InsureX
InsureX
Token: IXT


An Insurance Solution based on Blockchain

ICO dates
Start date: 2017-07-11
End date: 2017-07-13

Registrated in: UK

Platform: Ethereum

PREMIUM ICO

http://www.insurex.co/ Screenshot
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InsureX whitepaper
Video
InsureX token sale
KYC passing required No | Whitelist No | Restriction for countries No
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Random whitepaper excerpts

Content
1. Executive Summary
2
1.1 Introduction
2
1.2 The Insurance Market Today
2
1.3 The Problem
2
1.4 Opportunity
2
1.5 Business Model
3
2. The InsureX Platform
3
2.1 Key Features
4
2.1.1 List and market insurance products
4
2.1.2 Transaction Execution
4
2.1.3 Portfolio Management
5
2.1.4 Market Insights
5
2.2 Technology
6
2.2.1 Blockchain
6
2.2.2 Private, High-Performance Storage
6
2.2.3 Application Stack
7
2.3 Data and API Services
7
2.4 Target Audience
7
2.5 Evolving the Platform
7
3. IXT - The InsureX Token
8
3.1 IXT Token Burn
8
3.2 Getting IXT
8
3.3 IXT Crowdsale
8
3.4 IXT Pricing Model
9
3.5 IXT Bonus Model
9
3.6 IXT Distribution
9
3.7 Budget Allocation
10
4. Roadmap
11
5. The Co...

1. Executive Summary
1.1 Introduction
InsureX is creating an alternative marketplace for insurance products. Our goal is to transform the way the
market trades and manages insurance products. This paper gives an overview of our approach.
1.2 The Insurance Market Today
The insurance market counts for $3.92 trillion or 5.7 percent of global economic output [1]. Preliminary
estimates suggest that this is the volume of the gross written premiums generated by insurers across the globe
in 2015.
The Association of British Insurers estimated the value of assets under management held by insurance
companies at $2.032 trillion. In the UK, 305,500 people are employed within the industry. [2]
London is the capital of the global insurance market in Europe with a long history as a marketplace for all
kinds of insurance. Insurance is traded in traditional ways, often manually and with several layers of
intermediaries. The inefficiencies have resulted in most of the major insurance institutions taking a keen

InsureX offers a disruptive environment which will be beneficial to the currently outdated insurance sector.
Participants in this marketplace are able to transact business in a highly efficient, secure and consistent
manner with easy access to historical data and valuable market insight. The InsureX platform uses
blockchain technology to streamline the process between buyers and sellers of insurance products. Not only
does it provide a place to find and trade insurance, but a platform to manage the downstream processes
related to programs, policies, premiums and claims.
1.5 Business Model
InsureX charges a commission on transactions being executed on the marketplace and an annual subscription
for memberships. As the InsureX community grows the transaction volumes will increase and new products
and services will be available.
2. The InsureX Platform
The InsureX marketplace is primarily for institutions such as insurers, reinsurers and brokers. Bringing these
participants together directly results in...

2.1 Key Features
2.1.1 List and market insurance products
Products can be listed to a public audience or limited to a selected group of buyers only. A product listing
includes the key characteristics and potentially targets specific regions and markets. The flexibility we offer
allows the maximum chance for successful matching.
Marketplace view displaying a search result
of several insurance products and their high
level information.
During the subsequent negotiation and pricing our communication and document sharing functionality
make the process simple and transparent.
2.1.2 Transaction Execution
When the parties have agreed on the terms, a transaction is added to the distributed ledger. Our blockchain
solution ensures that everyone can see the same transaction details and documents.
Because of the shared nature of blockchain, there is no need for a third party to verify and confirm the
transaction. Participants in the transaction who have the right permissions will be able to see t...

A detailed view of an example insurance
product. The record is saved on the
blockchain with the associated address hash
on the top-right side.
2.1.3 Portfolio Management
Our portfolio functionality allows you to get an overview of the transactions you have executed and a
summary view of key metrics. The portfolios are hierarchical and can be nested to form complex structures
to help with organisation and structuring.
High-level information such as risk, premium, claims and performance information is available and can be
visualised and exported.
2.1.4 Market Insights
InsureX is able to provide a detailed overview of market activity across regions, market sectors, exposures etc.
The ability to aggregate statistics gives an unparallelled view of the insurance market.
An overview of the InsureX dashboard
displaying various market data and user
notifications. This dashboard allows each
user to customize and monitor data based
on their requirements.
5
...

2.2 Technology
The InsureX architecture is a highly scalable and robust combination of the latest technology advances in
blockchain, UX and server side approaches.
2.2.1 Blockchain
Our marketplace leverages blockchain technology which offers all participants consistent, shared and secure
processes. The nature of the decentralized blockchain allows a completely trustless interaction between
parties which removes third party costs and commissions.
Our platform leverages the Ethereum blockchain and its smart contracts which provide a comprehensive
development environment and a large community [4].
2.2.2 Private, High-Performance Storage
In order to process certain transactions, private and confidential information is required to be stored and
exchanged. Our storage is a secured NoSQL data fabric. It compliments the blockchain network by providing
6
...

fast access to data such as medical records or other confidential information. Multiple levels of security,
external authentication and strong usage profiling are included.
2.2.3 Application Stack
The UI is implemented using React which is fast and responsive. We use a Node.js backend which handles
most of the business logic. The React and Node.js combination has proven to be a very fast, lightweight and
robust approach.
The UI renders on tablets and phones and as part of our roadmap we’re developing a mobile app, in order to
take advantage of the native phone and tablet capabilities.
2.3 Data and API Services
InsureX will generate large amounts of data which will be of huge value to our customers. The data will
provide a market insight which does not exist today. External companies are able to utilise this data as part
of their solutions, even if they are not directly using the InsureX marketplace.
Parts of our software will be open source, available to other insurance solution vendors to use. B...

3. IXT - The InsureX Token
The IXT Token is used to power the InsureX platform and works as a mean to reward or get rewarded for
participation in the marketplace. Each activity on the platform has an associated cost specified in IXT. As
activities are carried out on the platform, IXT is transferred from one participant to another. As a result of
executing these activities, the platform will be rewarded a fee.
The tokens serve several functions in our environment:

Transaction execution reward

Reward for providing data

Platform access

API licences
Example
1. Participant A creates an insurance quote in the marketplace and provides the required IXT.
2. Participant B and participant C get notified and respond with their offers.
3. The selected participant gets rewarded with IXT.
3.1 IXT Token Burn
Of all fees collected by the platform, a portion is burnt. This introduces a predictable and effective reward
structure for using IXT...
Ingemar Svensson
Ingemar Svensson Founder and CEO

Cristina Dolan
Cristina Dolan Co-Founder and COO

Mikael Olofsson
Mikael Olofsson Co-Founder and Entrepreneur in Residence

Ross Campbell
Advisors Ross Campbell Chief Underwriter, General Re, London

Nick Pester
Advisors Nick Pester Partner, Head Of Insurance & InsurTech at Capital Law LLP

Ransu Salovaara
Advisors Ransu Salovaara Senior Adviser and CEO TokenMarket

Keld van Schreven
Advisors Keld van Schreven Senior Adviser and Co-Founder of Kryptonite PLC

Ransu Salovaara
Ransu Salovaara
Senior Adviser and CEO TokenMarket
Advisor, CEO Tokenmarket
Token Sales Strategist
Cristina Dolan
Cristina Dolan
Co-Founder and COO
Advisor - Insurance
Advisor
Mikael Olofsson
Mikael Olofsson
Co-Founder and Entrepreneur in Residence