Joint Ventures
Joint Ventures
Token: Joint

Blockchain Economy for Online Publishers

ICO dates
Start date: 2018-04-07
End date: 2018-05-01

Registrated in: Turkey

Platform: Ethereum
Type: ERC20


Joint Ventures categories
Internet Media Smart Contract
Joint Ventures whitepaper
Joint Ventures token sale
KYC passing required Yes | Whitelist Yes | Restriction for countries No
Tokens for sale 100,000,000
Token distribution in ICO
Price 1 ETH = 8000 Joint
Acceppting ETH
Joint Ventures news, social
Joint Ventures search trends in Google
Random whitepaper excerpts

Table of Contents
1.0 Introduction
1.1 Industry Overview
1.2 Future of Content Economy
1.3 Primary Challenges
1.4 Joint Content Economy
1.5 Vision and Mission
2.0 Joint Platform
2.1 Value Proposition
2.2 Team Members
2.3 Advisors
2.4 Market Comparison
3.0 Technical Overview
3.1 Joint Coin and Blockchain
3.2 In Terms of Decentralisation
3.3 Token Usage
3.4 Token Launch
3.5 Token Distribution
4.0 Fund Allocation
4.1 Joint Roadmap
4.2 Future Forecast

1.0 Introduction
The Internet is growing exponentially: with every passing day, users generate up to


bytes of data. In simple terms, as much as 90% of all online content has been
generated in the past two years. With rapidly growing Internet adoption and affordable smart
devices, content creation will only continue to grow in the coming years.
However, the current content landscape is primarily dominated by a few major players, with
little to no transparency for the end-user. These middlemen make money from both publishers
and advertisers. According to data shared by


, the company shares with publishers up to
68% of the revenue generated by ads displayed alongside content that uses Google’s Adsense
service. This percentage drops down to 51% for the revenue-sharing structure used in Adsense
Search. Facebook has even less transparency than Google: Facebook’s Audience Network does
not provide revenue-sharing...

22 billion texts are sent globally on any given day.

Facebook has a daily active user base of 1.32 billion people, as of June 2017.
Internet users generate a massive 2.5 quintillion bytes of data every single day. It’s important to
note that internet adoption rates are on the rise, with nearly 46% of the global population
having internet access, a statistic that will only increase in the coming years.
While the exponential adoption of the internet and the vast amount of data created every single
day is overwhelming, it’s even more surprising that a major share of the entire content
landscape is under the control of only a few companies. According to the available ad revenue


Google has a 41% share in the global digital ad market.

Facebook comes second, with a digital ad market share of 16.6%.

Microsoft, Yahoo, and Twitter are other players, each having, respectively, 3.8%, 3.1%,
and 1.9% of market share.

Facebook users post up to 3.3 million

content pieces

(posts) every minute.

Yelp users post up to 26,380 reviews every single minute.

Over 5 million

blog posts

are published online every single day, as of January 2018.
We can only expect these numbers to grow in the future. Considering the huge amount of
content published every day, current online advertising revenue structures will witness a
gradual change in the coming years.
The online advertising industry will grow in proportion to the online content market. In 2018
itself, online and mobile advertising revenues are expected to grow up to 13% to reach $237
billion, with mobile being the primary driver of this growth. In terms of the digital ad market
share, Google and Facebook (together, often referred to as a “duopoly”) will continue to
dominate the global digital media landscape.

Google will control up to 80%, or $36.6 billi...

A lower revenue isn’t the only challenge in front of publishers. Some publishers have reported
irrelevant ads being played in between their videos, leading to a poor viewer experience.
Publishers have approached ad platforms with proposals to allow them to sell ad slots, but
these platforms are hesitant to give away their monetization control.
Adding to the list of problems is the poor quality insights offered by some major advertising
platforms. While most of these platforms allow publishers to track their daily, weekly, or
monthly earnings, they do not provide details about the percentage of views or impressions that
were considered eligible for payment. Some market experts even consider the lack of insights to
be part of the shady revenue practices followed by advertising platforms.
A growth in the adoption rate of ad blockers is another pressing concern among small
publishers. Ad blockers could lead to a


