IOU
IOU
Token: IOUX


True P2P E-Commerce Loyalty Platform

ICO dates
Start date: 2018-08-18
End date:

Registrated in: UK

Platform: Ethereum
Type: ERC20

PREMIUM ICO

IOU categories
Big Data Business services Charity Communication Cryptocurrency Electronics Entertainment Health Infrastructure Internet Investment Media Platform Real estate Retail Smart Contract Software Sports Tourism
IOU token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Tokens for sale 460,000,000
Token distribution in ICO
57.5%
57.5%
Acceppting ETH
IOU news, social
IOU search trends in Google
Random whitepaper excerpts

1
Empowering Blockchain Merchants and
Consumers with decentralized and secure
Peer-to-Peer technology driving customer
satisfaction and loyalty through Merchant’s
trade-able IOUs.
Version 1.6
2018
This document is strictly private, confidential and personal to its recipients and should not be copied,
distributed or reproduced in whole or in part, nor passed to any third party.
...

TABLE OF CONTENTS
1. SUMMARY
2. E-COMMERCE MARKET: A GIANT
A. E-COMMERCE LOYALTY
B. E-COMMERCE CHALLENGES
C. GROUPON FACTOR
3. BLOCKCHAIN TECHNOLOGY: DISRUPTS THE MARKET
A. BLOCKCHAIN & E-COMMERCE
4. IOU PLATFORM: THE ULTIMATE COMBINATION
A. IOU VISION
B. HOW IT WORKS
I. FOR MERCHANTS
II. FOR CONSUMERS
C. KEY ADVANTAGES
D. IOU WORK-FLOW ENGINE
5. IOU INITIAL COIN OFFERING (ICO)
A. TOKEN UTILIZATION
B. TOKEN STRUCTURE
C. BONUSES
D. TOKEN DISTRIBUTION
E. BUDGET ALLOCATION
6. ROADMAP
7. TEAM AND STRATEGIC ADVISORS
8. DISCLAIMER
9. REFERENCES
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This document is strictly private, confidential and personal to its recipients and should not be copie...

3
1. SUMMARY
The global eCommerce market has demonstrated explosive growth in the past couple of
years and its future is expected to be booming. In 2017, the global e-retail sales amounted
to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars
by 2021. This astonishing growth is primarily being driven by consumers using their mo-
bile devices to acquire goods and services.
In this ultra-competitive environment, finding and acquiring new customers can be a huge
challenge for merchants. In addition, 53% of adults living in high-income households
claim to be willing to switch brands for the sake of using a coupon.
The challenges for players in this giant market are key, including customer loyalty, achiev-
ing profitable long-term growth, and choosing the right technology and partners, among
others.
At the same time, the tremendous evolution of blockchain technology is radically chang-
ing the way many markets operate. Important USPs of blockchain l...

4
It aims at empowering blockchain Merchants and Consumers with decentralized and se-
cure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s
trade-able IOUs. IOU Platform can successfully address many of the challenges of the
e-commerce segment.
IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Be
-
low you will find all the relative information on IOU together with the specifics of the ICO
campaign.
Be part of the blockchain revolution in e-commerce!
This document is strictly private, confidential and personal to its recipients and should not be copied,
distributed or reproduced in whole or in part, nor passed to any third party.
...

5
2. E-COMMERCE MARKET: A GIANT
5k
4k
3k
2k
1 336
1k
1 548
1 845
2 304
2 842
3 453
4 135
4 878
0
2014
2015
2016
2017
2018*
2019*
2020*
2021*
© Statista 2018
The e-commerce market is a global giant. For private consumers around the globe, the
most well-known form of e-commerce falls into the business to consumer (B2C) category,
which includes online retail or online shopping. In 2017, an estimated
1.66 billion people
worldwide purchased goods online.
During the same year, global e-retail sales amounted
to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars
by 2021
1
. In Asia Pacific, e-retail sales accounted for 12.1 percent of retail sales in 2016
compared to 8.1 percent in North America, and only for 1.8 percent of retail sales in the
Middle East and Africa
2
.
This do...

6
ECOMMERCE GROWTH BY COUNTRY
According to eMarketer’s latest reports, (B2C) ecommerce sales will increase
by 20.1% this year to reach $1.500 trillion.
North America
$482.6
Billion
Western Europe
$382.7
Billion
Latin America
$57.7
Billion
Central
and Eastern Europe
$58.0
Billion
Middle East
North Affrica
$33.8
Billion
Asia Pacific
$525.2
Billion
This document is strictly private, confidential and personal to its recipients and should not be copied,
distributed or reproduced in whole or in part, nor passed to any third party.
...

7
29%
One third of all
retail sales
GROWTH IN B2C E-COMMERCE
SALES BY 2018
B2C COMMERCE SALES
WORLDWIDE BY 2017
$2.357 TN
B2C E-COMMERCE SALES
IN ASIA PACIFIC 2017
$1,052.9 BN
37.4%
Asia Pacific
Share in
B2C SALES WORLD WIDE
BY 2018
In recent years, mobile shopping has been on the rise, with customers increasingly us-
ing their mobile devices for various online shopping activities. According to a March 2016
study regarding mobile shopping penetration worldwide, 46 percent of internet users in
the Asia Pacific region and 28 percent of those in North America had purchased products
via a mobile device, whether smartphone or tablet computer.
Worldwide, e-commerce growth is primarily being driven by consumers using their mobile
devices, phones and tablets, to acquire goods and services. According to eMarketer esti-
mates, retail e-commerce sales reached $2.3 trillion in 2017, a 23.2 percent increase over
the pre...

