS categories
Platform Retail
INS whitepaper
Video
INS token sale
KYC passing required No | Whitelist No | Restriction for countries No
Soft cap 20,000 ?ETH
Hard cap 60,000 ?ETH
Tokens for sale 30,000,000
Token distribution in ICO
60%
60%
Price 1 ?ETH ?= ?300 ?INS
Minimal investment 0.1 ?ETH
Acceppting BTC, ETH, LTC, Dash, Fiat
Bonus in ICO
Start bonus 25%
INS news, social
INS search trends in Google
Random whitepaper excerpts

DISCLAIMERS
The information set forth in this White Paper may not be exhaustive and does not imply any elements of a contractual relationship.
The content of this White Paper is not binding for INS Ecosystem Limited (“INS Company” or “INS”) and its affiliates and INS reserves
the right to change, modify, add, or remove portions of this White Paper for any reason at any time before, during and after the sale of
INS tokens by posting the amended White Paper on the website.
This White Paper does not constitute an investment, legal, tax, regulatory, financial, accounting or other advice, and this White Paper is
not intended to provide the sole basis for any evaluation of a transaction on acquiring of the INS tokens. Prior to acquiring the INS
tokens, a prospective purchaser should consult with his/her own legal, investment, tax, accounting, and other advisors to determine
the potential benefits, burdens, and other consequences of such transaction.
Nothing in this White Paper shall be deemed to constitute a prospect...

CONTENTS
1. ABSTRACT
3
2. INTRODUCTION
6
2.1. GROCERY MARKET CHALLENGES
6
2.2. FOUNDERS’ EXPERIENCE
9
3. MARKET OVERVIEW
11
3.1. GLOBAL GROCERY MARKET
11
3.2. ONLINE GROCERY MARKET
13
4. INS ECOSYSTEM
15
4.1. OVERVIEW
15
4.2. ECOSYSTEM PARTICIPANTS
16
4.3. BLOCKCHAIN & SMART CONTRACTS
19
5. INS PLATFORM
21
5.1. KEY COMPONENTS AND PROCESSES
21
5.2. CONSUMERS’ AND MANUFACTURERS’ INCENTIVES
25
6. APPS & INTERFACES
27
7. ROADMAP
29
7.1. DEVELOPMENT ROADMAP
30
7.2. GEOGRAPHICAL EXPANSION PLAN
32
8. INS TOKEN
33
8.1. STRUCTURE
33
8.2. USAGE
33
8.3. ADOPTION
34
9. TOKEN SALE
35
9.1. SUMMARY
35
9.2. TOKEN SALE PROCEEDS
37
9.3. KYC
38
9.4. ESCROW
38
9.5. INS PROMO TOKEN (INSP) AIRDROP
38

1. ABSTRACT
This white paper explores global grocery market challenges, a technology paradigm shift
offering transformative potential, and the business and technical aspects of the solution INS is
developing for capitalizing on this potential. Highlights of the paper follow below:
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5
trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from
online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in
2015 to $290 billion in 2020, according to IDG estimates.
Despite the tremendous growth, the grocery market has two large interrelated
problems - abuse by grocery retailers and ineffective trade promotions.
The grocery market dominated by retailers. ​
Retail chains capture a very high share of grocery
revenue and have a huge influence over manufacturers, causing deep impact on consumers
worldwide. Retailers dictate what food is g...

Ineffective, costly and outdated trade promotions practice. ​
Trade promotion spending
represent 17% of manufacturer’s sales
2
. Each year, over $50 billion
3
on trade promotions never
reaches the consumer. Unfairness in today’s promotion-laden atmosphere go hand in hand with
the rising costs of promotions and the inefficiencies they produce. 95% of manufacturers admit
that trade promotions inefficiency is an extremely important issue.
4
INS is implementing a decentralized ecosystem enabling consumers to save up
to 30%
5
on everyday shopping buying directly from grocery manufacturers.
Direct interaction between consumers and manufacturers. ​
Bypassing retailers and wholesalers
means a more personalized and transparent grocery shopping experience at lower prices.
Сonsumers will be able to decide which brands they want and goods they need. We call it
“Consumption 2.0” since 21st century customers are tired from a one-way street type of <...

similar to miles-based reward programs of many airlines, but more advanced, cheaper to run
and personalized thanks to smart contracts behind them. This was hardly possible before the
blockchain and smart contract era.
INS has the prerequisites to perform an ambitious task of disrupting the grocery
industry based on our deep industry knowledge and confirmed interest from the
largest grocery manufacturers in the world.
More than 4 years of grocery industry track record
.

INS is founded by veterans of the online
grocery industry, using the knowledge and experience acquired since 2013. ​We have built strong
relationships manufacturers and gained valuable feedback from consumers.
INS received strong interest from both large and small consumer goods manufacturers in the
world. ​
Selected logos of manufacturers that expressed interest to sign up (on a global or
regional basis) are provided below.
5
...

2. INTRODUCTION
2.1. GROCERY MARKET CHALLENGES
ABUSES OF BUYER POWER BY RETAILERS
The global grocery industry is dominated by mass-market retail chains. At the national level in
many countries, a large share of the grocery market is frequently in the hands of few retailers.
While some amounts of buyer power are understandable and simply desirable for competitive
advantage, the high level of concentration causes a growing imbalance of buyer power within
the supply chain.
Exerting buyer power is natural when not abused
.

It is understandable that any industry
participant would seek bigger volumes as a tool for negotiating better prices. But retailers push
the limits of what is fair. Grocery retailers are perpetually and aggressively extracting better
terms from already squeezed manufacturers, going far beyond the benefits a player should
receive for attaining economies of scale.
Large or small, no manufacturer has enough power
.

