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The information set forth in this White Paper may not be exhaustive and does not imply any elements of a contractual relationship.
The content of this White Paper is not binding for INS Ecosystem Limited (“INS Company” or “INS”) and its affiliates and INS reserves
the right to change, modify, add, or remove portions of this White Paper for any reason at any time before, during and after the sale of
INS tokens by posting the amended White Paper on the website.
This White Paper does not constitute an investment, legal, tax, regulatory, financial, accounting or other advice, and this White Paper is
not intended to provide the sole basis for any evaluation of a transaction on acquiring of the INS tokens. Prior to acquiring the INS
tokens, a prospective purchaser should consult with his/her own legal, investment, tax, accounting, and other advisors to determine
the potential benefits, burdens, and other consequences of such transaction.
Nothing in this White Paper shall be deemed to constitute a prospect...
2.1. GROCERY MARKET CHALLENGES
2.2. FOUNDERS’ EXPERIENCE
3. MARKET OVERVIEW
3.1. GLOBAL GROCERY MARKET
3.2. ONLINE GROCERY MARKET
4. INS ECOSYSTEM
4.2. ECOSYSTEM PARTICIPANTS
4.3. BLOCKCHAIN & SMART CONTRACTS
5. INS PLATFORM
5.1. KEY COMPONENTS AND PROCESSES
5.2. CONSUMERS’ AND MANUFACTURERS’ INCENTIVES
6. APPS & INTERFACES
7.1. DEVELOPMENT ROADMAP
7.2. GEOGRAPHICAL EXPANSION PLAN
8. INS TOKEN
9. TOKEN SALE
9.2. TOKEN SALE PROCEEDS
9.5. INS PROMO TOKEN (INSP) AIRDROP
This white paper explores global grocery market challenges, a technology paradigm shift
offering transformative potential, and the business and technical aspects of the solution INS is
developing for capitalizing on this potential. Highlights of the paper follow below:
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5
trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from
online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in
2015 to $290 billion in 2020, according to IDG estimates.
Despite the tremendous growth, the grocery market has two large interrelated
problems - abuse by grocery retailers and ineffective trade promotions.
The grocery market dominated by retailers.
Retail chains capture a very high share of grocery
revenue and have a huge influence over manufacturers, causing deep impact on consumers
worldwide. Retailers dictate what food is g...
Ineffective, costly and outdated trade promotions practice.
Trade promotion spending
represent 17% of manufacturer’s sales
. Each year, over $50 billion
on trade promotions never
reaches the consumer. Unfairness in today’s promotion-laden atmosphere go hand in hand with
the rising costs of promotions and the inefficiencies they produce. 95% of manufacturers admit
that trade promotions inefficiency is an extremely important issue.
INS is implementing a decentralized ecosystem enabling consumers to save up
on everyday shopping buying directly from grocery manufacturers.
Direct interaction between consumers and manufacturers.
Bypassing retailers and wholesalers
means a more personalized and transparent grocery shopping experience at lower prices.
Сonsumers will be able to decide which brands they want and goods they need. We call it
“Consumption 2.0” since 21st century customers are tired from a one-way street type of <...
similar to miles-based reward programs of many airlines, but more advanced, cheaper to run
and personalized thanks to smart contracts behind them. This was hardly possible before the
blockchain and smart contract era.
INS has the prerequisites to perform an ambitious task of disrupting the grocery
industry based on our deep industry knowledge and confirmed interest from the
largest grocery manufacturers in the world.
More than 4 years of grocery industry track record
INS is founded by veterans of the online
grocery industry, using the knowledge and experience acquired since 2013. We have built strong
relationships manufacturers and gained valuable feedback from consumers.
INS received strong interest from both large and small consumer goods manufacturers in the
Selected logos of manufacturers that expressed interest to sign up (on a global or
regional basis) are provided below.
2.1. GROCERY MARKET CHALLENGES
ABUSES OF BUYER POWER BY RETAILERS
The global grocery industry is dominated by mass-market retail chains. At the national level in
many countries, a large share of the grocery market is frequently in the hands of few retailers.
While some amounts of buyer power are understandable and simply desirable for competitive
advantage, the high level of concentration causes a growing imbalance of buyer power within
the supply chain.
Exerting buyer power is natural when not abused
It is understandable that any industry
participant would seek bigger volumes as a tool for negotiating better prices. But retailers push
the limits of what is fair. Grocery retailers are perpetually and aggressively extracting better
terms from already squeezed manufacturers, going far beyond the benefits a player should
receive for attaining economies of scale.
Large or small, no manufacturer has enough power
the terms in the contracts; and changing quantities or product-quality specifications at less than
three days’ notice, and without paying compensation to manufacturer.
The figure below offers
specific evidence of retail buyer power abuse and lack of adherence to codes of conduct, which
was covered in various news outlets.
Recent evidence of retailer abuse and lack of adherence to codes of conduct
INS will help grocery manufacturers to bypass retailers and wholesalers and
directly sell and promote their products to consumers.
Source: Gordon Mills, Buyer Power of Supermarkets.
SUPPLY CHAIN INEFFICIENCIES
High distances between manufacture and consumption
The average meal in the US travels
about 1,500 miles to get from farm to plate.
This problem is relevant for many countries and
leads to acute financial and ecological consequences with significant adverse impact in the
long-term. Food miles, the distance food travels from the place it has been grown to where it is
ultimately consumed or purchased, increase significantly when buyers import food from other
parts of the country, region or world.
Waste in various areas of the supply chain
In distribution centers and on grocery store shelves,
food is being wasted. Every night, some perishable items must be thrown out. According to a
recent survey, 400 million pounds of food is served by supermarkets, yet nearly a third of it is
Unfortunately, current retail systems are designed to reduce stock-outs
rather than measu...
INS concept created
INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
INS to conduct an ICO
Development of the INS Platform
Development of the INS consumer & fulfilment apps and interfaces
Development of the supplier SDK
2019 AND BEYOND
Geographical expansion and growing the ecosystem