8
Mobile E-Commerce is up and Poised for Further Growth
Estimated mobile e-commerce sales worldwide
MOBILE AS SHARE OF TOTAL E-COMMERCE
52.4%
58.9%
63.5%
67.5%
70.4%
72.9%
2016
2017
2018
2019
2020
2021
© Statista 2018
TOTAL MOBILE E-COMMERCE SALES (IN TRILLION U.S. DOLLARS)
2 842
2 842
2 842
2 842
2 842
2 842
2016
2017
2018
2019
2020
Includes products or services purchased via mobile devices (including tab-
lets) regardless of the method of payment or fulfilment; excludes travel and
event tickets As of January 2018.
2021
© Statista 2018
This document is strictly private, confidential and personal to its recipients and should not be copied,
distributed or reproduced in whole or in part, nor passed to any third party.
...

IOU Roadmap

1
MAR 17
Market Research.
2
MAY 17
Feasibility Study.
3
JUN 17
Prototype Design.
4
JUL 17
Development Environment Setup;
Start Implementing Existing Loyalty System Modules into Blockchain Environment.
5
AUG 17
Start P2P IOU Exchange; Development.
6
SEP 17
Phase I: Module Testing and Q/A.
7
OCT 17
Finish P2P IOU Exchange Development.
8
NOV 17
Start Mobile Application Development;
Start Phase II: Loyalty Project Development.
9
AUG 18
Finish Phase II: Loyalty Project Development;
Start Phase III: Loyalty Project Development;
PRE-ICO / White-Listing.
10
SEP 18
Start ICO / White-Listing.
11
DEC 18
Finish ICO / White-Listing;
Finish Phase III: Loyalty Project Development;
Exchange Listing Initiative.
12
JAN 19
IOU Loyalty System Testing Q/A.
13
FEB–MAR 19
IOU Closed Beta Release.
14
APR 19
IOU Beta Release;
Start EMEA Marketing Expansion Campagn.
15
JUN 19
End Beta — IOU v. 2.0 Release.
16
AUG 19
Finish EMEA Marketing Expansion Campagn.
17
SEP–DEC 19
APAC Marketing Expansion Campagn.
18
JAN–MAY 20
North America / Iberia / Latin America Marketing Expansion Campagn.
Evan Berger
Evan Berger International Legal and Venture Finance Strategy

German Tanov
German Tanov Marketing Strategist

Nick Vero
Nick Vero Sales and Marketing Strategist

Maxim Garbuzov
Maxim Garbuzov Community Manager. Social Media Marketer.

Roman Miroshnichenko
Roman Miroshnichenko Digital Marketing Strategist. Project Manager.

Bing Deng
Bing Deng Blockchain Strategist / Crypto Investor / APAC Marketing

Pui Chi Wong
Advisor Pui Chi Wong Strategic Advisor – Investment Banking, APAC Business Development

Pavel Bondarev
Advisors Pavel Bondarev Strategic Advisor – AI Development

Liudmila Erukhova
Advisors Liudmila Erukhova Strategic Advisor – Fintech Analyst

Marlow Rosado
Advisors Marlow Rosado Strategic Advisor – Music and Entertainment Partnerships

John Zanotti
Advisors John Zanotti Strategic Advisor – Business Development

Michelle L. Steingard
Advisors Michelle L. Steingard Strategic Advisor – Affiliate Marketing

Konstantinos Kastana
Advisors Konstantinos Kastana Strategic Advisor – Marketing EMEA

Arturas Svirskis
Advisors Arturas Svirskis Strategic Advisor – Marketing

Kirill Ovs
Advisors Kirill Ovs Strategic Advisor – Business Development

Tim Chen
Advisors Tim Chen Strategic Advisor – Marketing APAC

Bel R. Li
Advisors Bel R. Li Strategic Advisor – PR APAC

Karen Hu
Advisors Karen Hu Strategic Advisor – Partnerships APAC

Michael Ma
Advisors Michael Ma Strategic Advisor – Corporate Sales APAC

Chi Le
Advisors Chi Le Strategic Advisor – PR and Marketing, Southeast Asia

Thang Bui
Advisors Thang Bui Strategic Advisor — Blockchain Developer, South Asia

German Tanov
German Tanov
Marketing Strategist
Marketing and PR Strategist
Arturas Svirskis
Arturas Svirskis
Strategic Advisor – Marketing
Serial entrepreneur with a focus on marketing and business development
ICO Advisor
CBDO, Co-founder
Marketing, Business and fundraising advisor
Artūras Svirskis
Artūras Svirskis
Advisor, Lithuania
Marketing Adviser at Entry.Money
Head of Strategic Partnerships
Michael Ma
Michael Ma
Strategic Advisor – Corporate Sales APAC
General Partner at Liquid 2 Ventures
General Partner at Liquid 2 Ventures