of up to 16% of overall traffic received by small

keywords and audience segments. The advertisers will have an option to book specific
placements for different time slots, ranging from a single day to a week or even longer. Joint
platform will use a dynamic pricing structure for these ad locations, taking into account
historical pricing data. Unlike other advertising platforms, advertisers will only pay for
advertisements that are viewed by visitors. All the transactions carried out on our platform will
require Joint tokens, which will be available during our crowdsale.
Joint will offer better control to network publishers. We’ll introduce a publisher pool, which will
act as an escrow containing Joint tokens. Publishers will receive payouts at the end of every
campaign. The calculation of payouts will be available on the public blockchain, allowing
publishers to see all payouts in the network.
Our goal is to evolve with the changing trends of the content industry so we’ll keep adding
features that benefit our content economy and its participants.

1. Commenting System
2. Reward System
3. Ad Exchange
Commenting System
Our Commenting System is one of the first in our line of products. It is designed to promote
user engagement while offering extensive moderation control to publishers. Publishers can
install our commenting system by simply adding a Javascript. For mobile applications, we will
release the SDK, allowing seamless integration with mobile applications.
The Joint Commenting System comes with extensive features. We have included cross-site
notifications and multiple sign-in options in our Commenting System, offering a refined user
experience. Publishers can understand their audience’s engagement better with our detailed
analytics and reporting dashboard. We’ll add a monetization system in short order to our
platform, helping publishers grow their income.
Commenters will be able to use our mobile app to hold conversations. In addition to the app,
they will be able to leave comments on any online content piece throughou...

Ad Exchange will work similarly to the other advertising platforms in terms of the allocation of
ad placements through bidding. Advertisers will bid for placements targeting specific
niches/keywords/demographics. Auctions will be automated, choosing the highest bid for a
particular placement. Ad Exchange will maintain historical price data for placements to provide
competitive pricing for advertisers. Furthermore, in order to maximize publisher earnings and
offer a reliable advertising income, ad placements will be sold for specific time periods instead
of using pay per click or pay per view matrices. Advertisers will have an option to reserve a
placement for a specific time slot in the future.
The advertisers will require Joint tokens to advertise on our network. They can purchase Joint
tokens with fiat money with an acceptable exchange rate. Purchased Joint tokens will not be
transferable to cryptocurrency exchanges, which means that advertisers will not be able to
manipulate Joint’s token price on ex...

Joint Ventures Roadmap

April 2018
The first group of publishers will join our platform in April 2018. We have done the background work to ensure the onboarding of popular publishers.
August 2018
Finishing backend transformation into cloud-based microservices to handle growth.
September 2018
We’ll release our WordPress plugin for testing and mass implementation. Our plan is to release a beta version and improve it per user feedback.
November 2018
We’ll release our block explorer apps for listing reward-related transactions and contents.
December 2018
By December 2018, we will launch our own mobile apps.
February 2019
We’ll introduce another feature, Content Recommendations, which will show relevant content recommendations from the website accessed by commenters.
March 2019
We’ll add a subscription option for commenters, allowing them to subscribe to exclusive content from our network.
Ahmet Arslan
Ahmet Arslan Co-founder & CEO

Latif Çakıroğlu
Latif Çakıroğlu Co-founder & CTO

Zeki Kavrazlı
Zeki Kavrazlı Co-founder & Publisher Acquisition

Cevdet Süer
Cevdet Süer Co-Founder & Management

Gülseren Arslan
Gülseren Arslan Co-Founder & Advertiser Acquisition

Umut Can Yurt
Umut Can Yurt Head of Growth

Cem Yalçınkaya
Cem Yalçınkaya Marketing Specialist

Emre Ceylan
Emre Ceylan Lead Developer

Batuhan Güngör
Batuhan Güngör Software Developer

Eyüp Can Kayadarçin
Eyüp Can Kayadarçin Software Developer

Koray Gültekin Bahar
Advisors Koray Gültekin Bahar CEO at Foriba

Şencan Özen
Advisors Şencan Özen Founder, ReklamStore

Sami Can Tandoğdu
Advisors Sami Can Tandoğdu Mentor

Alper Mat
Advisors Alper Mat Mentor