Global consti...

the terms in the contracts; and changing quantities or product-quality specifications at less than
three days’ notice, and without paying compensation to manufacturer.
8
The figure below offers
specific evidence of retail buyer power abuse and lack of adherence to codes of conduct, which
was covered in various news outlets.
Recent evidence of retailer abuse and lack of adherence to codes of conduct
INS will help grocery manufacturers to bypass retailers and wholesalers and
directly sell and promote their products to consumers.
8
Source: Gordon Mills, Buyer Power of Supermarkets.
7
...

SUPPLY CHAIN INEFFICIENCIES
High distances between manufacture and consumption
.

The average meal in the US travels
about 1,500 miles to get from farm to plate.
9
This problem is relevant for many countries and
leads to acute financial and ecological consequences with significant adverse impact in the
long-term. Food miles, the distance food travels from the place it has been grown to where it is
ultimately consumed or purchased, increase significantly when buyers import food from other
parts of the country, region or world.
10
Waste in various areas of the supply chain
.

In distribution centers and on grocery store shelves,
food is being wasted. Every night, some perishable items must be thrown out. According to a
recent survey, 400 million pounds of food is served by supermarkets, yet nearly a third of it is
wasted annually.
11
Unfortunately, current retail systems are designed to reduce stock-outs
rather than measu...

INS Roadmap

1
Q2 2017
INS concept created
2
Q3 2017
INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
3
Q4 2017
INS to conduct an ICO
4
Q1 2018
Development of the INS Platform
5
Q2 2018
Development of the INS consumer & fulfilment apps and interfaces
6
Q3 2018
Development of the supplier SDK
7
Q4 2018
Launch
8
2019 AND BEYOND
Geographical expansion and growing the ecosystem
Peter Fedchenkov
Peter Fedchenkov Co-Founder & CEO

Dmitry Zhulin
Dmitry Zhulin Co-Founder & Strategy

Dmitry Khovratovich
Dmitry Khovratovich Blockchain & Smart Contracts

Michael Schmidt
Michael Schmidt US Expansion

Paul Yakshankin
Paul Yakshankin Technology

Fedor Lisitsyn
Fedor Lisitsyn Manufacturer Relationships

Prabhakar Reddy
Advisors Prabhakar Reddy Growth Advisor

Moe Levin
Advisors Moe Levin Advisor

Ilya Perekopsky
Advisors Ilya Perekopsky ICO

Eyal Hertzog
Advisors Eyal Hertzog Product Advisor

Michael Terpin
Advisors Michael Terpin Advisor

David Wachsman
Advisors David Wachsman PR Advisor

Rawi Abdelal
Advisors Rawi Abdelal Academic Advisor

Sebastian Stupurac
Advisors Sebastian Stupurac Community Advisor

Peter Fedchenkov
Peter Fedchenkov
Co-Founder & CEO
Dmitry Zhulin
Dmitry Zhulin
Co-Founder & Strategy
Dmitry Khovratovich
Dmitry Khovratovich
Blockchain & Smart Contracts
Smart Contract Development
Security and Smart Contract CTO
Maria Lapuk
Maria Lapuk
PR
PR Consultant
Public Relations
Head of PR
Prabhakar Reddy
Prabhakar Reddy
Growth Advisor
Advisor
Serial Entrepreneur
Investor Accel
Investor at Accel Partners
Moe Levin
Moe Levin
Advisor
CEO of Keynote
Public Sector Advisor
CEO of Keynote
Founder of Blockchain Forum
CEO, Keynote
Keynote, World Blockchain Forum
CEO of Keynote
Advisor
Public Sector Advisor
Keynote (Founder and CEO)
Ilya Perekopsky
Ilya Perekopsky
ICO
Co-Founder
Strategy Advisor
Eyal Hertzog
Eyal Hertzog
Product Advisor
Bancor, Founder
Advisor
Produkt advisor
Foundation Council
CO-FOUNDER OF BANCOR / CRYPTO ADVISOR
Blockchain advisor
Blockchain and ad tech advisor
Advisor
Michael Terpin
Michael Terpin
Advisor
CEO, TRANSFORM GROUP
CEO of Transform Group, chairman BitAngels
PR advisor
Blockchain Adviser, CEO, Transform Group; Chairman, BitAngels / USA
CEO, Transform Group; Chairman, BitAngels
Founder and CEO, Transform Group
Transform Group, CoinAgenda
Founder and CEO of Transform Group, Advisor at ICOBox
CEO, Transform Group Chairman BitAngels Managing Director bCommerce labs
CEO Transform Group, CoinAgenda, BitAngels
PR Advisor CEO at Transform Group & Chairman at BitAngels
Transform Group CoinAgenda
Founder & CEO, Transform Group
CEO OF TRANSFORM GROUP & ADVISOR FOR ICO BOX
Primary crypto advisor
Founder and CEO of CoinAgenda
Advisor
Advisory Board Member
co-founded BitAngels
CEO Transform Group
Transform Group CEO
Advisor Blockchain Expert
Founder and CEO of Transform Group
David Wachsman
David Wachsman
PR Advisor
Public Relations Advisor
Technical Advisor
FOUNDER AT WACHSMAN PR
Communication Advisor, Founder & CEO Wachsman PR
Communication Advisor, Founder & CEO Wachsman PR
Rawi Abdelal
Rawi Abdelal
Academic Advisor
Advisor
Sebastian Stupurac
Sebastian Stupurac
Community Advisor
STRATEGY ADVISOR
Project & Product
Advisor
Project & Product at WINGS DAO
Blockchain Funding Expert
ADVISOR